mulberry greenhouses

What mulberry greenhouses does

Mulberry Greenhouses is a privately held, woman-owned direct-to-consumer e-commerce retailer specializing in high-end hobby and semi-professional greenhouses and adjacent outdoor garden structures. The business is operated from Alpharetta, Georgia by a founder described as a young single mother, and sells exclusively online through a Shopify storefront with no disclosed physical retail footprint beyond a single Florida-phone-registered point of contact. It carries no proprietary manufacturing or technology; its catalog is assembled from authorized-dealer relationships with at least eight premium European and North American brands, including Janssens, Exaco, Riga/Hoklartherm, Alton Cedar, Riverstone Monticello, Solexx, Lumen & Forge, and Cross Country.

The product range spans greenhouse kits priced roughly $5,000 to $68,500+ and accessories from $89 to $2,229+, with recent extensions into Nordic Garden Houses (insulated four-season garden rooms), gazebos, and water fountains. Distribution is shipped free to the continental United States and the company advertises a Price Match Guarantee and no sales tax outside Florida. Value is built through content marketing across a blog library and social channels (Pinterest, Facebook, Instagram, YouTube) plus an email newsletter, and the company holds BBB accreditation. Customer segments are explicitly defined as hobby gardeners (primary), schools and educational institutions, and commercial growers; a paid Assembly Crews service using regional installers is offered to reduce a key purchase friction point.

The business model is straightforward resale: revenue is generated per transaction on product margin plus Assembly Crews service fees, with no recurring subscription, software, or licensing component. There is no disclosed funding, debt, investor base, or financial reporting. The competitive position rests on multi-brand authorized-dealer breadth, content-led customer education, and trust signals (woman-owned, BBB accredited, Price Match), rather than on proprietary technology, scale economics, or exclusive supplier agreements.

Name

mulberry greenhouses

Legal name

Mulberry Greenhouses

Website

https://mulberrygreenhouses.com

Company type

Private

Operating status

Operating

Short description

Mulberry Greenhouses is a woman-owned, Shopify-based DTC retailer of premium greenhouses and outdoor garden structures, selling as an authorized dealer for Janssens, Monticello, Alton Cedar, and other brands to hobby gardeners, schools, and commercial growers across the continental US.

Ownership category

akta.pro rank

Product category

Greenhouse and Garden Structure Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Hobby greenhouses
• Greenhouse kits
• Gardening accessories
• Outdoor garden structures
• Commercial greenhouses

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Greenhouse Product Sales: One-time sales of greenhouses and greenhouse kits from multiple manufacturers including Janssens, Exaco, Riga, Monticello, Alton Cedar, and others. Products range from small hobby greenhouses to large commercial structures and custom builds.
2. Accessories Sales: Sales of greenhouse accessories including shelves, heaters, grow lights, shade cloths, composters, solar power systems, flooring, watering systems, fans, door kits, cold frames, garden beds, and vents.
3. Custom Greenhouse Sales: Custom greenhouse solutions offered through their Custom Greenhouses page and Assembly Crews service.
4. Outdoor Structures: Sales of outdoor structures including gazebos, Nordic Garden Houses, and water fountains.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mulberry Greenhouses is a direct-to-consumer e-commerce retailer that curates and sells greenhouses, outdoor garden structures, and gardening accessories from multiple third-party manufacturers (Janssens, Riga, Monticello, Alton Cedar, Exaco, Solexx, and others). Products span hobby-sized to large commercial-grade greenhouses, complemented by accessories such as heaters, grow lights, fans, shelving, composting systems, and solar power kits. The company also offers custom greenhouse builds and an Assembly Crews service.

