wet'n'wild hawaii

Name

wet'n'wild hawaii

Legal name

Wet'n'Wild Hawaii Waterpark

Website

https://wetnwildhawaii.com

Company type

Private

Founded year

1997

Operating status

Operating

Ownership category

akta.pro rank

Product category

Waterpark / Amusement Park

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Waterpark operations
• Aquatic attractions
• Family entertainment
• Theme park services
• Polynesian luau events

Headquarters

HQ city

Kapolei

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Park Admission: One-time entry fees for daily admission, with tiered pricing for general public, Hawaii residents (kama'aina), juniors, and seniors.
2. Season Passes: Annual subscription-style passes offering unlimited admission, with premium pricing for Hawaii residents at $66.99. Includes bring-a-friend dates and discounts.
3. Ancillary In-Park Services: Revenue from cabana rentals, preferred seating, food and beverage, retail merchandise, and parking fees.
4. Group Bookings and Events: Birthday parties, corporate events, school groups, church groups, and special night events with dedicated packages and pricing.
5. Chief's Luau: Evening Polynesian luau experience including dinner, show, and optional transportation, operated by Chief Sielu Avea.
6. Evening/Adult Events: Adult-only after-hours events like Island Neon Night with tickets, VIP experiences, and cabana packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wet'n'Wild Hawaii operates a single-site waterpark on nearly 30 acres in Kapolei, Oahu, offering 26 water rides and attractions including thrill rides, family rides, moderate rides, kids rides, wave pool, lazy river, and body boarding facilities. Revenue is generated through daily park admission, annual season passes (EZ-Band), ancillary in-park services (cabana rentals, preferred seating, food and beverage, merchandise, parking), group bookings (birthday parties, schools, corporate events), evening adult-only events, and the separate Chief's Luau Polynesian dinner-show experience.

Product overview

Wet'n'Wild Hawaii is a single-site waterpark offering a unified entertainment experience centered on water attractions and rides. The core product is the waterpark itself with 26 rides across nearly 30 acres in Kapolei, Oahu. Supporting products include Season Passes for repeat visits, Chief's Luau for Polynesian cultural experiences, and Echoa Ridge for concert and festival events. Additional offerings include birthday party packages, cabana rentals, and recurring events like Kids' Foam Party Friday, Floatopia Drift, Dive'n'Movie screenings, and Island Neon Night adults-only events. Group packages for schools, corporations, and organizations provide volume discounts. The park operates with a tiered pricing model including general admission tickets, Kama'aina (Hawaii resident) pricing, and season passes.

Differentiator

Problem solved

Functional benefit

Products and services

• Wet'n'Wild Hawaii Waterpark A waterpark featuring nearly 30 acres of attractions with 26 rides and attractions in Kapolei, Oahu, including thrill rides, family rides, moderate rides, and kids rides. The park offers body slides, tube rides, wave pools, and a lazy river.
• Season Passes (EZ-Band) Annual passes allowing unlimited visits throughout the season. Hawaii residents pay $66.99 once for free admission all year. Includes digital pass on phone, in-park discounts, and bring-a-friend discount dates.
• Volcanic Wedgeee The tallest and fastest waterslide in Hawaii featuring AquaLucent fiberglass sections with Hawaiian Shaka-themed segments. The ride drops nearly 70 feet at speeds up to 30 mph.
• Chief's Luau An evening Polynesian cultural experience produced by Chief Sielu Avea, the original world champion fire-knife dancer. Includes traditional performances, audience interaction, fire dancing, and authentic Hawaiian and Samoan cultural demonstrations, plus optional round-trip transportation from Waikiki.
• Echoa Ridge Festival grounds and concert venue within the waterpark hosting evening music events, concerts, and festivals with waterpark ride access. Features multiple stages.
• Birthday Parties Reserved party areas with lunch included, featuring all-day play and celebration spaces for children's birthday groups.
• Cabana Rentals Reserved seating rentals including cabanas along the shoreline of Hawaiian Waters Wave Pool. Wave Pool Standard Cabana rental is $160 on weekdays and $180 on weekends including holidays and school breaks.
• Kids' Foam Party Friday Weekly foam-filled playground event every Friday at 1 PM where the Foam Machine creates cool, safe foam for children to play through. Free with park admission or valid season pass.
• Floatopia Drift Lazy River party event on Sundays featuring a live DJ, music, and prize giveaways. Tubes provided. Included with regular admission or valid Season Pass.
• Dive'n'Movie Movie screening events featuring family-friendly films shown at the wave pool area. Includes extended park hours and is included with park admission or season pass.
• Island Neon Night Adults-only (21+) after-hours celebration featuring neon lights, DJs, glow foam parties, night rides, and drinks. VIP experiences and cabana packages available, with early bird pricing at $9.99 and standard tickets at $24.99.
• Group Events Discounted group packages for 20+ guests including youth groups, camps, schools, corporate events, church groups, sports teams, and reunions, with dedicated facilities and group sales team support.

