RiFRA Milano srl

Name

RiFRA Milano srl

Legal name

RiFRA Milano srl

Website

https://rifra.com

Company type

Private

Founded year

1970

Operating status

Operating

Ownership category

akta.pro rank

Product category

Luxury Kitchen and Bathroom Furniture

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

akta.pro secondary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Luxury kitchen furniture
• Bathroom furniture design
• Bespoke home interiors
• Custom furniture manufacturing
• Italian design furniture

Headquarters

HQ city

Gerno di Lesmo (MB)

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury Kitchen Sales: One-time sale of custom-designed luxury kitchens manufactured in Italy. Kitchens are sold directly to end customers without intermediaries, with design consultation, production, delivery and installation included in the service.
2. Bathroom Furniture Sales: Sale of custom bathroom furniture including vanity units, mirrors, showers, faucets, and accessories. Collections include K.ONE, K.FLY, K.LINE, K.KUBE, Smooth, and Zero.
3. Custom Furniture (Closets, Libraries, Living): Bespoke furniture for walk-in closets, libraries, wall units and living spaces, designed and manufactured to complement kitchen and bathroom installations.
4. Design Consultation Services: Free design consultation and 3D project development offered to potential customers. Professional design services for architects and real estate developers on custom projects.
5. Contract/Multi-family Projects: Bulk supply of kitchens and bathrooms for real estate development projects, including multi-unit residential buildings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

RiFRA Milano srl designs, manufactures, and sells luxury custom kitchens, bathrooms, wardrobes, libraries, and living furniture under its own brand. All products are Made in Italy at the company's Brianza facility, using proprietary material finishes such as Cemento Nero, Calce Cruda, and Metallo Liquido, and are sold directly to end customers through owned monobrand showrooms in Milano, Roma, and Locarno, supported by a free online 3D design consultation service. Distributions channels also include authorized RiFRA Space partners in Seoul and Warsaw, and direct contracts with real estate developers for multi-unit residential projects.

Product overview

RiFRA Milano srl is a luxury kitchen and bathroom furniture manufacturer based in Brianza, Italy. The company offers a complete home furnishing solution through its portfolio of kitchen collections (ONE, KUBE, FLY, LINE, ZERO) and bathroom collections (K.ONE, K.KUBE, K.FLY, K.LINE, Smooth). The product portfolio extends to custom wardrobes, libraries, and living room furniture. RiFRA operates on a direct-to-consumer model through company-owned showrooms in Milano, Roma, and Locarno, complemented by an online design service that provides free 3D project consultations. All products are manufactured in the company's Brianza factory with short supply chain, emphasizing Made in Italy quality. The collections share design language across kitchen and bathroom lines (e.g., K.ONE mirrors ONE, K.FLY mirrors FLY) enabling coordinated interior design throughout homes.

Differentiator

Problem solved

Functional benefit

Brands

• Casa RiFRA: A complete-home furnishing concept launched in 2022, where kitchens, living, wardrobes, and bookshelves are presented as a unified design experience across entire residences.

Products and services

• ONE Kitchen Collection Flagship luxury kitchen collection featuring a monobloc island design with 45-degree chamfered angle cuts on doors, sides, base, and top, and a 6cm-high sculpted plinth also cut at 45 degrees. Available in cement, lacquered, and wood finishes. Designed for high-end private residences.
• KUBE Kitchen Collection Handle-less kitchen design without grooves or handles, featuring a clean minimalist aesthetic with push-to-open mechanisms. Targeted at high-end private residences seeking a contemporary look.
• FLY Kitchen Collection Kitchen collection with 45-degree angle cuts on doors and sides and 30-degree angle on the top creating a floating effect. Combines sophisticated and elegant design for high-end residences.
• LINE Kitchen Collection Clean-line kitchen design with 90-degree angles, grooves, doors and tops sculpted at right angles to eliminate the need for handles. Characterized by a timeless aesthetic for contemporary luxury residences.
• ZERO Kitchen Collection Minimalist kitchen collection that is part of RiFRA's comprehensive kitchen portfolio, designed for luxury private residences.
• K.ONE Bathroom Collection Bathroom collection mirroring the architecture of the ONE kitchen collection. Features 45-degree sculpted monobloc design with Solid Surface tops and integrated washbasins. Designed for coordinated luxury bathroom environments.
• K.KUBE Bathroom Collection Bathroom collection with design mirroring the KUBE kitchen collection, enabling coordinated bathroom and kitchen environments across luxury residences.
• K.FLY Bathroom Collection Bathroom collection with 45-degree angle doors and sides, 30-degree top work creating a floating effect. Features steel Inox amortized guides and microfiber drawer lining options. Designed for high-end residences.
• K.LINE Bathroom Collection Linear design bathroom collection with a 40cm module. Features a lacquered groove as a distinctive element running along the upper profile. Available in 8 widths, 1 height, and 54cm depth with customization options.
• Smooth Bathroom Collection Freestanding basins collection featuring Smooth solid surface washbasins hand-coated with various finishes including cement, metal, and other materials. Includes LED-illuminated mirrors. Designed for luxury private residences.
• Wardrobes and Walk-in Closets (Cabina Armadio) Custom-designed wardrobes and walk-in closets. Available in lacquered, aluminum, and bronze glass finishes. Interior drawers finished with soft microfiber. Designed to complement kitchen and bathroom installations in luxury residences.
• Libraries and Bookcases Architectural storage solutions including the Climbing library, featuring 45-degree sculpted shells with asymmetric dividers for dynamic design. Designed for luxury residential interiors.
• Living Room Furniture Complete living room solutions integrated with kitchen and bathroom designs, including custom wardrobes and shelving systems for luxury residences.
• Online Design Service Free online kitchen and bathroom design consultation service. Includes an initial video call, 3D project presentation, and quotation. Customers can request consultation via website. Enables global reach beyond physical showroom locations.

