What Das Radhaus does

Das Radhaus Zweirad Vertriebs- und Service GmbH is a privately held German multi-brand bicycle and e-bike retailer headquartered in Potsdam, operating eight physical retail stores across Berlin and Brandenburg (Berlin-Pankow, Berlin-Lichterfelde, Berlin-Reinickendorf, Berlin-Rudow, Berlin-Spandau, Berlin-Biesdorf, Potsdam-Babelsberg, and Werder (Havel)) alongside a national online storefront at das-radhaus.de. The company's product portfolio centers on traditional bicycles and electric bicycles across categories including city, trekking, mountain, gravel, racing, fitness, folding, children's, cargo, and XXL bikes, complemented by a full accessories and parts catalog (helmets, locks, lighting, trailers, components) and a professional in-house workshop service. Das Radhaus carries premium German and international brands including Cube, Hercules, Kalkhoff, Pegasus, Bergamont, and Gudereit, with Bosch eBike Systems as the primary electric drive-train supplier and Shimano Service Center certification for component service.

The business operates a direct-to-consumer omnichannel model combining in-store retail (with test rides, expert consultation, and Click & Collect), e-commerce with home delivery (free shipping on small parts over €99), and employer bike leasing through the Jobrad program. Pricing spans budget (€399 children's bikes) to premium (€5,000+ e-bikes), with 0% financing available through a Targobank partnership to support higher-ticket purchases. The company is led by two managing directors, Stephanie Horstmann and Dr. Ulla Engler, and self-describes as one of the largest bicycle and e-bike retailers in Germany. Revenue is generated primarily through one-time hardware sales (bicycles, e-bikes, parts, accessories) supplemented by workshop service revenue and the Jobrad corporate leasing channel, with no disclosed AI/ML capabilities, software products, or proprietary technology platform beyond standard e-commerce functionality.

Name

Das Radhaus

Legal name

Das Radhaus Zweirad Vertriebs- und Service GmbH

Website

https://das-radhaus.de

Company type

Private

Operating status

Operating

Short description

Das Radhaus is a German multi-brand bicycle and e-bike retailer operating eight retail stores across Berlin and Brandenburg plus a nationwide e-commerce shop, selling premium and mid-tier brands alongside accessories, parts, workshop services, and Jobrad employer bike leasing for individual and corporate customers.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Online Retail & Omnichannel Specialists (CRAMAHAL), E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Bicycle retail
• E-bike sales
• Cycling accessories
• Bike workshop services
• Bike leasing

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Bicycle and E-Bike Sales: Das Radhaus generates revenue through the retail sale of bicycles, e-bikes, and cycling accessories. Products are sold as one-time purchases through both physical retail stores and online shop. The company offers financing options (0% financing through Targobank) and bike leasing programs to make higher-priced items more accessible to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Das Radhaus is a multi-brand bicycle and e-bike retailer that sells traditional bicycles, electric bicycles (e-bikes), parts, helmets, and cycling accessories through 8 physical retail stores in Berlin and Brandenburg and a German nationwide e-commerce shop. The company complements retail with professional workshop repair and maintenance services, Click & Collect, 0% financing through Targobank, and employer bike leasing programs.