Quantifiable outcome

• Top 10 Best Amusement/Water Parks in the nation by Travel Channel
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Papa John's HawaiiminorGTM or Marketing PartnerPreferred partner providing quality pizza at the park. Papa John's Hawaii offers quality food at great prices with premium ingredients including fresh hand-tossed dough and natural toppings.
• Ocean PotionminorGTM or Marketing PartnerSunscreen partner providing broad-spectrum sunscreen products at the park. Ocean Potion protects against UVA and UVB rays with SPF 30+.
• Robert's HawaiicoreChannel Partner/ Reseller/ DistributorTransportation partner providing round-trip motorcoach service from 7 Waikiki pickup locations to the park for luau guests. Pickup times range from 3:55 PM to 4:40 PM depending on location.
• Premier Parks, LLCcoreOthersParent company and corporate office. Premier Parks operates multiple water and amusement parks across the United States.
• Go Oahu PassminorChannel Partner/ Reseller/ DistributorTourist attraction pass program allowing visitors to bundle multiple Oahu attractions including Wet'n'Wild Hawaii.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aulani, A Disney Resort & Spa: Aulani operates Waikolohe Valley, a family-oriented resort waterplay area in Ko Olina on Oahu. It is the closest geographic competitor because it targets the same Oahu visitors and local families with resort-based aquatic recreation.

Others

• Sea Life Park Hawaii: Sea Life Park Hawaii is a family and tourist attraction on Oahu. Although it is not a full waterpark, it competes for the same local and visitor leisure spend and group outings.

Regional players

• Aquatica Orlando: Aquatica Orlando is a large paid-admission waterpark offering slides, wave pools, lazy rivers, and family attractions. Its destination-waterpark model, admission base, and ancillary spending are closely comparable despite serving a different region.
• Disney's Typhoon Lagoon Water Park: Disney's Typhoon Lagoon operates a broad mix of thrill, family, and water attractions in a destination-park setting. Its event programming, capacity scale, and admission-plus-ancillary monetization are directly comparable to Wet'n'Wild Hawaii.
• Universal's Volcano Bay: Universal's Volcano Bay is a destination waterpark combining water rides, premium rentals, food, and merchandise. It is comparable through its themed attraction design, ticketed admission model, and focus on increasing ancillary spend per guest.
• Knott's Soak City Orange County: Knott's Soak City Orange County is a seasonal waterpark with slides, pools, family attractions, cabanas, and group offerings. It has a similar all-ages attraction mix and monetization model, although it serves Southern California rather than Hawaii.
• Six Flags Hurricane Harbor Los Angeles: Hurricane Harbor Los Angeles is a large seasonal waterpark offering thrill and family water attractions. Its physical scale, ticketed admission model, and broad family and tourist target market are comparable to Wet'n'Wild Hawaii.
• Raging Waters Los Angeles: Raging Waters Los Angeles operates a multi-acre waterpark with water rides, pools, seasonal operations, and group visitation. It compares closely on attraction breadth, day-visit demand, and in-park ancillary spending.
• Adventure Island: Adventure Island is a destination waterpark in Tampa featuring slides, a wave pool, and family attractions. It shares Wet'n'Wild Hawaii's mix of thrill and multigenerational offerings, admission revenue, and ancillary purchases.
• Water Country USA: Water Country USA is a regional waterpark with a broad ride mix, seasonal operations, and group and family programming. Its visitor-experience model and reliance on admissions and attraction spending are comparable to those of Wet'n'Wild Hawaii.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/WetnWildHawaii
• YouTubeyoutube.com/channel/UCWTsw3-jF9MOODSsDbI5Hvg
• Facebookfacebook.com/wetnwildhawaii
• Instagraminstagram.com/wetnwildhawaii
• TikToktiktok.com/@wetnwildhi
• LinkedInlinkedin.com/company/village-roadshow-theme-parks-usa-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wet'n'wild hawaii