What Cynopsis Media does

Cynopsis Media is a B2B trade publication division of Access Intelligence, LLC, serving executives in the television, media, digital, and sports media industries. Founded in 1997 and headquartered in Stratford, Connecticut, the company operates a daily morning intelligence newsletter distributed to 85,000+ opted-in subscribers across 58+ countries by 5:30am EST each weekday. The product portfolio includes the flagship daily Cynopsis newsletter, vertical-specific editions (Cynopsis Sports monthly, Cynopsis Media Tech Update weekly, Cynopsis Jobs twice weekly), special reports tied to industry tentpoles (Upfronts, NewFronts, NAB, Cannes Lions, CES, Emmys), a self-serve job marketplace, live and virtual networking events, educational webinars, and benchmarking award programs including Cynopsis Sports Awards, Top Women in Media, Screenshift, and Convergent TV Awards.

The underlying technology is a digital newsletter publishing and content management platform supporting email distribution, a job board with company profile and listing functionality, video and podcast hosting, and event registration. Cynopsis generates revenue primarily through B2B advertising — text and banner ads in newsletters, dedicated sponsor email blasts, and online display units — supplemented by self-serve job listings priced at $249 (Standard) and $349 (Premium), event and award sponsorships, and exclusive webinar sponsorships marketed to 100,000+ executives. The go-to-market combines a sales-led motion for advertising and sponsorship packages (handled by a Group Director of Sales and Chief Revenue Officer) with a self-serve transaction model for job postings. The company sits within the broader Access Intelligence portfolio alongside sister properties AdExchanger, Cablefax, PR News, Event Marketer, LeadsCon, and AdMonsters under the Chief Marketer Network, enabling cross-promotion across B2B media and marketing audiences.

The company maintains editorial leadership across convergent TV, sports media, and media technology verticals, led by an Editorial Director (Lynn Leahey) and senior editors including a Senior Editor for Convergent TV shared with AdExchanger. There are no disclosed AI/ML product capabilities, APIs, or technology integrations in the source data, and no M&A, funding events, or leadership transitions are recorded. The company's growth strategy, as evidenced by 2025 product launches, is incremental product expansion within the existing audience base rather than geographic or segment diversification.

Name

Cynopsis Media

Legal name

Access Intelligence, LLC

Website

http://www.cynopsis.com/

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Cynopsis Media is a B2B trade publisher serving television, media, digital, and sports industry executives with daily newsletters, job listings, events, and awards. It operates as a division of Access Intelligence, LLC, reaching 85,000+ subscribers across 58+ countries.

Ownership category

akta.pro rank

Product category

B2B Trade Media & Industry Intelligence

NAICS

Periodical Publishers (513120)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• B2B trade publications
• Media industry newsletters
• Advertising sponsorship sales
• Industry events and awards
• Media job marketplace

Headquarters

HQ city

Stratford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Newsletter Advertising: Text and banner advertisements within daily newsletters reaching 85,000+ subscribers, plus dedicated sponsor third-party email messages and display banner opportunities in special reports. This is the core revenue stream for the company.
2. Job Listings: Standard and Premium job listing packages where ads appear in daily newsletters for 5-10 business days and on the Cynopsis Jobs website for 30-45 days, targeting media industry employers and recruiters.
3. Event and Award Sponsorships: Sponsorship packages for live networking events, awards programs, and webinars that include exhibit space, speaking opportunities, logo placement on marketing materials, press release exposure, and attendee lists. Events attract 175-400+ executives.
4. Online Advertisements: Per-month rotating or static banner ads on the Cynopsis website, text advertisements, sponsored video content, and Resource Center placements with various pricing tiers.
5. Webinar Sponsorships: Exclusive webinar sponsorships (3-5 per year) with marketing to 100,000+ executives, including online promotions, attendee list access, and moderating or panelist roles for sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cynopsis Media publishes B2B trade newsletters, special reports, podcasts, and video content for the television, digital, sports, and esports industries, delivered daily to 85,000+ executives across 58+ countries. It also runs the Cynopsis Jobs marketplace connecting media employers with candidates, and produces live and virtual industry events, webinars, and benchmarking award programs such as the Cynopsis Sports Awards, Convergent TV Awards, and Top Women in Media.

Product overview

Cynopsis Media is a media industry intelligence platform offering a suite of newsletters, events, awards, and digital content products. The core portfolio includes the flagship daily Cynopsis newsletter reaching 85,000+ subscribers, the Cynopsis Jobs platform for industry recruitment, and specialized newsletters Cynopsis Sports (monthly), Cynopsis Media Tech Update (Mondays), and Cynopsis Jobs (Sundays/Thursdays). The company also produces live networking events, virtual events, educational webinars, industry survey reports, and benchmarking award programs. All offerings serve the television, media, digital, and sports TV industries.

