Name

sushi master

Legal name

ООО «ФЛОРИШ» (LLC Florish)

Website

https://sushi-master.ru

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Restaurant Food Delivery Services

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

akta.pro secondary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Japanese cuisine delivery
• Pan-Asian restaurants
• Sushi franchise chain
• Food delivery service
• Fast casual dining

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Food delivery and takeaway sales: The company generates revenue through direct food sales via delivery and self-pickup orders. Customers order through website, mobile app, or phone. Each order includes a service fee. The company offers a franchise model where independent entrepreneurs operate restaurant locations under the Sushi Master brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sushi Master operates a franchise chain of Japanese and Pan-Asian cuisine restaurants in FAST CASUAL and TAKE AWAY formats across Russia. The company prepares and sells sushi, rolls, sets, WOK dishes, poke bowls, soups, salads, appetizers, kids menu items, and desserts, and delivers orders to customers' homes and offices via its website, mobile app, and phone channels. The network comprises 188 restaurants across 99 cities, operated by independent franchisees under the Sushi Master brand licensed by AO SUSHIMAG.

Product overview

Sushi Master is an international chain of Japanese and Pan-Asian cuisine restaurants operating in FAST CASUAL and TAKE AWAY formats. The company operates 188 restaurants across 99 cities in Russia. The product portfolio consists of: Сеты (Sets) - combination meals with multiple sushi rolls; Роллы и суши (Rolls and Sushi) - individual sushi and rolls including Philadelphia, California, Lava, Tempura, and baked varieties; Онигири и трайфлы (Onigiri and Trifles) - rice balls and layered cup dishes; ВОК (WOK) - stir-fried noodle dishes; Поке (Poke) - Hawaiian-style rice bowls; Супы и салаты (Soups and Salads) including Tom Yum Ramen, Classic Ramen, Miso soup, and Caesar salad; Закуски (Appetizers) such as panko shrimp, quesadillas, nuggets, and cheese sticks; Детское меню (Kids Menu); Десерты (Desserts) featuring cheesecakes (6 varieties), Murashi signature desserts (4 varieties), and sweet rolls; and Дополнительно/Соусы (Extras/Sauces). The service includes food delivery and pickup with a loyalty/bonus program offering 1-10% cashback.

Differentiator

Problem solved

Functional benefit

Products and services

• Sets (Сеты) Combination meals featuring curated selections of multiple sushi rolls and related items. Includes themed sets such as Tasty Choice, Summer Vibes, Catch Summer, Vacation Flavor, Love at First Roll, Chic Love, Gentle Taste, Cosmic Appetite, Warm Day, Feast, and Your Bro, with piece counts ranging from 40 to 112 pieces and prices from 1,439 to 3,539 rubles.
• Rolls and Sushi (Роллы и суши) Individual sushi rolls and hand-formed sushi pieces including Philadelphia Light Salmon, Classic Philadelphia, California Classic/Mix, Lava variants with salmon/shrimp/crab, Green Vibes Baked, Tempura Level, Tom Yum Crab Baked, Fiery Shrimp, Garlic Caesar, and Chicken Tempura. Individual items range from 139 to 899 rubles.
• Onigiri and Trifles (Онигири и трайфлы) Rice balls (onigiri) and layered cup dishes (trifles). Onigiri variants with shrimp, chicken, and tempura with teriyaki salmon. Trifles include variants with salmon, shrimp, and chicken.
• WOK dishes (ВОК) Stir-fried noodle dishes including WOK TRIO with chicken, beef, and bacon; Beef with Bacon in BBQ Sauce; Pepper Beef; and spicy variants.
• Poke bowls (Поке) Hawaiian-style rice bowls with fresh toppings including Poke with Panko Shrimp and Poke with Salmon, featuring edamame, avocado, seaweed, masago, and various sauces.
• Soups and Salads (Супы и салаты) Hot soups and salads including Tom Yum Ramen, Classic Tom Yum with seafood, Classic Ramen, Creamy Miso with Salmon, Caesar Salad with Chicken, and rice for soup.
• Appetizers (Закуски) Side dishes and appetizers including Panko Shrimp 6pcs, Chicken/Bacon Quesadilla, Chicken Nuggets, Idaho Potatoes, and Cheese Sticks.
• Kids Menu (Детское меню) Menu items specifically designed for children, sold as a separate menu category.
• Desserts (Десерты) Sweet dishes and desserts including Cheesecake variants (pistachio, mango-passion fruit, strawberry, chocolate, vanilla, caramel), signature Murashi desserts (classic, walnut, poppy seed, raisin), and sweet rolls (Tropicana, Fruit Roti).
• Lunch and Combo (Ланчи и комбо) Lunch sets and combo meal options for quick midday dining, positioned for office workers and individual midday meals.
• Food Delivery and Pickup Service (Доставка и самовывоз) Food delivery and takeaway service with 90-120 minute delivery time commitment. Orders can be placed via website, mobile app, or phone. Supports scheduled delivery to specific time. Self-pickup available with 20% discount using promo code YASAM.
• Franchise Opportunity (Франшиза) Franchise offering enabling independent entrepreneurs to operate restaurant locations under the Sushi Master brand. Potential annual earnings of 4.5 million rubles per partner with 12-20 month payback period. Individual franchise locations are operated by independent entrepreneurs under license from AO SUSHIMAG.

