rev' it
REV'IT! is a Netherlands-based, privately held manufacturer of motorcycle protective apparel, designing and selling CE-certified jackets, pants, gloves, race suits, and rain gear globally via DTC e-commerce, a Denver flagship, and athlete-driven brand partnerships across Adventure, Sport, and Urban rider segments.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Netherlands
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What rev' it does
REV'IT! Sport International is a Netherlands-headquartered, privately held manufacturer of motorcycle protective apparel and accessories, selling globally through its own e-commerce platform (revitsport.com) with country-specific storefronts, a Denver flagship showroom, and third-party retail distribution. Its product portfolio spans jackets, pants, jeans, gloves, shoes, boots, race suits, rain gear, base/mid layers, body protection, maintenance products, and casual apparel, organized horizontally by riding discipline (Adventure, Sport, Urban) and gender, and priced from entry-level rain gear (e.g., $77.99 Cyclone 4 H2O) through premium adventure and sport jackets ($569.99–$789.99) up to undisclosed bespoke TAILORTECH made-to-measure race leathers (X_101, X_201, X_301). The company monetizes exclusively through one-time unit sales; there is no subscription component, though a REV'IT! Membership program offers free 2-day shipping as a repeat-purchase lever.
The technical differentiation rests on a portfolio of proprietary, CE-certified protective systems — SEEFLEX (Level 2 impact protection), SEESMART (Level 1 lightweight armor), SEESOFT (back-protector foam), and the VCS|Aquadefence climate/ventilation architecture — supplemented by GORE-TEX membrane integration in select waterproof lines (Sand 5 H2O, Tectonic H2O). REV'IT! services four primary use-case segments — Adventure Riders, Sport/Race Riders, Urban Riders, and General Motorcycle Riders (men and women) — using a direct-to-consumer model augmented by event-driven and community-led go-to-market motions. GTM is anchored by a sponsored-athlete ecosystem (Pol Tarrés, Itchy Boots, Charly Sinewan, Collin Veijer, Augusto Fernández, Raúl Fernández), MotoGP race sponsorship, and co-branded collections with motorcycle OEMs including Harley-Davidson, Royal Enfield, Zero Motorcycles, and Touratech, plus a Stories content-marketing blog and active presence across Instagram, TikTok, YouTube, Facebook, and LinkedIn.
rev' it firmographics
Firmographics- Name
- rev' it
- Legal name
- REV'IT! Sport International
- Website
- https://revitusa.com
- Company type
- Private
- Operating status
- Operating
- Short description
- REV'IT! is a Netherlands-based, privately held manufacturer of motorcycle protective apparel, designing and selling CE-certified jackets, pants, gloves, race suits, and rain gear globally via DTC e-commerce, a Denver flagship, and athlete-driven brand partnerships across Adventure, Sport, and Urban rider segments.
- Ownership category
- akta.pro rank
rev' it industry classification
Industry- Product category
- Motorcycle Apparel
- NAICS
- Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Gloves & Hand Protection Retail (CRAMANAE), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Where rev' it is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
rev' it business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Motorcycle Apparel and Gear Sales: REV'IT! generates revenue through the direct sale of motorcycle clothing and protective gear to consumers. Product categories include jackets, pants, jeans, gloves, shoes, boots, suits, rain gear, base layers, and accessories across men's, women's, and unisex lines. Sales are conducted through owned e-commerce, physical retail stores, and an outlet section. The model is primarily one-time transaction-based with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rain Gear and Accessories — Entry level pricing |
| Unit Pricing | Pay-as-you-go | Mid-range textile and casual apparel |
| Unit Pricing | Pay-as-you-go | Premium Adventure and Sport Performance Gear |
| Unit Pricing | Pay-as-you-go | Outlet / Discounted Products |
| Unit Pricing | Pay-as-you-go | Custom Made-to-Measure Race Leathers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
rev' it product offering
Product offeringCore offering
REV'IT! designs, manufactures, and sells motorcycle protective clothing and gear, including jackets, pants, jeans, gloves, shoes, boots, suits, rain gear, protection equipment, casual apparel, and maintenance products, organized across Adventure, Sport, and Urban lines for men and women. The brand combines proprietary CE-certified impact-protection technologies (SEEFLEX, SEESMART, SEESOFT) with integrated GORE-TEX membranes and offers a TAILORTECH custom made-to-measure race leathers program. Distribution is primarily direct-to-consumer via the revitsport.com e-commerce storefront and a Denver flagship retail location, supported by sponsored-rider marketing and co-branded collections.
