the stone italiana

What the stone italiana does

Stone Italiana is a family-owned Italian manufacturer of engineered quartz and marble surfaces, established in 1979 in Verona, Italy. The company was the first in the world to manufacture engineered marble and subsequently engineered quartz stone, and currently operates two state-of-the-art manufacturing facilities — the original 23,000m² plant in Zimella (Verona) and a second in Villesse, Italy. Its core technology is a proprietary vacuum-vibro-compaction process with catalytic conversion, in which unadulterated marble or quartz is reduced to fine grit, blended with a maximum of 6% polyester resin, and hardened in a catalysis chamber at a constant 85°C for approximately 30 minutes before polishing. This process yields controlled, certifiable tolerances (thickness ±zero; tile dimensions within 0.5mm), high bending and impact resistance, low absorption, and a mirror-like finish across slabs of up to 307cm x 144cm.

The product portfolio spans 12 distinct collections — including Cartapietra, Classic, Cosmolite (100% recycled), DNA Urbano, Graniglio, Inserti, Jaipur, KStone, Metallico, Native, and Terrazzo — totaling 148+ SKUs across multiple finishes (Gloss, Grain, Rocface, Jaipur) for kitchen worktops, bathroom vanities, splashbacks, flooring, facades, and commercial surfaces. All products carry NSF food-safe certification, ISO 9001:2000 (Moody International), and GreenGuard indoor air quality certification, with membership in Green Building Council Italia.

Revenue is generated through direct-to-consumer sales of engineered stone slabs and tiles. Distribution is intentionally controlled: the company sells exclusively through owned showrooms and warehouses in Australia, plus exclusive distributor MEGS Marketing for Australia and New Zealand and Italian Luxury Surfaces for the UK. Target customers are architects, interior designers, fabricators, and homeowners working on residential and commercial design projects, with the KBB designer segment reached through the ArtiCAD-Pro CAD catalogue integration. Pricing is quote-based and not publicly disclosed; a 10-year warranty applies to domestic and commercial applications.

Name

the stone italiana

Legal name

Stone Italiana

Website

https://stoneitaliana.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Stone Italiana is a family-owned Italian manufacturer of engineered quartz and marble surfaces founded in 1979, producing slabs and tiles via a proprietary vacuum-vibro-compaction process for architects, interior designers, and homeowners across residential and commercial projects in Australia, New Zealand, the UK, and beyond.

Ownership category

akta.pro rank

Product category

Engineered Stone Surfaces

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)

Keywords

• Engineered stone surfaces
• Quartz countertops
• Marble worktops
• Recycled stone slabs
• Kitchen bathroom surfaces

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Engineered Stone Material Sales: Stone Italiana generates revenue from the manufacture and direct sale of engineered quartz and marble surface materials. Products are sold in slab and tile formats through company-owned showrooms and warehouses. The company specializes in high-quality engineered surfaces for residential and commercial design projects.
2. Sample Sales: The company offers sample ordering through its website, allowing designers, architects, and consumers to order physical samples of its product collections prior to full purchase decisions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Stone Italiana manufactures and sells engineered quartz and marble stone slabs and tiles used as worktops, countertops, splash backs, wall cladding, flooring, and facades for residential and commercial design projects. Products are produced via a proprietary vacuum-vibro-compaction process that blends crushed marble or quartz with a maximum 6% polyester resin, then hardened in a catalysis chamber at 85°C for approximately 30 minutes. The portfolio spans twelve collections, including Cosmolite, a 100% recycled quartz-free slab, and is sold direct to architects, designers, fabricators, and end customers through company-owned showrooms, exclusive distributors, and design software integrations.

