DS Services of America

What DS Services of America does

DS Services of America, Inc., operating as Primo Water North America, is a US-based bottled water and water services company that has delivered water to homes and businesses across North America since 1920. The company is a subsidiary of Primo Brands Corporation, a diversified water beverage conglomerate, and operates a multi-brand portfolio that includes heritage national brands (Primo Water, Pure Life, Poland Spring), premium labels (Mountain Valley, Saratoga), and regional spring water brands (Arrowhead, Deer Park, Ice Mountain, Ozarka, Zephyrhills, Kentwood, Sparkletts). It also markets enhanced and functional waters such as AC+ION alkaline water and Primo Water Plus pH 9.5, plus a flavored sparkling extension via the Saratoga Collection.

The company monetizes through four primary streams: recurring water delivery subscriptions to homes and offices, dispenser sales and rentals (top-loading, bottom-loading, countertop, portable, and pet-station models), a monthly water filtration subscription service (starting at $27.99/month) leveraging reverse osmosis, activated carbon, and proprietary Carbon Shaker technology with IoT-enabled Smart Monitoring, and transaction-based water refill and exchange across 37,000+ retail partner locations. Underlying technical components include reverse osmosis and activated carbon filtration, an IoT telemetry layer for dispenser monitoring and leak detection, and a self-serve consumer interface via the ReadyRefresh My Water+ mobile app.

Go-to-market combines direct-to-consumer subscription delivery, enterprise field sales for commercial accounts across small/medium/large business tiers and verticals (education, healthcare, hospitality, manufacturing), and channel partnerships through retail refill/exchange outlets. Customers manage orders through water.com, the mobile app, or the 1-800-4-WATERS contact center, and the operation spans the United States and Canada.

Name

DS Services of America

Legal name

DS Services of America, Inc.

Website

https://water.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DS Services of America (Primo Water North America) delivers bottled water, water dispensers, and filtration systems to residential and commercial customers across the US and Canada under multiple heritage brands via subscription delivery, retail refill, and exchange.

Ownership category

akta.pro rank

Product category

Bottled Water Delivery Services

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)

akta.pro secondary industries

Under-Sink Water Filtration Systems (CRAJAJAD), Replacement Filter Cartridges & Consumables (CRAJAJAH), Refrigeration & Cold-Chain Equipment Service (IMAIABAE)

Keywords

• Bottled water delivery
• Water filtration systems
• Water dispensers rental
• Office water service
• Water refill exchange

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Water Delivery Subscriptions: Recurring subscription revenue from scheduled water delivery to homes and businesses. Customers select water types, quantities, and delivery frequency (typically every 2 weeks), with automatic pickup of empty bottles.
2. Dispenser Sales and Rentals: One-time purchase or recurring rental of water dispensers (top-loading, bottom-loading, countertop, portable models). Rental plans range from $9.99 to $16.99 per 4-week period.
3. Water Filtration Service: Monthly subscription service for water filtration systems including installation, maintenance, and filter replacements. Plans starting at $27.99/month.
4. Water Refill and Exchange: Revenue from water refill stations and pre-filled bottle exchange at 37,000+ retail partner locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

DS Services of America delivers bottled water, rents and sells water dispensers, and installs and maintains water filtration systems to households and businesses across North America under a multi-brand portfolio that includes Primo Water, Pure Life, Poland Spring, Deer Park, Mountain Valley, Saratoga, Arrowhead, Ice Mountain, Ozarka, Zephyrhills, Kentwood, Sparkletts, and AC+ION. Customers access service via direct scheduled delivery to homes and offices, retail refill/exchange at 37,000+ partner locations, dispenser purchase or rental, and monthly filtration service contracts with professional installation.

