tenmas

What tenmas does

TenMAS S.A. de C.V., SOFOM, E.N.R. is a privately held Mexican non-bank financial institution (Sociedad Financiera de Objeto Múltiple, Entidad No Regulada) incorporated in Monterrey, Nuevo León in July 2013 (originally as Banmas, renamed in February 2014). The company operates as a credit intermediary and financial services provider, offering mortgage origination, financial factoring (factoraje financiero), financial leasing (arrendamiento financiero), and guarantee trust participation (fideicomisos de garantía). Its core mortgage business is delivered through distribution partnerships with ten major Mexican banks — HSBC, Banorte, Banamex, Scotiabank, Santander, Mifel, Banregio, Afirme, VE X+, and Finauto Casa — as well as government housing funds FOVISSSTE and INFONAVIT. TenMAS acts as broker and advisor rather than balance-sheet lender, providing end-to-end application support including a structured eight-step process with 24–48 hour prequalification and 5–7 day approval, and uniquely positions credit origination as free for borrowers (originación gratuita), earning revenue from bank-paid origination commissions.

The company targets two principal customer segments: FOVISSSTE-affiliated federal and state government employees (the historical core, with over 20,000 credits originated since inception) and the general mortgage-seeking public including pensioners, retirees, foreigners with legal residency, and business entities. It also serves business clients requiring factoring, leasing and fiduciary services. TenMAS holds regulatory standing with CONDUSEF (consumer protection), is supervised by CNBV for AML/CFT compliance under Article 56 of the General Law of Auxiliary Credit Organizations and Activities, and is registered in SIPRES since February 2014. There is no disclosed proprietary technology platform, no AI/ML infrastructure, and no disclosed institutional or venture capital funding; ownership remains with the founding group of northern Mexican businessmen. Operations are conducted through two physical offices (Monterrey headquarters and Mexico City branch) plus direct digital channels (phone, WhatsApp, email), with stated national coverage across Mexico.

Name

tenmas

Legal name

Tenmas, S.A. de C.V., SOFOM, E.N.R.

Website

https://tenmas.com.mx

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TenMAS is a privately held Mexican SOFOM ENR (non-bank financial institution) that intermediates mortgage credits through partnerships with ten major Mexican banks and government housing funds FOVISSSTE and INFONAVIT, while also offering factoring, leasing and fiduciary services to businesses.

Ownership category

akta.pro rank

Product category

Mortgage Lending Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Nondepository Credit Intermediation (5222), Other Activities Related to Credit Intermediation (52239)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

Keywords

• Mortgage origination services
• Financial factoring
• Financial leasing
• Fiduciary guarantee services
• Non-bank lending

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Credit Origination: The company originates mortgage credits through partnerships with major Mexican banks, charging origination fees paid by partner institutions. Originación de créditos is a core service offering.
2. Financial Factoring: Factoraje financiero services for businesses and individuals seeking liquidity solutions.
3. Financial Leasing: Arrendamiento financiero services offered to customers.
4. Guarantee Fiduciary Services: Fideicomisos de garantía - fiduciary guarantee services exclusively for warranty trust agreements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TenMAS is a Mexican SOFOM ENR (non-regulated Multiple Purpose Financial Company) that intermediates, processes, and manages mortgage credits by connecting individual borrowers with partner banks (HSBC, Banorte, Banamex, Scotiabank, Santander, Mifel, Banregio, Afirme) and government mortgage programs (FOVISSSTE, INFONAVIT). The company also offers financial factoring, financial leasing, and fiduciary guarantee services to complement its core mortgage intermediation business.

Product overview

TenMAS SOFOM is a non-regulated Multiple Purpose Financial Company (SOFOM ENR) operating as a mortgage credit intermediary and financial services provider in Mexico. The company offers a unified portfolio combining credit origination services with fiduciary trust services. Core offerings include credit granting, financial factoring, financial leasing, and guarantee trust participation. The mortgage services are delivered through bank partnerships (HSBC, Banorte, Banamex, Scotiabank, Santander, Mifel, Banregio, Afirme, VE X+, Finauto Casa) and include products such as Liquidez, Adquisición de Vivienda, Pago de Hipoteca + Liquidez, Construcción, Remodelación, COFINAVIT, Apoyo INFONAVIT, and FOVISSSTE Para Todos. The company does not directly lend but provides brokerage, advisory, and administrative services throughout the credit process.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Credit Origination and Advisory
• Financial Factoring
• Financial Leasing
• Guarantee Trust Services
• FOVISSSTE Para Todos Special mortgage credit program targeted at FOVISSSTE-affiliated government employees (derechohabientes) offering a fixed 8.35% annual CAT rate and 100% financing, available even for those with an existing FOVISSSTE subcuenta active mortgage. Over 20,000 such credits have been originated by TenMAS.