Product overview

Stone Italiana is a family-owned manufacturer of engineered quartz and marble stone surfaces established in 1979 in Verona, Italy. The company offers a portfolio of product collections including Cartapietra (natural earthy look), Classic (quartz-based with 93% silica), Cosmolite (100% recycled low silica materials), DNA Urbano (eco terrazzo), Graniglio (marble alternative), Inserti (textured chips), Jaipur 14-15 (earthy textured slabs), KStone (marble aesthetics), Metallico (silicon chip integrated), Native (veined natural stone look), and Terrazzo (recycled ceramic and quartz fragments). These engineered stone materials serve residential and commercial applications including kitchen and bathroom worktops, splash backs, countertops, facades, panelling, tiling and flooring. Products are manufactured using vacuum-vibro-compaction process with maximum 6% polyester resin, producing slabs with excellent bending resistance, impact strength and low absorption characteristics.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmolite: 100% recycled mineral slabs for architecture and interior design projects, made from pre-consumer recycled waste with low silica content.
• Cartapietra
• Classic
• KStone
• Terrazzo
• Native
• Metallico
• Graniglio
• Inserti
• Jaipur
• DNA Urbano

Products and services

• Cartapietra Collection Natural earthy look engineered stone collection with superfine powder and very fine, almost imperceptible grain, available in Gloss, Grain, and Rocface finishes across 12 solid colors for residential and commercial surfaces.
• Classic Collection Quartz-based stone composed of approximately 93% silica particles, available in Gloss and Grain finishes for high foot-traffic floors, kitchen countertops, vanity tops, stairs, thresholds, and custom shop-fit works.
• Cosmolite Collection 100% recycled, quartz-free mineral slabs made from inert pre-consumer recycled waste materials, available in 20 colors across five collections, designed for kitchens and bathrooms with high hygiene requirements.
• DNA Urbano Collection Eco Terrazzo look engineered surface with a brown and black background, positioned as an environmentally conscious terrazzo aesthetic for residential and commercial interiors.
• Graniglio Collection Quartz grit-look surface offering an alternative to marble base with a wide colour range, providing a marble-like aesthetic combined with quartz durability.
• Inserti Collection Elegant Quartzstone finishes with uniquely subtle textured chips, available in Gloss finish for premium residential and commercial applications.
• Jaipur 14-15 Collection Earthy textured colour stone slab collection available in Jaipur finish and slab format only, for distinctive residential and commercial surfaces.
• KStone Collection Marble-look engineered stone slab collection available in 8 colors and 2 different finishes, designed to replicate the aesthetics of natural marble while delivering consistent performance characteristics.
• Metallico Collection Engineered stone that mixes pure natural quartz with reject silicon chips sourced from the microelectronic and aluminium industries, ideal for kitchen countertops, vanity tops, floors and wall claddings.
• Native Collection Quartz-based colour collection combining the luxurious veins of natural stones with the durability and easy care of Stone Italiana QuartzStone, available in Grain finishes for residential and commercial projects.
• Terrazzo Collection Quartz plate collection inspired by traditional terrazzo, combining quartz with recycled ceramic chips and quartz waste fragments into large 307cm x 144cm slabs suitable for kitchen worktops, bathroom countertops and surfaces in direct contact with food.
• Limited Stock Collection Last-chance availability of selected Stone Italiana products spanning Cartapietra, KStone and other collections, available in Gloss, Grain and Rocface finishes.

