Wild for Planners

What Wild for Planners does

Wild for Planners is a privately held, founder-led community and events business founded in 2014 that serves the planner enthusiast and creative hobbyist market. The company operates an integrated ecosystem centered on five touchpoints: the free 'Planners Gone Wild' Facebook community with 60,000+ members, the Wild University paid online membership ($29/month or $229/year) delivered via the Kajabi platform, the annual in-person GO Wild conference (now in its eighth iteration, with ticket prices rising from $435 in 2017 to $699 in 2023 and attendance of 1,700+ at the 2023 Washington D.C. event), the Wild30 small-group 30-day challenge cohorts, and the annual Wild Collab Sale with 60+ partner planner brands. The company is incorporated in California (Wild for Planners, Inc.), operates with a P.O. Box mailing address in Allen, Texas, and is bootstrapped with no disclosed external funding or parent company.

The business model combines three revenue streams: one-time conference ticket sales (the largest single contributor per event, sold out seven consecutive years), recurring Wild University subscriptions with annual and monthly tiers plus a founding member kit incentive, and Wild Collab Sale affiliate/commission revenue from partner shops. Conference ticketing is processed through RegFox, while Wild University and content distribution run on Kajabi. The company serves two primary customer segments: individual planners and creative hobbyists seeking community, accountability, and skill development, and planner shop owners and entrepreneurs attending the Shop Owners Summit track for business-focused content. Marquee conference partners have included Erin Condren, Emily Ley, Stephanie Fleming (The Happy Planner), Heidi Swapp, Alicia Silverstone, and Renée Elise Goldsberry, reinforcing brand positioning within the niche.

Wild for Planners has no standalone software product, no API, no AI capabilities, and no disclosed institutional investors. Its competitive position rests on community density (60K+ Facebook members), brand recognition from consecutive sold-out events, accumulated course content in the Wild University Dip-llama Library, and an integrated ecosystem that drives cross-engagement between the free community, paid membership, annual conference, and shop partner network. The operating footprint is U.S.-centric with global digital reach via online membership, and the company has explicitly partnered with the Pencils of Promise non-profit, donating a portion of Wild University tuition.

Name

Wild for Planners

Legal name

Wild for Planners, Inc.

Website

https://wildforplanners.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Wild for Planners is a privately held, founder-led community and events company founded in 2014 that serves planner enthusiasts through a 60,000+ member Facebook community (Planners Gone Wild), a paid Wild University membership on Kajabi, and the annual sold-out GO Wild conference, monetizing via conference tickets, recurring subscriptions, and partner shop collaborations.

Ownership category

akta.pro rank

Product category

Planner Community and Lifestyle Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

Keywords

• Planner community
• Goal-setting conferences
• Online planning membership
• Creative planning events
• Planner lifestyle education

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Wild University Membership: Online membership subscription providing access to monthly courses, community (Llama Lounge), live Q&A sessions, downloadable worksheets/templates, and access to the complete library of training content. Offered as monthly ($29) or annual ($229) subscription with annual billing providing significant discount.
2. GO Wild Conference Tickets: In-person annual conference tickets sold directly to attendees. Recent ticket prices ranged from $435 (2017 Nashville) to $517-$699 (2022-2023 SoCal/Washington D.C.) plus ticketing fees. Includes workshops, speakers, social events, swag bags, and snack breaks.
3. Wild Collab Sale: Annual collaborative shop sale featuring partner planner brands. May generate revenue through affiliate arrangements or commission from participating shops.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wild for Planners brings planner enthusiasts together through a free 60,000+ member Facebook community (Planners Gone Wild), a paid online membership (Wild University) with monthly classes and live Q&A, and an annual in-person conference (GO Wild) featuring workshops, speakers, and social events. The ecosystem is extended by 30-day #wild30 challenge groups and an annual Wild Collab Sale featuring 60+ partner planner brands.

