storo storsenter
Storo Storsenter (Thon Senter Storo) is Oslo's largest shopping center, operated by the Olav Thon Group, featuring 146 retail stores, 30 food and beverage outlets, and 890 parking spaces serving Oslo metropolitan consumers and a diversified tenant base.
- Company typePrivate
- Founded1984
- HeadquartersOslo, Norway
- Headcount—
- GTM typeB2C
- OfferingServices
What storo storsenter does
Storo Storsenter, operating legally as Thon Senter Storo, is Oslo's largest shopping center, located at Vitaminveien 7-9 in the Storo district of Oslo, Norway. Founded in 1984 and operated by Thon Sentrene AS as part of the Olav Thon Group, the property comprises 146 retail stores, 30 food and beverage establishments, a cinema (ODEON), and an adjacent Thon Hotel Storo, supported by 890 parking spaces with ticketless camera-based license plate recognition. The center's product architecture follows a platform-plus-modules model: shared infrastructure including parking, a customer club, gift card integration via dittgavekort.no, destination EV charging, and a package pickup point (Hentepunkt) operates as the platform, while individual tenant stores and restaurants function as modules within the asset. Technology components are limited to operational integrations: Time Park Fix and EasyPark for parking payment, MER.no for real-time EV charger availability, and standard e-commerce integrations for gift cards and customer service.
Revenue is generated primarily through recurring retail tenant leases (the dominant subscription-style stream) supplemented by transactional parking fees priced at 38 kr/hour with a maximum of 342 kr per day at the main center, plus ancillary income from EV charging, gift card program economics, and customer club operations. Pricing for parking is publicly disclosed; tenant lease pricing is not. The go-to-market is direct-to-consumer through a physical destination experience in the Oslo metropolitan area, marketed via the thonsenter.no website, social media event announcements, the loyalty club, and the cross-property gift card program spanning 80+ shopping centers and 70 Thon Hotels.
storo storsenter firmographics
Firmographics- Name
- storo storsenter
- Legal name
- Thon Senter Storo
- Website
- https://storostorsenter.no
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Short description
- Storo Storsenter (Thon Senter Storo) is Oslo's largest shopping center, operated by the Olav Thon Group, featuring 146 retail stores, 30 food and beverage outlets, and 890 parking spaces serving Oslo metropolitan consumers and a diversified tenant base.
- Ownership category
- akta.pro rank
Where storo storsenter is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
storo storsenter business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Retail Tenant Leasing: The shopping center generates revenue through leasing retail space to tenants. Rent is paid by individual store operators who occupy space within the center.
- Parking Services: Revenue generated from parking facilities with 890 spaces. Pricing at 38 kr per hour with maximum 342 kr per day at Thon Senter Storo and StoroTunet. Additional revenue from parking apps (Time Park Fix, EasyPark) with service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard parking: 38 kr per hour |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
storo storsenter product offering
Product offeringCore offering
Storo Storsenter (also known as Thon Senter Storo) operates a physical shopping center in the Storo district of Oslo, Norway, housing 146 retail stores and 30 food and beverage outlets. The center generates revenue by leasing retail space to tenant brands and operating ancillary services including 890-space parking facilities with ticketless camera-based recognition and EV charging stations. It is positioned as Oslo's largest shopping center, offering a one-stop destination for fashion, groceries, electronics, health services, dining, and leisure.
Product overview
Thon Senter Storo is Oslo's largest shopping center operating as a unified retail platform combining physical retail stores (146 shops), dining (30 food and beverage outlets), and services (parking, package pickup, customer club, and destination EV charging). The offering is a platform-plus-modules architecture where the core platform provides common infrastructure (parking, customer services, gift cards, membership) supporting individual tenant stores and restaurants. Key branded modules include parking services with ticketless camera recognition, destination EV charging, package pickup, and the customer club. Recent store openings include Groomed Gents (men's grooming), Lett (healthy food), Pronto di Olivia (Italian cuisine), and Gutta på Haugen (delicatessen).