Product overview

Mulberry Greenhouses is a woman-owned retail business that serves as a dedicated hub for gardening enthusiasts throughout the United States. The company offers a diverse portfolio of greenhouse products and gardening accessories spanning multiple branded lines. Their core offerings include Janssens Victorian Greenhouses (high-end Belgian greenhouses with up to 13-year warranties), Riga and Riga XL German-engineered polycarbonate greenhouses, Riverstone Monticello USA-made greenhouse kits, and Alton Cedar Greenhouses. They also carry specialty structures like Nordic Garden Houses (four-season garden rooms), Cathedral-style greenhouses, and outdoor structures including gazebos and water fountains. The product ecosystem is complemented by a full range of accessories including climate control (heaters, fans, shade cloths), watering systems, grow lights, flooring, cold frames, and garden beds. The portfolio includes styles ranging from Victorian and orangery designs to modern and retro aesthetics, with sizes from small hobby greenhouses to large commercial-grade structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Janssens Victorian Greenhouses
• Exaco Greenhouses Innovative greenhouse systems, composters, and gardening accessories known for quality and functionality.
• Alton Cedar Greenhouses Premium cedar wood greenhouses in various styles including T-shaped orangeries, octagonal, and rectangular designs with educational configurations available.
• Exaco Janssens Gigant Greenhouse Hybrid/combi greenhouse with 4mm tempered glass side panels and Solar Control Polycarbonate Roof Panels, industrial-grade aluminum frame with 15-year warranty, extra-wide footprint, and tall vertical walls for large-scale gardening and year-round cultivation.
• Nordic Garden House Modern four-season garden rooms with insulation, large windows, and modern minimalist design, suited for home offices, hobby studios, reading lounges, or quiet retreats.
• Livingten Insulated Glass Greenhouse 22mm dual-pane insulated glass greenhouse for year-round gardening with optimal temperature control and protection for delicate plants.
• Exaco Janssens Cathedral Greenhouse Premium European-designed greenhouse with cathedral-style roof, heavy-duty aluminum frame, and twin-wall polycarbonate panels for maximum light diffusion and year-round climate control.
• Riga Greenhouses German-engineered greenhouses made with durable two-wall thick polycarbonate covering, built to endure toughest weather conditions.
• Riga XL Greenhouses Premium German-engineered greenhouse kits with spacious interior, reinforced aluminum frame, and 16mm triple-wall polycarbonate panels for superior insulation and weather resistance.
• Hoklartherm KGT Greenhouses German-made greenhouses and storage sheds including the Santini II with 16mm triple-wall poly insulation and Linea II outdoor living spaces.
• Riverstone Monticello Greenhouses USA-made DIY Monticello greenhouse kits with quick assembly, direct ground anchoring, automatic roof ventilation, dual hinged locking doors, and building gutter system. Available in Standard, Premium, Mojave, and Growers Edition packages with 10-year warranty.
• Greenhouse Accessories Complete range of greenhouse accessories including shelves, heaters, grow lights, shade cloths, composters, solar power systems, flooring, watering systems, tie down kits, fans, door kits, cold frames, garden beds, and vents.
• Water Fountains Handcrafted outdoor water fountains including Bali-style gazebos and decorative fountains.
• Gazebos Outdoor gazebo structures including handcrafted solid wood gazebos from Bali Indonesia.
• Custom Greenhouses and Assembly Crews Custom greenhouse solutions offered through a Custom Greenhouses page along with an Assembly Crews service for professional greenhouse installation.