Product overview

Wild for Planners operates a community-driven platform centered around planner enthusiasts, consisting of a free Facebook community (Planners Gone Wild), a paid online membership (Wild University), and an annual in-person conference (GO Wild). The ecosystem is supplemented by #wild30 challenge groups for focused 30-day goals and the Wild Collab Sale for exclusive planner merchandise. The company uses Kajabi as its platform infrastructure for course delivery and membership content. No standalone API product exists; the company is primarily a community and events business rather than a software technology provider.

Differentiator

Problem solved

Functional benefit

Brands

• Wild University: Online membership community for planners and creatives offering monthly courses, live Q&A sessions, and access to a library of planning and creative content. Priced at $29/month or $229/year for annual enrollment.
• GO Wild Conference
• Planners Gone Wild
• Wild30
• Wild Collab Sale

Products and services

• Planners Gone Wild (Facebook Community) Free online Facebook community connecting 60,000+ planner enthusiasts for sharing tips, ideas, support, and discovering favorite planner shops.
• Wild University Paid online membership community delivering monthly pre-recorded planning and creative courses, live Q&A sessions, downloadable workbooks, access to the Dip-llama Library of training content, and a private Llama Lounge Facebook Group. Available as a $29/month subscription or a $229/year annual subscription.
• GO Wild Planners Conference Annual in-person planner conference held in rotating U.S. cities featuring workshops, speakers, social events, Planjama activities, swag bags, and networking opportunities for 1,700+ attendees. Ticket prices have ranged from $435 (2017) to $699 (2023) plus ticketing fees.
• #wild30 Challenge Groups Small online 30-day challenge groups where members work toward specific goals together with a group facilitator providing regular content and prizing across topics such as lettering, journaling, declutter and organizing, creative planning, budgeting, meal planning, and fitness.
• Wild Collab Sale Annual collaborative shopping event featuring exclusive products and special editions from 60+ planner-themed partner shops, coordinated around the GO Wild conference period.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered major, moderate, minor and core.

