Name

coop innlandet sa

Legal name

Coop Innlandet SA

Website

https://coopinnlandet.no

Company type

Private

Founded year

1997

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Primary revenue from retail sales of groceries, household goods, and building materials through physical store network. Revenue generated from individual consumer purchases and business customer purchases via Coop Bedriftskort.
2. Coop Mastercard: Revenue share from co-branded Coop Mastercard credit card issued by Kredittbanken. Cardholders earn 1% extra purchase dividend on Coop purchases plus standard purchase dividends.

Distribution channels3 records

Marketing channels5 records

Core offering

Coop Innlandet SA is a regional consumer cooperative that operates multi-format physical retail stores across the Innlandet region of Norway under the Coop Norway umbrella. Its core offering consists of grocery, household, and building materials retail sales to individual member customers, supplemented by member-exclusive purchase dividends (kjøpeutbytte), digital membership benefits via the Coop app, mobile payments through Coopay, and a co-branded Coop Mastercard credit card.

Product overview

Coop Innlandet SA operates as a retail cooperative within the larger Coop Norway system, offering a multi-format retail portfolio. The offering includes physical grocery stores under various banners (Extra, Obs, Coop Mega, Coop Prix, Coop Marked, Matkroken), building materials through Coop Byggmix, financial products (Coop Mastercard, Coop Bedriftskort), and digital services (Coop app, Coopay mobile payment, digital membership cards). The ecosystem is tied together through the Coop membership program which provides purchase dividends, coupons, and personalized offers, supported by the Cooppy mobile payment solution and Too Good To Go food waste reduction partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Extra: Budget grocery chain focusing on low prices
• Coop Mega
• Coop Prix
• Coop Marked/Matkroken
• Coop Byggmix
• Obs
• Obs BYGG
• Coop Mastercard
• Coopay
• Coop appen
• Garantert Fornøyd
• Coop Bedriftskort

Products and services

• Coop Medlemsapp (Coop Member App) Mobile membership application that provides digital membership cards, personalized coupons, member benefits, and integration with Coopay for mobile payments. Available on iOS and Android.
• Coop Mastercard Credit card offering 1% extra purchase dividend on all purchases at Coop, travel and cancellation insurance, supplementary cards for family members at no cost, 0 kr annual fee, and up to 45 days interest-free credit.
• Coop Bedriftskort (Coop Business Card) Invoice solution for businesses, organizations, and teams. Provides consolidated invoices directly to accounting, up to 32 days payment deferral, and customizable cards with names, project numbers, or resource numbers.
• Coopay Mobile payment solution integrated into the Coop member app, enabling contactless payment in Coop stores via QR code. Features include digital receipts, member benefits, purchase dividends, and payment collected in one place.
• Extra Budget grocery chain emphasizing low prices with weekly customer flyers and recipes for affordable meal planning.
• Obs Large-format hypermarket chain offering wide product selection including groceries and building materials, with a focus on sustainability initiatives.
• Coop Byggmix Building materials and hardware chain with 50 stores nationwide serving both private individuals and businesses. Offers products for home renovation, improvement, decoration, and construction.
• Coop Mega Large supermarket format with extensive product range, sustainability focus, and recipes.
• Coop Marked / Matkroken Convenience neighborhood store format focused on traditional food and recipes.
• Coop Prix Neighborhood grocery store format with focus on local community and traditional Norwegian food.
• Best Før -70% / Matredder'n (Best Before -70% / Food Saver) Coop's food waste reduction initiative selling items approaching expiration at 40% discount (Matredder'n) and items past 'best before' date at 70% discount.
• Garantert Fornøyd (Guaranteed Satisfied) Satisfaction guarantee on grocery products valid for 15 days after purchase, covering items up to 500 kroner, excluding alcohol.
• Retur av elektronisk avfall (Electronic Waste Recycling) Free electronic waste (EE waste) collection service available at all Coop stores, accepting small electrical products under 25cm and items of the same type sold in the store.

Quantifiable outcome

• Sold over 1 billion NOK in reduced-price date items in 2023
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Too Good To GocoreGTM or Marketing PartnerPartnership for surplus food rescue through 'forundringsposer' (surprise bags). Each bag saves approximately 2.7 kg CO2 equivalent. In 2023, Coop sold 450,000 surprise bags through this partnership. Coop is the largest Too Good To Go partner in Norway.
• KredittbankencoreGTM or Marketing PartnerIssuer of Coop Mastercard co-branded credit card. Kredittbanken provides credit card infrastructure, processing, and insurance services. Card offers 1% extra purchase dividend on all Coop purchases plus travel insurance, rental car excess coverage, and up to 45 days interest-free credit.
• AvisminorGTM or Marketing PartnerCar rental partner offering Coop Mastercard holders up to 20% discount on car rentals.
• Aera Payment and Identification AScoreTechnology or IntegrationTechnical service provider for Coopay mobile payment solution, handling transaction routing to the store's acquiring bank during payment processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NorgesGruppen ASA: Norway's largest grocery retailer, operating Kiwi (discount), Meny (super/hyper), Spar, and Joker. Directly comparable to Coop Innlandet's multi-format grocery portfolio and competes head-to-head across price tiers.
• Rema 1000 Norge AS: Norway's second-largest grocery chain, focused on discount. Most directly comparable to Coop Innlandet's Extra and Coop Prix banners; competes on the same low-price positioning and private-label breadth.
• Bunnpris AS: Norwegian discount grocery chain with ~250 stores. Directly comparable to Coop's Extra/Coop Prix formats in low-price grocery, particularly in regional markets outside the largest cities.
• Byggmakker Norge AS: Norway's largest building-materials retail chain, owned by NorgesGruppen. Directly comparable to Coop Innlandet's Coop Byggmix and Obs BYGG formats in DIY and prosumer building materials.
• Maxbo (Løvenskiold Handel): Norwegian building-materials chain with ~150 stores nationwide. Directly comparable to Coop Byggmix and Obs BYGG on product range, pro/consumer split, and store-in-store adjacency to Coop's grocery estate.
• Meny AS: NorgesGruppen's super/hypermarket banner. Directly comparable to Coop Mega and Obs formats in large-format grocery, particularly for weekly basket share and fresh/premium positioning.

Broad incumbents

• Coop Norge SA: The national cooperative organization that coordinates all regional Coop samvirkelag, including Coop Innlandet. Operates the broader brand, IT, procurement, and Coop Mastercard/Coopay platforms used by Coop Innlandet.

Regional players

• REWE Group: German cooperative retail group with grocery, DIY, and tourism operations. Structurally comparable as a multi-format, member-influenced retailer, though operating in a different geography.
• S Group: Finnish cooperative retailer with grocery, hardware, and banking (S-Bank) operations. Closest international peer in terms of cooperative ownership, multi-format retail, and integrated financial services.
• Edeka Zentrale AG & Co. KG: Germany's largest cooperative grocery wholesaler. Comparable as a federated cooperative structure aggregating independent regional retailers, similar to how Coop Norge federates Coop Innlandet and other samvirkelag.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coop-innlandet-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coop innlandet sa