Quantifiable outcome

• Delivery within 90-120 minutes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• OOO Florish (ООО Флориш)coreOthers · 14 September 2020Data processing operator for personal data of website users. Located in Izhevsk, Udmurt Republic. IT company accreditation #12247 at Min Tsifry Russia.
• OOO SMART.LABcoreTechnology or IntegrationPayment processing partner handling card transactions. Located in Elista, Republic of Kalmykia. Processes electronic payments for the online store.
• AO SUSHIMAGcoreOEM/ Whitelabel/ Licensing PartnerLicensing partner. Individual entrepreneurs operating under license agreements with AO SUSHIMAG provide restaurant services across the franchise network.
• Advcake.ruminorGTM or Marketing PartnerAffiliate marketing platform where partners can register and earn commission by sharing referral links for Sushi Master.
• Dobrodel (Добродел)minorOthersCharitable initiative helping children, elderly, and animal shelters. Employees from different cities participate in volunteer activities.
• Courier ServicescoreChannel Partner/ Reseller/ DistributorThird-party courier services deliver orders to customers on behalf of franchise partners.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Суши Wok (Sushi Wok): One of the largest Russian franchise chains of Japanese and Pan-Asian cuisine with hundreds of delivery locations across Russia. Directly comparable to Sushi Master in menu (sushi, rolls, WOK, sets), franchise-led expansion model, and target customer (delivery/takeaway consumers in Russian cities).
• Тануки (Tanuki): Major Russian chain of Japanese cuisine restaurants operating dine-in, delivery, and takeaway formats. Directly comparable in Japanese/Asian menu focus and multi-format (dine-in plus delivery) operating model across Russian cities.
• Якитория (Yakitoria): Established Russian chain of Japanese restaurants with delivery and dine-in service. Comparable to Sushi Master in Japanese cuisine focus and delivery-led operations across Russia.
• Планета Суши (Planet Sushi): Russian sushi and Asian cuisine chain offering delivery and restaurant dining. Directly comparable to Sushi Master in sushi-centric menu, multi-city Russian footprint, and delivery franchise model.
• Роллы №1 (Rolls No. 1): Russian delivery-focused sushi and rolls chain operating across multiple Russian cities. Directly comparable in delivery-first format, sushi/rolls menu focus, and franchise-style expansion.
• Две Палочки (Two Chopsticks): Russian chain of Pan-Asian cuisine restaurants with dine-in and delivery service, with strong concentration in St. Petersburg and other major Russian cities. Comparable to Sushi Master in Pan-Asian menu breadth and city-based delivery operations.
• Farfor: Russian sushi delivery chain operating in multiple Russian cities with a delivery and franchise model. Comparable in sushi/rolls focus and franchise-based multi-city rollout.

Others

• Yandex Eda: Russia's largest online food delivery aggregator, operated by Yandex. Functions as a key channel for restaurant chains including Sushi Master, and represents both a customer acquisition channel and a competitive threat on margin economics.
• Delivery Club: Major Russian food delivery aggregator (owned by VK/Mail.ru Group). Comparable to Yandex Eda as a third-party ordering platform serving Sushi Master and competing restaurant chains across Russian cities.

Broad incumbents

• Вкусно — и точка (Vkusno i Tochka / Former McDonald's Russia): Largest quick-service restaurant chain in Russia operating across fast-food categories. Comparable as a broad incumbent in Russian foodservice competing for the same delivery and takeaway occasions, though its menu focuses on burgers rather than Asian cuisine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sushi master