woodsure
Woodsure is a Canadian national insurance program, founded in 2006 as a division of Axis Insurance Managers Inc., providing tailored coverage and buying-group pricing for wood-products manufacturers, distributors, mass timber construction firms, and log homeowners across Canada.
- Company typePrivate
- Founded2006
- HeadquartersVancouver, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What woodsure does
Woodsure is a Canadian national insurance program dedicated to businesses and consumers whose primary exposure is wood-based. Established in 2006 as a division of Axis Insurance Managers Inc., a licensed Managing General Agent, Woodsure operates from offices in Toronto and Vancouver and distributes coverage coast-to-coast through direct phone sales and website quote requests. The program addresses four core verticals: Manufacturing Businesses (trusses, pallets, furniture, cabinets, millwork, LVL/glulam/CLT, modular buildings, log/timber manufacturers), Non-Manufacturing Businesses (building material dealers, home centres, lumber yards, wholesale distributors, brokers), Mass Timber (manufacturers, prefabrication facilities, contractors, structural engineers, developers), and Log Homeowners (owner-occupied, seasonal, short-term rental, and tenant-occupied log and timber-frame residences). The technical platform is conventional insurance program administration underwritten through Axis Insurance Managers; the differentiator is a multi-million-dollar buying-group model that aggregates policyholder volume to negotiate broader coverage and more stable pricing with carriers than wood-industry insureds could obtain independently.
The revenue model is subscription-recurring, generated through annual insurance premiums on quote-based, risk-tailored policies that span property, general liability, course of construction, business interruption, equipment breakdown, professional liability, errors & omissions, wrap-up liability, employment practices liability, bonding, and representation & warranty lines. Go-to-market is consultative, sales-led, and dependent on industry-association partnerships (CWC, CWTA, CWPCA, CKCA, BWA, ILBA, WoodWorks) for top-of-funnel credibility, with bottom-of-funnel conversion through website contact forms and outbound phone outreach. Customer segments are predominantly SMBs in the wood manufacturing and distribution trade, plus mid-market mass timber players and consumer log homeowners, with no named enterprise anchor accounts disclosed.
woodsure firmographics
Firmographics- Name
- woodsure
- Legal name
- Woodsure, a division of Axis Insurance Managers Inc.
- Website
- https://woodsure.ca
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Woodsure is a Canadian national insurance program, founded in 2006 as a division of Axis Insurance Managers Inc., providing tailored coverage and buying-group pricing for wood-products manufacturers, distributors, mass timber construction firms, and log homeowners across Canada.
- Ownership category
- akta.pro rank
Where woodsure is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
woodsure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: Woodsure generates revenue through insurance premiums charged to wood industry businesses. As a specialized insurance program, they collect recurring premiums from policyholders, with pricing based on risk assessment, coverage needs, and industry-specific factors. The program brings together the Canadian wood industry to negotiate better insurance rates, creating a buying group model that generates revenue through policy premiums while offering savings to members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized insurance coverage based on business type and risk profile |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
woodsure product offering
Product offeringCore offering
Woodsure is a Canadian national insurance program that provides specialized insurance and risk management solutions to wood products manufacturers, non-manufacturing wood businesses, mass timber construction projects, and log homeowners. The program underwrites tailored policies covering property, general liability, course of construction, business interruption, professional liability, equipment breakdown, and bonding for the unique risks of combustible wood materials, wood dust, and engineered wood construction. Policies are distributed via Axis Insurance Managers Inc. through a multi-million dollar industry buying group that aggregates purchasing power to deliver stable rates and broader coverage than generic insurers.
Product overview
Woodsure is a Canadian national insurance program dedicated to businesses using wood as a primary material, established in 2006. The platform offers four core insurance products: Manufacturing Businesses Insurance (covering wood truss, pallet, furniture, millwork, cabinet, LVL, glulam, CLT, and modular/log home manufacturers), Non-Manufacturing Businesses Insurance (for building material dealers, home centres, lumber yards, wholesale distributors, and lumber brokers), Mass Timber Insurance (for mass timber manufacturers, prefabrication facilities, contractors, and developers), and Log Homeowner Insurance (for log homes and timber frame constructions). Additional coverage solutions including property, liability, professional liability, and course of construction insurance are offered as policy add-ons across all segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturing Businesses Insurance National insurance program specifically tailored for wood products manufacturers, covering trusses, joists, wall panels, wood pallets, boxes & crates, furniture, millwork, cabinets, LVL/glulam/CLT, modular buildings, and log/timber home manufacturers with property, liability, and specialty coverages.
- Non-Manufacturing Businesses Insurance Specialized insurance for wood industry service businesses including building material dealers, home centres, lumber yards & reloads, wholesale lumber distributors, and lumber brokers, addressing handling, inventory, inland marine, ocean cargo, and trade credit risks.
- Mass Timber Insurance
Quantifiable outcome
- Most clients have seen little or no change in rates since 2006, even during tough insurance market conditions
Companies that use woodsure
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
woodsure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
woodsure partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Canadian Wood Council (CWC)coreWoodsure actively supports the Canadian Wood Council as a key industry partner. Together they advance sustainable wood manufacturing and construction in Canada. Woodsure and CWC collaborate on supporting solutions for multi-family residential and tall wood construction projects nationwide. The partnership includes participation in the WoodWorks resource program.
- Canadian Wood Truss Association (CWTA)coreWoodsure maintains an active partnership with the Canadian Wood Truss Association. CWTA is one of the industry associations close to governments, builders, manufacturers, and suppliers. Together they share commitment to helping Canada's wood sector thrive with resilience, innovation, and sustainability.
