RPM Pizza

What RPM Pizza does

RPM Pizza is a privately held, family-owned Domino's franchisee founded in 1978 and headquartered in Gulfport, Mississippi, operating one of the largest Domino's franchise footprints in the United States. The company operates 130+ Domino's stores across four states — Indiana, Mississippi, Alabama, and Louisiana — supported by a South regional office in Gulfport and a MidWest regional office in Fishers, Indiana. Its core offering mirrors the standardized Domino's product line, including customizable Build-Your-Own pizzas, Specialty Pizzas (ExtravaganZZa, MeatZZa, Buffalo Chicken, Memphis BBQ Chicken, Pacific Veggie, etc.), chicken products, sandwiches, penne pastas, oven-baked dips and breads, salads, desserts, and beverages — all ordered through the centralized Domino's online platform rather than any proprietary channel.

The company makes money through retail pizza and complementary food sales at its 130+ store locations, with revenue generated per transaction under Domino's standard menu pricing. A secondary, smaller revenue stream comes from franchise development support: RPM has helped over 100 individuals open Domino's franchises, and 90% of its franchisees reportedly started as part-time team members. A third revenue layer, structured as transaction-fee income, runs through community fundraising programs — including concession sales, fundraising events (with 20% of sales donated back to organizations), banner shaking, field trips, and a Fundraising Card program that delivers an 80% profit margin to participating schools and organizations. Pricing is set by Domino's at the corporate level and is not disclosed on RPM's own website; pricing is pay-as-you-go with no subscription or contract cadence.

RPM's go-to-market is direct-to-consumer via Domino's retail storefronts, carryout, and delivery, supplemented by community and grassroots engagement (Instagram @dominosrpmteam, local fundraising, and event sponsorships) rather than paid digital marketing. The operational technology stack is standard Domino's infrastructure — dominos.com ordering and a StoreRocket store-locator widget — with no proprietary features, APIs, or AI/ML capabilities disclosed. Risk and upside revolve around franchise-license continuity with Domino's, same-store sales in the four served states, and the company's ability to keep expanding unit count from its current 130+ base.

Name

RPM Pizza

Legal name

RPM Pizza

Website

https://rpmpizza.com

Company type

Private

Founded year

1978

Operating status

Operating

Short description

RPM Pizza is a privately held, family-owned Domino's franchisee founded in 1978, operating 130+ Domino's stores across Indiana, Mississippi, Alabama, and Louisiana, serving individual consumers via Domino's retail and delivery channels and schools/community organizations through fundraising programs.

Ownership category

akta.pro rank

Product category

Quick-Service Pizza Restaurant Franchise Operations

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAAAB

Pizza QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Pizza franchise operations
• Quick-service restaurants
• Food delivery services
• Carryout pizza
• Community fundraising programs

Headquarters

HQ city

Gulfport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Pizza Sales: Revenue generated from direct pizza and food sales to consumers at Domino's store locations across four states.
2. Franchise Operations: RPM Pizza supports franchisees in opening Domino's locations and collects franchise-related income from its owned stores.
3. Fundraising Programs: Revenue from concession sales and fundraising card programs where organizations purchase pizzas/cards at discounted rates and resell for profit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RPM Pizza operates as one of the largest Domino's Pizza franchisees in the United States, running 130+ Domino's-branded quick-service restaurants across four states. The company fundamentally sells customizable and specialty pizzas, plus complementary food items (chicken, sandwiches, pastas, salads, desserts), through dine-in, carryout, and delivery, and runs community fundraising programs for schools and local organizations.

