What Souper Jenny does

Souper Jenny is a privately held, founder-owned collection of five neighborhood cafes founded in Atlanta in 1999 by Jenny Levison. The company operates cafes in Buckhead, Chamblee, Decatur, Roswell, and Westside, serving a daily-changing menu of soups, sandwiches, and salads driven by seasonal ingredient availability, with explicit gluten-free, vegetarian, and vegan options. Jenny Levison remains the active owner and lead recipe creator ("chief soup slinger"), and the business employs roughly 40 people across the network.

The business model is multi-stream and retail-centric. The core revenue driver is in-cafe and takeout sales priced by portion (cup $5, bowl $10, quart $17). Secondary streams include catering ($22/person minimum, 20-person minimum, 48-hour lead time), Souper Jenny Provisions weekly prepared-food subscriptions capped at 20 weekly orders ($120 pickup / $150 delivery), care packages ($74 regular / $164 family) with local Atlanta delivery, gift cards in any increment, a $170 "Soup for a Year" annual subscription certificate, and four cookbooks priced at $25-$30. Distribution is primarily through the five physical locations plus local delivery and catering. The technology layer is minimal: a Squarespace website publishing daily menus, per-location email lists, and a third-party swipeit.com gift card processor; there is no mobile app, no API, and no documented AI capability.

Beyond the core restaurant business, Souper Jenny has built two community assets. The Zadie Project, a 501(c)(3) nonprofit founded in December 2016, links commercial sales (one bowl of My Dad's Turkey Chili = one donated meal) to a community feeding program that has donated over 200,000 quarts of soup as of September 2025 and currently distributes 700+ quarts weekly toward a stated goal of 2,000 meals per week. Souper Farm, a one-acre regenerative urban garden behind the Westside location run by Farmer Jeff Collins, supplies produce into the kitchens and serves as a low-cost educational site. The Zadie Table, a 100-member annual giving circle at $1,000 per member, funds the nonprofit's expansion. The company is founder-dependent, has no disclosed outside investment, and operates exclusively in the Atlanta metropolitan area.

Name

Souper Jenny

Legal name

Souper Jenny

Website

https://souperjennyatl.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Souper Jenny is a founder-owned Atlanta cafe chain operating five neighborhood locations since 1999, serving daily-changing seasonal soups, sandwiches, and salads to local consumers, supplemented by catering, weekly meal subscriptions, and care packages.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

Keywords

• Neighborhood cafe soups
• Fresh seasonal menu
• Artisan sandwich salad
• Event catering services
• Meal subscription provisions

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Cafe Sales: In-store sales of soups, sandwiches, and salads at five Atlanta locations. Customers dine in or take out. Revenue from cup, bowl, and quart soup sales; sandwich and salad items; cookies and beverages.
2. Catering Services: Catering for business meetings, social gatherings, and family events. Buffet style starts at $22/person with 20-person minimum. Bag and box lunches at $22 each. Additional revenue from delivery and setup fees.
3. Souper Jenny Provisions: Weekly offering of fresh, ready-to-enjoy favorites - soups, salads, and seasonal extras delivered to customers' homes or available for pickup. Limited availability (20 spots) with advance ordering required.
4. Care Packages and Gift Items: Pre-packaged care packages (Regular $74, Family $164) delivered locally. Gift cards available in any increment. Cookbooks ($25-$30 each). 'Soup for a Year' gift certificate ($170) for monthly soup deliveries.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Souper Jenny operates five neighborhood cafes in the Atlanta metro area (Buckhead, Chamblee, Decatur, Roswell, and Westside) serving fresh, daily-rotating soups, sandwiches, and salads prepared with seasonal ingredients. The business extends its offerings through catering for business meetings and events, weekly meal subscriptions (Souper Jenny Provisions), care packages, gift cards, branded cookbooks, and an annual "Soup for a Year" gift certificate.

Product overview

Souper Jenny is a collection of five neighborhood cafes serving the Atlanta community fresh, seasonal food since 1999. The core offering consists of daily rotating soups, salads, and sandwiches across five locations. The company extends its brand through Souper Jenny Provisions (weekly meal delivery), Souper Care Packages (gift packages), catering services, and a series of cookbooks. A notable community initiative is The Zadie Project nonprofit. The Souper Farm provides educational urban gardening experiences. Souper Jenny also offers gift cards and special event hosting.

