What jub does

JUB is a privately held Slovenian-founded manufacturer of paints, coatings, façade insulation systems, and construction chemicals, headquartered in Dol pri Ljubljani (JUB d.o.o.) with a Slovak subsidiary (JUB a.s., Bratislava). Operating for approximately 50 years, the company serves professional applicators (painters, façade specialists, tilers, architects, interior designers) and end-consumer/DIY homeowners across 15+ European markets, including Slovenia, Slovakia, Czech Republic, Austria, Italy, Croatia, Bosnia, Serbia, Hungary, Bulgaria, Romania, Greece, North Macedonia, and Kosovo, supported by country-specific websites, a dealer and reseller network, and its own e-commerce storefront.

JUB's product portfolio is organized around branded system lines: JUPOL interior paints (including specialty variants such as Thermo, Clima control for formaldehyde binding, Bio silicate allergy-certified, Citro/Amikol/Antimicrob for mould and microbial resistance, and Latex washable ranges); the façade programme (ACRYLCOLOR, micro-reinforced REVITALCOLOR, SILICONECOLOR San); JUBIN wood and metal protection; JUBIZOL façade thermal insulation systems; HYDROSOL waterproofing; JUBOSAN WTA renovation mortars for damp historic walls; and JUBOLIN/NIVELIN putties and primers. Underlying technology centres on water-based paint and coating formulations, micro-reinforced acrylic binders, silicate-based interior paints, hydrophobic and breathable membrane systems, and antimicrobial film protection validated to ISO standards (ISO 22196, ISO 16000-23, EN 15457, EN 13501-1). The JUMIX tinting platform enables custom colour mixing at retailer locations.

The business model is predominantly one-time sale of physical products (architectural paints, coatings, and construction chemicals) distributed through a multi-tier channel: (1) reseller/dealer network across CEE, (2) JUMIX mixing centres at paint retailers, and (3) direct-to-consumer via the JUB online shop. Revenue is supplemented by system-solution bundling (e.g., JUB Clima control, JUPOL Anti-mould system) that targets professional contractors and specifiers, with technical advisory and training support via the JUB Akadémia and JUB Profi Club programmes. Pricing is unit-based at retail and quote/volume-based for professional channels; specific price points are not publicly disclosed.

Name

jub

Legal name

JUB d.o.o.

Website

https://jub.sk

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JUB is a privately held Slovenian-founded paints, coatings, façade insulation, and construction chemicals manufacturer serving professional applicators and DIY consumers across 15+ European markets through a dealer network, JUMIX tinting centres, and direct e-commerce, with branded system lines including JUPOL, JUBIZOL, JUBIN, HYDROSOL, and JUBOSAN.

Ownership category

akta.pro rank

Headquarters

HQ city

Dol Pri Ljubljani

HQ country

Slovenia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Paints and coatings (architectural): JUB manufactures and sells a broad range of architectural paints, facade coatings, wood and metal protection products, waterproofing systems, and thermal insulation solutions primarily to professional contractors and consumers through dealer/reseller networks across Central and Eastern Europe.
2. System solutions and professional product bundles: JUB sells bundled system solutions (e.g., JUB Clima control, JUPOL Anti-mould system, JUBOSAN WTA) targeted at professional contractors, architects, and specifiers, often with technical specification and advisory support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

JUB manufactures and sells a comprehensive portfolio of architectural paints, facade coatings, thermal insulation systems, waterproofing systems, wood and metal coatings, primers, putties, and renovation mortars. The company delivers these products as integrated system solutions for interior decoration, facade renovation, moisture/mould remediation, thermal insulation, and hydroinsulation, distributed through dealer networks, JUMIX mixing centres, and its own e-commerce storefront across Central, Southeast, and Southern Europe.

Product overview

JUB is a paints and coatings manufacturer offering a comprehensive portfolio of products organized into distinct product lines. The JUPOL line covers interior paints including standard, premium, and specialty options (Thermo for thermal insulation, Clima control for formaldehyde binding, Bio silicate for allergy sufferers, Citro for mold protection, and Latex variants for washability). The facade program includes ACRYLCOLOR and REVITALCOLOR acrylic paints, plus SILICONECOLOR San silicone paints. Wood and metal protection is handled by the JUBIN line (Decor for universal use, Lasur for transparent finishes, Metal for anti-corrosion). The JUBIZOL system provides facade thermal insulation solutions including Microair fix adhesive and mesh. JUBOSAN WTA system addresses moisture remediation for damp walls. HYDROSOL line offers waterproofing solutions for bathrooms and wet areas. Supporting products include primers (JUKOL, SILICATE, AKRIL, REVITAL), putties (JUBOLIN and NIVELIN lines), and cleaning agents (ALGICIDE and JUBOCIDE). The company also provides system solutions for professional applicators covering facades, interiors, wood & metal, and hydroinsulation & ceramic applications.

