What Hollywood Palladium does

The Hollywood Palladium is a 4,000-capacity indoor concert venue at 6215 Sunset Boulevard in Hollywood, California, operating continuously since it opened on October 31, 1940. Designed by architect Gordon Kaufmann in Streamline Moderne style and originally funded by Los Angeles Times publisher Norman Chandler for over $1.5 million, the venue's 11,200 sq ft dance floor and balcony configuration support general admission, reserved, and VIP seating layouts. It has been listed on the National Register of Historic Places and designated Los Angeles Historic-Cultural Monument No. 1130 (September 28, 2016). Operationally, the venue has been under an exclusive Live Nation booking agreement since 2007, with ticket distribution through Ticketmaster and authorized resale via Ticket Squeeze. A 2008 multimillion-dollar renovation delivered modern lighting, sound, and acoustic systems while preserving Art Deco character.

The business model spans primary ticket sales (transaction-fee revenue through Live Nation/Ticketmaster), on-site food and beverage (Volt Burgers, Trejo's Tacos, Baked by Jon & Vinny's, plus multi-station bars), parking ($20-$50 per event), VIP packages (Lawrence Welk Lounge access, dedicated entrance, complimentary parking, in-seat service, from approximately $732), and coat check. Customer segments are three-fold: music fans attending touring concert events (primary), tourists visiting Hollywood (geographic), and corporate/private-event organizers (business unit). Pricing on primary tickets ranges from roughly $30 for general admission to over $2,000 in the resale market for high-demand shows. Distribution spans the Live Nation/Ticketmaster stack (primary, global), the on-site box office at 6215 Sunset Boulevard (show days, ~12 PM to 8 PM), Ticket Squeeze (resale), and third-party platforms including Vivid Seats and SeatGeek.

Marketing and digital surface area are anchored by thehollywoodpalladium.com, an independent guide site operated by PureTonic Marketing that is not affiliated with Live Nation, Ticketmaster, or the venue itself and primarily routes visitors to Ticket Squeeze for ticket purchases. An email newsletter (with a $5 first-order incentive) and a Ticket Squeeze mobile application (offering a 5% discount on Android and iPhone) round out the demand-gen stack. The venue reports headcount of 1-10 employees, which is inconsistent with direct operation of a 4,000-capacity concert venue and likely reflects the holding/LLC entity layered above Live Nation-operated staffing, rather than the full operating organization.

Name

Hollywood Palladium

Legal name

Hollywood Palladium

Website

https://thehollywoodpalladium.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hollywood Palladium is a historic 4,000-capacity concert venue at 6215 Sunset Boulevard in Hollywood, California, operating since 1940 and exclusively booked by Live Nation since 2007, serving live music audiences, tourists, and private-event clients through ticketed concerts, on-site food and beverage, parking, and VIP packages.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Clubs & Venues (MPAGAIAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Live Music Bars & Venues (CRANACAH)

Keywords

• Live concert venue
• Event ticketing services
• Concert event hosting
• Live entertainment venue
• Music event production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Primary Ticket Sales: Revenue generated from primary ticket sales through Live Nation and Ticketmaster for concerts and events at the venue.
2. Resale Ticket Marketplace: The venue's website links to Ticket Squeeze for resale tickets, generating referral revenue through affiliate partnerships.
3. Food and Beverage Sales: On-site food and beverage operations including Volt Burgers, Trejo's Tacos, Baked by Jon & Vinny's, and multiple bars serving the 4,000-capacity venue.
4. Parking Services: On-site parking available for $20-$30 per event, with reserved parking passes at $50. Additional revenue from nearby parking partnerships.
5. VIP Packages and Premium Seating: Premium table seating, exclusive lounge access (Lawrence Welk Lounge), in-seat service, complimentary parking, and dedicated entrance for VIP ticket holders. VIP packages vary by event with costs starting at $732 for high-demand shows.
6. Coat Check Services: Coat and bag check service available for $2 per item.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Hollywood Palladium is a 4,000-capacity historic indoor concert venue on Sunset Boulevard in Hollywood that hosts live music performances and events across rock, pop, electronic, hip-hop, and comedy genres. Its core offering is the live event experience itself, sold via primary ticketing through Live Nation/Ticketmaster and supported by VIP packages, on-site food and beverage concessions, parking, and private event hosting.

Product overview

Hollywood Palladium is a historic 4,000-capacity concert venue offering a unified live entertainment experience. The core offering centers on hosting concerts and events across multiple genres (rock, pop, electronic, hip-hop, comedy), supported by ticket sales services through primary (Live Nation) and resale channels. Ancillary offerings include on-site food and beverage (Volt Burgers, Trejo's Tacos, Baked by Jon & Vinny's), VIP package upgrades with premium seating and lounge access, and private event hosting capabilities. A mobile application through Ticket Squeeze provides digital ticketing with a 5% discount incentive. The venue operates as a primarily standing-room venue with limited reserved seating and VIP balcony options.

