piggly wiggly
Piggly Wiggly Midwest operates 500+ corporate and franchised grocery stores in Wisconsin and Illinois under the 1916-founded Piggly Wiggly brand. A C&S Wholesale Grocers subsidiary, it serves everyday shoppers through physical stores and digital channels including delivery and loyalty programs.
- Company typePrivate
- Founded1916
- HeadquartersSheboygan, United States
- Headcount—
- GTM typeB2C
- OfferingServices
piggly wiggly firmographics
Firmographics- Name
- piggly wiggly
- Legal name
- Piggly Wiggly Midwest, LLC
- Website
- https://shopthepig.com
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Short description
- Piggly Wiggly Midwest operates 500+ corporate and franchised grocery stores in Wisconsin and Illinois under the 1916-founded Piggly Wiggly brand. A C&S Wholesale Grocers subsidiary, it serves everyday shoppers through physical stores and digital channels including delivery and loyalty programs.
- Ownership category
- akta.pro rank
Where piggly wiggly is headquartered
LocationHeadquarters
- HQ city
- Sheboygan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
piggly wiggly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure
Revenue model
- Grocery Retail Sales: Traditional grocery retail selling food and household products through physical store locations and online ordering with delivery and pickup options.
- Merchandise and Collectibles: Sale of branded merchandise including Mr. Pig T-shirts and limited-edition collectible items featuring the iconic mascot.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grocery products with variable pricing by item |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
piggly wiggly product offering
Product offeringCore offering
Piggly Wiggly is a regional grocery retailer operating corporate and franchise stores that sell food and grocery products to consumers. Its offering also includes online shopping through Instacart, click-and-collect, a mobile app, Pig Points loyalty benefits, and private-label grocery brands.
Product overview
Piggly Wiggly Midwest operates a regional grocery retail chain with an integrated digital platform consisting of an online shopping system powered by Instacart, a mobile app for iOS and Android, and the Pig Points digital loyalty program. The company offers 11 store brands (Food Club, Simply Done, That's Smart!, TopCare, Wide Awake Coffee Co., Crav'n Flavor, Tippy Toes, Full Circle Market, Paws Happy Life, Over the Top, and CharKing) spanning food, household, health/beauty, baby, pet, and seasonal categories. Additional digital products include digital coupons, weekly ads with department browsing, recipe discovery, shopping list builder, store locator, and gift cards. The e-commerce platform supports both delivery via Instacart and click-and-collect pickup at store locations.
Differentiator
Problem solved
Functional benefit
Brands
- Food Club: Private label brand offering great tasting and affordable products since 1945. Provides pantry staples, dairy, and household items.
- Simply Done
- That's Smart!
- TopCare
- Wide Awake Coffee Co.
- Crav'n Flavor
- Tippy Toes
- Full Circle Market
- Paws Happy Life
- Over the Top
- CharKing
Products and services
- Grocery retail stores
- Instacart-enabled online grocery shopping
- Click-and-collect grocery pickup
- Piggly Wiggly private-label store brands
- Gift cards
Companies that use piggly wiggly
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
piggly wiggly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
piggly wiggly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- C&S Wholesale GrocersflagshipPiggly Wiggly Midwest operates as part of C&S Wholesale Grocers, one of the largest grocery wholesalers in the United States. Leveraging C&S's national scale, buying power, and supply chain expertise, Piggly Wiggly Midwest continues to strengthen its position in the marketplace while supporting independent retailers.
- InstacartcoreInstacart powers the online delivery service for Piggly Wiggly Midwest, allowing customers to shop online and receive home delivery of groceries.
- AppCardcoreAppCard provides authentication and loyalty program infrastructure for Piggly Wiggly's digital services including login, account management, and Pig Points loyalty rewards.
Scale indicators4 records
Recent moves10 records
Expansion highlights4 records
piggly wiggly competitors and assessment
Company assessmentDirect peers
- Hy-Vee: Employee-owned Midwest regional grocery chain with a similar footprint across Iowa and neighboring states, comparable store-brand portfolio, and strong community-oriented positioning. Directly comparable to PWM on business model (corporate + independent retailer mix), scale, and Midwest identity.
- Woodman's Markets: Wisconsin-based family-owned regional grocery chain operating large-format stores in Wisconsin and Illinois. Closest geographic and format competitor to Piggly Wiggly Midwest, competing directly in shared WI/IL markets.
- Festival Foods: Wisconsin-based employee-owned grocery chain operating dozens of stores across the state. Directly competes with PWM in Wisconsin on price, weekly ad, and community positioning.
- Schnucks: St. Louis-based family-owned regional grocery chain with a comparable mix of corporate and franchisee-operated stores, store-brand portfolio, and digital loyalty program. Similar Midwest regional grocery identity.
- Meijer: Michigan-based family-owned supercenter chain with deep Midwest grocery penetration including Wisconsin and Illinois. Comparable scale and Midwest regional identity, though larger format than PWM stores.
- Aldi: German-origin discount grocer with US headquarters in the Midwest and aggressive store expansion in Wisconsin and Illinois. Directly competes with PWM on price and private label depth.
- Wegmans: Family-owned regional grocery chain known for loyalty, store experience, and private label programs. Operates selected Midwest stores including in the Chicago area where PWM also competes. Comparable as a premium regional grocery model.
Broad incumbents
- Kroger: Largest US pure-play grocery chain; operates Roundy's-banner stores across Wisconsin. National incumbent competing head-to-head with PWM in WI/IL across price, loyalty (Boost), and private label.
- Walmart: National mass retailer with the largest US grocery share and extensive Wisconsin and Illinois store presence. Sets the price ceiling that PWM must respond to weekly via its weekly ad.
- H-E-B: Texas-based privately held regional grocery chain widely regarded as the gold standard for brand loyalty and store experience in regional grocery. Comparable model of how a regional private grocer builds durable brand equity — useful comparable for PWM's nostalgia/mascot strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
piggly wiggly social profiles
Digital presencepiggly wiggly financial estimates
Financial estimateRevenue estimate
Valuation estimate
piggly wiggly leadership team
Management profileNumber of profiles
Profiles1 record
piggly wiggly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
piggly wiggly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about piggly wiggly
What does piggly wiggly do?
Piggly Wiggly is a regional grocery retailer operating corporate and franchise stores that sell food and grocery products to consumers. Its offering also includes online shopping through Instacart, click-and-collect, a mobile app, Pig Points loyalty benefits, and private-label grocery brands.
Is piggly wiggly a public or private company?
piggly wiggly is a private company. It is classified as family owned and is currently operating.
When was piggly wiggly founded?
piggly wiggly was founded in 1916.
Where is piggly wiggly based?
piggly wiggly is headquartered in Sheboygan, United States, in the North America region.
How does piggly wiggly make money?
Two revenue lines are on record. Grocery Retail Sales are the primary driver. The others are merchandise and Collectibles.
Who are piggly wiggly's main competitors?
Direct peers on record are Hy-Vee, Woodman's Markets, Festival Foods, Schnucks, Meijer, Aldi and Wegmans. Broad incumbents are Kroger, Walmart and H-E-B.
Does piggly wiggly have an API?
No public API is recorded for piggly wiggly.