talent propaganda

What talent propaganda does

Talent (legal name Talent Propaganda Ltda) is a private, full-service integrated communication agency headquartered in São Paulo, Brazil, at Rua da Consolação, 3140, Cerqueira César. It operates as an advertising and media agency providing creative campaign development, brand strategy, media planning and buying, and business intelligence for marketing, positioning itself at the intersection of strategy and creative execution. The agency is led by Lica Bueno (President), Gustavo Victorino (CCO), Eduardo Megale (COO), and Vitor Kamada (VP of Media and BI).

The firm's business model is project-based and quote-driven, consistent with traditional B2B creative agency norms: revenue is generated through scoped engagements with enterprise clients rather than through productized SaaS, self-serve platforms, or standardized pricing. Public information does not disclose pricing tiers, contract minimums, fee structures, or revenue concentration by client. The agency lists no distinct product modules, technology platform, or SaaS offering, and its go-to-market is essentially reputation-led enterprise sales supported by named-client marketing on its corporate site.

Its published client portfolio is concentrated in large multinationals across several verticals: consumer goods (Kenvue's Neutrogena, Listerine, Johnson's Baby, Tylenol, Carefree, Reach, Cotonetes, NeoStrata; Sempre Livre, Sundown; Ultragaz; Motiva), food and beverage (Ferrero's Nutella, Kinder, Tic Tac, Raffaello), dairy (Groupe Lactalis's Président, Parmalat, Galbani, Itambé, Elegê, Batavo), telecommunications (Claro), financial services (Banco Inter), travel technology (Trivago), and platform technology (Meta's Instagram, Facebook, WhatsApp, and Threads). Each of these large clients typically represents multiple product lines from a single holding company, so underlying concentration may be higher than the brand-level logo count suggests.

No public data is available on founding date, funding history, headcount, M&A activity, geographic footprint beyond São Paulo, regulatory actions, technology integrations, patents, or AI/ML capabilities. The firm's website displays a 2026 copyright and a 2026 salary equality report, indicating ongoing operations and regulatory compliance activity but no growth-direction evidence.

Name

talent propaganda

Legal name

Talent

Website

https://talent.com.br

Company type

Private

Operating status

Operating

Short description

Talent is a São Paulo-based integrated communication agency offering creative, media, and brand strategy services to enterprise clients. The privately held firm serves multinational brands across consumer goods, food and beverage, dairy, telecom, financial services, and platform technology through project-based engagements.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising agency services
• Creative brand strategy
• Media planning buying
• Integrated marketing communications
• Campaign creative execution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Talent is an integrated communication agency providing full-service advertising and media solutions for brands. The agency delivers brand development, marketing strategy, creative campaign execution, media planning and buying, and business intelligence for marketing. Services are rendered for enterprise clients across consumer goods, financial services, telecommunications, food and beverage, and technology sectors.

Product overview

Talent is a Brazilian advertising and creative agency offering strategic creative services. The company appears to operate as a single unified service offering rather than a platform with distinct products or modules. Based on the available source data, no structured product portfolio, SaaS offerings, or distinct service modules are described — the company presents itself as a creative agency with leadership covering President (Lica Bueno), CCO (Gustavo Victorino), COO (Eduardo Megale), and VP of Media and BI (Vitor Kamada).

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated advertising and creative services Full-service advertising and creative communication offering for enterprise brand clients, covering brand development, creative strategy, and campaign execution.
• Media planning and buying Media strategy, planning, and buying services for brand clients across channels.
• Marketing strategy and brand development Strategic marketing and brand development services, including positioning and brand architecture work for enterprise clients.
• Business intelligence for marketing Data and business intelligence services supporting marketing decisions, led by the VP of Media and BI.

Named customers23 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• DM9DDB: São Paulo-based DDB Worldwide affiliate and one of Brazil's most historically awarded creative agencies. Direct competitor to Talent on enterprise creative mandates with a strong track record in FMCG and consumer brands.
• Africa (Dentsu Creative): Brazilian creative agency now operating within the Dentsu network after the merger of Africa and Dentsu Creative Brazil. A leading São Paulo creative shop competing for the same enterprise mandates as Talent, with comparable integrated creative, media, and data capabilities.
• DPZ&T: One of Brazil's most awarded independent creative agencies, headquartered in São Paulo. Competes with Talent for the same enterprise creative mandates across FMCG, telecom, and consumer brands, with a similar integrated creative-and-strategy positioning.
• WMcCann: McCann Worldgroup's flagship Brazilian agency, based in São Paulo. Competes with Talent for the same multinational advertisers, particularly in FMCG and consumer health categories where Talent also serves Kenvue brands.
• FCB Brasil: Brazilian arm of the FCB Global network, headquartered in São Paulo. Full-service creative agency competing with Talent across enterprise categories — particularly consumer goods, telecom, and financial services — with similar integrated creative-and-strategy positioning.
• MullenLowe Brasil: Brazilian arm of the IPG-owned MullenLowe global network. Full-service creative agency competing with Talent on the same multinational advertisers in Brazil, with overlapping creative, media, and brand strategy capabilities.
• AlmapBBDO: São Paulo-based creative agency within the BBDO Worldwide network, consistently one of Brazil's most awarded shops. Direct competitor to Talent on major Brazilian enterprise accounts across consumer goods, beverages, and tech.
• Lew'Lara\TBWA: São Paulo-based creative agency affiliated with the TBWA\Worldwide network. Competes directly with Talent for Brazilian enterprise creative mandates, with a comparable creative-strategy integration model.

Broad incumbents

• Ogilvy Brasil: WPP-owned global network agency's Brazilian operation. Serves many of the same enterprise clients (Meta ecosystem, FMCG multinationals) as Talent but at significantly larger scale, with full brand, advertising, PR, and consulting capabilities.
• Publicis Brasil: Publicis Groupe's flagship Brazilian network agency. Competes with Talent on enterprise clients across all major verticals (telecom, FMCG, tech, financial services) with significantly broader scale, including media, digital, and commerce capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about talent propaganda