What GEBAUER does

GEBAUER Werbeagentur GmbH is a founder-managed, privately held German full-service advertising agency headquartered in Gießen, operating continuously since 1991 under Managing Director Armin Gebauer. The firm delivers three service lines through separate sub-domains: Communication & Media (agentur.gebauer.de), Data Protection / Datenschutz (datenschutz-gebauer.de), and Consulting & Coaching (coach-gebauer.de). Core agency offerings span strategic brand communication, digital product development, automated multi-channel production of catalogs and price lists, marketing services including newsletters and lettershop, trade show production, photo and video production, radio spots, and viral content, plus external data protection officer services for GDPR compliance and executive/organizational change coaching.

The underlying technology stack is conventional web infrastructure: WordPress, Joomla!, and Typo3 CMS platforms, MySQL databases, and HTML/CSS/PHP development with XML-driven data processing for multi-channel output. The website is hosted by Hetzner under a GDPR-compliant data processing agreement. No AI/ML capabilities, APIs, or proprietary software products are disclosed. The firm employs 42+ specialists across design, copywriting, media design, programming, social media, and advertising psychology disciplines.

GEBAUER monetizes entirely through professional services on a project-based, quote-driven model, with no publicly disclosed pricing. The go-to-market is direct sales via phone, email, and website inquiry forms targeting German B2B companies, entrepreneurs, and executives. Geographic scope is domestic Germany with no global footprint claim. The company has no disclosed funding, no parent organization, no subsidiaries, no patents, and no public awards or recognitions.

Name

GEBAUER

Legal name

GEBAUER Werbeagentur GmbH

Website

https://gebauer.de

Company type

Private

Founded year

1991

Operating status

Operating

Short description

GEBAUER Werbeagentur GmbH is a privately held German full-service advertising agency founded in 1991 in Gießen, delivering brand communication, web development, multi-channel production, media production, GDPR data protection officer services, and organizational coaching to German B2B companies and executives via direct, project-based engagements.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Graphic Design Services (541430), Marketing Consulting Services (541613)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Advertising agency services
• Brand communication
• Data protection consulting
• Crisis management consulting
• Organizational coaching

Headquarters

HQ city

Gießen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising & Marketing Services: Core agency services including brand communication strategy, marketing consulting, planning and implementation of in-house advertising measures, newsletter marketing, print coordination, lettershop services, trade show equipment planning and production.
2. Digital Products & Web Development: Online design, website development, database programming, CMS implementation (WordPress, Joomla!, Typo3), and custom CMS development with specific database architecture.
3. Multi-Channel Production: Database-driven production of product catalogs, price lists, and marketing materials with multi-channel output capabilities.
4. Media Production: Photo shootings, image films, radio spots, and viral content production including concept, storyboard, direction, camera, post-production, and voice casting.
5. Crisis Management & Consulting: Crisis management consulting, organizational change management, digital transformation advisory, and coaching services.
6. Data Protection Services: Data protection officer services (Datenschutzbeauftragter) for compliance with GDPR and German data protection regulations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

GEBAUER is an integrated advertising and communication agency that delivers strategic brand communication, digital product development (websites, CMS, custom databases), database-driven multi-channel production, marketing services (newsletter, print coordination, lettershop, trade show support), and photo/video/radio production. Beyond traditional agency work, the firm also provides external data protection officer services for GDPR compliance and organizational coaching for crisis management, change management, and digital transformation.

Product overview

GEBAUER is an integrated advertising agency and consulting firm offering a unified portfolio of services across three main divisions: Communication & Media (advertising agency with crisis management capabilities), Data Protection & Security (DPO services), and Consulting & Coaching. The core advertising agency services include brand communication, digital products (web design with WordPress/Joomla!/Typo3 and custom CMS/database development), automated multi-channel production, marketing services, photo/video production, and radio/viral content creation. All services are delivered by a team of designers, copywriters, media designers, programmers, social media managers, and advertising psychologists, with a focus on integrated concepts that combine classical media and online communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Communication (Markenkommunikation) Strategic planning, concept development, design, and copywriting services for brand communication, targeted at German businesses seeking integrated brand strategy across classical and digital channels.
• Digital Products & Web Development (Digitale Produkte) Online design and web development using HTML, CSS, PHP, WordPress, Joomla!, and Typo3, plus database and CMS development with MySQL, including concept, structural analysis, optimization, and programming for clients needing websites and custom digital platforms.
• Automated Multi-Channel Production Database-driven creation of product catalogs, price lists, planner folders, and customer/employee information with Excel data import, data control, XML processing, and multi-channel delivery (online, PDF, print) for businesses needing automated, large-scale marketing material output.
• Marketing Services (Marketing-Dienstleistungen) In-house advertising consulting, planning and implementation; newsletter marketing; print coordination; lettershop services (personalization, postage optimization, delivery); and trade show planning, production, and execution for German B2B clients.
• Photo Production (Fotoshootings) End-to-end photo shoot management including concept, casting (people and location), hairstyling/make-up, photographer, image editing, data handling, and transport for advertising and brand campaigns.
• Image Films, Radio Spots, Viral Content Concept development, storyboard, direction, camera, post-production/editing, audio (voice casting), and data handling for image films, radio spots, and viral content aimed at brand campaigns and product marketing.
• Data Protection & Security (Datenschutz & Datensicherheit) External Data Protection Officer (Datenschutzbeauftragter) services and data security consulting to help German organizations comply with GDPR (DSGVO) and German data protection regulations.
• Consulting & Coaching (Beratung & Coaching) Business consulting and individual coaching for entrepreneurs, executives, and organizations covering crisis management, organizational change, digital transformation, and sustainable business development.

Quantifiable outcome

• Optimal reach and ROI for clients

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Zum goldenen Hirschen: German communications agency with multiple offices offering brand, PR, digital, and content. Comparable as a mid-size German agency combining classical and digital communications for enterprise clients.
• Kolle Rebbe: Hamburg-based independent creative agency providing brand communication, digital, and content production. Comparable to GEBAUER in scope of integrated classical-and-online agency work for German clients.
• Scholz & Friends: German full-service creative agency offering integrated brand communication, digital, and consulting. Comparable as a homegrown German agency combining classical and digital capabilities for B2B and B2C clients.
• Grabarz & Partner: Hamburg creative agency specializing in brand communication, campaigns, and content. Comparable as a German independent agency of similar mid-size scale competing for similar clients.
• Pilot Berlin: Berlin-based independent German agency providing brand strategy, design, digital, and content. Comparable as a similarly sized independent German full-service agency serving B2B and B2B clients.
• Datenschutz Nord GmbH: Specialized German data protection and DPO-as-a-service firm. Comparable to GEBAUER's Datenschutz service line as a direct competitor in external data protection officer services for German SMEs and enterprises.

Broad incumbents

• Jung von Matt: Large Hamburg-headquartered German creative network. Comparable as a German creative agency leader; functions as a broader incumbent offering the same integrated brand communication services as GEBAUER at much larger scale.
• DDB Germany: German operations of global DDB network offering brand, digital, and integrated communications. Comparable as a broader incumbent in the same German advertising market with overlapping service offerings.
• Serviceplan Group: Munich-based largest German-owned agency group offering integrated brand, digital, and consulting. Comparable as a broader incumbent offering similar integrated communication services at significantly larger scale.
• Heimat TBWA\Kaufland: Berlin-based German creative agency within the TBWA network. Comparable as a broader incumbent offering integrated brand communication and digital services in the same German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuTO6fRVnDDK5UynS6X1-Rg
• LinkedInlinkedin.com/company/gebauer-werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEBAUER