deerstone

What deerstone does

Deerstone GmbH is a privately held German software and consulting firm headquartered in Braunschweig, founded in 2018 by Sebastian Goebel and Marc Steffens. The company operates three service lines: custom software development (mobile apps, web applications, and backend systems), digital product development via strategic partnerships (idea-to-market co-creation, sometimes with revenue sharing or ownership stakes), and independent process digitization consulting (process analysis, strategy, vendor-neutral software evaluation, and implementation support). Revenue is generated primarily through professional services engagements, with a recurring/subscription component tied to its three proprietary platforms.

The firm has built three domain-specific digital products: TEXISION, a modular platform for textile service procurement and tender management with TENDER, OFFER, COCKPIT, and ORDER modules; Charity Move (with a 2025 mobile extension, the Move App), which automates fundraising event organization, sponsor management, payment processing, and certificate generation; and Homologationsmanagement, a web application providing standardized certification workflows, document management, and secure archiving for automotive vehicle approval. The underlying technology stack comprises TypeScript, Java, SQL, and OpenShift.

Go-to-market is consultative and direct: services and products are sold via website contact forms, email, and phone to enterprise customers, start-ups, and non-profit organizations across automotive, textile services, facility management, and social services verticals. The company maintains a 12-person team as of 2022, operates from a single Braunschweig location, has no disclosed external funding, and distributes through direct sales only — with no marketplace, reseller, or self-service channels. Customer references include an international automotive conglomerate, Prosenis (facility management), ForAfrika Schweiz, AWO Braunschweig, and multiple CVJM and Evangelische Stiftung Neuerkerode nonprofit clients, alongside a 2023 academic partnership with TU Clausthal and a 2023 IHK Braunschweig Sozialtransferpreis award.

Name

deerstone

Legal name

Deerstone GmbH

Website

https://deerstone.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Deerstone GmbH is a Braunschweig-based private software firm offering custom development, digital product co-creation, and process digitization consulting, serving enterprises, start-ups, and non-profits across automotive, textile, facility management, and social sectors via three proprietary platforms.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Custom software development
• Digital product development
• Process digitization consulting
• Web application development
• Digital transformation services

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Development services spanning smartphone apps, web applications, and complex backend systems. Billed as project-based or time-and-materials engagements for enterprise clients.
2. Digital Product Development Partnership: Strategic partnerships where Deerstone develops and co-creates digital products (like TEXISION, Charity Move) from idea to market launch. May involve revenue sharing or ownership stakes in products.
3. Process Digitization Consulting: Advisory services including process analysis, strategy development, software evaluation, and implementation support. Independent consulting not tied to specific software vendors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Deerstone develops custom software ranging from smartphone apps and browser-based web applications to complex backend systems. The firm also forms strategic partnerships to co-create digital products from idea to market launch, and offers independent consulting services for process digitalization including process analysis, strategy development, and software evaluation. Its proprietary platforms TEXISION, Charity Move, and Homologationsmanagement address textile procurement, fundraising events, and automotive certification respectively.

Product overview

Deerstone offers a portfolio of three distinct digital products alongside software development and process digitization consulting services. The core products include: Move (Charity Move), a digital platform for automating fundraising event organization including participant registration, sponsor management, payment processing, and automatic certificate generation; TEXISION, a modular platform for textile service management featuring TENDER (bidding), OFFER (quote management), COCKPIT (real-time analytics), and ORDER (order management) modules; and Homologationsmanagement, a web application for automotive homologation with standardized workflows, document management, and secure archiving. The company also delivers custom software development services (web apps, mobile apps, desktop applications, API integrations) and process digitization consulting.

Differentiator

Problem solved

Functional benefit

Brands

• TEXISION: Digital platform for optimizing textile service procurement, ordering and management.
• Charity Move
• Homologationsmanagement

Products and services

• TEXISION Digital platform for managing textile services that optimizes tender processes, offer management, real-time analytics, and digital ordering for companies operating laundry and textile service procurement.
• Charity Move (Move) Digital platform for automating fundraising event organization, including participant registration, sponsor management, digital payment processing, certificate generation, and donation letter creation for non-profits and charities.
• Move App Mobile extension of the Charity Move platform that enables easier and more mobile digital management of fundraising events for organizers, participants, and sponsors.
• Homologationsmanagement Tailored internal web application for automotive homologation processes, providing standardized certification workflows, integrated document management, a centralized data basis, secure digital archiving, and global collaboration features for international teams.
• Custom Software Development Services Project-based and time-and-materials development of smartphone apps, browser-based web applications, and complex backend systems tailored to enterprise clients across automotive, non-profit, facility management, and other industries.
• Digital Product Development Partnership Strategic partnership offering where Deerstone co-develops digital products with clients (often start-ups and innovators) from idea through MVP to market launch, potentially involving revenue sharing or ownership stakes.
• Process Digitization Consulting Independent consulting that covers process analysis, digital strategy development, software evaluation, implementation support, and training, not tied to specific software vendors.

Quantifiable outcome

• Reduced administrative burden through automation of fundraising event management
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TU ClausthalcoreStrategic or Co-development Partner · 1 January 2023Academic partnership with Clausthal University of Technology (TU Clausthal) as part of the Digitec program, focusing on digital transformation education and research collaboration. Combines practical industry knowledge with academic expertise.
• red oak consultingminorStrategic or Co-development PartnerConsulting partner featured on the Deerstone partners page. Collaboration details not extensively documented.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• codecentric AG: codecentric is a German custom software development and IT consulting firm with headquarters in Solingen. It directly competes with Deerstone in the DACH B2B custom development and digital transformation consulting market.
• iteratec GmbH: iteratec is a Munich-based software development and digital product company offering custom software, digital products, and IT consulting. It is closely comparable to Deerstone in both custom development services and product-driven approach.
• cosee GmbH: cosee is a Darmstadt-based custom software development firm building digital products and platforms for enterprise clients. Comparable to Deerstone in custom development scope and product co-creation partnerships.
• diva-e Digitalwert GmbH: diva-e is a German digital agency delivering custom software, web platforms, and digital transformation services to enterprise clients. It overlaps directly with Deerstone's service offerings and target verticals.
• Micromata GmbH: Micromata is a German IT services firm specializing in custom software development, digitalization, and consulting for enterprise clients. It is comparable in size and scope to Deerstone's German B2B service portfolio.
• Accso - Advanced Cyber Solutions GmbH: Accso is a German custom software and consulting firm focused on enterprise software modernization and architecture. It directly competes with Deerstone in custom software delivery for established companies.

Broad incumbents

• msg systems AG: msg is a large German IT consulting and software company with industry-specific solutions across insurance, banking, automotive, and public sector. It is a much larger incumbent in many of the same verticals Deerstone serves.
• T-Systems International GmbH: T-Systems is Deutsche Telekom's enterprise IT services arm and one of Germany's largest IT service providers, covering application development, digital transformation, and consulting for large enterprise and public-sector clients.
• Capgemini Engineering (formerly Altran): Capgemini Engineering is a global IT and digital transformation services provider with a strong presence in Germany, offering custom software development and consulting to automotive and industrial clients.

Emerging players

• Avenga Germany: Avenga is a European IT services and digital transformation company with custom software development and consulting capabilities serving enterprise clients. Comparable in size and service mix to Deerstone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deerstone-gmbh
• Instagraminstagram.com/deerstone_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deerstone