avans
Avans Group is a Swedish industrial equipment distributor and light manufacturer based in Västerås, supplying linear technology (ball screws, linear guides, servo systems, cobots) and machine accessories (bearings, motors, gearboxes, seals) primarily to Swedish manufacturing customers, with extended coverage in Italy and German-speaking markets.
- Company typePrivate
- Founded1988
- HeadquartersVästerås, Sweden
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What avans does
Avans Group (legal entity Avans Linjärteknik AB, org. nr. 559049-8779) is a Swedish industrial equipment distributor and light manufacturer headquartered in Västerås, Sweden, founded around 1988 and operating for over 35 years. Following its acquisition by Nomo Group — part of the Axel Johnson International family — in December 2024, Avans consolidated its two historical divisions (Avans Maskintillbehör and Avans Linjärteknik) under the unified Avans Group brand in October 2024, and in June 2025 merged the machine accessories entity into Nomo Kullager AB. The company operates across two product pillars: Linear Technology (ball screws with One Day Delivery, linear guides, linear modules, aluminum profiles with 1,500+ components, servo systems via Bosch Rexroth, Kassow Robots 7-axis cobots, spindle service, and torque wrenches) and Machine Accessories (ball and roller bearings via Nomo Kullager, ABB motors and frequency inverters, Benzler gearboxes, Jens S power transmission, screw jacks, seals, fans, and lubrication products). Its proprietary One Day Delivery system can produce custom ball screws from drawings or samples within 24 hours, supported by a proprietary database of over 3,000 ball screw part IDs with customer-specific data.
Avans serves primarily Swedish industrial manufacturing customers with horizontal-segment use cases spanning machine maintenance, emergency repairs, planned maintenance, rebuilds, new installations, and spare-part inventory management. The company has extended its sales coverage to Italy (Fausto Giuliano) and German-speaking markets (Paula Hatzfeld). Revenue is generated through direct hardware sales (the dominant stream) and professional services including customized training programs for maintenance departments and spindle repair/overhaul services. Pricing is quote-based and not publicly disclosed, with a 24/7 on-call service that does not charge emergency fees — a deliberate positioning to minimize customer downtime. Distribution is direct via field sales specialists covering defined product areas, supported by a physical store and workshop at the Västerås headquarters.
The business model is a multi-brand authorized distribution and light-manufacturing operation, monetized primarily through component resale with embedded technical support. Key brand partners include ABB, Bosch Rexroth, Benzlers, Jens S, Nomo Kullager, Schaeffler, and Kassow Robots. The company's primary value proposition is rapid response for critical spare parts, deep linear-technology expertise accumulated over 35+ years, and the ability to custom-manufacture ball screws within 24 hours — capabilities that target unplanned downtime, the most expensive failure mode in industrial operations.
avans firmographics
Firmographics- Name
- avans
- Legal name
- Avans Linjärteknik AB
- Website
- https://avansgroup.se
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Short description
- Avans Group is a Swedish industrial equipment distributor and light manufacturer based in Västerås, supplying linear technology (ball screws, linear guides, servo systems, cobots) and machine accessories (bearings, motors, gearboxes, seals) primarily to Swedish manufacturing customers, with extended coverage in Italy and German-speaking markets.
- Ownership category
- akta.pro rank
avans industry classification
Industry- NAICS
- Mechanical Power Transmission Equipment Manufacturing (333613), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Other General Purpose Machinery Manufacturing (3339), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- General Industrial Machinery & Equipment (3560), Machine Tools, Metal Cutting Types (3541), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Gearmotors, Gearboxes & Speed Reducers (IMAGACAF)
Keywords
Where avans is headquartered
LocationHeadquarters
- HQ city
- Västerås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
avans business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Machine Component Sales: Sale of industrial components including ball bearings, roller bearings, power transmission parts, motors, frequency inverters, gearboxes, seals, and fans. Products are sold directly to industrial customers with technical support included.
- Linear Technology Solutions: Sale and support of linear technology products including ball screws, linear guides, linear modules, servo systems, and Kassow Robots cobots. Includes technical consulting and custom solutions.
- Training Services: Customized training courses for maintenance departments and service workshops, covering theory and hands-on practice for ball screws and linear guides installation and alignment.
- Spindle Service: Spindle repair and overhaul services including fault analysis, repair, testing, and final inspection for grinding spindles, milling spindles, lathe spindles, and motor spindles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product sales with technical support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
avans product offering
Product offeringCore offering
Avans Group is a Swedish industrial equipment distributor supplying machine accessories, power transmission components, and linear motion technology (ball screws, linear guides, linear modules, servo systems, aluminum profiles, cobots) along with motors, gearboxes, bearings, seals, fans, and related industrial parts to manufacturing and maintenance customers. The company also provides spindle repair services, customized training programs, and a proprietary One Day Delivery (ODD) service capable of producing custom ball screws within 24 hours from drawings or samples.
Product overview
Avans Group is a Swedish industrial equipment company offering two main product lines: Linear Technology and Machine Accessories. Linear Technology products include ball screws (with One Day Delivery service), linear guides, linear modules, aluminum profiles, ball transfer units, servo systems, Kassow collaborative robots, spindle service, and torque wrenches. Machine Accessories include ball and roller bearings, motors (ABB authorized partner), frequency inverters, gearboxes (Benzler), screw jacks, seals, fans, lubrication products, and power transmission components. The company operates as a distributor/reseller for major industrial brands including ABB, Nomo Kullager, Benzlers, Bosch Rexroth, and Kassow Robots, while also providing custom manufacturing capabilities for ball screws and gearboxes. As of December 2024, Avans Group became part of the Nomo Group within Axel Johnson International.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Ball screw production and delivery reduced from months to 24 hours with ODD service
- +1 more outcomes
Companies that use avans
Customer profileNamed customers1 record
Segments2 records
avans technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
avans partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Nomo GroupcoreAvans Group became officially part of Nomo Group in December 2024, a company within the Axel Johnson International family. This provides access to broader resources and network while expanding product offerings and delivery capabilities.