Differentiator
Problem solved
Functional benefit
Products and services
- Parking Services
Quantifiable outcome
- 890 parking spaces available 24/7
- +2 more outcomes
Companies that use storo storsenter
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
storo storsenter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
storo storsenter partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Time ParkcoreParking management partner providing ticketless parking system with camera-based license plate recognition. Manages parking operations including payment processing through Time Park Fix app.
- EasyParkminorMobile parking application partner allowing users to pay for parking through the EasyPark app.
- dittgavekort.nocoreGift card platform partner enabling gift cards usable at 4000 stores across 80+ shopping centers and 70 Thon Hotels, expanding purchasing options for customers.
- MER.nominorElectric vehicle charging station partner. Provides real-time availability information for EV charging stations in the parking facility.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
storo storsenter competitors and assessment
Company assessmentDirect peers
- Citycon Oyj: Nordic shopping center operator with a portfolio of community and grocery-anchored malls in the Nordics and Baltics; closest listed peer to Storo Storsenter given overlapping Nordic geography and grocery-anchored format.
- Wereldhave NV: Dutch-listed shopping center operator focused on mid-sized regional malls with strong grocery and daily-goods anchors, comparable to Storo Storsenter's full-format positioning.
- Eurocommercial Properties NV: Listed operator of shopping centers in Italy, France, and Spain with a comparable full-format regional mall leasing model including grocery anchors and dining destination components.
- AMFI Eiendom AS: Norwegian shopping center operator managing AMFI-branded malls across Norway; closely comparable domestic operator running regional retail destination centers under a leasing-led model.
Broad incumbents
- Klépierre: Major European shopping center operator and one of the continent's leading listed retail real estate platforms; comparable business model of leasing space to retail and F&B tenants across large mall destinations.
- Unibail-Rodamco-Westfield: Global flagship shopping destination operator with a portfolio of large urban and suburban retail centers; matches on scale of retail leasing, F&B mix, and parking-anchored destination model.
- Hammerson plc: UK and Europe-focused retail-led real estate operator managing flagship destinations; comparable on leasing-based revenue model and curated retail/F&B tenant mix.
Regional players
- Atrium Ljungberg AB: Swedish real estate company owning and developing retail-led destinations in Sweden; comparable Nordic scale and focus on urban retail properties.
- Kungsleden AB: Swedish commercial real estate company with a meaningful retail property portfolio, providing Nordic regional comparability to Storo Storsenter's mall operations.
- Castellum AB: Large Swedish diversified property company with retail and logistics exposure; useful Nordic listed peer for benchmark on tenant leasing economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
storo storsenter social profiles
Digital presencestoro storsenter compliance and trust
Trust signalCompliance1 record
storo storsenter financial estimates
Financial estimateRevenue estimate
Valuation estimate
storo storsenter leadership team
Management profileNumber of profiles
storo storsenter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
storo storsenter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about storo storsenter
What does storo storsenter do?
Storo Storsenter (also known as Thon Senter Storo) operates a physical shopping center in the Storo district of Oslo, Norway, housing 146 retail stores and 30 food and beverage outlets. The center generates revenue by leasing retail space to tenant brands and operating ancillary services including 890-space parking facilities with ticketless camera-based recognition and EV charging stations. It is positioned as Oslo's largest shopping center, offering a one-stop destination for fashion, groceries, electronics, health services, dining, and leisure.
Is storo storsenter a public or private company?
storo storsenter is a private company. It is classified as corporate owned and is currently operating.
When was storo storsenter founded?
storo storsenter was founded in 1984.
Where is storo storsenter based?
storo storsenter is headquartered in Oslo, Norway, in the Europe region.
How does storo storsenter make money?
Two revenue lines are on record. Retail Tenant Leasing is the primary driver. The others are parking Services.
Who are storo storsenter's main competitors?
Direct peers on record are Citycon Oyj, Wereldhave NV, Eurocommercial Properties NV and AMFI Eiendom AS. Broad incumbents are Klépierre, Unibail-Rodamco-Westfield and Hammerson plc. Regional players are Atrium Ljungberg AB, Kungsleden AB and Castellum AB.
Does storo storsenter have an API?
No public API is recorded for storo storsenter.