Quantifiable outcome

• Zero intermediary markups through direct sales model
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered regional, minor and core.

• LINETAST (Seoul, South Korea)regionalChannel Partner/ Reseller/ Distributor · 1 January 2020Authorized RiFRA Space partner in Seoul, South Korea. LINETAST was created to share timeless design furniture from world-renowned designers and European high-end brands optimized for Korean contemporary lifestyle. Provides personalized interior design services using RiFRA products.
• Maserati Scuderia BluminorGTM or Marketing Partner · 1 January 2020Marketing collaboration for exclusive event at RiFRA Milano showroom. Joint event showcasing Maserati automobiles displayed on RiFRA collections, emphasizing shared Made in Italy values.
• BertOminorGTM or Marketing Partner · 1 January 2020Joint open day events combining RiFRA kitchens with BertO sofas. Events held at RiFRA Milano showroom and BertO Brescia showroom, featuring live cooking demonstrations and design discussions.
• Valente Côté Bain (St. Tropez, France)minorChannel Partner/ Reseller/ Distributor · 1 January 2016Shop-in-shop dealer partnership in Cogolin, St. Tropez, France. Inaugurated 2016 with dedicated RiFRA kitchen display featuring LINE and ONE collections. Exclusive location for Riviera market.
• Multimmobiliare e Partecipazioni SAcoreStrategic or Co-development PartnerStrategic partnership with leading Ticino real estate developer for luxury residential projects. Multimmobiliare has 22+ years experience developing high-standing properties across Switzerland. Partnership includes multiple projects: Residenzia Mikael (14 apartments in Bellinzona), Residenzia Seven (Massagno), Residenzia Diamante (Gordola), and future developments including Le Rondini in Locarno. RiFRA provides complete kitchen and bathroom solutions for all projects.
• Marra Design (Warsaw, Poland)regionalChannel Partner/ Reseller/ DistributorRiFRA Space partner in Warsaw, Poland. Inaugurated with ONE collection in dual-island Cemento Nero configuration and K.ONE, K.FLY, and Smooth bathroom compositions.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Poliform Varenna: Poliform Varenna is the kitchen division of Poliform, an Italian luxury furniture systems brand. Directly comparable to RiFRA on integrated kitchen + wardrobe systems, premium Italian positioning, and global dealer network.
• Boffi: Boffi is a leading Italian luxury manufacturer of kitchens, bathrooms, and home systems with company-owned flagship showrooms globally. Highly comparable to RiFRA as a premium Italian design-led integrated kitchen/bath brand selling through monobrand retail.
• Arclinea: Arclinea is an Italian luxury kitchen manufacturer (part of the Ariston Group) known for high-end designer collaborations and premium monobrand showrooms. Comparable to RiFRA on bespoke Italian kitchen manufacturing and architect-driven specification channel.
• Modulnova: Modulnova is an Italian high-end kitchen and bathroom furniture maker producing bespoke contemporary designs from its Friuli-based facility. Closely comparable to RiFRA on materials innovation, made-in-Italy positioning, and project-based luxury specification model.
• Antonio Lupi Design: Antonio Lupi is an Italian luxury bathroom furniture and design brand producing bespoke vanities, bathtubs, and accessories. Directly comparable to RiFRA on the bathroom side of the offering and on Italian luxury bathroom craftsmanship.
• Valcucine: Valcucine is an Italian premium kitchen manufacturer focused on sustainability, bespoke finishes, and designer collaborations. Comparable to RiFRA on luxury Italian positioning, material innovation, and monobrand showroom retail model.
• GD Arredamenti: GD Arredamenti is an Italian custom kitchen manufacturer producing high-end bespoke and designer kitchens. Comparable to RiFRA on custom Italian luxury kitchen manufacturing and direct relationships with architects and developers.
• Dada (Molteni Group): Dada is the luxury kitchen brand of Molteni & C, an Italian premium furniture group. Directly comparable to RiFRA on designer-driven luxury kitchens, monobrand showrooms, and complete-home coordination with adjacent living/wardrobe collections.

Broad incumbents

• Scavolini: Scavolini is one of Italy's largest kitchen manufacturers with very broad dealer and retail coverage globally. Comparable as a Made-in-Italy kitchen incumbent but operates at significantly larger scale and broader mid-to-premium positioning than RiFRA's luxury niche.
• Snaidero: Snaidero is a major Italian kitchen manufacturer with international dealer presence and designer collaborations. Comparable on Italian kitchen manufacturing heritage but at a much larger scale and more mass-market positioning than RiFRA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/rifra
• Facebookfacebook.com/RifraMilano
• LinkedInlinkedin.com/company/rifra-milano

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RiFRA Milano srl