• Renée Elise GoldsberrymajorStrategic or Co-development Partner · 1 March 2023Featured speaker at GO Wild Washington D.C. 2023. Emmy and Grammy award-winning actress.
• Frank WarrenmoderateStrategic or Co-development Partner · 1 March 2023Featured speaker at GO Wild Washington D.C. 2023. Creator of PostSecret.
• Alex EllemoderateStrategic or Co-development Partner · 1 March 2023Featured speaker at GO Wild Washington D.C. 2023. Author and wellness advocate.
• Alicia SilverstonemajorStrategic or Co-development Partner · 1 March 2022Keynote conversation speaker at GO Wild SoCal 2022. Notable celebrity and author.
• Pencils of PromiseminorOthers · 1 January 2022Wild University donates a portion of members' tuition to Pencils of Promise, a non-profit building schools in developing countries. Goal to collectively build a school costing approximately $50,000.
• Joy ChomoderateStrategic or Co-development Partner · 1 March 2019Featured speaker/panelist at GO Wild Las Vegas 2019. Notable designer and creative professional.
• Amy TangerinemoderateStrategic or Co-development Partner · 1 March 2019Featured panelist at GO Wild Las Vegas 2019.
• 60+ Planner Shop PartnerscoreGTM or Marketing Partner · 1 April 2018Annual table partners and vendors at GO Wild conferences including: This Very Crafty Mama, A Little TLC Designs, bloom daily planners, Krissyanne Designs, The Pink Room, Oh So Pretty Planner, Simply Gilded, Plan to Blossom, The Sticker Genie, Lights Planner Action, May Designs, Tombow, and many others. Partners provide swag for attendees and participate in Wild Collab Sales.
• Erin CondrencoreStrategic or Co-development Partner · 1 April 2017Featured as keynote speaker at GO Wild Nashville 2017 conference. Founder of Erin Condren Design and creator of the LifePlanner. Returned as opening speaker at GO Wild Austin 2018.
• Mica May (May Designs)coreStrategic or Co-development Partner · 1 April 2017Featured as speaker at GO Wild Nashville 2017. Founder of May Designs and creator of May Books. Table partner at GO Wild 2018.
• Stephanie Fleming (The Happy Planner)coreStrategic or Co-development Partner · 1 April 2017Featured as speaker at GO Wild Austin 2018 and GO Wild SoCal 2022. Creator of The Happy Planner and founder of me & my BIG ideas. Long-term conference partner.
• Krissyanne DesignscoreStrategic or Co-development Partner · 1 April 2017Recurring conference partner and speaker since Nashville 2017. Creator of planner accessories. Multiple table sponsor and workshop leader. Featured at Las Vegas 2019 and SoCal 2022.
• Emily LeycoreStrategic or Co-development Partner · 1 April 2017Featured speaker at GO Wild Austin 2018. Creator of the Simplified Planner and author. Multiple conference appearances.
• Heidi SwappcoreStrategic or Co-development Partner · 1 April 2017Featured speaker at GO Wild Austin 2018. Creator of popular planner and memory keeping products.
• Cindy Guentert-Baldo (Llama Letters)coreStrategic or Co-development Partner · 1 April 2017Recurring workshop leader and speaker at multiple GO Wild conferences (Nashville 2017, Austin 2018, Las Vegas 2019). Lettering artist and creator of Llama Letters brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Boss Babe: Boss Babe is a female entrepreneur education brand with paid membership courses and community. Comparable business model (paid subscription content + community) targeted at a similar female lifestyle/professional audience, though focused on entrepreneurship rather than planner hobbies.
• Passion Planner: Passion Planner is a planner brand with a mission-driven, community-engaged positioning, often co-marketed with creators and influencers. Comparable in serving planner enthusiasts and building community content, but smaller in scale and primarily a product company without a paid membership or annual conference.
• Cultivate What Matters: Cultivate What Matters sells goal-setting journals/planners and has built a small creator community around its products. Comparable target customer and goal-setting overlap with Wild University's content themes, but lacks the in-person conference and subscription content library stack.
• Emily Ley (Simplified): Emily Ley sells the Simplified Planner and lifestyle/parenting books and has built a creator-led brand around simplified planning and home organization. Comparable audience overlap (planner enthusiasts, predominantly women) and has been a recurring GO Wild speaker, but is a single-creator product company rather than a community/events business.

Broad incumbents

• Erin Condren Design: Erin Condren is a major planner/lifestyle stationery brand with the LifePlanner product line and a large customer community. Comparable because it operates in the same planner enthusiast market and has been a recurring GO Wild speaker partner, but it is a much larger product company without Wild's subscription/events stack.
• me & my BIG ideas (The Happy Planner): The Happy Planner is one of the largest planner brands in the US, selling customizable planner systems and accessories with broad retail distribution. Comparable target customer (planner hobbyists) and has been a long-term GO Wild conference partner, but is a much larger consumer products business rather than a community/events operator.

Direct peers

• PlannerCon: PlannerCon was the most direct competitor in the planner conference space, running multi-day events for the planner enthusiast community with workshops, speakers, and a vendor hall. Closely comparable in audience (planner hobbyists) and core offering (annual in-person conference), though it has historically had a different ownership structure and stopped running events.
• Create & Cultivate: Create & Cultivate built a digital media brand plus in-person conference/experiences targeting a niche female creative professional audience, with sponsorships and ticketed events. Comparable community + events + sponsorship business model aimed at an enthusiast/lifestyle demographic, though aimed at creative entrepreneurs rather than planner hobbyists specifically.

Others

• Clever Fox Planner: Clever Fox is a planner product brand selling guided journals and planners direct-to-consumer online. Comparable in serving the same planner enthusiast customer but does not operate a community, subscription content library, or in-person events.
• Legend Planner: Legend Planner is a planner/stationery product brand with direct-to-consumer online sales and social media marketing aimed at planner hobbyists. Comparable end customer but limited overlap on community, content, or events, making it adjacent rather than directly competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wildforplanners
• LinkedInlinkedin.com/company/wild-for-planners-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild for Planners