Differentiator

Problem solved

Functional benefit

Brands

• JUBIZOL: Facade systems including thermal insulation, renders, and facade paints
• JUPOL
• JUBIN
• HYDROSOL
• JUBOSAN
• JUMIX
• REVITALCOLOR
• SILICONECOLOR
• ACRYLCOLOR
• JUB Clima control
• JUB Akadémia
• JUB Profi Club

Products and services

• JUPOL Interior Paints Comprehensive range of interior wall and ceiling paints for residential, commercial, and public buildings; includes standard wall paints plus specialty variants for thermal insulation, formaldehyde binding, allergy sufferers, mould protection, antimicrobial protection, stain blocking, and high-traffic washability.
• REVITALCOLOR Micro-reinforced Facade Paint Acrylic facade paint with microfiber reinforcement designed for facade renovation and bridging hairline cracks up to 0.3 mm; provides long-term algae and mould resistance, high water repellency combined with vapour permeability; for weathered or cracked solid rendered facades.
• ACRYLCOLOR Acrylic Facade Paint Standard acrylic facade paint for solid fine rendered, smoothed, and leveled facade surfaces; the most commonly selected facade paint in JUB's range for new build and standard facade applications.
• SILICONECOLOR San Silicone Facade Paint Microfiber-reinforced silicone facade paint with biocidal protection; bridges hairline cracks and provides long-term algae and mould protection on sanitised facades and tall buildings with mineral wool insulation.
• JUBIN Wood and Metal Protection Coatings Wood and metal protection coatings including anti-corrosive metal primers (JUBIN Metal, JUBIN Metal primer WB), universal matt and gloss topcoats (JUBIN Decor universal matt/gloss), thick-layer wood glazes (JUBIN Lasur), UV-absorbing impregnations (JUBIN Wood impregnation UV), wood primers (JUBIN Decor primer) and wood fillers (JUBIN Akrilin) for decorative protection of wooden and metal surfaces.
• JUBIZOL Façade Thermal Insulation System External thermal insulation composite system (ETICS) for facades, including breathable white adhesive and base coat mortar (JUBIZOL Microair fix) for bonding and base-coating EPS insulation boards, and alkali-resistant fiberglass reinforcement mesh (JUBIZOL Fasádna mriežka 145 G). The system saves energy and supports healthy indoor environments.
• JUB Clima Control Insulation Boards Non-combustible interior insulation boards that provide thermal insulation, active moisture buffering, and faster drying of damp wall surfaces; designed for interior use in humid environments, contributing to reduced heating/cooling costs and healthier indoor air.
• JUBOSAN WTA Renovation Plaster System Three-component WTA-compliant renovation plaster system (JUBOSAN W110 sanation spray, W120 base sanation plaster, W130 fine sanation plaster) for the renovation of damp and salt-loaded walls in historic buildings, churches, and old structures lacking proper waterproofing; salts accumulate within the system rather than at the wall surface.
• HYDROSOL Waterproofing System Waterproofing system for wet areas and water-loaded surfaces, including HYDROSOL Decor base (decorative waterproofing for vertical surfaces), HYDROSOL Polyurethane 2K interior (two-component, high chemical/UV/mechanical resistance), and HYDROSOL Classic (waterproofing for less demanding interior/exterior surfaces including retaining walls and fences). The HYDROSOL Decor system replaces ceramic tiles in bathrooms with seamless, grout-free, mould- and algae-resistant decorative coatings.
• JUBOLIN Interior Putties and Fillers Interior dispersion and silicate putties for machine and manual application, including extra-fine (JUBOLIN P 50 extra fine, A2-S1-D0 fire rated), fine (JUBOLIN P 25 fine), fill-and-fine (JUBOLIN P 15 fill & fine), thermal-insulating (JUBOLIN Thermo), silicate breathing-system (JUBOLIN Silicate 0-4), and ready-to-use (NIVELIN disperzná stierka) putties for leveling and finishing interior walls.
• JUB Primers and Base Coats Primer and base coat range including JUKOL Primer (deep-penetration for absorptive substrates), SILICATE Primer (for lime-rich mineral substrates), DRYWALL Primer (bonding primer for drywall), AKRIL Emulzia (acrylic primer for mineral substrates, most frequently chosen), REVITAL Primer (equalising primer for hair-cracked plasters), and JUBIN Decor primer (breathable wood primer blocking tannin bleed).
• ALGICIDE Cleaning and Remediation Agents Concentrated and ready-to-use cleaning/biocide products for destroying resistant wall algae and mould with long-term effect (ALGICIDE Plus concentrate, diluted 1:5 with water; ALGICIDE Plus spray, ready to use). Used to prepare substrates for repainting with SILICONECOLOR San or JUPOL Citro systems.
• JUMIX Colour Tinting Service In-store colour tinting service at JUMIX mixing centres located in paint retail stores across European markets, enabling custom tinting of JUB base paints to thousands of shades from the JUB Home of Colours collection and the annual Colour of the Year palette.
• JUB Profi Club Professional Loyalty Programme Loyalty programme for registered professional applicators (painters, facade specialists, tilers) offering exclusive benefits, technical support, and preferential pricing on JUB products across the European dealer network.
• JUB Akadémia Training Academy Training academy for painters, facade specialists, and applicators delivering hands-on education on JUB's product systems, building professional technical competency on the company's range of interior, facade, wood/metal, waterproofing, and insulation solutions.

