be business

What be business does

Be Business Pty Ltd is a privately held strategic commercial advisory firm operating as a solo practice from Sydney, Australia, led by founder and principal advisor John Hagerty. The firm serves privately owned businesses, growth-stage companies, boards and leadership teams seeking independent commercial perspective on complex situations such as growth, organizational change, succession and exit planning. Core offerings comprise two products: Strategic Clarity Sessions — focused advisory engagements starting from $295 per session delivered over Zoom or Teams — and Board & Strategic Advisory, an ongoing engagement covering Strategic Advisor, Board Advisor and Non-Executive Director roles.

Revenue is generated through a combination of per-session fees for Strategic Clarity Sessions and recurring engagement fees for ongoing advisory and board roles, with payment required prior to session commencement. Distribution is sales-led and selective, relying on the firm's website, John Hagerty's LinkedIn presence, and word-of-mouth referrals from existing clients. The go-to-market emphasizes confidentiality, selective fit, and the principal's personal experience founding, scaling, acquiring and exiting businesses. For specialist transaction execution, capital raising and M&A work, the firm selectively partners with Eaton Square rather than building in-house execution capability. The technology stack is limited to a Wix-hosted marketing site and standard video conferencing tools, with no proprietary technology, AI/ML capability, or software product.

Name

be business

Legal name

Be Business Pty Ltd

Website

https://bebusiness.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Business is a Sydney-based solo strategic advisory firm led by John Hagerty, offering per-session strategic clarity engagements and ongoing board, strategic advisor and non-executive director services to privately owned growth businesses, leadership teams and boards.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Corporate Development & Portfolio Optimization (BPAHADAK), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI), M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Strategic advisory services
• Board advisory
• Commercial consulting
• Executive advisory
• Business strategy consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Clarity Sessions: One-on-one advisory sessions providing experienced commercial perspective on complex business situations. Sessions are tailored to specific situations and charged per session.
2. Board & Advisory Engagements: Ongoing advisory relationships as Board Advisor, Strategic Advisor, or Non-Executive Director. Provides independent commercial perspective, strategic oversight and practical guidance through engagement agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Be Business provides strategic commercial advisory services to privately owned businesses, leadership teams, and boards. Its core offerings are paid Strategic Clarity Sessions (one-on-one advisory sessions delivered over Zoom/Teams, starting from $295) and ongoing Board & Strategic Advisory engagements in roles such as Strategic Advisor, Board Advisor, and Non-Executive Director. Services focus on helping clients understand implications, identify opportunities and risks, and make better-informed decisions during growth, complexity, transition, and change.

Product overview

Be Business is a strategic commercial advisory firm offering two primary service offerings: Strategic Clarity Sessions and Board & Strategic Advisory services. Strategic Clarity Sessions are one-time or recurring focused advisory sessions starting from $295, providing independent commercial perspective on complex business situations without ongoing consulting commitments. Board & Strategic Advisory encompasses ongoing advisory roles including Strategic Advisor, Board Advisor, and Non-Executive Director positions, providing independent commercial perspective, strategic oversight, and practical guidance through periods of growth, complexity, transition, and change. Both offerings are delivered by principal advisor John Hagerty and are designed to help business owners and leadership teams understand implications, identify opportunities and risks, and make more informed decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Clarity Sessions Focused one-on-one advisory sessions providing experienced commercial perspective on complex business situations. Conducted over Zoom or Teams, the sessions are confidential, tailored to the specific situation, and designed to clarify implications, opportunities, risks, and next steps for business owners and leadership teams without requiring an ongoing consulting commitment.
• Board & Strategic Advisory Ongoing advisory service in which John Hagerty serves as Strategic Advisor, Board Advisor, or Non-Executive Director for privately owned businesses, leadership teams, and boards. Provides independent commercial perspective, strategic oversight, and practical guidance across strategic planning, growth and scaling, governance, leadership alignment, capital and investment considerations, and commercial risk and opportunity assessment.

Quantifiable outcome

• Helped BizSmart Group scale from $30 million business to portfolio exceeding $100 million

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Eaton SquareminorStrategic or Co-development PartnerBe Business works selectively alongside trusted specialist partners including Eaton Square for specialist transaction execution, capital raising and M&A activity when aligned with existing relationships and client needs.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Eaton Square: Global mid-market M&A advisory and capital raising firm. Be Business explicitly partners with Eaton Square for specialist transaction execution, capital raising and M&A activity, making it a directly comparable and operationally linked peer in the advisory space.
• The CFO Centre: Fractional executive services firm providing part-time, on-demand senior commercial expertise to growth businesses. Closely mirrors Be Business's model of paid, focused one-on-one advisory engagements with growing companies.

Regional players

• Nous Group: Australian-headquartered management and strategic advisory firm. Comparable as a regionally anchored advisory practice serving Australian businesses and governments on strategy, organisational and transformation challenges.

Broad incumbents

• McKinsey & Company: Global management consulting incumbent. Overlaps with Be Business on corporate strategy, board advisory, and growth/complexity advisory for privately owned and enterprise clients, but operates at vastly larger scale across many practices.
• Bain & Company: Global strategy consulting firm with strong private equity and board-level advisory practices. Comparable as a senior-advisor-led strategic advisory provider to businesses navigating growth and complexity.
• Boston Consulting Group: Global strategy consulting incumbent. Directly overlaps with Be Business on corporate strategy, growth advisory and board-level guidance, but as part of a much broader consulting portfolio.
• KPMG Australia: Big Four professional services firm in Australia offering strategy, deals and advisory services. Comparable as a provider of strategic and transaction advisory to Australian privately owned and growth-stage businesses.
• Deloitte Australia: Big Four advisory practice in Australia spanning consulting, financial advisory and risk. Overlaps with Be Business on strategic advisory and board-level guidance for growth and transitioning companies.
• PwC Australia (Strategy&): Big Four advisory practice in Australia; Strategy& is PwC's global strategy consulting arm. Comparable as a strategic and commercial advisor serving boards, founders and leadership teams on growth, complexity and change.

Emerging players

• Boardroom Advisors: Fractional Non-Executive Director and advisory firm providing on-demand board-level advice to growth businesses. Highly comparable business model to Be Business's Board Advisor and NED offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/be-business-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about be business