onga

What onga does

Onga is an Australian pump manufacturer founded in 1967, now operating as a brand and business unit under Pentair Ltd. (NYSE: PNR), a global water treatment conglomerate. The company designs and sells water movement products spanning centrifugal, jet-assisted, submersible, multistage, and variable-speed pump technologies, alongside pressure tanks, controllers, and lifting stations. Its product portfolio covers five primary use-case segments: residential pressure systems and rainwater harvesting (Home & Garden lines such as MULTIEVO, INTELLIMASTER, iWaterSwitch), agricultural and farm pumping (Farmmaster range including OJ700/OJ800), engine-driven firefighting and transfer pumps (BLAZEMASTER 2, MINIBLAZE, HTP series), industrial stainless-steel multistage systems, and borehole/submersible sump pumps (including German-engineered Jung Pumpen sub-brands and US-sourced Sta-Rite). Proprietary technology includes patented iWaterSwitch demand-sensing flowrate control (Patent 2011244897), D.R.O.P. pump protection, SignaSeal floating impeller staging, variable-speed IntelliMaster controllers with OLED interfaces, and Jung Pumpen's 62,000-cut-per-minute cutting mechanism. Products carry AS/NZ 4020, CE, NSF, and Watermark certifications for potable water applications.

Onga generates revenue through one-time hardware sales of pumps, spare parts, accessories, and pressure tanks, sold exclusively through an authorized dealer network covering Australia and New Zealand. Pricing is quote-based rather than publicly listed, with no e-commerce channel. Go-to-market relies on the dealer locator, an online dealer portal for warranty registration and dealer support, downloadable product catalogues and technical resources, and email newsletter engagement. End customers are fragmented across homeowners, farmers, rural property owners, commercial/industrial facilities, and fire-protection buyers, accessed indirectly through dealers rather than direct enterprise contracts. Distribution is supported by four Pentair distribution centers in Victoria, New South Wales, Queensland, and Western Australia, with operations headquartered at Dandenong South, VIC.

Name

onga

Legal name

Pentair Ltd.

Website

https://onga.com.au

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Onga, founded in 1967 and now a Pentair Ltd. subsidiary, manufactures residential, agricultural, industrial, and firefighting water pumps distributed exclusively through an authorized dealer network across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Water Pumps and Fluid Handling Equipment

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industries

Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC), Pumps & Pumping Accessories (Surface/Submersible, Impellers, Seals) (AFABAHAH), Sump Pump & Sewage Ejector Pump Service (HSAOABAM), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

Keywords

• Water pump manufacturing
• Residential pressure pumps
• Agricultural farm pumps
• Industrial water transfer
• Submersible borehole pumps

Headquarters

HQ city

Dandenong South

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pump Equipment Sales: One-time hardware sales of water pumps including residential, agricultural, industrial, fire-fighting, and submersible applications. Products sold through dealer network as complete units with accessories and spare parts.
2. Spare Parts & Accessories: Replacement parts, pressure tanks, controllers, and accessories sold through the same dealer network to support installed base.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Onga manufactures and distributes a comprehensive range of water pumps and related fluid handling equipment for residential, agricultural, industrial, fire-fighting, and water management applications across Australia and New Zealand. The product portfolio includes jet-assisted household pressure pumps (JM Series, JS Series), self-priming multistage pumps (MultiEvo), variable speed pumps (Intellimaster), rainwater harvesting systems (iWaterSwitch, WaterSwitch), submersible clean water pumps (Dominator, TankBuddy), farm master jet pumps (JJ400, JJ600, OJ700, OJ800), engine-driven firefighting and transfer pumps (Blazemaster 2, Miniblaze, OTM1000, HTP1600V, HTP750VR), water transfer pumps (112, 12/14/400/18 Series, SPN Series), pressure tanks (Aquapack Plus, Wellmate, High Pressure Vessel Tanks, OPT/HPT Series), industrial pumps (PVMI/SBI, SSS Series), borehole pumps (Sta-Rite Signature 2000, Pentek IntelliDrive), submersible sump and sewage pumps (Jung Pumpen MultiCut, MultiDrain, MultiStream, U3KS-U6KS series, CSM range, Priox, VF150/N), and lifting stations (Hebefix, WCFix Plus).

