southeast alaska guides organization
Southeast Alaska Guides Organization (SEAGO) is a 501(c)(6) nonprofit trade association that advocates for guided sportfishing operators, lodges, captains, and supporting coastal businesses in Southeast Alaska through regulatory representation and industry coordination funded by annual membership dues.
- Company typePrivate
- Founded-
- HeadquartersKetchikan, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What southeast alaska guides organization does
Southeast Alaska Guides Organization (SEAGO) is a 501(c)(6) nonprofit industry association headquartered in Ketchikan, Alaska, that serves as the unified advocacy voice for guided sportfishing operations in Southeast Alaska. The organization represents charter businesses, multi-vessel lodges, individual captains and crew, and supporting coastal businesses (hotels, fuel docks, restaurants, marine services) across communities including Sitka, Ketchikan, Craig, Juneau, Elfin Cove, Prince of Wales Island, and Admiralty Island. Its core activity is regulatory and policy representation: SEAGO maintains active participation in the Alaska Board of Fisheries, the North Pacific Fishery Management Council (NPFMC), the International Pacific Halibut Commission (IPHC), and the Pacific Salmon Commission, and extends into habitat advocacy through partnerships such as the T77 American Salmon Forest Campaign with Trout Unlimited and Tongass National Forest land-management defense.
SEAGO's service offering is membership-based rather than product-based, with three annual dues tiers: Industry membership at $1,000 per vessel for owners, lodges, and multi-vessel operators; Skipper/Staff membership at $100 for individual captains, guides, and crew; and Associate membership starting at $500 for supporting businesses. Delivery channels include a website, Facebook and X social accounts, email newsletters and action alerts, webinars, an industry calendar tracking regulatory meetings, and direct advocacy campaigns. The organization is staffed by three people — Co-Executive Directors Forrest Braden and Kim Landeen and Membership and Events Coordinator Lindsay Anthony — and governed by a board of directors drawn from across the operator membership. SEAGO does not operate proprietary technology and has no disclosed AI/ML capabilities.
Revenue is generated almost entirely from recurring annual membership dues, supplemented by ancillary donations processed via Givebutter. According to the 2024 McKinley Research Group economic-impact study commissioned by SEAGO, the underlying guided sportfishing industry supports 1,750 jobs, $65M in labor income, and $271M in total economic impact across Southeast Alaska; these figures describe the industry's footprint, not SEAGO's own revenue, which is a small fraction given the 3-person staff and ~40+ member companies. SEAGO's growth model is community-led: expand membership, deepen regulatory standing, and broaden advocacy scope while remaining operationally lean.
southeast alaska guides organization firmographics
Firmographics- Name
- southeast alaska guides organization
- Legal name
- Southeast Alaska Guides Organization
- Website
- https://seagoalaska.org
- Company type
- Private
- Operating status
- Operating
- Short description
- Southeast Alaska Guides Organization (SEAGO) is a 501(c)(6) nonprofit trade association that advocates for guided sportfishing operators, lodges, captains, and supporting coastal businesses in Southeast Alaska through regulatory representation and industry coordination funded by annual membership dues.
- Ownership category
- akta.pro rank
southeast alaska guides organization industry classification
Industry- Product category
- Sportfishing Industry Association
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Fishing & Angling Charters / Guides (THAAALAD)
Keywords
Where southeast alaska guides organization is headquartered
LocationHeadquarters
- HQ city
- Ketchikan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
southeast alaska guides organization business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Industry Membership Fees: Annual membership fees charged to sportfishing businesses (vessel owners, lodges, multi-vessel businesses) at $1,000 per vessel annually. This represents the primary revenue stream for the organization's advocacy and representation activities.
- Associate Membership Fees: Annual membership fees from $500+ for businesses that support or benefit from Southeast Alaska's sportfishing economy (hotels, fuel docks, restaurants, marine services, tourism businesses).
- Skipper/Staff Membership Fees: Annual membership fees of $100 for captains, guides, crew, and industry staff individuals working within Southeast Alaska's sportfishing industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Industry Membership for Owners, Lodges, Multi-vessel Businesses at $1,000 annually per vessel |
| Subscription | Annual | Skipper/Staff Membership for Captains, Guides, Crew at $100 annually |
| Subscription | Annual | Associate Membership for supporting businesses at $500+ annually |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
southeast alaska guides organization product offering
Product offeringCore offering
Southeast Alaska Guides Organization (SEAGO) is a 501(c)(6) nonprofit trade association that represents guided sportfishing businesses operating in Southeast Alaska. The organization delivers fisheries advocacy, regulatory representation, fleet communication, and industry coordination through tiered membership programs targeting vessel owners, lodges, captains/crew, supporting businesses, and angler supporters. SEAGO actively participates in state, federal, and international fisheries management processes on behalf of the guided sportfishing industry.