Product overview
REV'IT! Sport International is a motorcycle apparel manufacturer offering a comprehensive portfolio of protective riding gear organized across Adventure, Sport, and Urban product lines for men and women. The core product range includes motorcycle jackets (mesh, textile, waterproof, and leather), pants, jeans, gloves, shoes, boots, suits, and rain gear, complemented by protection equipment, casual apparel, and maintenance products. The company differentiates through proprietary safety technologies including SEEFLEX (impact protection), SEESMART (Level B armor), SEESOFT (comfort padding), and VCS|Aquadefence (ventilation/waterproofing system), along with GORE-TEX membrane integration in select products. Premium offerings include made-to-measure race leathers (X_101, X_201, X_301) and TAILORTECH customization service. Notable collaborations feature rider partnerships including Pol Tarrés, Itchy Boots, and MotoGP athletes, as well as brand collaborations with Touratech, Harley-Davidson, Zero Motorcycles, and Royal Enfield.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Jackets Full range of motorcycle jackets including mesh, textile, and leather options across Adventure, Sport, and Urban categories. Featured models include Airwave 4 (fully ventilated), Eclipse 2, Cayenne 2, Sand 5 H2O (waterproof), and Tectonic H2O (all-climate).
- Motorcycle Pants Textile and denim motorcycle pants for various riding styles. Includes Sand 5 H2O waterproof adventure pants, Eclipse 2 versatile pants, Airborne 2, and Lejano adventure rally pants.
- Motorcycle Jeans Protective motorcycle denim jeans with integrated armor. Includes Lewis Selvedge TF, Reed SF, and Lombard 3 RF models featuring SEESMART armor protection.
- Motorcycle Gloves Racing and touring motorcycle gloves. Notable products include Quantum 3 race gloves (used by REV'IT! rider Raúl Fernández in 2026 MotoGP Sprint at Mugello) and Sand 4 adventure gloves.
- Motorcycle Shoes and Boots Protective motorcycle footwear including shoes and boots designed for riding comfort and safety across urban and adventure riding styles.
- Motorcycle Suits Full race suits and one-piece riding suits designed for track riding and high-performance motorcycle sport.
- Protection Gear Body armor and protective vests including the Nucleus protector jacket with SEEFLEX technology for Level 2 protection.
- Rain Gear Waterproof rain jackets and pants including Pacific 4 H2O rain suit, Cyclone 4 H2O rain jacket, and Acid 4 H2O rain pants.
- Casual Apparel Non-riding casual clothing including the Trazada riding sweater (Pol Tarrés-inspired), Dean 2 Tapered motorcycle chinos, caps, and windcollars.
- Base and Mid Layers Foundation and mid-layer garments for temperature regulation and moisture management under riding gear.
- Maintenance Products Specialized care products including Textile Wash, Textile Waterproofing Spray-on and Wash-in, and Leather Care Cleaner for gear maintenance.
- X_101, X_201, X_301 Custom Race Leathers Custom-made race leather suits tailored to individual measurements for professional and enthusiast racers using REV'IT!'s TAILORTECH proprietary pattern-making and sizing system.
- TAILORTECH Custom Tailoring Service Custom tailoring service for select REV'IT! garments to achieve perfect fit for individual body measurements.
- Sand 5 Collection Fifth-generation adventure touring collection featuring Sand 5 H2O waterproof jacket and Sand 5 H2O pants with advanced climate control and protection.
- REV'IT! x Pol Tarrés Collaboration Special collection designed with adventure rider Pol Tarrés featuring the Africa jacket (extremely breathable hot weather rally jacket), Trazada riding sweater, and Lejano adventure pants.
- DIRT Series Collection Off-road and dirt riding specific gear collection designed for motocross and trail riding enthusiasts.
- Metropolitan Collection Women's urban motorcycle fashion collection combining style with protective features for metropolitan riding.
