mission archery

What mission archery does

Mission Archery is a US-based bow and archery equipment brand that operates as a wholly-owned sub-brand of privately held Mathews Archery Inc. The company designs and manufactures compound bows, crossbows, and a proprietary line of purpose-built accessories, with all design and production centralized at the parent's Sparta, Wisconsin facility. Its product portfolio spans four strategic tiers: entry-level bows (Stryde 28 at $599.99, Stryde 30.5 at $649.99, Hammr at $449, Menace XR at $399) aimed at beginner and recreational archers; mid-range hunting and all-purpose models (Range at $699.99); premium hunting lines (ARC 30, ARC 34, LIFT RS, LIFT XD, LIFT X 29.5, LIFT X 33) featuring advanced cam systems; and the newly launched 2025 TITLE series (34/36/38/40) targeting professional competitive archery.

The technical foundation of the brand is the ONE CAM single-cam system, a proprietary architecture developed and refined in-house by the Mathews engineering team and applied across the bow lineup. Accessories — including Arrow Vault, Sights, Silent Connect, Quivers, MODS, Stabilizers, Rests, Limb Legs, Vibration Damping, Grips, Sensor, and Stay Afield System — are engineered to the same standard, creating an integrated ecosystem around the core bow offering. Pricing follows a one-time hardware purchase model with no recurring software or service revenue streams disclosed.

Commercially, Mission Archery runs a hybrid go-to-market: a direct-to-consumer e-commerce storefront on mathewsinc.com (Shopify-based, with free shipping on orders over $99 in the contiguous US) complemented by an authorized retailer network reachable via a "Find a Retailer" tool. Marketing is concentrated on organic social channels (Instagram, Facebook, X, YouTube) and an email newsletter funnel. Mission also contributes to a broader Mathews Archery portfolio that includes Mission Crossbows, Genesis Bow, and Match Bowstrings, and is sold exclusively within the United States.

Name

mission archery

Legal name

Mathews Archery Inc.

Website

https://missionarchery.com

Company type

Private

Operating status

Operating

Short description

Mission Archery designs and manufactures compound bows, crossbows, and accessories using its proprietary ONE CAM system, serving entry-level, hunting, and competitive archers in the United States as a sub-brand of Mathews Archery Inc.

Ownership category

akta.pro rank

Product category

Archery Equipment

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Compound bows
• Archery equipment
• Bow accessories
• Hunting bows
• Competition bows

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bow Sales: One-time purchase of compound bows including entry-level models (Stryde series) and mid-range models (Hammr, Range, Menace XR).
2. Accessories Sales: Purpose-built accessories engineered with same precision and reliability as Mission bows, including sights, quivers, stabilizers, rests, grips, and vibration damping products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mission Archery designs and manufactures compound bows, crossbows, and a full line of purpose-built archery accessories. Its product lineup spans entry-level recreational bows (Stryde, Hammr), mid-range versatile bows (Range), premium hunting bows (ARC and LIFT series), and competition bows (TITLE series), all built around a proprietary single-cam (ONE CAM) system in Sparta, Wisconsin.

Product overview

Mission Archery is a sub-brand of Mathews Archery offering a complete portfolio of compound bows and archery equipment. The product lineup spans entry-level bows (Stryde™ series, Hammr™) for beginners, versatile mid-range bows (Range™) for intermediate archers, and premium hunting bows (ARC™ series, LIFT™ series) and competition bows (TITLE™ series) for serious hunters and professional archers. All Mission bows are designed and built in Sparta, Wisconsin by the same team behind Mathews Archery. The company also offers purpose-built accessories and gear specifically engineered for Mission bows.

Differentiator

Problem solved

Functional benefit

Brands

• Mission Archery: Bow brand designed and built by Mathews Archery team, offering entry-level and mid-range bows including Stryde, Hammr, Range, and Menace XR product lines.

