What Imutest does

Imutest Limited is a UK-based, privately held direct-to-consumer retailer that manufactures and sells home-use allergy and food-intolerance diagnostic kits alongside a complementary line of anti-allergen treatment products. The core product is a portfolio of six finger-prick IgE antibody tests (Allergy Check, Airborne Allergy Screen, Milk, Egg, Cat, and Dust Mite kits) plus a Gluten-in-Food Kit, all delivering results in approximately 30 minutes without sending samples to a laboratory. The tests use Immunoglobulin E antibody detection chemistry, are CE-marked by EU Notified Bodies, and are claimed to deliver 92-98% accuracy versus laboratory testing.

The business runs primarily through its own Shopify e-commerce storefront, with revenue generated by one-time unit sales of kits and Bio-Life treatment consumables (Air Cleanse, Fabric Cleanse, Home Cleanse, Pet Cleanse Cat, Pet Cleanse Dog). Pricing is low-ticket (£21.99-£57.50 per kit) and Imutest layers a B2B bulk-discount program (28-40% off for orders over £100-£1,000) aimed at retail chemists, private doctors, nutritionists, and resellers. A £6,150 consultancy engagement provides a separate high-margin services line. Distribution is supplemented by a network of mainland European distributors and worldwide airmail shipping, and the company invests in content marketing via its blog and social channels (Twitter, Pinterest, Google+).

Imutest is incorporated in England with a registered and trading address in Wilmslow, Cheshire. It is independently owned with no disclosed venture or private-equity backing, no disclosed headcount, and no disclosed revenue. Operational signals suggest a small operation with intermittent inventory (multiple SKUs currently shown as 'Sold out') rather than a scaled enterprise.

Name

Imutest

Legal name

Imutest Limited

Website

https://imutest.com

Company type

Private

Operating status

Operating

Short description

Imutest Limited is a privately held UK direct-to-consumer retailer selling CE-marked, clinically validated IgE home allergy and food-intolerance test kits and Bio-Life anti-allergen treatment products to individual consumers, healthcare providers, and resellers via e-commerce and European distributors.

Ownership category

akta.pro rank

Product category

Home Diagnostic Test Kits

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413), Health and Personal Care Retailers (4561)

SIC

In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Food Allergy Evaluation & Management (HLAKAAAD)

akta.pro secondary industries

Allergy & Immunology Diagnostic Testing Centers (Skin/Challenge/PFT) (HLAKAAAL), “Free-From” & Allergen-Free Claim Substantiation (e.g., gluten-free, peanut-free) (AFALAHAD)

Keywords

• Home allergy testing
• IgE antibody detection
• Anti-allergen treatment
• Gluten detection kits
• Food intolerance testing

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Home Allergy Test Kits: One-time purchase of allergy testing kits including Allergy Check Kit, Airborne Allergy Screen Kit, Milk Allergy Kit, Cat Allergy Kit, Dust Mite Allergy Kit, and Egg Allergy Kit. Revenue from direct consumer sales via e-commerce and bulk orders from healthcare professionals.
2. Bio-Life Allergy Treatment Products: Anti-allergen treatment products including Bio-Life Air Cleanse, Fabric Cleanse, Home Cleanse, Pet Cleanse Cat, and Pet Cleanse Dog. Revenue from direct product sales.
3. Gluten-in-Food Test Kits: Food testing kits to detect gluten levels in food products, sold in packs of 5 or 10 tests. Targets both home users and food industry professionals.
4. Consultancy Services: Professional consultancy services offered at £6,150.00 for allergy-related consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Imutest sells clinically validated home allergy and food intolerance test kits that use IgE antibody detection from a finger-prick blood sample to identify sensitivities to specific allergens (cats, dust mites, grass pollen, milk, eggs) with 92-98% accuracy versus laboratory testing and results in 30 minutes. The company complements its diagnostic range with a Gluten-in-Food detection kit and a Bio-Life range of anti-allergen household treatment products (air, fabric, home, and pet cleanses) that neutralize allergen particles in the home environment. All products are CE-marked, sold direct-to-consumer online with worldwide delivery, and supported by bulk pricing for healthcare professionals and resellers.