Product overview

RPM Pizza operates as Domino's largest franchise, offering a unified product portfolio centered on pizza and complementary food items. The core offering includes customizable Build Your Own pizzas and pre-designed Specialty Pizzas (ExtravaganZZa, MeatZZa, Philly Cheese Steak, Honolulu Hawaiian, Pacific Veggie, Deluxe, Ultimate Pepperoni, Cali Chicken Bacon Ranch, Buffalo Chicken, Memphis BBQ Chicken, Wisconsin 6 Cheese, Spinach and Feta). Supporting product lines include Chicken Products (Boneless, Bone-In Wings, Specialty Chicken), Sandwiches (Philly Cheese Steak, Chicken Bacon Ranch, Italian, Chicken Parm, Buffalo Chicken, Chicken Habanero, Mediterranean Veggie), Penne Pastas (Chicken Alfredo, Chicken Carbonara, Italian Sausage Marinara, Pasta Primavera), Oven-Baked Dips & Breads, Desserts (Cinnamon Bread Twists, Chocolate Lava Crunch Cakes, Marbled Cookie Brownie), Salads, and Beverages & Extras. Additionally, the company offers Fundraising Programs for schools and community organizations, including Concession Sales, Fundraising Events, Banner Shaking, Fundraising Cards, Field Trips, Student Reward Cards, and Donations & Sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• Build Your Own Pizza Customizable pizza product allowing customers to choose size (Small 10", Medium 12", Large 14", X-Large 16"), crust type (Hand Tossed, Crunchy Thin, Brooklyn Style, Handmade Pan, Gluten Free), sauce (Robust Tomato, Honey BBQ, Alfredo, Ranch, Hearty Marinara, Garlic Parmesan), cheese amount, and toppings including vegetables and meats. Sold to individual consumers through Domino's-branded RPM Pizza stores.
• Specialty Pizzas Pre-designed premium pizzas including ExtravaganZZa, MeatZZa, Philly Cheese Steak, Honolulu Hawaiian, Pacific Veggie, Deluxe, Ultimate Pepperoni, Cali Chicken Bacon Ranch, Buffalo Chicken, Memphis BBQ Chicken, Wisconsin 6 Cheese, and Spinach and Feta. Sold to individual consumers at Domino's-branded RPM Pizza locations.
• Oven-Baked Dips & Breads Appetizer items including Five Cheese Dip & Bread Twists Combo, Cheesy Marinara Dip & Bread Twists Combo, Bread Twists (garlic, Parmesan, cinnamon), Parmesan Bread Bites (16pc or 32pc), and Stuffed Cheesy Bread in various flavors. Sold to consumers through Domino's-branded RPM Pizza locations.
• Chicken Products Chicken offerings including Boneless Chicken (8pc, 16pc, 32pc), Bone-In Wings (plain, hot buffalo, honey BBQ, garlic Parmesan, sweet mango habanero), and Specialty Chicken (12pc in hot buffalo, sweet BBQ bacon, crispy bacon and tomato, spicy jalapeno-pineapple). Sold to individual consumers at Domino's-branded RPM Pizza locations.
• Sandwiches Hot subs including Philly Cheese Steak, Chicken Bacon Ranch, Italian, Chicken Parm, Buffalo Chicken, Chicken Habanero, and Mediterranean Veggie. Sold to individual consumers through Domino's-branded RPM Pizza locations.
• Penne Pastas Baked pasta dishes including Chicken Alfredo, Chicken Carbonara, Italian Sausage Marinara, Pasta Primavera, and a Build Your Own option, available in Tin or Bread Bowl. Sold to individual consumers at Domino's-branded RPM Pizza locations.
• Desserts Sweet items including Cinnamon Bread Twists, Chocolate Lava Crunch Cakes, and Domino's Marbled Cookie Brownie. Sold to individual consumers at Domino's-branded RPM Pizza locations.
• Salads Fresh salads including Classic Garden (grape tomatoes, red onions, carrots, red cabbage, cheddar cheese, brioche garlic croutons on romaine and iceberg lettuce) and Chicken Caesar with roasted white meat chicken, Parmesan cheese, and brioche garlic croutons; dressings: Ranch, Balsamic Vinaigrette, or Caesar. Sold to individual consumers at Domino's-branded RPM Pizza locations.
• Beverages & Extras 2-Liter and 20oz bottles (Coca-Cola, Diet Coke, Sprite, Fanta Orange, Barqs Root Beer, Minute Maid Lemonade, Dasani Water) and dipping cups (Ranch, Blue Cheese, Kicker Hot Sauce, BBQ, Marinara, Garlic, Sweet Mango Habanero, Sweet Icing, Nacho Cheese). Sold to individual consumers at Domino's-branded RPM Pizza locations.
• Community & Fundraising Programs Community fundraising services for schools, sports teams, bands, cheerleaders, youth groups, church events, and community organizations including Concession Sales, Fundraising Events (20% of sales donated back), Banner Shaking, Fundraising Cards (cards purchased at $2 each and resold for $10, an 80% profit margin, each card providing ten Buy-One-Get-One-Free Specials), student Field Trips to RPM Pizza stores, Student Reward Cards under the Circle of Excellence Program, and Donations & Sponsorships.