Differentiator

Problem solved

Functional benefit

Brands

• Cynopsis Jobs: Weekly newsletter published on Sundays & Thursdays, curating top industry job listings
• Cynopsis Sports
• Cynopsis Media Tech

Products and services

• Cynopsis Daily Newsletter Daily eNewsletter covering television, media, digital, and sports TV industries, delivered by email to 85,000+ subscribers in 58+ countries by 5:30am EST each weekday.
• Cynopsis Jobs Newsletter Weekly newsletter published on Sundays and Thursdays curating top industry job listings from Cynopsis and other leading hiring sources for media professionals.
• Cynopsis Sports Newsletter Monthly newsletter published on Tuesdays delivering exclusive Q&As, expert data insights, key business stories of the week, trending trailers, and upcoming events for sports media professionals.
• Cynopsis Media Tech Update Monday newsletter providing concise updates, industry insights, and exclusive content for professionals at the intersection of media and technology.
• Special Reports Multiple Special Reports and series published throughout the year, focused on industry topics and major trade shows/events including Cannes Lions, CES, Backstage at the Upfronts, NewFronts, NAB Show Guides, Holiday Programming, and Primetime Emmys.
• Live Networking Events Information-packed day-long events featuring panels, keynotes, and 50+ expert speakers, attracting 175-400+ television, digital, agency/brand, and media executives.
• Virtual Events Online event offerings for professional networking and learning in the media industry.
• Educational Webinars Webinars hosted by Cynopsis, with 3-5 held per year, featuring exclusive sponsorship opportunities and marketing to 100,000+ executives.
• Industry Survey Reports Benchmarking reports and industry survey publications throughout the year for the TV, media, digital, and sports media industries.
• Cynopsis Awards Programs Benchmarking award programs including the Cynopsis Sports Awards, Convergent TV Awards, and Top Women in Media awards, attracting 3,000+ entries per year.
• Cynopsis Trailer Park Video section featuring show trailers and sneak peeks for upcoming television content, published on the Cynopsis website.
• Cynopsis Podcasts Podcast content including interviews and discussions with industry leaders such as the Inside the Stack podcast series, covering TV ad measurement, programmatic advertising, and convergent TV strategy.
• Cynopsis Jobs Platform Job listing platform on Cynopsis.com featuring industry jobs published for 30-45 days with publicly disclosed Standard ($249) and Premium ($349) listing options, distributed across Cynopsis daily and weekly newsletters to 100,000+ media executives.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Chief Marketer NetworkcoreGTM or Marketing PartnerCynopsis is part of the Chief Marketer Network, which includes AdExchanger, PR News, Event Marketer, LeadsCon, and AdMonsters. This partnership provides cross-promotional marketing and advertising opportunities within the B2B media and marketing ecosystem.
• AdExchangercoreGTM or Marketing PartnerSister site under Access Intelligence serving the digital advertising and ad tech community, co-promoted on the Cynopsis platform.
• CablefaxcoreGTM or Marketing PartnerSister site serving the cable and media industry, part of Access Intelligence's portfolio of media industry publications.
• Event MarketerminorGTM or Marketing PartnerSister site covering event marketing and experiential marketing industry, part of the Chief Marketer Network.
• Access IntelligencecoreStrategic or Co-development PartnerParent company (Access Intelligence, LLC) that owns and operates Cynopsis Media as a division, providing corporate infrastructure, sales support, and portfolio synergies across multiple B2B media brands including AdExchanger, Cablefax, and PR News.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Adweek: Larger, broader B2B trade covering advertising, media, and technology; competes for overlapping advertisers and readers but operates at significantly greater scale across print, digital, and events.

Direct peers

• The Drum: B2B trade publisher for the marketing and media industry with newsletters, events, and awards covering advertising, media, and creative — comparable editorial scope and B2B monetization model.
• MediaPost: B2B media trade publisher with daily newsletters, events, and awards across media, marketing, and advertising verticals — directly comparable multi-vertical newsletter and events business model.
• AdExchanger: Sister property under Access Intelligence covering digital advertising and ad tech; direct comparable as a B2B trade newsletter, events, and podcast platform serving the same media-tech buyer as Cynopsis.
• Broadcasting & Cable: Legacy TV and broadcast industry trade publication covering television, cable, and streaming — competes directly for the same media-exec readership and advertising dollars.
• TVTechnology: Trade publication and newsletter covering broadcast technology and TV production, with significant audience and advertiser overlap in the media-tech ecosystem Cynopsis serves.
• Digiday: B2B media trade covering digital media, advertising, and platforms with newsletters, events (Digiday Awards, Programmatic Marketing Summit), and a jobs marketplace — overlapping audience of media buyers and sellers.
• Cablefax: Sister Access Intelligence title serving the cable and media industry with newsletters, events, and awards — directly comparable format, audience overlap, and monetization model.
• Multichannel News: Long-standing B2B trade publication covering the cable, broadband, and video industry with newsletters and events; highly comparable audience and editorial positioning to Cynopsis.

Emerging players

• Beet.TV: B2B media-trade publisher focused on video, CTV, and advertising with a strong podcast/interview format; niche overlap with Cynopsis's Convergent TV and Media Tech coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CynopsisMedia
• Instagraminstagram.com/cynopsismedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cynopsis Media