Product overview

Onga is a comprehensive water pump manufacturer integrated into Pentair, offering a diverse portfolio of residential, agricultural, and industrial water movement products. The product lineup spans multiple sub-brands and acquired brands including: Home & Garden pumps (JM SERIES, JS SERIES, MULTIEVO, INTELLIMASTER with variable speed technology, iWATERSWITCH, DOMINATOR, TANKBUDDY); Farm Master pumps (JJ400, JJ600, OJ700, OJ800, 543 SERIES); Engine Drive pumps (BLAZEMASTER 2 firefighting pumps, MINIBLAZE, OTM1000/TorrentMaster, HTP1600V, HTP750VR); Water Transfer pumps (112, 12/14/400/18 Series, SPN Series); Pressure Tanks (AQUAPACK PLUS, WELLMATE, HIGH PRESSURE VESSELS, OPT & HPT SERIES); Industrial pumps (PVMI/SBI, SSS Series); Ground Water systems (STA-RITE Signature 2000 HS/JP Series, PENTEK INTELLIDRIVE); Submersible Sump pumps including Jung Pumpen German-made products (MULTICUT, MULTIDRAIN UV3, MULTISTREAM, U3KS-U6KS series, US series) and Onga range (CSM pumps, PRIOX, VF150/N); and Lifting Stations (Hebefix, WCFix Plus). The products interconnect through shared control systems like PRESSCONTROL and WaterSwitch technology for automated operation.

Differentiator

Problem solved

Functional benefit

Brands

• Jung Pumpen: Quality German manufacturer of pumps for wastewater and dewatering applications, producing high-quality pumps and pumping stations for domestic to industrial wastewater treatment.
• Southern Cross
• Sta-Rite
• Flotec
• Pentek

Products and services

• JM SERIES Economical household jet-assisted pressure pump with self-priming capability, designed for domestic pressure systems, water transfer, and garden supply.
• JS SERIES Stainless steel jet-assisted household pressure pump with Italian-made components, featuring self-priming and loss of prime protection for residential use.
• MULTIEVO Self-priming horizontal multi-stage centrifugal pump with high-efficiency hydraulic system, D.R.O.P. system for pump protection, and AS/NZ 4020 drinking water certification for domestic pressure systems.
• INTELLIMASTER Variable speed energy-saving pump with OLED display, advanced 16Bar pressure transducer, and ECO SELECT green branding for domestic pressure systems.
• INTELLIMASTER DUAL BOOSTER Dual pump setup with advanced variable speed technology featuring cascade control, alternating start-up, and plug-and-play installation for domestic pressure boosting.
• iWATERSWITCH Intelligent automatic rainwater harvesting unit with LCD display, real-time flow rate monitoring, patented demand-sensing flow technology, and automatic switching between tank and mains water.
• WATERSWITCH Automatic rainwater harvesting device that seamlessly switches between stored rainwater and mains water supply.
• DOMINATOR Submersible household pressure system pump with stainless steel body, designed for silent operation when submerged in tanks or wells.
• TANKBUDDY Submersible pump designed for clean water pump-out chambers and rainwater harvesting with optimized multistage hydraulic system.
• PRESSCONTROL Electronic control device that monitors pressure and flow to automatically operate pumps with dry-run protection for domestic pressure systems.
• JJ400 Compact Farmmaster Junior Jet pump with coated cast iron housing, available in shallow and deep well configurations for rural applications.
• JJ600 Strong cast iron Farmmaster Junior Jet pump with deep well lifts to 37m and maximum flow of 137 lpm for rural applications.
• OJ700 Flagship Farmmaster Onga Jet pump range with precision engineered internals and coated cast iron housing for maximum strength and longevity.
• OJ800 Top-of-range Farmmaster pump with deep well lifts to 49m, maximum head of 123m, and maximum flow of 255 lpm.
• 543 SERIES Shallow well Farmmaster pump constructed from industrial grade corrosion resistant thermoplastic with built-in check valve.
• BLAZEMASTER 2 (Single Stage and Twin Stage variants) Australian-made firefighting pump with optimized hydraulic design, marine grade aluminum construction, available in Honda petrol and Yanmar diesel variants for rural and city-edge fire protection. Single Stage and Twin Stage variants provide different pressure ranges, with Twin Stage delivering higher pressure for safer firefighting distance.
• MINIBLAZE Single impeller petrol pump with 2.5HP engine for ember attack protection and remote area water transfer.
• OTM1000 (TorrentMaster) High-volume engine-driven transfer pump capable of pumping debris-free water at 1000 lpm with Honda GX200 engine.
• HTP1600V 3-inch Hypro self-priming polypropylene transfer pump for water, fertilizers, and chemicals with up to 1600 lpm flow.
• HTP750VR Versatile water and chemical transfer pump with Honda 6.5hp engine and polypropylene housing for chemical applications.
• 112 Water Transfer Pump High-performance composite water transfer pump with award-winning high flow impeller, max flow 320 lpm.
• 12 Series Water Transfer Pump Self-priming Hi-Flo composite pump for septic tank effluent with open impeller design handling soft solids.
• 14 Series Water Transfer Pump Hi-Flo composite transfer pump with award-winning impeller providing up to 500 lpm flow and 41m head.
• 400 Series Water Transfer Pump Hi-Flo composite transfer pump providing up to 270 lpm flow for harsh conditions applications.
• 18 Series Cast Iron Transfer Pump Heavy-duty cast iron transfer pump with flows up to 1000 lpm for high flow water transfer and irrigation.
• SPN Series Transfer Pump Rugged twin impeller cast iron transfer pump with brass impellers for pressure boosting applications.
• AQUAPACK PLUS TANKS Steel diaphragm pressure tanks with capacities from 8 to 100 litres and pressures up to 690 kPa, CE and NSF certified for potable water applications.
• WELLMATE COMPOSITE PRESSURE TANKS Corrosion-proof composite pressure tanks with chlorine-resistant polymer construction and lighter weight than steel alternatives.
• HIGH PRESSURE VESSEL TANKS High-pressure tanks rated to 1600 kPa with replaceable bladder, suitable for hydronic heating and fire protection, Watermark approved.
• OPT & HPT SERIES Pressure Tanks High pressure tanks with OPT range (up to 10 bar) and HPT range (up to 16 bar) for domestic and industrial applications.
• PVMI, SBI Pump System High performance vertical multistage pumps for commercial, industrial, and rural water supply with 304 stainless steel construction.
• SSS Series Industrial Pump Stainless steel centrifugal pumps for agricultural, commercial, and industrial applications with continuous duty rating.
• STA-RITE Signature 2000 HS Series Premium submersible borehole pump with SignaSeal staging system and floating impeller design for harsh Australian conditions with abrasives, sand lock-up and dry running.
• STA-RITE Signature 2000 JP Series Economical replacement borehole pump with 300-grade stainless steel casing and self-lubricating bearings.
• PENTEK INTELLIDRIVE

