wear-tv
- Company typePrivate
- Founded1954
- HeadquartersPensacola, United States
- Headcount—
- GTM typeB2B
- OfferingServices
wear-tv firmographics
Firmographics- Name
- wear-tv
- Legal name
- Sinclair, Inc.
- Website
- https://weartv.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Ownership category
- akta.pro rank
wear-tv industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where wear-tv is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
wear-tv business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: WEAR-TV generates primary revenue through local and national advertising. Local businesses advertise through sponsored segments, commercials, and Gulf Coast Connected sponsored content. The station also carries advertising from national brands through its ABC network affiliation.
- Affiliate Fees: As an ABC-affiliated station, WEAR-TV receives compensation from the network for carrying programming and may pay affiliation fees for network content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advertising time slots - pricing varies by program and time slot |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
wear-tv product offering
Product offeringCore offering
WEAR-TV operates an ABC-affiliated local broadcast television station (Channel 3) serving the Pensacola, Florida and Northwest Florida Gulf Coast market, delivering live local news, weather forecasting, sports coverage (including high school football and University of West Florida athletics), and community feature programming. Content is distributed over-the-air, through cable/satellite carriage, via dedicated mobile news and weather applications, and through a live digital streaming platform. Revenue is generated primarily by selling on-air and digital advertising to local and regional businesses, supplemented by network affiliation arrangements with ABC.
Product overview
WEAR-TV operates as a local broadcast television station serving the Pensacola metropolitan area. The station provides a unified news platform combining traditional broadcast television with companion mobile applications (WEAR News App and WEAR Weather App) and a streaming service (WEAR LIVE/Watch). The station also supports NextGen TV (ATSC 3.0) broadcast technology. Gulf Coast Connected is a sponsored content program featuring local business coverage. The station is owned by Sinclair Broadcast Group and serves as the ABC affiliate for the Florida Panhandle and Alabama Gulf Coast region.
Differentiator
Problem solved
Functional benefit
Products and services
- WEAR-TV (Channel 3) ABC-affiliated local broadcast television station serving Pensacola and Northwest Florida Gulf Coast (Escambia, Santa Rosa, Okaloosa counties), delivering local news, weather, sports, and entertainment programming. Free to viewers via over-the-air broadcast and distributed through cable/satellite providers.
- WEAR News App Mobile application for iOS and Android delivering local news, weather, sports, and breaking news alerts to Gulf Coast users on the go.
- WEAR Weather App Mobile weather application providing current conditions, forecasts, interactive radar maps, traffic updates, storm tracking, hurricane center information, beach cams, and severe weather alerts for the Pensacola area.
- WEAR LIVE Broadcast / Watch Live streaming platform offering real-time digital broadcast of WEAR-TV programming, including Channel 3 News at 5pm, 6pm, and 10pm, ABC World News Tonight, and The National Desk, available on any internet-connected device via the WEAR-TV website.
- NextGen TV (ATSC 3.0) ATSC 3.0 advanced broadcast technology offering enhanced television viewing with improved signal quality, interactive features, and advanced emergency alert capabilities for viewers with NextGen TV-compatible receivers.
Companies that use wear-tv
Customer profileSegments2 records
Ideal customer profiles2 records
wear-tv technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
wear-tv partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABC Network (American Broadcasting Company)coreWEAR-TV operates as the ABC affiliate for the Pensacola market. This affiliation provides access to ABC network programming including Good Morning America, ABC World News Tonight, and Nightline. The station carries national ABC content while producing local news coverage for the Gulf Coast region.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
wear-tv competitors and assessment
Company assessmentBroad incumbents
- E.W. Scripps Company: Owns multiple ABC affiliates (including WFTS-TV and WEWS) and operates Ion Media. Directly comparable as a group owner of ABC-network-affiliated stations with similar content and distribution strategies.
- Cox Media Group: Owns WFTV and other broadcast stations plus radio stations. Comparable as a multi-platform local media operator with overlapping broadcast and digital ad inventory strategies.
- Sinclair Broadcast Group: Parent company of WEAR-TV (NASDAQ: SBGI); one of the largest US broadcast groups. Relevant as the strategic owner and operating peer providing group-level scale, content sharing, and ad sales leverage.
- Nexstar Media Group: Largest US television broadcaster with stations across multiple networks and markets. Comparable in broadcast economics, local ad sales, and group-level content strategy.
- Gray Television: Major US broadcast group with strong mid-market station portfolio. Comparable as a multi-station operator with similar audience scale and local news investment model.
- Tegna: Large US broadcasting group with stations in mid-to-large DMAs. Comparable in network-affiliated station economics, local news investment, and digital platform extension strategy.
Direct peers
- WFTS-TV: ABC-affiliated local TV station in Tampa, Florida, owned by E.W. Scripps. Operates with the same ABC network content, local news focus, and multi-platform distribution as WEAR-TV in a comparable Florida market.
- WFTV: ABC-affiliated station in Orlando, Florida (Cox Media Group). Closely comparable in network affiliation, local news/weather focus, and Florida regional coverage; competes for similar Florida advertiser pools.
- WEWS News 5 Cleveland: ABC affiliate owned by E.W. Scripps in a similar mid-tier DMA. Highly comparable in business model, ABC network programming mix, and heavy local news/weather emphasis.
- WJXT: Jacksonville-based local news station (Graham Media Group). Comparable as a Florida-market, news-heavy local broadcaster competing for Gulf Coast / Southeast regional audiences and advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
wear-tv social profiles
Digital presencewear-tv financial estimates
Financial estimateRevenue estimate
Valuation estimate
wear-tv leadership team
Management profileNumber of profiles
Profiles1 record
wear-tv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wear-tv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wear-tv
What does wear-tv do?
WEAR-TV operates an ABC-affiliated local broadcast television station (Channel 3) serving the Pensacola, Florida and Northwest Florida Gulf Coast market, delivering live local news, weather forecasting, sports coverage (including high school football and University of West Florida athletics), and community feature programming. Content is distributed over-the-air, through cable/satellite carriage, via dedicated mobile news and weather applications, and through a live digital streaming platform. Revenue is generated primarily by selling on-air and digital advertising to local and regional businesses, supplemented by network affiliation arrangements with ABC.
Is wear-tv a public or private company?
wear-tv is a private company. It is classified as corporate owned and is currently operating.
When was wear-tv founded?
wear-tv was founded in 1954.
Where is wear-tv based?
wear-tv is headquartered in Pensacola, United States, in the North America region.
How does wear-tv make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate Fees.
Who are wear-tv's main competitors?
Broad incumbents on record are E.W. Scripps Company, Cox Media Group, Sinclair Broadcast Group, Nexstar Media Group, Gray Television and Tegna. Direct peers are WFTS-TV, WFTV, WEWS News 5 Cleveland and WJXT.
Does wear-tv have an API?
No public API is recorded for wear-tv.
What industry is wear-tv in?
wear-tv's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 51612 and its SIC code is 4833.