- ABBcoreAuthorized partner for ABB motor program. Offers wide range of high-performance ABB motors including standard, process, SynRM, and hazardous area motors combined with ABB frequency inverters.
- BenzlerscoreOffers Benzler's wide range of gearboxes. Custom gearbox building in workshop using modular system for fast delivery. Also provides repair services for Benzler products.
- Jens ScoreMain supplier for power transmission products. Access to full Jens S range and technical competence covering belts, pulleys, couplings, brakes, chains, and drive shafts.
- Nomo Kullager ABcoreReseller for Nomo Kullager AB, one of Sweden's largest independent bearing suppliers. Complete range of bearings available.
- Bosch RexrothcoreCollaboration partner for servo systems. Offers Bosch Rexroth portfolio including ctrlX servosystem that merges motion, robotics, and logic control into unified platform.
- Kassow RobotssupportingDistributor for Kassow Robots collaborative cobots. Offering 7-axis cobots in 5 sizes with reach up to 1800mm and payload up to 18kg for industrial automation.
- Schaeffler GroupsupportingSupplier partner for bearing products and linear technology components.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
avans competitors and assessment
Company assessmentDirect peers
- Igus: German manufacturer of polymer bearings, linear guides, ball screws, cable carriers and ready-to-install linear modules. Directly competes with Avans in the same linear motion, plain bearing and modular automation product categories, sold across the same European industrial maintenance and OEM buyer base.
- OEM Automatic: Swedish industrial components distributor listed on Nasdaq Stockholm, offering a comparable mix of motors, gearboxes, sensors and automation components to Nordic manufacturing customers via technical field sales. Closest public-market comparable for Avans' GTM model, product breadth and customer profile.
- THK: Japanese direct manufacturer of ball screws, linear guides, actuators and motion components. Avans resells THK-comparable products and competes for the same ball screw and linear guide specification wins inside European CNC and machine builder accounts.
- HIWIN: Taiwanese manufacturer of linear guides, ball screws, linear motors and industrial robots targeting the same European machine tool and automation integrators Avans serves. Competes head-to-head on linear technology specification and lead time.
- Bosch Rexroth: German manufacturer of linear motion, servo systems, ctrlX automation and assembly technology. Avans is both an authorized distribution partner and competes for the same linear technology specifications through its integrated solutions offering.
- Ewellix (formerly SKF Motion Technologies): Swedish-headquartered linear motion specialist (ball screws, linear guides, actuators) built on SKF's linear technology heritage. Competes with Avans in Nordic linear technology supply while sharing Swedish industrial DNA.
- NSK: Japanese bearings and linear motion manufacturer with strong European industrial distribution. Directly comparable on ball screws, linear guides, bearings and the maintenance-driven MRO customer use cases Avans targets.
Broad incumbents
- SKF: Global Swedish bearings and rotating equipment leader with a much broader industrial portfolio (seals, lubrication, condition monitoring). Overlaps with Avans in bearings, linear motion (via Ewellix) and lubrication products but operates at vastly greater scale.
- Indutrade: Swedish-listed industrial distribution conglomerate with ~200 niche subsidiaries in components and systems across the Nordics. Competes and overlaps with Avans through subsidiaries such as OEM Automatic and serves the same Swedish industrial customer base with broader product coverage.
- Lagercrantz Group: Swedish-listed technology and industrial components distributor that acquires and develops niche technical businesses. Sister-concept comparable for Avans within Nordic industrial value-added distribution; broader scope but similar decentralized operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
avans social profiles
Digital presenceavans financial estimates
Financial estimateRevenue estimate
Valuation estimate
avans leadership team
Management profileNumber of profiles
avans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
avans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about avans
What does avans do?
Avans Group is a Swedish industrial equipment distributor supplying machine accessories, power transmission components, and linear motion technology (ball screws, linear guides, linear modules, servo systems, aluminum profiles, cobots) along with motors, gearboxes, bearings, seals, fans, and related industrial parts to manufacturing and maintenance customers. The company also provides spindle repair services, customized training programs, and a proprietary One Day Delivery (ODD) service capable of producing custom ball screws within 24 hours from drawings or samples.
Is avans a public or private company?
avans is a private company. It is currently operating.
When was avans founded?
avans was founded in 1988.
Where is avans based?
avans is headquartered in Västerås, Sweden, in the Europe region.
How does avans make money?
Four revenue lines are on record. Machine Component Sales are the primary driver. The others are linear Technology Solutions, training Services and spindle Service.
Who are avans's main competitors?
Direct peers on record are Igus, OEM Automatic, THK, HIWIN, Bosch Rexroth, Ewellix (formerly SKF Motion Technologies) and NSK. Broad incumbents are SKF, Indutrade and Lagercrantz Group.
Does avans have an API?
No public API is recorded for avans.
What industry is avans in?
Its primary akta.pro industry code is IMAGACAF, Gearmotors, Gearboxes & Speed Reducers. Its NAICS code is 333613 and its SIC code is 3560.