Product overview

DS Services of America, operating as Primo Brands, offers a comprehensive portfolio of water and beverage products and services across North America. The core offering centers on branded bottled water products (purified, spring, sparkling, distilled, alkaline) under multiple brands including Primo Water™, Pure Life®, The Mountain Valley®, Saratoga®, Deer Park®, and regional brands like Poland Spring®, Arrowhead®, Ice Mountain®, Ozarka®, and Zephyrhills®, complemented by enhanced waters (AC+ION™ Alkaline, Primo Water Plus™). These products are delivered through multiple channels: direct home/office delivery with recurring subscriptions, self-service refill stations (37,000+ locations), and water exchange services. The company also provides water filtration systems (reverse osmosis, activated carbon) with professional installation and maintenance, along with a full line of water dispensers (top-loading, bottom-loading, countertop, portable, and specialty pet-friendly models) available for purchase or rental. An IoT-enabled smart monitoring system and proprietary Carbon Shaker technology support the filtration offerings. Customers can manage orders through the ReadyRefresh My Water+ mobile app or online portal. The company serves both residential and commercial customers across all business sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Primo Water: Purified water brand delivering to homes and businesses across US and Canada
• Pure Life
• Mountain Valley
• Saratoga
• Deer Park
• Arrowhead
• Ice Mountain
• Ozarka
• Poland Spring
• Zephyrhills
• Kentwood
• Sparkletts
• AC+ION
• Splash Refresher
• Primo Plus

Products and services

• Water Delivery Service (Home)
• Commercial Water Services
• Water Refill
• Water Exchange
• Water Filtration Systems
• SmartTap Undersink Filtration System
• Water Dispensers (Rental and Purchase)
• Primo Deluxe Top Loading Water Dispenser with Pet Station
• The Mountain Valley Spring Water
• Saratoga Spring Water
• Pure Life Bottled Water
• Regional Spring Water Brands (Poland Spring, Deer Park, Arrowhead, Ice Mountain, Ozarka, Zephyrhills, Kentwood, Sparkletts)
• Enhanced/Flavored Water (AC+ION Alkaline, Primo Water Plus Alkaline, Saratoga Collection Sparkling)

Quantifiable outcome

• 180 million pounds of virgin plastic avoided through reuse/refill
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• A. O. Smith Corporation: Broad incumbent in residential and commercial water treatment and filtration, including under-sink and whole-home systems; competes with DS Services' filtration service in the commercial and residential replacement filter segments.
• PepsiCo: Broad incumbent in bottled water through Aquafina and the home carbonation business (SodaStream); competes with DS Services in retail bottled water and increasingly in the at-home filtration/carbonation space.
• Pentair: Broad incumbent in water treatment and filtration equipment for residential and commercial markets, competing in the same under-sink and point-of-use filtration categories as DS Services' SmartTap and filtration subscription service.
• The Coca-Cola Company: Broad incumbent in bottled water through Dasani and Smartwater, leveraging a much larger distribution and marketing platform that competes with DS Services' portfolio in retail and foodservice channels.
• Primo Brands Corporation: Parent company of DS Services of America and broad incumbent in the North American water beverage space, with a multi-brand portfolio spanning bottled water, filtration, and exchange services.

Direct peers

• Crystal Geyser Water Company: Direct peer in bottled spring water production and distribution, including flavored and sparkling varieties, competing in the same retail and home delivery channels.
• BlueTriton Brands: Direct peer in bottled water production and distribution, historically the parent of competing spring water brands (Poland Spring, Arrowhead, Deer Park, Zephyrhills, Ozarka, Ice Mountain) that overlap with DS Services' regional brand portfolio.
• Niagara Bottling: Direct peer in bottled water production and home/office delivery across the US, with overlapping customer segments in retail and bulk water delivery and a comparable national distribution footprint.
• Culligan International: Direct competitor in home and office water delivery, filtration systems, and service across North America. Operates a comparable direct-to-consumer subscription model with bottled water exchange, refill, and water treatment offerings.

Emerging players

• Brita (Clorox): Direct competitor in consumer water filtration (pitchers, dispensers, under-sink, replacement filters); competes for the same household countertop and under-sink filtration use cases that DS Services addresses through its SmartTap and filtration subscription service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/belmontsprings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DS Services of America