Quantifiable outcome

• Responds to customer inquiries within 24-48 hours
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Janssens (Exaco)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Janssens greenhouses, a Belgian manufacturer since 1946 known for tubular aluminum profile greenhouses with weatherproof designs. Janssens offers up to 13-year warranties on toughened glass and polycarbonate glazing options. Products include Royal Victorian, Junior Victorian, Cathedral, T-shaped, and Modern lines.
• ExacocoreChannel Partner/ Reseller/ DistributorExaco is a company specializing in greenhouse systems, composters, and gardening accessories. Mulberry Greenhouses is an authorized dealer for Exaco products including Janssens, Nordic Garden Houses, and the Gigant hybrid greenhouse line.
• Hoklartherm (KGT)coreChannel Partner/ Reseller/ DistributorAuthorized dealer of Hoklartherm products including the Riga greenhouse line (German-engineered, known for 16mm triple-wall polycarbonate panels) and KGT/Santini outdoor living greenhouses.
• Alton Cedar GreenhousescoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Alton Cedar greenhouses from the UK. Products include cedar wood greenhouses in various styles: Cambridge T-Shaped, Evolution Octagonal, Westminster Victorian, Fusion (half greenhouse/half workshop), Lancing, Durham, and Cheltenham.
• Riverstone Industries (Monticello)coreChannel Partner/ Reseller/ DistributorExclusive retailer of Riverstone Monticello greenhouse kits, a USA-made brand. Monticello greenhouses feature quick assembly, direct ground anchoring, automatic roof ventilation, dual hinged locking doors, and building gutter system. 10-year product warranty.
• SolexxcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Solexx greenhouse products known for their twin-wall polycarbonate panels with R-value of 2.1 and 10-year warranty. Products include Garden Master and Conservatory models.
• Lumen & ForgeminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Lumen & Forge greenhouse products.
• Cross Country GreenhousesminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Cross Country greenhouse products, known for customizable heavy-duty harsh weather greenhouses.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Large online home goods marketplace carrying gazebos, outdoor structures, and a growing garden/outdoor living assortment. Comparable as a broad e-commerce incumbent competing for the same online gardening/outdoor lifestyle buyer.
• Home Depot Garden Center: Largest U.S. home improvement retailer with extensive lawn & garden, greenhouse, and outdoor structure assortments sold online and across thousands of stores. Represents the broad-incumbent competitive alternative for the same hobby gardener and DIY buyer.
• Tractor Supply Co. U.S. rural-lifestyle retailer carrying greenhouses, lawn & garden equipment, and outdoor structures across a national store base. Comparable as a broad incumbent overlapping in greenhouse and outdoor-structure purchases for homeowners and small operators.

Direct peers

• Gardener's Supply Company: Employee-owned U.S. garden products retailer with strong e-commerce presence, selling greenhouses, raised beds, and a wide range of gardening supplies. Comparable DTC model and overlap in greenhouse + accessories categories.
• ACF Greenhouses: Family-run U.S. online retailer of hobby and commercial greenhouses and accessories, with strong content/educational focus. Closely mirrors Mulberry's small-business, service-led DTC positioning and product breadth.
• Greenhouse Megastore: U.S. direct-to-consumer e-commerce retailer specializing in greenhouses, greenhouse kits, and accessories. Directly comparable as a multi-brand online greenhouse dealer competing for the same hobby and semi-commercial customers via similar manufacturer partnerships.
• Charley's Greenhouse & Garden: Long-established U.S. mail-order and online retailer of greenhouses, greenhouse supplies, and gardening accessories. Comparable product mix, customer base, and DTC distribution model, with a similar emphasis on hobby and educational growers.
• Gothic Arch Greenhouses: U.S. greenhouse retailer and manufacturer selling hobby, commercial, and institutional greenhouses plus accessories. Overlaps directly with Mulberry's hobby-to-commercial product spectrum and institutional (school/research) customer segment.
• Juliana Greenhouses: Danish-designed greenhouse brand distributed in North America through dealer networks. Comparable as a premium, design-forward European greenhouse line often stocked alongside other brands by U.S. specialty retailers like Mulberry.
• Hartley Botanic: Premium British heritage greenhouse brand selling direct and through select U.S. dealers. Comparable in premium positioning, aluminum-frame craftsmanship, and high-AOV hobby/serious-grower customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5Qi5QA5qjHb6ZSxWRxx_HA
• Facebookfacebook.com/mulberrygreenhouses
• Instagraminstagram.com/mulberrygreenhouses
• Pinterestpinterest.com/mulberrygreenhouses
• LinkedInlinkedin.com/company/mulberrygreenhouses

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mulberry greenhouses