Differentiator

Problem solved

Functional benefit

Brands

• Souper Farm: One-acre educational regenerative urban garden and learning center located behind the Westside location, run by Farmer Jeff Collins, growing produce for use in soups and salads
• Souper Jenny Provisions
• The Zadie Project
• Souper Jenny Cookbooks

Products and services

• Souper Jenny Cafes Five neighborhood cafes serving fresh, daily-rotating soups, sandwiches, and salads prepared with seasonal ingredients to the Atlanta community since 1999. Locations include Buckhead, Chamblee, Decatur, Roswell, and Westside with dine-in, takeout, and curbside pickup.
• Catering Services Full-service catering for business meetings, social gatherings, and family events offering buffet-style packages starting at $22/person and bag or box lunches at $22 each, with a 20-person minimum and 48-hour notice.
• Souper Jenny Provisions Weekly offering of fresh, ready-to-enjoy soups, salads, and seasonal extras available for Saturday pickup at the Westside location or delivery within 5 miles, limited to 20 orders per week.
• Souper Care Packages Pre-packaged meal bundles including the Regular ($74) with soup, turkey chili, cookies, rolls, and fruit, and the Family ($164) sized package with multiple quarts of soup, salads, cookies, rolls, and fruit, available with next-day local Atlanta delivery.
• Gift Cards Gift cards available in any increment, redeemable at any of the five Souper Jenny cafe locations, offered as mailed physical cards or ecards.
• Soup for a Year Gift Certificate Annual gift certificate priced at $170 entitling the recipient to one quart of soup every month for a year, redeemable at any Souper Jenny location.
• Souper Jenny Cookbooks Series of published cookbooks featuring cafe recipes, including Souper Jenny Cooks, Souper Jenny Does Salads, Souper Jenny Goes Vegan, and 20 Years of Soups, priced $25 to $30 each.
• Souper Farm Workshops and Tours Educational workshops, garden tours, and learning programs offered at the one-acre Souper Farm urban garden behind the Westside cafe, run by Farmer Jeff Collins and teaching sustainable living and whole foods.

Quantifiable outcome

• 200,000+ quarts of soup donated to families in need since December 2016
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Zadie ProjectcoreStrategic or Co-development Partner · 1 December 2016The Zadie Project is a 501(c)(3) nonprofit organization founded by Souper Jenny founder Jenny Levison in December 2016. Souper Jenny is a founding sponsor. Starting December 1, 2016, for every bowl of My Dad's Turkey Chili purchased, a nutritious meal is donated to an Atlanta family in need. As of September 2025, over 200,000 quarts of soup have been donated. The goal is to provide 2,000 meals weekly. Souper Jenny employees and volunteers cook and deliver soup to those in need.
• The Zadie Table MemberscoreStrategic or Co-development PartnerThe Zadie Table is a group of 100 supporters who contribute $1,000 annually to help The Zadie Project expand its mission of fighting food insecurity across Atlanta. Members support programs providing nourishment, dignity, and hope to individuals and families in need.
• Community PartnersminorOthersVarious community partners including schools, food desert communities, and local organizations that receive soup donations and educational programs from The Zadie Project and Souper Farm.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Bartaco: Atlanta-origin fast-casual concept focused on fresh, seasonal tacos, bowls, and salads. Comparable fresh, ingredient-driven positioning and Atlanta roots with broader Southeast regional presence.
• Figo Pasta (Atlanta-area concept group): Atlanta-based independent fast-casual concept focused on fresh, customizable pasta and salads. Comparable Atlanta market exposure, neighborhood-cafe format, and fresh-ingredient positioning.

Direct peers

• Cafe Sunflower: Atlanta-based vegetarian/vegan cafe serving plant-based soups, sandwiches, and entrees. Shares Souper Jenny's Atlanta market, dietary-accommodation focus (vegan/vegetarian/gluten-free), and neighborhood-cafe format.
• Hale and Hearty Soups: Northeastern soup-specialty chain offering daily-changing soups, sandwiches, and salads with a similar neighborhood cafe format and seasonal/ingredient-driven menu philosophy.
• Salad and Go: Fast-casual healthy food chain focused on fresh, affordable salads and soups with strong catering and delivery. Comparable health-forward, soup-and-salad positioning with significant catering infrastructure.
• Zoup!: Soup-focused fast-casual chain specializing in rotating daily soups, sandwiches, and salads. Closest concept-level peer to Souper Jenny's daily-rotating soup cafe model, though Zoup! operates at much larger national scale.

Broad incumbents

• CAVA: Fast-casual Mediterranean-inspired chain offering healthy, customizable bowls and salads. Comparable fresh, seasonal, dietary-friendly positioning with much larger scale and expanding Atlanta presence.
• Panera Bread: National cafe-bakery chain offering soups, sandwiches, salads, and bakery items with dine-in, takeout, delivery, and catering. Direct product overlap with Souper Jenny but vastly larger scale and broader menu breadth.
• Sweetgreen: National fast-casual chain centered on fresh, seasonal salads and healthy bowls. Comparable on health-focused, seasonal, made-to-order positioning, though broader scale and tech-forward operations.

Emerging players

• CoreLife Eatery: Fast-casual concept offering fresh, customizable bowls, salads, and soups with a health-focused menu. Concept-level overlap with Souper Jenny's fresh, dietary-accommodating approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/souperjennyatl
• LinkedInlinkedin.com/company/souper-jenny

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Souper Jenny