- Prefabrication Building Initiative (PBI)minorWoodsure partners with the Prefabrication Building Initiative as part of their collaborative relationships with industry associations that work with governments, builders, manufacturers, and suppliers to advance the wood construction sector.
- International Log Builders Association (ILBA)coreWoodsure has an exclusive partnership offering ILBA Premium Homeowner Membership Program to their log homeowner clients. This complimentary 5-year membership includes exclusive member savings, priority access to industry experts, proactive home investment support, premium education and resources, and connection to a network of trusted professionals. Woodsure log homeowner clients receive a coupon code 'woodsuregift' to register.
- WoodWorkscoreWoodsure maintains collaboration with the Canadian Wood Council's WoodWorks resource program as national advocates for sustainable wood manufacturing and construction. WoodWorks plays a critical role in advancing technical knowledge, market development, and building code evolution for mass timber and wood construction.
- Axis Insurance Managers Inc.coreWoodsure is a division of Axis Insurance Managers Inc., a licensed insurance Managing General Agent/Manager. Axis Insurance Managers Inc. is the parent organization that underwrites and administers the Woodsure insurance program for the Canadian wood industry.
- CWPCA (Canadian Wood Pallet & Container Association)minorWoodsure is a member of CWPCA and participates in industry conversations about market dynamics, growth, and concerns affecting Canadian wood industry businesses.
- CKCA (Canadian Kitchen Manufacturers Association)minorWoodsure is a member of CKCA and actively participates in industry conversations to stay connected with market dynamics, industry voices, and concerns of Canadian wood product businesses.
- BWA (British Columbia Wood Association)minorWoodsure is a member of BWA, maintaining industry presence and relationships with wood industry associations across Canada to support the sector's growth and sustainability.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
woodsure competitors and assessment
Company assessmentDirect peers
- Victor Insurance Managers: Victor Insurance Managers operates a global managing general agent and specialty-program administration business, packaging insurance coverage for specific industries. That model is closely comparable to Woodsure's Axis-administered program, although Victor covers a much broader set of sectors.
- CFC Underwriting: CFC is a specialist commercial insurer and managing general agent that underwrites tailored policies for complex and hard-to-place risks, including construction-related businesses. Its specialized underwriting and distribution model overlaps Woodsure, but its portfolio is not limited to the Canadian wood sector.
- Trisura Group: Trisura is a Canadian specialty insurance group with managing general underwriting and program capabilities for commercial risks. It is a relevant business-model and geography peer, although its underwriting scope extends well beyond wood products and mass timber.
- Burns & Wilcox: Burns & Wilcox is a wholesale insurance broker and underwriting manager that places specialized commercial risks. It is comparable to Woodsure in specialized risk placement and access to carrier programs, but serves many industries.
- Amwins: Amwins is a specialty wholesale insurance broker and managing general agent that distributes complex commercial and construction risks. It shares Woodsure's program-oriented intermediary role, but at substantially greater scale and sector breadth.
Broad incumbents
- HUB International: HUB International is a large global insurance brokerage with industry and construction practices serving commercial clients. It competes for wood-products and construction risk budgets, while offering a much broader range of products and services.
- Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk-management firm with construction and manufacturing practices. It overlaps Woodsure in tailored commercial insurance and distribution, but is a broad incumbent rather than a wood-only specialist.
- Marsh McLennan: Marsh is a global insurance broker and risk advisor with construction and commercial property expertise. It is a broad incumbent competitor for the same commercial insurance relationships, though it is not a wood-only specialist.
- Aon plc: Aon is a global insurance brokerage and risk-services company with extensive construction and commercial-property capabilities. It is comparable through its commercial risk expertise and distribution reach, but its scale and coverage extend far beyond the wood sector.
- Intact Financial Corporation: Intact Financial is a major Canadian property-and-casualty insurer and insurance services provider. It competes for Canadian commercial P&C business and has distribution scale to bundle adjacent coverages, but is much broader than Woodsure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
woodsure social profiles
Digital presencewoodsure financial estimates
Financial estimateRevenue estimate
Valuation estimate
woodsure leadership team
Management profileNumber of profiles
Profiles1 record
woodsure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
woodsure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about woodsure
What does woodsure do?
Woodsure is a Canadian national insurance program that provides specialized insurance and risk management solutions to wood products manufacturers, non-manufacturing wood businesses, mass timber construction projects, and log homeowners. The program underwrites tailored policies covering property, general liability, course of construction, business interruption, professional liability, equipment breakdown, and bonding for the unique risks of combustible wood materials, wood dust, and engineered wood construction. Policies are distributed via Axis Insurance Managers Inc. through a multi-million dollar industry buying group that aggregates purchasing power to deliver stable rates and broader coverage than generic insurers.
Is woodsure a public or private company?
woodsure is a private company. It is classified as corporate owned and is currently operating.
When was woodsure founded?
woodsure was founded in 2006.
Where is woodsure based?
woodsure is headquartered in Vancouver, Canada, in the North America region.
How does woodsure make money?
One revenue line is on record: insurance Premiums.
Who are woodsure's main competitors?
Direct peers on record are Victor Insurance Managers, CFC Underwriting, Trisura Group, Burns & Wilcox and Amwins. Broad incumbents are HUB International, Arthur J. Gallagher & Co., Marsh McLennan, Aon plc and Intact Financial Corporation.
Does woodsure have an API?
No public API is recorded for woodsure.