metrofresh

What metrofresh does

MetroFresh is a privately held, founder-owned fast-casual restaurant and catering company based in Atlanta, Georgia. Founded in 2005 by executive chef Mitchell Anderson, the business operates two physical locations in Midtown Atlanta — the original MetroFresh Midtown and the 2019-vintage MetroFresh Uptown at One Midtown Plaza (1360 Peachtree St NE) near the Woodruff Arts Center — and runs a catering division serving corporate and private clients within a 4-mile delivery radius. The core product is a market-driven daily menu of soups, salads, sandwiches, and seasonal items priced inexpensively ($8 per sandwich, $8 per 12oz soup, $14 per quart, $18 per boxed lunch), with the menu refreshing based on seasonal produce availability.

The business extends beyond standard breakfast and lunch service through two sub-brands: Bar MetroFresh, a full cocktail bar at the Uptown location with an after-work small plates menu open until 7:30pm on Thursdays, and Richie's Wine Bar, a wine and coffee bar at the Midtown location added during a 2014 expansion. Catering includes boxed lunches (2-200 person orders), buffet service ($100 minimum, menus starting around $12/person), and breakfast catering with a 7-day advance notice requirement; catering delivery is free above $35 and carries a 12.5% service charge.

MetroFresh is structured as MetroFresh, LLC (Georgia), is bootstrapped with no external funding, and operates with a small team including founder/chef Mitchell Anderson and two location GMs (Tiffianie Pound-McHale at Uptown, Mandy Cole at Midtown). Service is weekday-only, with no weekend operations, and marketing relies on the company website, a daily email newsletter, social media, and direct phone/email catering inquiries rather than paid digital acquisition.

Name

metrofresh

Legal name

MetroFresh, LLC

Website

https://metrofreshatl.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

MetroFresh is a founder-owned fast-casual restaurant and catering company in Midtown Atlanta operating two locations (Midtown and Uptown) under chef Mitchell Anderson, serving market-driven soups, salads, sandwiches, and boxed lunches to local residents, office workers, and corporate catering clients within a 4-mile radius.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurant Services

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Breakfast & Brunch Fast Casual (THAFABAL)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• Fast casual restaurant
• Corporate catering services
• Healthy soups salads
• Breakfast lunch service
• Farm-to-table dining

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Restaurant Dine-In Sales: Walk-in customers purchasing breakfast and lunch items including soups, salads, sandwiches, and after-work small plates. Breakfast served Monday-Friday 8am-11am, lunch until 2:30pm.
2. Catering Services: Corporate and event catering with boxed lunches, buffet service, and breakfast catering. Delivered within 4-mile radius Monday-Friday 11am-2pm. Minimum order requirements apply.
3. Beverage Sales: Full cocktail bar (Bar MetroFresh), wine bar (Richie's Wine Bar), and coffee bar service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MetroFresh operates two fast casual restaurant locations in Midtown Atlanta (Midtown and Uptown) serving breakfast and lunch with market-driven, seasonal menus featuring soups, salads, sandwiches, and specialty items. The business also offers a catering division providing boxed lunches, buffet service, and breakfast catering for corporate events and gatherings, delivered within a 4-mile radius. Additional offerings include Bar MetroFresh cocktail bar and Richie's Wine Bar at the respective locations.

Product overview

MetroFresh is a restaurant and catering company operating two Atlanta locations (Midtown and Uptown). The core offering consists of dine-in breakfast and lunch restaurant service featuring daily menus with soups, salads, sandwiches, and specialty items. The business operates a catering division offering boxed lunches, breakfast catering, and buffet services with a market-driven approach that adapts menus based on seasonal produce. Additional offerings include Bar MetroFresh (cocktail bar with after-work small plates at Uptown) and Richie's Wine Bar (wine and coffee bar at Midtown).

Differentiator

Problem solved

Functional benefit

Brands

• Richie's Wine Bar: Wine and coffee bar opened during the 2014 Midtown expansion/renovation, named in honor of owner Mitchell Anderson's husband Richie Arpino
• Bar MetroFresh

Products and services

• MetroFresh Dine-In Restaurant Service Fast casual dine-in restaurant service at two Midtown Atlanta locations (Midtown and Uptown) offering breakfast (Monday-Friday 8am-11am) and lunch (until 2:30pm) with a daily market-driven menu featuring soups, salads, sandwiches, and specialty items made from seasonal produce.
• MetroFresh Catering Services

Quantifiable outcome

• 1000s of people served daily at Atlanta Botanical Garden location
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Souper Jenny: Atlanta-based fast casual soup, salad, and sandwich concept. Directly comparable to MetroFresh given the founder's prior role there and the similar market-driven, healthy menu positioning targeting breakfast and lunch customers in the Atlanta metro.
• Sweetgreen: National fast casual salad and bowl chain with a strong digital and brand-led positioning. Comparable to MetroFresh's healthy, fresh-ingredient lunch concept and farm-to-table menu philosophy, but operating at vastly greater scale with a tech-forward ordering platform.

Broad incumbents

• First Watch: National daytime cafe chain specializing in breakfast, brunch, and lunch with farm-fresh, seasonal menus. Comparable to MetroFresh's breakfast-and-lunch focus, market-driven menu approach, and dietary accommodation breadth, but with multi-state scale and brand recognition.
• Panera Bread: Largest US fast casual soup, salad, and sandwich chain with integrated catering. Comparable to MetroFresh across dine-in menu (soups, salads, sandwiches), catering operations, and corporate lunch programs, but with national scale, digital ordering, and loyalty infrastructure.
• Jason's Deli: National fast casual chain with strong catering operations including boxed lunches and corporate delivery. Comparable to MetroFresh across catering format (boxed lunches, sandwich platters, corporate delivery) and counter-service dine-in, but with multi-state scale.

Regional players

• Cafe Sunflower: Atlanta vegetarian and vegan casual dining restaurant. Comparable to MetroFresh as a healthy, dietary-accommodating Atlanta casual dining option, though specializing more heavily in vegetarian cuisine rather than broad fast casual breakfast and lunch.
• West Egg Cafe: Atlanta breakfast, brunch, and lunch cafe in Midtown/Westside. Comparable to MetroFresh as a Midtown Atlanta breakfast-and-lunch cafe serving creative Southern-influenced menus to a similar office worker and weekend brunch crowd.

Emerging players

• Tropical Smoothie Cafe: Fast casual franchise network with breakfast and lunch menu featuring smoothies, sandwiches, and wraps. Comparable to MetroFresh's healthy fast casual lunch positioning and counter-service format, with stronger digital ordering and franchise scale.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about metrofresh