turfnet university

Name

turfnet university

Legal name

TurfNet

Website

https://turfnet.com

Company type

Private

Founded year

1994

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Subscriptions: Annual membership subscriptions providing access to forums, professional networking, exclusive industry content, career advancement tools, industry resources library, member-only events, and direct messaging. Starting at $295/year with cancel-anytime policy.
2. Classified Listings: Employment and used equipment listings are free for members. Non-members can purchase equipment listings for $99 each, run for the duration specified when the ad is posted, with free extensions/renewals upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TurfNet is a subscription-based online professional community for golf course superintendents and turf management professionals, founded in 1994. It delivers gated member access to professional forums, TurfNet University educational webinars featuring Ph.D. researchers, TurfNetTV video content, podcasts, industry news, a job board, a resume database, and a classified equipment marketplace. Membership starts at $295/year and includes a 100% satisfaction guarantee with cancel-anytime terms.

Product overview

TurfNet is a membership-based professional community platform for golf course superintendents and turf management professionals, operating since 1994. The platform comprises TurfNet University (core membership with webinars and educational content), TurfNetTV (video content), TurfNet Forums (members-only discussion community), TurfNet Job Board (employment marketplace), TurfNet Equipment Marketplace (used equipment classifieds), TurfNet Resume Database (candidate search), TurfNet Podcasts (audio content), TurfNet News (industry coverage), and TurfNet Events Calendar (webinar and event scheduling with calendar export). Memberships start at $295/year with a 100% Satisfaction Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• TurfNet University Membership Core annual membership providing gated access to TurfNet University webinars, professional forums, exclusive industry content, networking tools, member-only events, career resources, and the classified marketplace. Priced at $295/year with a 100% satisfaction guarantee.
• TurfNetTV Video platform featuring interviews, educational content, and industry insights from turf management professionals, including the Kevin Ross interview series and tutorials on turf management techniques.
• TurfNet Forums Members-only professional discussion forum connecting golf course superintendents, assistants, equipment technicians, university turf specialists, and suppliers to share experiences, solutions, and industry information.
• TurfNet Job Board Employment marketplace for the turf industry featuring job listings across categories including Golf Course Superintendent, Assistant Superintendent, Equipment Manager, and Sports Turf Manager positions.
• TurfNet Equipment Marketplace Classified listings platform for buying and selling used turf equipment including fairway mowers, triplex greensmowers, tractors, sprayers, and golf cars. Free for members; $99 per listing for non-members.
• TurfNet Resume Database Professional resume posting and candidate search service allowing turf management professionals to post resumes and employers to search for qualified candidates across various turf industry roles.
• TurfNet Podcasts Audio content featuring industry discussions including The EW Podcast series with turf professionals discussing soil health, chemistry, and golf course management topics.
• TurfNet News Industry news coverage for golf course management including company acquisitions, product announcements, research developments, and professional recognition within the turf management community.
• TurfNet Events Calendar Webinar and event scheduling platform featuring TurfNet University webinars, industry events, and educational sessions with calendar export capabilities via Google Calendar, iCalendar, and Outlook.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and moderate.

• LebanonTurfcoreGTM or Marketing PartnerLebanonTurf sponsors TurfNet University webinars, providing educational content on turfgrass research and golf course management topics. Webinars feature Ph.D. researchers discussing surfactant science, turf colorants, and evidence-based turf management practices. LebanonTurf gains brand visibility and engagement with superintendent members through educational content integration.
• GCSAA (Golf Course Superintendents Association of America)moderateStrategic or Co-development PartnerTurfNet serves as a professional community platform for GCSAA members, providing supplementary networking, content, and career resources. The platform complements GCSAA's professional development and advocacy mission for golf course superintendents.
• North Carolina State UniversitymoderateStrategic or Co-development PartnerNCSU turf specialists, including Dr. Grady Miller, present educational webinars through TurfNet University on turfgrass colorants and golf course management topics, bringing academic research to industry practitioners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Total Landscape Care: B2B media brand serving the broader landscaping and lawn care industry. Comparable as a trade content/community platform but addresses a much wider audience beyond golf course supers.
• National Association of Landscape Professionals (NALP): Leading trade association for the landscape industry, providing community, education, and advocacy. Comparable association/community model but serves the broader landscape professional market, not golf specifically.
• Landscape Management Magazine: Trade publication from North Coast Media covering landscape and lawn care professionals. Comparable content/community model, but with broader industry scope than TurfNet's golf-focused niche.

Emerging players

• Club Managers Association of America (CMAA): Professional association for managers of private clubs, including golf and country clubs. Comparable member-community + education model, with partial audience overlap at golf and country club properties where superintendents also work.
• Sports Turf Managers Association (STMA): Professional association for sports field turf managers (stadiums, schools, parks). Comparable in community + education + career resource model, but focused on the adjacent sports turf segment rather than golf.

Direct peers

• Turf Magazine: Trade publication focused on turfgrass management for golf, sports, and lawn care professionals. Directly comparable as a content/community platform serving overlapping turf professional audiences.
• GCSAA (Golf Course Superintendents Association of America): The leading professional association for golf course superintendents, offering member community, education, advocacy, and career resources. Directly comparable because both organizations serve the same superintendent audience with overlapping community, education, and career offerings.
• Golf Course Industry: B2B media brand serving golf course superintendents, owners, and turf professionals. Directly comparable as a trade media/community outlet targeting the same niche readership as TurfNet.
• Golfdom: Trade publication and media brand covering golf course superintendents and turf management professionals. Directly comparable to TurfNet's content, news, and educational mission for the same audience.

Others

• Golf Channel (NBC Sports): Major golf-focused media outlet operated by NBC Sports, covering golf instruction, tournaments, and industry. Adjacent to TurfNet as golf content/media, but oriented toward consumers and tournament coverage rather than the B2B superintendent trade.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/turfnet-media-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about turfnet university