Differentiator

Problem solved

Functional benefit

Products and services

• Hollywood Palladium Concert Venue A 4,000-capacity historic indoor concert venue at 6215 Sunset Boulevard, Hollywood, CA, featuring an 11,200 sq ft general-admission dance floor and elevated balcony. Hosts touring music artists across rock, pop, electronic, hip-hop, alternative, and comedy genres.
• Concert Ticket Sales Multi-channel ticket sales for concerts and events at the venue, including general admission standing-room tickets, reserved mezzanine/balcony seats, and ADA-accessible seating. Distributed through Live Nation/Ticketmaster, the on-site box office at 6215 Sunset Boulevard, and authorized resale partner Ticket Squeeze.
• VIP Experience Packages Premium concert packages offering table seating, Lawrence Welk Lounge access, VIP restrooms and bars, in-seat wait service, complimentary parking, dedicated entrance, and balcony access. VIP packages start at approximately $732 for high-demand shows like Trap Karaoke.
• On-Site Food and Beverage Concessions In-venue food and beverage offerings through concession partners Volt Burgers, Trejo's Tacos, and Baked by Jon & Vinny's, plus multiple full bar stations serving concert attendees.
• Private and Corporate Event Hosting Rental of the Hollywood Palladium venue for private and corporate functions such as corporate events, fundraisers, awards shows, birthday parties, and celebrations, leveraging the historic setting with modern amenities.
• Event Parking Services On-site parking services for concert attendees at standard ($20-$30 per event) and reserved ($50) tiers, plus accessible parking at the Argyle entrance for guests with state-issued placards.
• Coat and Bag Check Coat and bag check service available at the venue for $2 per item.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Live NationflagshipStrategic or Co-development Partner · 1 January 2007Live Nation has held an exclusive booking agreement with the Hollywood Palladium since 2007, operating the venue and providing primary ticket sales through its website and Ticketmaster platform. The partnership includes venue management, event programming, and comprehensive concert operations. Jay-Z's October 15, 2008 concert re-introduced the venue following the partnership establishment.
• Ticket SqueezecoreGTM or Marketing PartnerTicket Squeeze is a trusted resale marketplace partnered with the Hollywood Palladium for ticket distribution. The platform powers event listings on the official guide website, providing 100% authentic tickets with side-by-side seating guarantee, last-minute downloadable e-tickets, and full money-back guarantee. The partnership includes mobile app integration with dedicated iOS and Android applications.
• Booking.comminorGTM or Marketing PartnerBooking.com is recommended as a hotel booking partner for visitors attending events at the Hollywood Palladium. The partnership provides discount offers on hotel bookings near the venue for concert-goers traveling to Los Angeles.
• Insomniac / BassrushcoreChannel Partner/ Reseller/ DistributorInsomniac and Bassrush are EDM event promoters that present electronic music shows at the Hollywood Palladium, including performances by artists like Jessica Audiffred. The partnership brings electronic dance music culture and large-scale bass music events to the venue.
• Volt Burgers, Trejo's Tacos, Baked by Jon & Vinny'sminorOthersOn-site food and beverage concession partners providing dining options within the Hollywood Palladium venue. Volt Burgers, Trejo's Tacos, and Baked by Jon & Vinny's serve food and drinks to concert attendees.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Forum (Inglewood): 17,500-capacity indoor arena in Inglewood, CA, owned by Steve Ballmer. Comparable as a major LA concert and events venue competing for the same touring artist routes, but at a significantly larger capacity tier.
• Crypto.com Arena: 20,000-capacity major arena in downtown Los Angeles. Comparable as a top-tier LA live entertainment venue competing for premium concert tours, though at a much larger scale and broader event programming scope.

Direct peers

• The Novo by Microsoft: 2,300-capacity concert venue at L.A. Live in downtown Los Angeles. Comparable as a peer-tier Live Nation-affiliated indoor standing-room concert venue competing for similar mid-size touring acts.
• The Greek Theatre: 5,900-capacity outdoor amphitheater in Griffith Park, Los Angeles, operated by Live Nation. Comparable as another Live Nation-operated historic LA venue, though with a larger outdoor format versus Hollywood Palladium's indoor standing-room configuration.
• The Wiltern: Historic 1,850-capacity theater venue on Wilshire Boulevard in Los Angeles, also operated by Live Nation. Directly comparable as a Live Nation-managed historic LA concert venue hosting similar genre programming and ticketing through the same infrastructure.
• House of Blues Anaheim: 1,000-capacity music venue in Anaheim, CA operated by Live Nation. Comparable as another Live Nation-operated Southern California concert venue, though at a smaller, more intimate capacity.
• Shrine Auditorium: 6,300-capacity historic event venue in Los Angeles. Comparable as another iconic, historic LA event venue hosting concerts, awards shows, and live entertainment at similar capacity tiers.
• The Troubadour: 500-capacity historic live music venue in West Hollywood. Comparable as a smaller, iconic LA music venue with deep cultural history, though at a far smaller scale and independent (non-Live Nation) operating model.
• YouTube Theater: 6,000-capacity theater at SoFi Stadium complex in Inglewood, CA. Comparable as a newer, modern indoor theater venue competing for mid-to-large touring acts in the LA market.

Regional players

• Brooklyn Steel: 1,800-capacity concert venue in Brooklyn, NY operated by AEG Presents/Bowery Presents. Comparable as a major indoor standing-room rock/indie concert venue of similar profile in another top US music market, though not directly competing geographically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theLAhollywood
• LinkedInlinkedin.com/company/palladium-hollywood

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Palladium