Quantifiable outcome

• Variable speed IntelliMaster pumps generate significantly less power compared to conventional fixed speed pumps, substantially lessening running costs

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Davey Water Products: Australian-headquartered pump and water equipment manufacturer serving residential, agricultural, and industrial applications across ANZ. Closest direct competitor to Onga, with overlapping product categories including pressure systems, farm pumps, and water transfer, and comparable dealer-driven distribution model.
• Grundfos: Danish global pump manufacturer producing residential, commercial, and industrial pumps including variable-speed and booster systems. Directly comparable in submersible, multistage, and intelligent-pump categories where Onga competes, with significantly larger global R&D and brand depth.
• Franklin Electric: US-based global manufacturer of water pumping, submersible motors, and fueling systems. Competes with Onga in the borehole/submersible groundwater segment via its FE Water Systems division, with comparable variable-frequency-drive and residential water product lines.
• KSB Group: German global manufacturer of pumps, valves, and related systems for industrial, municipal, and building-services markets. Competes with Onga's industrial PVMI/SBI and SSS stainless steel lines, with comparable multistage and submersible product overlap.
• Wilo: German-headquartered multinational pump manufacturer focused on building services, water management, and industrial applications. Competes with Onga in residential variable-speed pumps and HVAC/booster categories, with strong premium-tier brand positioning similar to Onga's IntelliMaster line.
• Ebara Corporation: Japanese global pump manufacturer producing centrifugal, submersible, and specialty pumps for industrial, building, and municipal applications. Overlaps with Onga's submersible sump and sewage pump categories, including Jung Pumpen-equivalent wastewater offerings.
• Tsurumi Manufacturing: Japanese pump manufacturer specializing in submersible pumps for construction, mining, and wastewater applications. Directly comparable to Onga's Jung Pumpen-branded submersible and cutter sewage pump lines, particularly in the heavy-duty dewatering segment.
• DAB Pumps: Italian-headquartered manufacturer of residential, commercial, and industrial pumps including variable-speed and self-priming units. Closely comparable to Onga's MULTIEVO and IntelliMaster lines, with strong European presence and growing ANZ distribution overlap.
• Calpeda: Italian manufacturer of centrifugal, submersible, and multistage pumps for domestic, agricultural, and industrial markets. Competes with Onga's home & garden, farm, and industrial stainless-steel (SSS) categories, with similar product breadth and comparable mid-premium positioning.

Broad incumbents

• Xylem: Global water technology company operating brands including Lowara, Flygt, and Bell & Gossett across residential, commercial, and municipal water pumping. Broad incumbent in the same pump-and-flow category as Onga, with broader portfolio including treatment and measurement equipment beyond pump manufacturing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about onga