Product overview
Southeast Alaska Guides Organization (SEAGO) is a 501(c)(6) non-profit industry association that provides advocacy, representation, and stewardship services for Southeast Alaska sport fishing operations. Rather than offering a traditional product portfolio, SEAGO functions as the collective voice for guided sport fishing businesses, offering membership programs, regulatory engagement, economic impact research, and fleet communication services to its industry members.
Differentiator
Problem solved
Functional benefit
Products and services
- SEAGO Membership Program Tiered membership program providing fisheries advocacy, regulatory representation at the Alaska Board of Fisheries, NPFMC, IPHC, and Pacific Salmon Commission, fleet communications, action alerts, webinars, and industry coordination for guided sportfishing operations and supporters in Southeast Alaska.
- Southeast Alaska Sportfishing Economic Impact Study Economic impact research study conducted with McKinley Research Group documenting the contribution of Southeast Alaska's guided sport fishing industry, including $271M in economic impact, 1,750 jobs supported, and $65M in labor income.
- SEAGO Industry Calendar Industry event calendar tracking Alaska Board of Fisheries, NPFMC, IPHC, Advisory Committee, webinar, port visit, and legislative meeting dates to support member advocacy and regulatory engagement.
Quantifiable outcome
- $271M in economic impact generated by guided sportfishing industry
- +2 more outcomes
Companies that use southeast alaska guides organization
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
southeast alaska guides organization technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
southeast alaska guides organization partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- International Pacific Halibut Commission (IPHC)coreSEAGO participates in IPHC processes as the body managing Pacific halibut stocks between the U.S. and Canada. SEAGO Executive Director Forrest Braden attends annual IPHC meetings; Board Member Richard Yamada serves as a U.S. Commissioner on the IPHC. SEAGO works to protect Southeast guided halibut regulations from regulatory encroachment.
- North Pacific Fishery Management Council (NPFMC)coreNPFMC is one of eight regional councils overseeing management of nation's fisheries with jurisdiction over the 900,000-square mile EEZ off Alaska. SEAGO participates in NPFMC processes primarily on halibut allocation, halibut bycatch, and salmon bycatch issues. SEAGO works with Council members and staff on charter halibut management.
- Alaska Department of Fish and Game (ADFG)coreADFG manages state fisheries and SEAGO engages with the department on sportfishing regulations, electronic reporting programs, and management measures. SEAGO provides feedback on ADFG proposals and participates in advisory committees.
- Alaska Board of FisheriescoreThe Board of Fisheries has regulatory and allocative authority over state fisheries. SEAGO actively participates in Board meetings, submits proposals, and mobilizes industry members to provide testimony on issues affecting guided sportfishing.
- Pacific Salmon CommissioncoreThe PSC implements the Pacific Salmon Treaty between the U.S. and Canada. SEAGO provides sportfishing representation through charter/sport representatives Tom Ohaus and Russell Thomas who advise U.S. Commissioners on salmon-related issues.
- Southern Southeast Regional Aquaculture Association (SSRAA)minorSEAGO Board Member Russell Thomas sits on the SSRAA Board which oversees salmon enhancement programs in southern Southeast Alaska.
- Southeast Alaska Regional Dive Fishery Association (SARDFA)minorSEAGO Board Member Russell Thomas sits on the SARDFA Board representing dive fishery interests.
- CATCH Association (Catch Accountability Through Compensated Halibut)coreCATCH developed the proposal for the Recreationalational Quota Entity (RQE) program. SEAGO staff previously worked on CATCH helping form RQE mechanics. SEAGO Board Member Richard Yamada serves as Executive Director of CATCH which was granted control of the RQE.
- T77 American Salmon Forest CampaignminorSEAGO signed on to the T77 campaign with Trout Unlimited to protect salmon habitat within the Tongass National Forest. The campaign focuses on keeping over 70 watersheds off-limits to harmful development while allowing existing uses like sportfishing.
- Tongass National Forest Land Management AdvocacyminorSEAGO joined efforts to maintain Forest Service management of Tongass lands and protect against proposals to transfer federal lands to state or private ownership for development.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
southeast alaska guides organization competitors and assessment
Company assessmentOthers
- Trout Unlimited: Trout Unlimited is a member-based conservation organization that advocates for fish habitat, water policy, and angler interests. It shares SEAGO's stewardship and policy-engagement model, though its coldwater conservation mission is broader and does not specifically center charter operators.