Quantifiable outcome

• 20,000+ credits originated for FOVISSSTE derechohabientes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HSBC MéxicocoreChannel Partner/ Reseller/ DistributorBanking partnership for mortgage credit origination. TenMAS processes and facilitates mortgage applications for HSBC customers, providing end-to-end support from pre-qualification to escrituration.
• BanortecoreChannel Partner/ Reseller/ DistributorBanking partnership for mortgage credit origination services. TenMAS acts as intermediary facilitating Banorte mortgage products for customers.
• CitibanamexcoreChannel Partner/ Reseller/ DistributorBanking partnership for mortgage credit origination. TenMAS facilitates Banamex mortgage applications for customers.
• Scotiabank MéxicocoreChannel Partner/ Reseller/ DistributorBanking partnership for mortgage credit origination services. TenMAS processes mortgage applications for Scotiabank customers.
• Santander MéxicocoreChannel Partner/ Reseller/ DistributorBanking partnership for mortgage credit origination. TenMAS facilitates Santander mortgage products for customers.
• MifelminorChannel Partner/ Reseller/ DistributorBanking partnership for mortgage credit origination services.
• BanregiominorChannel Partner/ Reseller/ DistributorBanking partnership for mortgage credit origination services.
• AfirmeminorChannel Partner/ Reseller/ DistributorBanking partnership for mortgage credit origination, including special products for small businesses (PM).
• VE X+minorChannel Partner/ Reseller/ DistributorBanking partnership for mortgage credit origination services.
• Finauto CasaminorChannel Partner/ Reseller/ DistributorBanking partnership for mortgage credit origination services, specialized in automotive and housing financing.
• FOVISSSTEcoreStrategic or Co-development PartnerGovernment housing fund partnership for FOVISSSTE mortgage products. The company has originated over 20,000 credits for FOVISSSTE derechohabientes and participates in the FOVISSSTE Para Todos program with preferential rates.
• INFONAVITminorStrategic or Co-development PartnerGovernment housing fund partnership for INFONAVIT-related mortgage products including Cofinavit, Apoyo Infonavit, and Cuenta Infonavit + Crédito Bancario products.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SuCasita: SuCasita is a Mexican online mortgage broker and SOFOM that connects homebuyers with multiple bank lenders for residential mortgage origination. It is a direct competitor to TenMAS in the multi-bank mortgage intermediation space serving Mexican consumers.
• Metrocuadrante: Metrocuadrante is a Mexican real estate and mortgage services firm with a comparable SOFOM-like model facilitating mortgage origination and housing-related financial products. It overlaps with TenMAS in Mexican retail mortgage intermediation.
• Micasita.mx: Micasita.mx is a Mexican mortgage comparison and origination platform that helps consumers access bank mortgage products, including government-housing-fund-backed loans. It mirrors TenMAS's role as a multi-bank mortgage intermediary in Mexico.

Broad incumbents

• CI Banco: CI Banco is a Mexican multiple-purpose bank with active mortgage origination and SOFOM operations, including INFONAVIT cofinancing products. It competes with TenMAS at the bank level and represents the type of partner/challenger TenMAS interfaces with in the origination chain.
• HSBC México: HSBC México is one of the largest banks in Mexico and a core TenMAS bank partner for mortgage origination. It competes as a direct mortgage originator with national scale while simultaneously being a key distribution channel for TenMAS's intermediary activity.
• Better.com: Better.com is a US-headquartered digital mortgage originator using a tech-enabled intermediary model to streamline residential mortgage origination. It is comparable to TenMAS as a technology-augmented origination intermediary, though operating in the US market.
• Rocket Mortgage: Rocket Mortgage is the largest US mortgage originator, offering direct-to-consumer digital mortgage origination. It is comparable to TenMAS in residential mortgage origination focus but operates at vastly larger scale with proprietary technology.

Regional players

• Compartamos Banco: Compartamos Banco is a Mexican microfinance and consumer credit institution with a national SOFOM-grade footprint. It is comparable to TenMAS as a Mexican non-bank credit institution focused on consumer financial services, though it emphasizes microcredit rather than mortgage origination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tenmas.com.mx
• LinkedInlinkedin.com/company/tenmas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tenmas