Quantifiable outcome

• Formaldehyde-binding capacity of JUPOL Clima control: binds more than 80 µg of formaldehyde per m² in the first month, or 0.5 g to saturation, confirmed by Eco-INSTITUT Germany
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helios Domfellach Slovenija (Helios Group): Slovenian paints and coatings manufacturer with a comparable regional CEE presence and product portfolio spanning decorative, industrial, and powder coatings. Most directly comparable peer given shared Slovenian heritage, mid-sized regional scale, and multi-product coatings business model.
• Sto SE & Co. KGaA: German manufacturer of facade insulation systems (ETICS), facade renders and paints. Highly comparable to JUB's JUBIZOL facade and insulation product line, serving the same facade contractors and professional installer channel across Europe.
• Baumit GmbH: Austrian-based facade systems and building materials manufacturer with strong CEE presence. Competes with JUB in thermal insulation systems, renders, and facade paints for the same professional contractor and developer segments.
• Meffert AG (Düfa / ProfiTec): German mid-sized paint manufacturer owning the Düfa and ProfiTec decorative paint brands. Comparable to JUB as a regional, multi-brand paint manufacturer focused on architectural paints and related products for professional and DIY channels in DACH and adjacent markets.
• DYO Boya Fabrikaları: Turkish decorative and industrial paints manufacturer with regional/MENA export footprint. Comparable as a regionally anchored, multi-decade paint manufacturer with architectural and industrial coating lines serving professional and consumer channels.
• Tikkurila Oyj (PPG subsidiary): Nordic decorative paints manufacturer (acquired by PPG in 2021) operating across Northern and Eastern Europe. Comparable to JUB as a regional paint specialist with strong brand portfolio (e.g., Jedynka, Beckers) and similar architectural and wood-coatings product mix.

Broad incumbents

• Sika AG: Swiss-listed global specialty chemicals company with broad construction chemicals portfolio including sealants, waterproofing, adhesives, and facade systems. Comparable as a broad incumbent in construction chemicals with overlapping waterproofing (HYDROSOL vs Sika) and facade system offerings.
• Henkel AG & Co. KGaA: German global consumer and industrial products company with a sizeable adhesives and sealants business (Henkel Adhesive Technologies). Comparable as a broad incumbent overlapping with JUB's construction adhesives, sealants, and consumer-grade paint-adjacent categories.
• Jotun A/S: Norwegian global coatings manufacturer with strong decorative paints, marine, and protective coatings portfolio. Comparable as a much larger broad incumbent offering architectural paints, wood coatings, and facade products with overlapping professional channel dynamics.
• AkzoNobel N.V. Dutch global paints and coatings major (Dulux, Sikkens, Trimetal brands). Comparable as the largest broad incumbent in architectural paints globally, competing directly with JUB in the CEE professional and DIY paint market through its regional brands and distribution networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JUBslovensko
• LinkedInlinkedin.com/company/jub

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jub