Products and services

• Stryde 28 Entry-level compound bow with a 28-inch axle-to-axle length designed for beginners and recreational archers. Uses the ONE CAM single-cam system for a smooth draw cycle and consistent accuracy, priced at $599.99.
• Stryde 30.5 Mid-size entry-level compound bow with a 30.5-inch axle-to-axle length offering additional stability over the Stryde 28, priced at $649.99 and built around the ONE CAM system.
• Hammr Budget-friendly hunting bow aimed at value-conscious hunters seeking reliable compound bow performance without premium pricing, priced at $449.00.
• Range Versatile mid-range compound bow suitable for both hunting and target practice, positioned for intermediate archers at $699.99.
• Menace XR Crossbow offering from Mission Archery designed for hunters seeking crossbow technology built to Mission's quality standards, priced at $399.00.
• ARC Series Hunting Bows Advanced hunting bow series featuring ARC 30 and ARC 34 models with modern cam technology for enhanced hunting performance.
• LIFT Series Hunting Bows Premium hunting bow lineup including LIFT RS, LIFT XD, LIFT X 29.5, and LIFT X 33 models with advanced cam systems and adjustable configurations for serious hunters.
• TITLE Series Competition Bows Professional competition bow series including TITLE 34, TITLE 36, TITLE 38, and TITLE 40 models. Designed for competitive archery with precision engineering for tournament performance.
• Mission Gear & Accessories Complete line of purpose-built archery accessories engineered to the same precision standards as Mission bows, including Arrow Vault, sights, Silent Connect, quivers, MODS, stabilizers, rests, limb legs, vibration damping, grips, sensor, and the Stay Afield System.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Barnett Crossbows: Barnett is a long-established crossbow manufacturer with broad hunting and entry-level offerings. It competes with Mission on accessible crossbow pricing for value-conscious hunters.
• TenPoint Crossbows: TenPoint is a leading US crossbow manufacturer focused on hunting applications. It competes directly with Mission's Menace XR crossbow in the hunting crossbow segment.
• Ravin Crossbows: Ravin designs premium high-performance crossbows for hunters, competing in the same hunting crossbow niche as Mission's Menace XR, particularly at the upper end of pricing and performance.
• Bear Archery: Bear Archery produces compound bows and crossbows across beginner, intermediate, and hunting categories, with strong entry-level positioning. It is a direct competitor to Mission's Stryde and Hammr lines for first-time bow buyers.
• Diamond Archery: Diamond Archery (a subsidiary of Bowtech) focuses on entry-level and intermediate compound bows, directly overlapping Mission's beginner-to-intermediate Stryde, Hammr, and Range lines.
• Bowtech Archery: Bowtech manufactures compound bows with proprietary cam technologies for hunting and target archery. It targets the same mid-to-premium hunting segment where Mission's ARC and LIFT series compete.
• PSE Archery: PSE (Precision Shooting Equipment) manufactures compound bows and crossbows for hunting and target shooting, spanning entry-level to premium tiers. Its broad product range directly overlaps Mission's hunting and entry-level segments.
• Elite Archery: Elite Archery manufactures high-performance compound bows for hunting and 3D/target shooting, including the new 2025 competition lineup. It is a comparable premium-tier competitor as Mission expands into competition archery with the TITLE series.
• Hoyt Archery: Hoyt is a leading US compound bow manufacturer offering hunting and target bows with advanced cam systems. It competes head-to-head with Mission/Mathews for hunting archery market share and is one of the top-tier brands in the same product category.

Broad incumbents

• Mathews Archery: Mathews is the parent company of Mission Archery and one of the most established premium compound bow manufacturers in the US. It serves the same archery customer base from the premium end of the market, making it the most directly comparable incumbent even as it is the parent brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MissionArchery
• YouTubeyoutube.com/user/Missionarcherytube
• Facebookfacebook.com/missionarcheryinc
• Instagraminstagram.com/missionarchery

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mission archery