Product overview

Imutest offers a portfolio of home-based allergy and food intolerance diagnostic products. The core offering consists of six IgE-based allergy test kits (Allergy Check Kit, Airborne Allergy Screen Kit, Milk Allergy Test Kit, Egg Allergy Test Kit, Cat Allergy Test Kit, and Dust Mite Allergy Test Kit) that use a finger prick blood test to detect raised IgE antibody levels against specific allergens, delivering results in 30 minutes. Complementing the diagnostic range is the Gluten-in-Food Kit for testing gluten content in food. The Bio-Life sub-brand provides five anti-allergen treatment products (Air Cleanse, Fabric Cleanse, Home Cleanse, Petal Cleanse Cat, and Petal Cleanse Dog) designed to neutralize allergen particles in the home environment. Imutest positions its test kits as clinically validated, CE-marked alternatives to hospital laboratory tests suitable for home use by the whole family.

Differentiator

Problem solved

Functional benefit

Products and services

• Allergy Check Kit
• Airborne Allergy Screen Kit
• Milk Allergy Test Kit
• Egg Allergy Test Kit
• Cat Allergy Test Kit
• Dust Mite Allergy Test Kit
• Gluten-in-Food Kit
• Bio-Life Air Cleanse
• Bio-Life Fabric Cleanse
• Bio-Life Home Cleanse
• Bio-Life Petal Cleanse Cat
• Bio-Life Petal Cleanse Dog
• Consultancy

Quantifiable outcome

• 92-98% accuracy compared to laboratory testing
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Allergy UK: Allergy UK is the leading national patient charity for allergy sufferers in the UK, providing information, endorsement, and clinician resources. It is thematically adjacent to Imutest as an ecosystem participant that influences allergy testing demand and professional referral.

Direct peers

• LetsGetChecked: LetsGetChecked is a global DTC home diagnostics company offering finger-prick blood tests across allergy, food sensitivity, and broader health panels. It is directly comparable to Imutest in product format, customer journey, and at-home IgE-style testing, though at a significantly larger scale.
• Thriva: Thriva is a UK-based DTC blood-testing company providing home finger-prick test kits and clinician-reviewed results. It is comparable to Imutest in home IgE-style blood collection, DTC channel, and UK consumer target market.
• Everlywell: Everlywell is a US-based DTC home testing platform offering allergy and food sensitivity panels via finger-prick collection. It is directly comparable in business model, test kit format, and consumer positioning to Imutest's home allergy/intolerance kits.
• Cerascreen: Cerascreen is a European DTC diagnostics brand offering home allergy, food intolerance, and gluten sensitivity test kits. It is closely comparable to Imutest in product mix and the cross-border European e-commerce model Imutest is expanding into.
• YorkTest: YorkTest is a UK-based direct-to-consumer food intolerance and allergy testing company offering home test kits. It is the closest UK-market analogue to Imutest's food allergy and intolerance test kit portfolio, sharing both product category and DTC channel.

Broad incumbents

• 3M Food Safety: 3M Food Safety is a major incumbent offering allergen and gluten detection kits for the food industry. It overlaps with Imutest's Gluten-in-Food Kit on the B2B food-safety side, illustrating the larger, established players competing in Imutest's adjacent vertical.
• R-Biopharm: R-Biopharm is an established global diagnostics manufacturer with a portfolio that includes food allergen and gluten ELISA test kits. It is comparable to Imutest's Gluten-in-Food Kit and broader allergen-detection positioning, but at a much larger B2B scale.

Emerging players

• BioSure: BioSure is a UK company selling self-test diagnostic kits (notably HIV self-test) direct to consumers and professionals. It is comparable to Imutest in the CE-marked, self-administered home diagnostics model and the UK professional/retail channel.
• Newfoundland Diagnostics: Newfoundland Diagnostics is an emerging UK DTC diagnostics brand offering home test kits and digital results. It overlaps with Imutest in the home allergy/intolerance testing niche and represents a newer entrant competing for the same UK consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ImutestAllergy
• Pinterestpinterest.com/imutestkits
• LinkedInlinkedin.com/company/diagnostic-innovations-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imutest