Product overview

Das Radhaus is a multi-brand bicycle and e-bike retailer operating 8 physical stores in Berlin and Brandenburg plus an online shop. Their product portfolio centers on two core offerings: traditional bicycles (Fahrräder) and electric bicycles (E-Bikes), each available across numerous categories such as city, trekking, mountain, gravel, racing, fitness, folding, children's, and cargo bikes. These are complemented by full accessories lines (helmets, locks, bags, lighting, trailers, components), and services including Click & Collect, bike leasing, and workshop repair. The company sells numerous premium German and international brands including Cube, Hercules, Kalkhoff, Pegasus, Bergamont, and Gudereit. The offering functions as a full-service bicycle retailer combining physical retail with e-commerce, rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Fahrräder (Bicycles)
• E-Bikes (Electric Bicycles)
• Fahrradzubehör (Bicycle Accessories)
• Fahrradteile (Bicycle Parts)
• Fahrradhelme (Bicycle Helmets)
• Click & Collect Service
• Bike Leasing (Jobrad Program)
• Werkstatt-Service (Workshop Service) Professional bicycle repair and maintenance services performed in assembly workshops, with staff receiving regular training to ensure quality repairs and service. Targeted at bicycle owners across Berlin and Brandenburg.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Shimano Service CentercoreTechnology or IntegrationDas Radhaus operates as a Shimano Service Center, indicating certified expertise in Shimano bicycle components. This partnership provides access to genuine Shimano parts, technical support, and specialized service capabilities for Shimano-equipped bicycles.
• Bosch eBike SystemscoreTechnology or IntegrationDas Radhaus sells a wide range of e-bikes equipped with Bosch motors (Performance Line CX, Performance Line SX, Active Line, etc.) indicating a strong partnership with Bosch as the primary e-bike drive system supplier.
• Targobank (Financing)minorOthersPartnership with Targobank for 0% financing options, enabling customers to purchase higher-priced bicycles and e-bikes through installment payments.
• Trusted ShopsminorOthersTrusted Shops certification provides buyer protection and verified reviews for the online shop, building customer trust in e-commerce transactions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fahrrad-XXL: Germany's largest specialty multi-store bicycle chain with ~30 stores nationwide and a strong e-commerce shop. Directly comparable as a multi-brand bike/e-bike retailer with workshop services and premium brand assortment, but operating at significantly greater scale than Das Radhaus.
• Lucky Bike: Major German bicycle retail chain with roughly 30+ stores and a strong online shop, offering multi-brand premium bikes and e-bikes plus workshop services. Closely mirrors Das Radhaus's assortment, omnichannel model, and service-led positioning.
• B.O.C. (Bike-Components): Large German bike retailer with both online (boc24.de) and physical stores, selling multi-brand bicycles, e-bikes, parts and accessories. Operates the same combined retail + e-commerce + workshop formula as Das Radhaus.
• Zweirad Stadler: Long-established German family-owned bicycle chain with ~20 stores plus online shop, selling multi-brand premium bikes and e-bikes with in-house workshops. Closely comparable to Das Radhaus as a multi-store, multi-brand specialist.
• Bike24: Leading European online-first bike and e-bike retailer (now part of Internetstores/flagship), offering multi-brand bicycles, e-bikes, parts and accessories with nationwide delivery. Directly comparable in product breadth and target customer, but lacks Das Radhaus's physical workshop footprint.
• Rose Bicycles: German direct-to-consumer bike brand with online configurator plus a flagship showroom in Bocholt, selling own-brand bikes and e-bikes. Comparable as a German bike specialist but more DTC/brand-owner focused, whereas Das Radhaus is multi-brand dealer-led.
• e-motion e-Bike Welt: Specialist German e-bike retail franchise network with ~100+ locations, focused exclusively on e-bikes from multiple premium brands with integrated service. Highly comparable to Das Radhaus's e-bike category focus and workshop-led model, but with broader geographic reach.

Broad incumbents

• Decathlon Germany: Global sporting goods retailer with extensive German store network (including Berlin) and a substantial private-label bike and e-bike range. Competes for the same cycling customers but as part of a much broader sporting goods portfolio rather than a bike specialist.

Emerging players

• Canyon Bicycles: German direct-to-consumer premium bike and e-bike brand selling exclusively online plus showrooms. Competes for the same Berlin-Brandenburg consumers but bypasses dealers entirely, posing structural risk to Das Radhaus's dealer-based model.

Regional players

• Radlbauer: Traditional Bavarian family-owned bicycle retailer with multiple stores and a regional focus. Comparable as an independent multi-store German bike retailer, though operating in a different region (Bavaria) than Das Radhaus (Berlin-Brandenburg).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/das-radhaus-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Das Radhaus