julie king

What julie king does

Julie King is a solo parenting educator and best-selling author operating as an independent practitioner in the San Francisco Bay Area under the "Howtotalk" brand. She delivers the "How To Talk" parenting methodology through an integrated franchise of products and services: two co-authored books published by Scribner (an imprint of Simon & Schuster), two mobile applications available on iOS and Android, a podcast launched in 2025, and live services including 4-week online workshops, one-on-one consultations, and corporate keynotes. Her core products are the books "How To Talk So Little Kids Will Listen" (2017, 500,000+ copies sold) and "How To Talk When Kids Won't Listen" (2021), co-authored with Joanna Faber and built on the foundational methodology originated by Adele Faber and Elaine Mazlish.

The business is structured as a direct-to-consumer and community-led operation. Julie generates revenue through workshop fees ($148-$259 per person for 4-week series), private phone and video consultations, corporate and institutional speaking engagements, book royalties across 30+ language translations, and one-time mobile app purchases. Her distribution footprint spans global book retail (Amazon, Barnes & Noble, Target, Simon & Schuster plus regional publishers internationally), Apple App Store and Google Play, and major podcast platforms. Customer segments include parents of children ages 2-7 and 5-16 (primary), plus teachers, healthcare professionals, corporate employee-wellness programs, and libraries (secondary).

The operation is wholly owned by Julie King, supported informally by her family, with no disclosed external funding, no parent company, and no institutional investors. The business carries the structural constraints of a solo practitioner — workshop and speaking capacity are inherently capped by her personal availability — but benefits from a 40-year-old methodology brand, multi-format content assets, and recurring enterprise speaking demand from large employers during periods of acute parenting disruption such as the COVID-19 pandemic.

Name

julie king

Legal name

Julie King

Website

https://julieking.org

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Julie King is an independent parenting educator and best-selling author who delivers the "How To Talk" methodology through co-authored books, mobile apps, a podcast, workshops, private consultations, and corporate speaking engagements, serving parents of children ages 2-16, educators, and corporate employee-wellness programs globally.

Ownership category

akta.pro rank

Product category

Parenting Education & Coaching

NAICS

Educational Support Services (61171), Other Individual and Family Services (624190), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

akta.pro secondary industries

Home Visiting & Parent Coaching Programs (EDACALAC), Family Engagement & Home–School Partnership Programs (EDACALAB), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Teacher–Student–Parent Communication & Family Engagement Tools (EDAFAGAG)

Keywords

• Parenting education
• Parenting workshops
• Child communication training
• Parent coaching services
• Family education

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Workshop Fees: Julie generates revenue through live-online and in-person parenting workshops, typically delivered as 4-week series. Pricing varies by workshop type with early bird, standard, and late registration tiers. Workshops are priced per person or per couple.
2. Parent Consultations: One-on-one or two-on-one phone or video consultations with parents, scheduled individually, weekly, or biweekly. Provides personalized guidance focused on unique family needs and situations.
3. Speaking Engagements: Keynotes, trainings, and parent education talks delivered to schools, businesses, libraries, and parent groups. Julie speaks to diverse audiences including teachers, healthcare professionals, and corporate employees.
4. Book Sales: Co-authored books with Joanna Faber sold in multiple formats (paperback, kindle, audiobook, hardcover). Books distributed globally through Amazon, Barnes & Noble, Target, Simon & Schuster, and independent bookstores. Books have been translated into 30 languages.
5. Mobile Application Sales: HOW TO TALK companion app and Parenting Hero app available for iOS and Android platforms. Apps provide interactive tools, tips, and role-play scenarios for parents.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Julie King delivers parenting education built on the 'How To Talk' communication methodology through live-online and in-person workshops, one-on-one phone/video parent consultations, organizational keynotes and trainings, two co-authored bestselling books, two companion mobile apps (HOW TO TALK and Parenting Hero), and a podcast. Offerings teach parents respectful, practical strategies for engaging children's cooperation, resolving conflicts, and strengthening family relationships.

Product overview

Julie King offers a unified suite of parenting education products and services centered on the "How To Talk" communication methodology. The core offering includes books (How To Talk So Little Kids Will Listen and How To Talk When Kids Won't Listen, co-authored with Joanna Faber), two mobile apps (HOW TO TALK app and Parenting Hero App), a podcast, and live services including private consultations, interactive workshops, and parent education talks. The books and apps serve as the primary content foundation, while the workshops and consultations provide personalized implementation support. All offerings follow the same communication approach developed from Adele Faber and Elaine Mazlish's original work.

