profileringspesialisten

Name

profileringspesialisten

Legal name

Profilerings-spesialisten AS

Website

https://profilsp.no

Company type

Private

Founded year

1988

Operating status

Operating

Ownership category

akta.pro rank

Product category

Promotional Products and Corporate Branding

NAICS

Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Gift, Novelty, and Souvenir Retailers (45942), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Promotional Products & Branded Merchandise Retail (CRALAJAM), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Promotional products
• Corporate branding
• Custom workwear
• Internal webshops
• Large format printing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Branded Promotional Products Sales: Sale of promotional items, textiles, workwear, corporate gifts, and large-format printing/signing products with custom branding applied (screen printing, embroidery). Revenue is primarily product-based with customization services.
2. E-commerce Store Management Services: Managed services where company builds and operates internal web stores for business customers, maintaining inventory and fulfilling orders on-demand. Provides recurring service revenue from platform management.
3. Large-format and Signage Services: Design, production and installation of large-format advertising, wall wraps, scaffolding covers, signage, and vehicle wraps/decoration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Profilerings-spesialisten AS supplies branded promotional products (giveaways, textiles, workwear, corporate gifts), large-format printing and signage, and builds custom internal e-commerce webshops where client employees can order branded merchandise. The company sources products (including GOTS-certified organic textiles), applies in-house screen printing and embroidery, and manages inventory and fulfillment for partner-specific stores.

Product overview

Profileringspesialisten AS is a Norwegian promotional products and corporate branding company offering a comprehensive suite of customization and branding services. Founded in 1988, the company serves as a total supplier and strategic partner for private, government, and municipal businesses. Their product portfolio includes: (1) Profileringsartikler - promotional items and giveaways, (2) Tekstiler og arbeidstøy - textiles and workwear including Tiger of Sweden and Craft brands, (3) Firmagaver - corporate gifts for various occasions, (4) Storformat - large format printing, (5) Messe og arrangementer - trade show and event solutions, (6) Skilt og folie - signs and vehicle wraps, (7) Nettbutikk - custom internal e-commerce store solutions, and (8) Stanley/Stella - an eco-friendly textile sub-brand focused on sustainable fashion. The company also offers GOTS-certified textiles upon request. Services range from single custom orders to inventory management and internal web stores, with operations spanning Norway with warehouses in Årnes and Hurdal.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Articles and Giveaways A wide range of promotional items and giveaways that help reinforce a company's brand identity, with a focus on sustainable products designed for extended use to support environmentally conscious branding. Sold to B2B customers with custom branding applied.
• Textiles and Workwear Customizable clothing and workwear ranging from suits to work uniforms, including profile clothing, workwear, training wear, uniforms, and confections. Stocks brands such as Tiger of Sweden and Craft, with GOTS-certified organic textiles available on request.
• Corporate Gifts Corporate gift solutions for various occasions including food gifts, anniversary gifts, Christmas gifts, Easter gifts, and summer gifts, helping companies show appreciation to employees and customers.
• Large Format Printing and Signage Design, production, and installation of large-format advertising, wall wraps, scaffolding covers, signage, and vehicle wraps/decoration, providing high-visibility branding solutions for businesses.
• Trade Show and Event Solutions Complete trade show and event solutions including roll-ups, beach flags, full trade show setups with tables, furniture and backdrop walls, and custom-designed inflatable products.
• Internal E-commerce Store Solution Custom internal e-commerce store solution for businesses to order branded products. Company stocks selected products and applies printing or embroidery of logos/designs upon order, eliminating the need for customers to maintain their own inventory. Built and managed as a managed service for each business partner.
• Stanley/Stella Eco-Apparel Collection An eco-conscious clothing brand founded in 2012 by Jean Chabert, focused on simplicity and authenticity. Produces responsible clothing with transparency across the supply chain from cotton farm to collection. Resold by Profilerings-spesialisten as part of its textile offering.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Kanmer arbeidsinkludering ASminorOthers · 1 January 1994Warehouse partner in Årnes that handles daily shipments and inventory management for the company. Provides workforce inclusion services.
• Posten/BringcoreStrategic or Co-development PartnerMajor long-term client relationship spanning over 30 years since 1988. Includes sponsorship of handball team, participation in Olympic torch relay 1994, World Ski Championships Trondheim, Posten's 35+ anniversary, and multiple brand profile transitions. Started when Posten invested in the women's handball team.
• Stanley/StellacoreChannel Partner/ Reseller/ DistributorFeatured sustainable apparel brand on the company website with dedicated collection page. Company resells Stanley/Stella products as part of its textile offering. Brand focuses on organic, ethically produced clothing launched in 2012, positioning the company as a sustainable promotional specialist.

Scale indicators2 records

Recent moves6 records

Direct peers

• Brand Addition: European promotional merchandise and branded apparel specialist serving global enterprises with managed webshop solutions — a close functional analog to Profiler's webshop-plus-customization model.
• 4imprint Group plc: UK-headquartered direct competitor offering promotional products, branded merchandise, and apparel to B2B customers across North America and Europe with a digital-led model. Highly comparable on product range, customer profile, and GOTS-style sustainability positioning.
• HALO (HALO Recognition): US-based promotional products and corporate gifting distributor serving enterprise customers with branded merchandise, recognition programs, and online ordering tools — a direct analog to Profiler's internal webshop and B2B motion.
• Brandwork AS: Norwegian promotional merchandise and profile-wear supplier serving Nordic B2B clients with branded apparel, giveaways, and corporate gifts — the closest geographic direct competitor.
• KÖNIGSTEIN: German promotional products and corporate gifts specialist with online procurement platforms for enterprise buyers — comparable on bundled product range, sustainability focus, and B2B tooling.

Broad incumbents

• Staples Promotional Products: Division of a major office-supply incumbent offering promotional products and branded merchandise to enterprise accounts in the US/Europe; broader portfolio but overlapping core offerings.

Others

• Stanley/Stella: Sustainable apparel brand that is Profiler's featured channel partner. Not a competitor, but a supplier/allied brand whose GOTS positioning is integral to Profiler's value proposition.
• Pressis Software AS: Norwegian e-commerce platform provider powering Profiler's internal webshop solution — an enabling technology partner rather than a competitor.
• Posten/Bring: Norwegian postal service and Profiler's flagship long-term customer — included as a reference for the company's enterprise-relationship depth, not as a peer.

Regional players

• PMSc (formerly Promo Merchant Scandinavia): Nordic promotional merchandise distributor headquartered in Sweden, comparable on product range and B2B customer base but serving a different national market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/profileringsspesialisten-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about profileringspesialisten