Quantifiable outcome
- Raúl Fernández won the 2026 MotoGP Sprint at Mugello wearing REV'IT! Quantum 3 gloves — demonstrating real-world race-winning performance.
Companies that use rev' it
Customer profileSegments4 records
Ideal customer profiles3 records
rev' it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
rev' it partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- GORE-TEXcoreREV'IT! partners with GORE-TEX to integrate waterproof and breathable membrane technology into its adventure and touring apparel lines (e.g., Sand 5 H2O, Tectonic H2O). This is a technology integration partnership that enhances the performance credentials of REV'IT!'s premium weatherproof gear.
- Pol TarréscoreREV'IT! collaborates with adventure rider and athlete Pol Tarrés on a co-branded collection (REV'IT! x Pol Tarrés) featuring purpose-designed adventure rally gear including the Africa jacket, Trazada sweatshirt, and Lejano pants. The collaboration is built around Tarrés's riding ethos of going further and higher.
- TouratechminorREV'IT! has a collaboration with Touratech (an adventure travel equipment brand), featured on the REV'IT! Stories blog as a brand partnership covering adventure travel use cases.
- Harley-DavidsonminorREV'IT! has a collaboration with Harley-Davidson featured on the REV'IT! Stories blog, showcasing gear suited for Harley-Davidson riders.
- Zero MotorcyclesminorREV'IT! collaborates with Zero Motorcycles (electric motorcycle manufacturer), featured on the REV'IT! Stories blog, positioning REV'IT! gear as compatible with and optimized for electric motorcycles.
- Royal EnfieldminorREV'IT! has a collaboration with Royal Enfield, the Indian motorcycle manufacturer, featured on the REV'IT! Stories blog to reach Royal Enfield's global rider base.
- Raúl Fernández (MotoGP)coreREV'IT! sponsors MotoGP rider Raúl Fernández (#revitrider). In 2026, Fernández won the MotoGP Sprint at Mugello wearing REV'IT! Quantum 3 gloves, providing a high-profile race-win proof point for the brand's racing gear credentials.
- Itchy Boots (YouTube)minorItchy Boots is a prominent female adventure motorcycle YouTuber sponsored by REV'IT! as part of the REV'IT! Riders program, providing reach into the adventure touring audience.
- Charly SinewanminorCharly Sinewan is a featured REV'IT! Rider — a motorcycle adventurer known for long-distance travel, part of the brand's sponsored rider athlete program.
- Collin VeijerminorCollin Veijer is a MotoGP rider featured as a REV'IT! Rider, competing in the premier class of world championship motorcycle racing.
- Augusto FernandezminorAugusto Fernandez is a MotoGP rider featured as a REV'IT! Rider, competing in the premier motorcycle racing class.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
rev' it competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
rev' it social profiles
Digital presencerev' it financial estimates
Financial estimateRevenue estimate
Valuation estimate
rev' it leadership team
Management profileNumber of profiles
rev' it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rev' it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rev' it
What does rev' it do?
REV'IT! designs, manufactures, and sells motorcycle protective clothing and gear, including jackets, pants, jeans, gloves, shoes, boots, suits, rain gear, protection equipment, casual apparel, and maintenance products, organized across Adventure, Sport, and Urban lines for men and women. The brand combines proprietary CE-certified impact-protection technologies (SEEFLEX, SEESMART, SEESOFT) with integrated GORE-TEX membranes and offers a TAILORTECH custom made-to-measure race leathers program. Distribution is primarily direct-to-consumer via the revitsport.com e-commerce storefront and a Denver flagship retail location, supported by sponsored-rider marketing and co-branded collections.
Is rev' it a public or private company?
rev' it is a private company. It is classified as unknown and is currently operating.
When was rev' it founded?
rev' it was founded in -1.
Where is rev' it based?
rev' it is headquartered in Not specified, Netherlands, in the Europe region.
How does rev' it make money?
One revenue line is on record: motorcycle Apparel and Gear Sales.
Does rev' it have an API?
No public API is recorded for rev' it.
What industry is rev' it in?
rev' it's product category is Motorcycle Apparel. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 45911 and its SIC code is 2300.