- Theodore Roosevelt Conservation Partnership: The Theodore Roosevelt Conservation Partnership is a coalition that engages anglers, hunters, and conservation-minded businesses in public-land and natural-resource policy. It is comparable through its policy advocacy and angler-business constituency, but it is not a sportfishing-operator trade association.
- Marine Fish Conservation Network: The Marine Fish Conservation Network is a coalition of fishing businesses, scientists, and conservation organizations that influences federal marine-fish policy. It is thematically comparable to SEAGO's use of economic research, stakeholder coordination, and advocacy around sustainable fisheries.
Broad incumbents
- International Game Fish Association: The International Game Fish Association is a member-supported recreational fishing organization focused on angler records, science, conservation, and responsible fishing practices. It shares SEAGO's recreational-angling audience and stewardship orientation but operates at a much broader international scale.
- Coastal Conservation Association: The Coastal Conservation Association is an established marine conservation and angler-advocacy organization with state-level chapters and policy engagement. It is comparable to SEAGO in mobilizing recreational anglers around habitat, access, and fisheries management, although it has a broader geographic footprint.
Emerging players
- American Fly Fishing Trade Association: The American Fly Fishing Trade Association represents businesses serving the fly-fishing market through industry advocacy, education, and market-development programs. It has partial overlap with SEAGO in fishing-sector membership and representation, but its primary constituency is manufacturers, retailers, and media rather than charter operators.
Direct peers
- American Sportfishing Association: The American Sportfishing Association is a national trade association serving companies and stakeholders in the recreational fishing economy. It is comparable through its business membership, policy advocacy, conservation work, and efforts to expand participation in sportfishing.
- National Association of Charterboat Operators: The National Association of Charterboat Operators represents charterboat owners and operators through industry advocacy, information sharing, and regulatory engagement. Its national charter-operator membership model closely parallels SEAGO's representation of guided sportfishing businesses in Southeast Alaska.
- Recreational Fishing Alliance: The Recreational Fishing Alliance advocates for recreational fishing access and mobilizes anglers and fishing businesses around regulatory issues. Its grassroots policy model and recreational-fishing constituency closely overlap with SEAGO's advocacy mission.
Regional players
- Alaska Travel Industry Association: The Alaska Travel Industry Association is a regional membership and advocacy organization for Alaska's tourism economy. It is comparable through its regional coalition-building and policy representation, but it represents a much broader set of tourism businesses rather than guided sportfishing alone.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
southeast alaska guides organization social profiles
Digital presencesoutheast alaska guides organization financial estimates
Financial estimateRevenue estimate
Valuation estimate
southeast alaska guides organization leadership team
Management profileNumber of profiles
Profiles13 records
southeast alaska guides organization funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
southeast alaska guides organization M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about southeast alaska guides organization
What does southeast alaska guides organization do?
Southeast Alaska Guides Organization (SEAGO) is a 501(c)(6) nonprofit trade association that represents guided sportfishing businesses operating in Southeast Alaska. The organization delivers fisheries advocacy, regulatory representation, fleet communication, and industry coordination through tiered membership programs targeting vessel owners, lodges, captains/crew, supporting businesses, and angler supporters. SEAGO actively participates in state, federal, and international fisheries management processes on behalf of the guided sportfishing industry.
Is southeast alaska guides organization a public or private company?
southeast alaska guides organization is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was southeast alaska guides organization founded?
southeast alaska guides organization was founded in -1.
Where is southeast alaska guides organization based?
southeast alaska guides organization is headquartered in Ketchikan, United States, in the North America region.
How does southeast alaska guides organization make money?
Three revenue lines are on record. Industry Membership Fees are the primary driver. The others are associate Membership Fees and skipper/Staff Membership Fees.
Who are southeast alaska guides organization's main competitors?
Others on record are Trout Unlimited, Theodore Roosevelt Conservation Partnership and Marine Fish Conservation Network. Broad incumbents are International Game Fish Association and Coastal Conservation Association. American Fly Fishing Trade Association is listed as an emerging player. Direct peers are American Sportfishing Association, National Association of Charterboat Operators and Recreational Fishing Alliance. Alaska Travel Industry Association is listed as a regional player.
Does southeast alaska guides organization have an API?
No public API is recorded for southeast alaska guides organization.
What industry is southeast alaska guides organization in?
southeast alaska guides organization's product category is Sportfishing Industry Association. Its primary akta.pro industry code is THAAALAD, Fishing & Angling Charters / Guides. Its SIC code is 8600.