storycentric
- Company typePrivate
- Founded2007
- HeadquartersManhattan, United States
- Headcount—
- GTM typeB2B
- OfferingServices
storycentric firmographics
Firmographics- Name
- storycentric
- Legal name
- StoryCentric LLC
- Website
- https://storycentric.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Ownership category
- akta.pro rank
storycentric industry classification
Industry- Product category
- Media Strategy Consulting
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)
Keywords
Where storycentric is headquartered
LocationHeadquarters
- HQ city
- Manhattan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
storycentric business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategic Consulting Services: Professional consulting services providing market intelligence, strategic insight, and hands-on help to non-fiction and documentary networks, platforms, and producers. Engagement models are flexible and cost-effective, ranging from advisory relationships to active project involvement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
storycentric product offering
Product offeringCore offering
StoryCentric provides market intelligence, strategic insight, and hands-on consulting services to non-fiction and documentary networks, platforms, and producers. The firm helps clients develop, pitch, and execute storytelling strategies tailored to each platform's requirements, offering services that range from advisory relationships to active consulting producer work including rewriting and restructuring of content.
Product overview
StoryCentric is a media consultancy founded in 2007 by Ed Hersh that provides market intelligence, strategic insight, and hands-on consulting services to non-fiction and documentary networks, platforms, and producers. The company helps clients clarify creative vision, demystify development processes, decode network feedback, and understand audience dynamics across multiple platforms. Services are delivered through advisory relationships rather than a software product platform, with offerings tailored to each client's specific needs in the evolving media ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Strategy and Storytelling Consulting
- Consulting Producer Services
- Ongoing Strategic Advisory
Quantifiable outcome
- Helped make Investigation Discovery the leading crime and justice network in the US and the #1 total day network for women
- +2 more outcomes
Companies that use storycentric
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
storycentric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
storycentric partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Pact (UK)coreEd Hersh became a strategic partner in Pact's 'Growth Accelerator' program in January 2021. Pact is the influential trade association representing UK independent television, film, digital, children's and animation media companies. The partnership provides Pact members with insights and advice on development, production, and understanding seismic changes in the US media ecosystem.
- World Congress of Science and Factual ProducerscoreThe World Congress of Science and Factual Producers is the premier global gathering for the factual media community. Ed has served as a consultant to the Congress for five years, providing insights on industry trends and organizing, producing, and often moderating key panel discussions.
- WNET GroupcoreWNET Group is one of the largest producers in the PBS system. StoryCentric helped develop, launch and oversee several major multi-platform initiatives including 'Poverty in America' and 'Climate Change' programs, making multi-platform storytelling a linchpin of their national/local programming.
Scale indicators2 records
storycentric competitors and assessment
Company assessmentOthers
- Pact: UK trade association representing independent television, film, digital, children's, and animation production companies. Comparable to StoryCentric as an industry-ecosystem organization serving the non-fiction and documentary production community, though serving as a trade body rather than a consulting firm.
- Fremantle: Major global production company and content distributor producing non-fiction, documentary, and factual programming. Comparable to StoryCentric as an organization working within the non-fiction/documentary content ecosystem, though operating as a producer rather than a consulting firm.
- Endemol Shine Group: Global production and distribution company producing non-scripted, documentary, and factual programming for major platforms. Comparable to StoryCentric as a player in the non-fiction and documentary ecosystem, though operating as a producer and rights holder rather than a strategy consultant.
Direct peers
- Cynopsis Media: Trade media company providing business intelligence, industry news, and analysis to the television, digital, and streaming media industries. Comparable to StoryCentric as a serving organization to media executives seeking market intelligence on programming trends, though delivered through publications rather than consulting engagements.
- Realscreen: Trade publication and intelligence platform serving the global non-fiction, documentary, and factual media industry. Comparable to StoryCentric as a serving organization to the non-fiction/documentary professional community, though addressing them through industry news and market intelligence rather than direct consulting.
- The Ankler: Subscription-based media business intelligence and newsletter platform covering the entertainment industry's business strategy. Comparable to StoryCentric as a provider of strategic insight to media executives, though it delivers content through intelligence products rather than bespoke consulting.
Broad incumbents
- Deloitte - Media & Entertainment: Big Four professional services firm with a Media & Entertainment practice offering strategy, operations, and technology consulting. Comparable to StoryCentric as an enterprise consulting option for media organizations seeking strategic advisory, though operating at substantially larger scale and broader scope.
- Bain & Company - Media & Entertainment: Global management consulting firm serving media, entertainment, and technology clients with strategy and performance advisory. Comparable to StoryCentric as a general management consulting alternative for media clients, but at much larger scale and broader scope.
- Boston Consulting Group - Media & Entertainment: Global strategy consultancy serving media and entertainment clients with corporate strategy, growth, and content advisory. Comparable to StoryCentric as an enterprise consulting option for media organizations, though it offers a much broader portfolio spanning corporate, technology, and operational topics.
- McKinsey & Company - Media & Entertainment Practice: Global management consulting firm with a dedicated Media & Entertainment practice that advises broadcasters, streamers, and content companies on strategy. Comparable to StoryCentric as a higher-end management consulting alternative serving the same media buyer profile, albeit at significantly larger scale and broader scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
storycentric social profiles
Digital presencestorycentric financial estimates
Financial estimateRevenue estimate
Valuation estimate
storycentric leadership team
Management profileNumber of profiles
Profiles1 record
storycentric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
storycentric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about storycentric
What does storycentric do?
StoryCentric provides market intelligence, strategic insight, and hands-on consulting services to non-fiction and documentary networks, platforms, and producers. The firm helps clients develop, pitch, and execute storytelling strategies tailored to each platform's requirements, offering services that range from advisory relationships to active consulting producer work including rewriting and restructuring of content.
Is storycentric a public or private company?
storycentric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was storycentric founded?
storycentric was founded in 2007.
Where is storycentric based?
storycentric is headquartered in Manhattan, United States, in the North America region.
How does storycentric make money?
One revenue line is on record: strategic Consulting Services.
Who are storycentric's main competitors?
Others on record are Pact, Fremantle and Endemol Shine Group. Direct peers are Cynopsis Media, Realscreen and The Ankler. Broad incumbents are Deloitte - Media & Entertainment, Bain & Company - Media & Entertainment, Boston Consulting Group - Media & Entertainment and McKinsey & Company - Media & Entertainment Practice.
Does storycentric have an API?
No public API is recorded for storycentric.
What industry is storycentric in?
storycentric's product category is Media Strategy Consulting. Its primary akta.pro industry code is MPAAAFAK, Content & Messaging Strategy (Positioning, Narrative). Its NAICS code is 541613 and its SIC code is 8742.