Quantifiable outcome

• Team members earn 10-15% more than industry average
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Domino's PizzacoreChannel Partner/ Reseller/ DistributorRPM Pizza is Domino's largest franchisee, operating 130+ Domino's stores across four states under the Domino's brand and operational system. The franchise relationship includes access to Domino's recipes, technology platforms, marketing, and operational support.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jet's Pizza: Jet's Pizza is a U.S. pizza QSR/delivery chain with deep roots in the Midwest. It is comparable to RPM as a regional pizza QSR player overlapping with RPM's Indiana footprint, competing for delivery and carryout occasions.
• Flynn Restaurant Group: Flynn Restaurant Group is one of the largest U.S. multi-brand franchise operators (Taco Bell, Pizza Hut, Wendy's, Arby's, Panera). It is comparable to RPM as a scaled multi-unit franchisee, providing a benchmark for operational scale, unit-level economics, and franchisee-level governance.
• Papa John's: Papa John's is a U.S. pizza QSR chain competing head-to-head with Domino's stores across dine-in, carryout, and delivery. It is comparable to RPM as another large pizza QSR system whose franchisee economics, marketing cadence, and product roadmap directly shape competitive dynamics for RPM's stores.
• Marco's Pizza: Marco's Pizza is a growing U.S. pizza franchise chain expanding rapidly through franchising. It is directly comparable to RPM as a franchise-driven pizza competitor increasingly present in RPM's Indiana, Mississippi, Alabama, and Louisiana trade areas, competing for share of stomach and franchisee talent.
• Mountain Mike's Pizza: Mountain Mike's Pizza is a West Coast-rooted pizza franchise chain expanding nationally. It is comparable to RPM as another growing franchise-based pizza QSR brand competing for consumer pizza occasions and franchisee development talent in overlapping U.S. markets.
• Little Caesars: Little Caesars is a major U.S. pizza QSR chain known for value-priced carryout. It is directly comparable to RPM because it competes in the same pizza QSR category on price and convenience, particularly in the same Midwestern and Southern U.S. geographies RPM serves.

Broad incumbents

• Pizza Hut: Pizza Hut is a global pizza QSR brand and direct competitor in the pizza category served by RPM's Domino's locations. It is broadly comparable as a pizza QSR incumbent competing for the same consumer occasions and delivery occasions in RPM's four-state footprint.
• Domino's Pizza Inc. Domino's Pizza Inc. is the franchisor of the Domino's brand that RPM Pizza operates under. It is the broader incumbent that sets menu, technology, and supply chain standards across the 130+ stores RPM runs, making it the most directly comparable parent-brand entity.

Others

• Wendy's Company: Wendy's is a U.S. QSR brand with a large franchisee base including Flynn. It is comparable to RPM as a benchmark for QSR franchise system economics, supply chain structure, and franchisee-franchisor dynamics that broadly apply to RPM's Domino's franchise operation.

Emerging players

• Blaze Pizza: Blaze Pizza is a fast-casual build-your-own pizza chain growing through franchising. It is comparable to RPM as an emerging pizza competitor targeting some of the same value-seeking consumers, though it competes in the fast-casual rather than QSR segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dominosrpmteam
• LinkedInlinkedin.com/company/rpm-pizza-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPM Pizza