norland pure
Norland Pure is a Lincoln, Nebraska-based bottled water producer and delivery company serving residential and small business customers across ten Nebraska communities, using proprietary patented distillation technology to produce distilled and enhanced drinking water in 3-gallon, 5-gallon, and case formats.
- Company typePrivate
- Founded1996
- HeadquartersLincoln, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What norland pure does
Norland Pure is a Lincoln, Nebraska-based bottled water delivery company operating as a division of Norland International Inc., a manufacturer of bottling equipment for the global water and beverage industry. Founded in 1996, Norland Pure produces its water at a single facility at 2001 SW 6th Street, Lincoln, using a proprietary 5-step purification process centered on patented Vapor Compression Water Distillers, followed by Tri-Plex Activated Carbon Filtration and Corona Discharge Ozone Treatment. The company offers two core products — Premium Distilled Drinking Water and Premium Enhanced Drinking Water infused with Calcium, Magnesium, and Potassium — packaged in 16.9 oz cases, 3-gallon bottles, and 5-gallon bottles. All packaging is BPA-free.
The company generates revenue through multiple streams: recurring water delivery subscriptions (3- and 5-gallon bottles) to homes and offices; recurring monthly rentals of Cold/Room Temperature dispensers ($7.95/month) and Hot/Cold dispensers ($9.95/month); one-time sales of bottled water cases ($9.99), cups, and accessories; and custom-labeled bottled water for events, weddings, and business promotions. It serves residential customers and SMBs (e.g., dental practices, automotive shops, recycling firms) across ten Nebraska communities including Lincoln, Omaha, Gretna, and Elkhorn, using its own delivery fleet with same-day and next-day availability. GTM combines direct-to-consumer and sales-led business delivery motions, supported by a free 2-week trial, a $20 refer-a-friend program, social media presence, customer reviews, and a content blog. Pricing is month-to-month with no contracts, and the company emphasizes local service quality, highlighted by a 3rd place finish at the 2024 Berkeley Springs International Water Tasting competition.
norland pure firmographics
Firmographics- Name
- norland pure
- Legal name
- Norland Pure, A Division of Norland International Inc.
- Website
- https://norlandpure.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- Norland Pure is a Lincoln, Nebraska-based bottled water producer and delivery company serving residential and small business customers across ten Nebraska communities, using proprietary patented distillation technology to produce distilled and enhanced drinking water in 3-gallon, 5-gallon, and case formats.
- Ownership category
- akta.pro rank
norland pure industry classification
Industry- Product category
- Bottled Water Delivery
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Distilled Water Bottling (AFAFACAD)
Keywords
Where norland pure is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
norland pure business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Water Delivery Subscription: Recurring delivery of 3-gallon and 5-gallon water bottles to homes and offices on a scheduled basis. Customers receive same day and next day delivery options with reminder services.
- Water Dispenser Rental: Rental of water dispensers (Cold/Room Temperature at $7.95/month, Hot/Cold at $9.95/month) generating recurring monthly revenue.
- Product Sales: One-time sale of bottled water cases ($9.99), individual water bottles, and supplies like disposable cups ($7.99) and stainless steel water bottles.
- Custom Label Water: Custom labeled water bottles for events and businesses, sold as cases with personalized branding. Provides one-time revenue with potential for repeat business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bottled Water Case - Premium Distilled Drinking Water |
| Unit Pricing | Pay-as-you-go | 3 Gallon Distilled Water Bottle |
| Unit Pricing | Pay-as-you-go | 5 Gallon Distilled Water Bottle |
| Subscription | Monthly | Cold/Room Temperature Water Dispenser Rental |
| Subscription | Monthly | Hot/Cold Water Dispenser Rental |
| Unit Pricing | Pay-as-you-go | Disposable Cups |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
norland pure product offering
Product offeringCore offering
Norland Pure manufactures premium bottled drinking water at its Lincoln, NE facility using a proprietary 5-step purification process anchored by patented Vapor Compression steam distillation, then delivers it directly to homes, offices, and events across Nebraska. The company sells distilled and mineral-enhanced water in cases, 3-gallon, and 5-gallon formats, rents Cold/Room Temperature and Hot/Cold water dispensers on monthly subscriptions, and produces custom-labeled bottles for businesses and events.
Product overview
Norland Pure is a water delivery service provider offering a portfolio of bottled water products and dispensers. The core product line consists of two water types produced through a 5-step steam distillation process: Premium Distilled Water and Premium Enhanced Drinking Water (infused with Potassium, Calcium, and Magnesium). Products are available in 16.9 oz cases (24 bottles), 3-gallon bottles, and 5-gallon bottles. The company offers Hot/Cold and Cold/Room Temperature water dispenser rentals as add-on equipment, along with custom label services for events and businesses. Delivery services are provided for both homes and businesses in Nebraska communities including Lincoln, Bennett, Eagle, Hickman, Roca, Greenwood, Ashland, Gretna, Elkhorn, and Omaha.
Differentiator
Problem solved
Functional benefit
Products and services
- Bottled Water Case – Premium Distilled Drinking Water Case of 24 x 500ml (16.9 oz) bottles of premium distilled drinking water produced via Norland's 5-step steam distillation process; sold at $9.99 per case for residential and office customers.
- Bottled Water Case – Premium Enhanced Water Case of 24 bottles of premium enhanced drinking water infused with electrolytes (Calcium, Magnesium, Potassium); targeted at consumers seeking mineral-enriched hydration.
- 3 Gallon Distilled Water 3-gallon reusable bottle of distilled water with built-in handle and spill-free cap, priced at $5.25 per bottle; typically delivered via recurring subscription to homes and offices.