Differentiator

Problem solved

Functional benefit

Brands

• How To Talk So Kids Will Listen: Parent education methodology based on the approach from Adele Faber and Elaine Mazlish's original book, adapted for various age groups and situations by Joanna Faber and Julie King.
• HOW TO TALK: Parenting Tips in Your Pocket
• Parenting Hero App
• How To Talk So Kids Will Listen Podcast

Products and services

• Private Consultations One-on-one phone or video support sessions (or two-on-one for couples) providing personalized parenting guidance focused on unique family situations and challenges. Scheduled individually, weekly, or biweekly.
• How To Talk Workshops Live-online, interactive small-group workshops teaching respectful, effective communication strategies to engage children's cooperation, resolve conflicts, and strengthen relationships. Offered as 4-week series or stand-alone sessions.
• Parent Education Talks & Trainings One to two hour engaging presentations providing an overview and introduction to the 'How To Talk' approach, tailored to organizational needs, with Q&A sessions. Delivered to enterprises, schools, libraries, and healthcare organizations.
• How To Talk So Little Kids Will Listen (book) A survival guide for parents of children ages 2-7 covering communication skills for handling everyday challenges like tantrums, bedtime battles, sibling strife, and food conflicts. Co-authored with Joanna Faber and published by Scribner.
• How To Talk When Kids Won't Listen (book) An all-new guide applying 'How To Talk' communication strategies to challenging childhood moments including tantrums, technology issues, homework hassles, sibling battles, and tough topics. Co-authored with Joanna Faber.
• HOW TO TALK App (Parenting Tips in Your Pocket) A companion mobile app to How To Talk So Little Kids Will Listen providing instant access to parenting tools with examples and troubleshooting suggestions organized by situation category. Available for iOS and Android.
• Parenting Hero App An interactive role-play app introducing the How To Talk approach with tips and advice from Joanna Faber and Julie King. Features interactive graphics and story guides for coping with negative feelings, engaging cooperation, setting limits, and resolving conflicts.
• How To Talk So Kids Will Listen Podcast A podcast featuring real parents with actual challenges, where Julie King provides advice based on the How To Talk approach for everyday moments with children from tots to teens.

Quantifiable outcome

• Over 500,000 books sold
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered major and core.

• Simon & SchustermajorOthersPublisher of 'How To Talk So Little Kids Will Listen' and 'How To Talk When Kids Won't Listen'. Julie King and Joanna Faber's books are published by Scribner, an imprint of Simon & Schuster.
• Joanna FabercoreStrategic or Co-development PartnerJulie King's co-author on two bestselling books ('How To Talk So Little Kids Will Listen' and 'How To Talk When Kids Won't Listen'), two companion apps ('HOW TO TALK' and 'Parenting Hero'), and collaborative speaking engagements. Joanna Faber is the daughter of Adele Faber, co-author of the original 'How To Talk So Kids Will Listen'.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zero to Three: Established national nonprofit focused on early childhood development from birth to age three, producing research, resources, and training for parents and professionals. A broader incumbent in the parent and early-childhood education space that Julie's early-years content intersects with.

Direct peers

• Joanna Faber: Joanna Faber is Julie King's co-author and closest collaborator on the 'How To Talk' books, apps, and methodology. She is also an independent parent educator delivering workshops and keynotes using the same framework, making her the most directly comparable practitioner in the space.
• Hand in Hand Parenting: Parent education organization offering books, online classes, and a listening-based parenting approach targeting parents of young children. Comparable as a methodology-driven, multi-format parenting education provider.
• Janet Lansbury: Independent parenting educator focused on respectful, infant-and-toddler parenting approaches, offering books, podcasts, and online classes. Closely comparable as a solo-practitioner brand built around a named methodology and direct-to-consumer educational offerings.
• Positive Parenting Solutions (Amy McCready): Online parenting education platform offering courses, books, and webinars focused on positive discipline for parents of toddlers through teens. Directly comparable business model combining authored content with online programs targeting Julie's same core demographic.
• Adele Faber and Elaine Mazlish: Original creators of the 'How To Talk So Kids Will Listen' methodology that Julie King and Joanna Faber have extended. Their foundational books, workshops, and brand equity are the basis on which Julie's practice is built, and they remain active in the parenting education space.

Others

• Simmons University / Wheelock Family Education Programs: Higher education and continuing education programs offering family education, parent coaching, and child development credentials. Comparable as adjacent training and credentialing infrastructure that trains parent educators in similar methodologies.

Emerging players

• Motherly: Digital media and education platform for mothers featuring classes, content, and a strong community. Overlaps with Julie's parenting education focus but operates at a much larger scale with venture funding and broader editorial coverage beyond parenting techniques.
• Big Little Feelings: Digital-first parenting education brand offering online courses, content, and a strong social media presence targeting parents of toddlers and young children. Competes with Julie for the same parent-of-young-children segment but with a more app- and social-led delivery model.
• Dr. Becky Kennedy (Good Inside): Clinical psychologist offering parenting education through a book, podcast, courses, and app. Targets parents of young children and school-age kids with authoritative, evidence-based content; overlaps with Julie's methodology-led approach but with a stronger digital subscription footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/howtotalker
• Instagraminstagram.com/howtotalk.forparents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about julie king