wear-tv

Name

wear-tv

Legal name

Sinclair, Inc.

Website

https://weartv.com

Company type

Private

Founded year

1954

Operating status

Operating

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television news
• Broadcast journalism
• Weather forecasting
• Television advertising
• News mobile applications

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: WEAR-TV generates primary revenue through local and national advertising. Local businesses advertise through sponsored segments, commercials, and Gulf Coast Connected sponsored content. The station also carries advertising from national brands through its ABC network affiliation.
2. Affiliate Fees: As an ABC-affiliated station, WEAR-TV receives compensation from the network for carrying programming and may pay affiliation fees for network content

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

WEAR-TV operates an ABC-affiliated local broadcast television station (Channel 3) serving the Pensacola, Florida and Northwest Florida Gulf Coast market, delivering live local news, weather forecasting, sports coverage (including high school football and University of West Florida athletics), and community feature programming. Content is distributed over-the-air, through cable/satellite carriage, via dedicated mobile news and weather applications, and through a live digital streaming platform. Revenue is generated primarily by selling on-air and digital advertising to local and regional businesses, supplemented by network affiliation arrangements with ABC.

Product overview

WEAR-TV operates as a local broadcast television station serving the Pensacola metropolitan area. The station provides a unified news platform combining traditional broadcast television with companion mobile applications (WEAR News App and WEAR Weather App) and a streaming service (WEAR LIVE/Watch). The station also supports NextGen TV (ATSC 3.0) broadcast technology. Gulf Coast Connected is a sponsored content program featuring local business coverage. The station is owned by Sinclair Broadcast Group and serves as the ABC affiliate for the Florida Panhandle and Alabama Gulf Coast region.

Differentiator

Problem solved

Functional benefit

Products and services

• WEAR-TV (Channel 3) ABC-affiliated local broadcast television station serving Pensacola and Northwest Florida Gulf Coast (Escambia, Santa Rosa, Okaloosa counties), delivering local news, weather, sports, and entertainment programming. Free to viewers via over-the-air broadcast and distributed through cable/satellite providers.
• WEAR News App Mobile application for iOS and Android delivering local news, weather, sports, and breaking news alerts to Gulf Coast users on the go.
• WEAR Weather App Mobile weather application providing current conditions, forecasts, interactive radar maps, traffic updates, storm tracking, hurricane center information, beach cams, and severe weather alerts for the Pensacola area.
• WEAR LIVE Broadcast / Watch Live streaming platform offering real-time digital broadcast of WEAR-TV programming, including Channel 3 News at 5pm, 6pm, and 10pm, ABC World News Tonight, and The National Desk, available on any internet-connected device via the WEAR-TV website.
• NextGen TV (ATSC 3.0) ATSC 3.0 advanced broadcast technology offering enhanced television viewing with improved signal quality, interactive features, and advanced emergency alert capabilities for viewers with NextGen TV-compatible receivers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ABC Network (American Broadcasting Company)coreChannel Partner/ Reseller/ DistributorWEAR-TV operates as the ABC affiliate for the Pensacola market. This affiliation provides access to ABC network programming including Good Morning America, ABC World News Tonight, and Nightline. The station carries national ABC content while producing local news coverage for the Gulf Coast region.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• E.W. Scripps Company: Owns multiple ABC affiliates (including WFTS-TV and WEWS) and operates Ion Media. Directly comparable as a group owner of ABC-network-affiliated stations with similar content and distribution strategies.
• Cox Media Group: Owns WFTV and other broadcast stations plus radio stations. Comparable as a multi-platform local media operator with overlapping broadcast and digital ad inventory strategies.
• Sinclair Broadcast Group: Parent company of WEAR-TV (NASDAQ: SBGI); one of the largest US broadcast groups. Relevant as the strategic owner and operating peer providing group-level scale, content sharing, and ad sales leverage.
• Nexstar Media Group: Largest US television broadcaster with stations across multiple networks and markets. Comparable in broadcast economics, local ad sales, and group-level content strategy.
• Gray Television: Major US broadcast group with strong mid-market station portfolio. Comparable as a multi-station operator with similar audience scale and local news investment model.
• Tegna: Large US broadcasting group with stations in mid-to-large DMAs. Comparable in network-affiliated station economics, local news investment, and digital platform extension strategy.

Direct peers

• WFTS-TV: ABC-affiliated local TV station in Tampa, Florida, owned by E.W. Scripps. Operates with the same ABC network content, local news focus, and multi-platform distribution as WEAR-TV in a comparable Florida market.
• WFTV: ABC-affiliated station in Orlando, Florida (Cox Media Group). Closely comparable in network affiliation, local news/weather focus, and Florida regional coverage; competes for similar Florida advertiser pools.
• WEWS News 5 Cleveland: ABC affiliate owned by E.W. Scripps in a similar mid-tier DMA. Highly comparable in business model, ABC network programming mix, and heavy local news/weather emphasis.
• WJXT: Jacksonville-based local news station (Graham Media Group). Comparable as a Florida-market, news-heavy local broadcaster competing for Gulf Coast / Southeast regional audiences and advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/weartv
• Facebookfacebook.com/weartv
• Instagraminstagram.com/weartv
• TikToktiktok.com/@weartv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wear-tv