Quantifiable outcome

• Tolerance on thickness controlled to plus or minus zero, and all tile dimensions within 0.5mm accuracy
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MEGS MarketingcoreChannel Partner/ Reseller/ DistributorMEGS Marketing is the exclusive distributor of Stone Italiana products across Australia and New Zealand. They operate warehouses and showrooms in both markets, managing sales and distribution of Stone Italiana's engineered quartz and marble surfaces.
• ArtiCADcoreTechnology or IntegrationStone Italiana surfaces are now available as a comprehensive graphics catalogue within ArtiCAD-Pro software, helping kitchen and bathroom designers create photorealistic designs using Stone Italiana products. Philip Winter, Sales and Marketing Director at Italian Luxury Surfaces, noted that ArtiCAD was chosen as the first CAD partner due to their innovative developments and high-quality accurate graphics.
• Italian Luxury SurfacescoreChannel Partner/ Reseller/ DistributorItalian Luxury Surfaces is the official UK distributor of Stone Italiana, responsible for sales and distribution of Stone Italiana products in the United Kingdom market.
• NSF InternationalminorOthersNSF International provides food-safe certification for all Stone Italiana products, certifying them as suitable for contact with food in commercial and domestic kitchen environments.
• Moody InternationalminorOthersMoody International provides ISO 9001:2000 Quality Assurance certification for Stone Italiana's manufacturing and quality management processes.
• Green Building Council Italy (GBC Italia)minorOthersStone Italiana holds membership with Green Building Council Italy, an organization promoting sustainable building practices and environmental sensitivity in the construction industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caesarstone: Caesarstone is one of the world's largest manufacturers of engineered quartz surfaces, offering slab and countertop products for kitchens, bathrooms and commercial spaces. Directly comparable to Stone Italiana in core product (quartz surfaces), target customer (architects/designers/fabricators), and certifications (NSF, ISO). Stone Italiana operates as a smaller, family-owned specialist while Caesarstone is a globally listed leader.
• Cosentino (Silestone): Cosentino's Silestone brand is a global engineered quartz surface line sold through a worldwide distribution and fabrication network. Direct competitor to Stone Italiana across residential and commercial applications with overlapping finishes, NSF food-safe certifications, and premium positioning. Significantly larger scale than Stone Italiana but operates in the same category.
• Cambria: Cambria is a leading US-based manufacturer of engineered quartz surfaces sold through exclusive showrooms and kitchen/bath dealers. Comparable product category, similar go-to-market emphasis on designer/specifier relationships, and overlapping NSF food-safe certifications. Operates as a privately held, family-controlled competitor with a much larger US footprint.
• Compac (Roca Group): Compac is a Spanish manufacturer of engineered quartz and marble surfaces now owned by Roca, supplying slab products internationally through distributors. Direct competitor in the engineered stone category with comparable product format (slabs), finishes, and target customers. Comparable in heritage (founded 1970s) and manufacturing footprint scale.
• LG Hausys (Viatera): LG Hausys produces the Viatera line of engineered quartz surfaces as part of its broader building materials portfolio. Directly comparable in engineered quartz product, target customers (designers, fabricators), and food-safe certification positioning. Larger conglomerate backing versus Stone Italiana's family ownership.
• Hanwha Surfaces (HanStone): Hanwha Surfaces manufactures HanStone quartz surfaces under the Hanwha conglomerate, distributed across North America and select international markets. Direct competitor in engineered quartz with similar slab formats, designer/specifier targeting, and warranty-backed commercial positioning. Corporate ownership is a key differentiator versus Stone Italiana's family-ownership model.
• Santa Margherita: Santa Margherita is an Italian manufacturer of engineered marble and quartz agglomerate surfaces, founded in 1962 in Verona province. Direct competitor with shared Italian manufacturing heritage, comparable engineered marble portfolio, and overlapping architectural specification positioning across Europe and international markets.
• Stonepeak Ceramics: Stonepeak Ceramics is a US-based manufacturer of porcelain and engineered surfaces targeting commercial and residential architects. Comparable in engineered surface category and specifier-driven distribution, though Stonepeak's portfolio leans toward porcelain rather than quartz agglomerates.

Broad incumbents

• MSI (M S International): MSI is one of the largest North American distributors and importers of natural stone, quartz, and porcelain surfaces, distributing multiple brands including its own Q Premium Natural Quartz line. Comparable category (engineered quartz surfaces) but operates at much broader scale as a multi-brand importer/distributor rather than a single-brand Italian manufacturer like Stone Italiana.

Regional players

• Pokarna Limited: Pokarna is an Indian manufacturer of engineered quartz (Quantra brand) and natural stone products exporting globally. Comparable engineered quartz product category and slab manufacturing, but primarily serves Asian, Middle Eastern and North American export markets rather than the ANZ/European specification channel Stone Italiana targets.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StoneItalianaAustralia
• Instagraminstagram.com/stoneitalianaaus
• LinkedInlinkedin.com/company/stone-italiana

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the stone italiana