- 3 Gallon Premium Enhanced Drinking Water 3-gallon reusable bottle of premium enhanced drinking water with added electrolytes; designed for smaller, easier-to-handle dispenser use in homes and offices.
- 5 Gallon Distilled Water 5-gallon reusable bottle of distilled water with built-in handle and spill-free cap, priced at $8.25 per bottle; standard format for office and home dispenser use.
- 5 Gallon Premium Enhanced Drinking Water 5-gallon reusable bottle of premium enhanced drinking water with electrolyte infusion for use in compatible dispensers.
- Cold/Room Temperature Water Dispenser (Rental) Two-tap water dispenser providing cold and room temperature water, available for monthly rental at $7.95/month for use with Norland Pure 3- or 5-gallon bottles.
- Hot/Cold Water Dispenser (Rental) Two-tap water dispenser providing hot and cold water, available for monthly rental at $9.95/month for use with Norland Pure 3- or 5-gallon bottles.
- Disposable Cups Sleeve of 100 disposable 7 oz plastic cups priced at $7.99; accessory sold alongside water delivery for office and event use.
- Norland Pure Stainless Steel Water Bottle Reusable stainless steel water bottle offered as an eco-friendly hydration accessory for customers.
- Custom Labels Custom water bottle labels for events, businesses, graduations, weddings, and promotional use, featuring professional design services and waterproof polypropylene material with gloss finish.
- Home Water Delivery Recurring premium water delivery service for residential customers across Nebraska, with same-day and next-day availability and reminder notifications before delivery.
- Business Water Delivery Recurring water delivery service for offices and businesses across Nebraska to keep employees and visitors hydrated, with dispenser rental options and custom-label support.
- Free 2-Week Trial Risk-free trial program for Nebraska customers that includes a water dispenser, 3- or 5-gallon water bottles, and a case of 16.9 oz bottled water.
Quantifiable outcome
- Same day and next day water delivery available
- +1 more outcomes
Companies that use norland pure
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
norland pure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
norland pure partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Norland International Inc.coreNorland Pure is a Division of Norland International Inc., a leader in producing bottling equipment for the water and beverage industries. Norland International serves as a valuable resource for companies around the world starting or expanding their own bottled water operations. The parent company manufactures the proprietary equipment used in Norland Pure's purification process.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
norland pure competitors and assessment
Company assessmentDirect peers
- Culligan Water: National bottled water delivery and dispenser rental operator with home and office routes, franchise model, and recurring subscriptions — directly comparable GTM and product offering to Norland Pure.
- Sparkletts Water: Established bottled water delivery company serving homes and offices with 3- and 5-gallon bottles plus dispenser rentals — closely aligned service model and customer base to Norland Pure.
- Crystal Springs Water: Regional bottled water delivery operator with home and office routes and dispenser rentals — directly comparable subscription delivery business model to Norland Pure.
- Mountain Valley Spring Water: Premium spring water brand with home and office delivery, dispensers, and glass-bottle offerings — comparable premium positioning and delivery-led GTM.
Broad incumbents
- Primo Water: Large publicly traded water and beverage delivery company combining bottled water, dispensers, and exchange services at national scale — offers the same core product mix but at much broader scope.
- ReadyRefresh (Coca-Cola): Coca-Cola-owned water and beverage delivery service covering multiple brands — operates in the same office/home delivery category with a brand-backed, wider portfolio.
- DS Services of America: Large office and residential water delivery operator (now part of Primo) — comparable business in delivery, dispenser rentals, and SMB/enterprise office accounts.
- Poland Spring (Nestlé Waters): Nestlé-owned premium bottled water brand sold via retail and DTC delivery — overlaps with Norland Pure on premium hydration but operates at vastly greater scale and distribution.
- Aquafina (PepsiCo): Mass-market bottled water by PepsiCo distributed nationally via retail and increasingly DTC — competes head-on in the bottled water category that anchors Norland Pure's offering.
Regional players
- Ozarka (BlueTriton Brands): Regional bottled water brand (Texas/South Central) with home and office delivery — comparable product and delivery model but with a different geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
norland pure social profiles
Digital presencenorland pure financial estimates
Financial estimateRevenue estimate
Valuation estimate
norland pure leadership team
Management profileNumber of profiles
Profiles4 records
norland pure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
norland pure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about norland pure
What does norland pure do?
Norland Pure manufactures premium bottled drinking water at its Lincoln, NE facility using a proprietary 5-step purification process anchored by patented Vapor Compression steam distillation, then delivers it directly to homes, offices, and events across Nebraska. The company sells distilled and mineral-enhanced water in cases, 3-gallon, and 5-gallon formats, rents Cold/Room Temperature and Hot/Cold water dispensers on monthly subscriptions, and produces custom-labeled bottles for businesses and events.
Is norland pure a public or private company?
norland pure is a private company. It is classified as corporate owned and is currently operating.
When was norland pure founded?
norland pure was founded in 1996.
Where is norland pure based?
norland pure is headquartered in Lincoln, United States, in the North America region.
How does norland pure make money?
Four revenue lines are on record. Water Delivery Subscription is the primary driver. The others are water Dispenser Rental, product Sales and custom Label Water.
Who are norland pure's main competitors?
Direct peers on record are Culligan Water, Sparkletts Water, Crystal Springs Water and Mountain Valley Spring Water. Broad incumbents are Primo Water, ReadyRefresh (Coca-Cola), DS Services of America, Poland Spring (Nestlé Waters) and Aquafina (PepsiCo). Ozarka (BlueTriton Brands) is listed as a regional player.
Does norland pure have an API?
No public API is recorded for norland pure.
What industry is norland pure in?
norland pure's product category is Bottled Water Delivery. Its primary akta.pro industry code is AFAFACAD, Distilled Water Bottling. Its NAICS code is 312112 and its SIC code is 2080.