nature collective
- Company typePrivate
- Founded1987
- HeadquartersSolana Beach, United States
- Headcount—
- GTM typeB2C
- OfferingServices
nature collective firmographics
Firmographics- Name
- nature collective
- Legal name
- Nature Collective
- Website
- https://naturecollective.org
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Ownership category
- akta.pro rank
nature collective industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Biodiversity & Habitat Conservation (BPAGAGAA)
- akta.pro secondary industry
- Conservation Easements & Land Trust Services (AFAMAMAH)
Keywords
Where nature collective is headquartered
LocationHeadquarters
- HQ city
- Solana Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
nature collective business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations: Individual donations are the primary revenue source, with matching gift opportunities (up to $30,000 matched until August 31, 2026). Donations support conservation efforts, trail maintenance, and educational programs.
- President Circle Membership: Annual membership program requiring $1,000+ donations, providing access to special Nature Collective events and personalized tours.
- Conservation League Membership: Premium membership at $10,000+ annually, offering access to special gatherings, behind-the-scenes learning, and annual events with renowned nature speakers.
- Legacy Circle / Planned Giving: Estate planning programs including bequests, charitable IRA rollovers, gift annuities, charitable remainder trusts, and land donations. Multiple named endowments support various conservation initiatives.
- Corporate Giving Program: Corporate sponsorships and donations ranging from $1,000 to $5,000+, with benefits including social media promotion, newsletter features, and customized partnership opportunities.
- Field Trip Fees: Educational field trip programs for school groups: Exploring Habitats at $13/learner, Discovering Adaptations, Ecosystems in Action at $17/learner, and Preserving Biodiversity at $17/learner. Programs are subsidized by donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per transaction | Exploring Habitats Field Trip - Grade 3 curriculum aligned |
| Unit Pricing | Per transaction | Discovering Adaptations Field Trip - Grade 4 curriculum aligned |
| Unit Pricing | Per transaction | Ecosystems in Action Field Trip - Grade 5 curriculum aligned |
| Unit Pricing | Per transaction | Preserving Biodiversity Field Trip - Grades 6-8 and 9-12 aligned |
| Subscription | Annual | President Circle Membership |
| Subscription | Annual | Conservation League Membership |
| Other | One time | General Donations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
nature collective product offering
Product offeringCore offering
Nature Collective is a nonprofit land trust that restores and stewards coastal wetland habitats centered on the nearly 1,000-acre San Elijo Lagoon Ecological Reserve in North County San Diego. It provides free public access to 9+ miles of hiking trails, operates a LEED-certified Nature Center, and delivers NGSS-aligned field trips, volunteer restoration events, and guided wildlife tours. The organization funds its conservation work through individual donations, tiered memberships, corporate giving, and grants.
Product overview
Nature Collective is a nonprofit land trust (formerly San Elijo Lagoon Conservancy) offering a portfolio of conservation, recreation, and education services centered on the San Elijo Lagoon Ecological Reserve. The core offering consists of the nearly 1,000-acre San Elijo Lagoon Ecological Reserve with 9+ miles of trails including the notable Annie's Canyon Slot Canyon; the LEED-certified Nature Center visitor facility; and a comprehensive Field Trips Program aligned to NGSS standards. Supporting services include volunteer restoration events, guided wildlife tours and discovery tours, the Native Plant Nursery (producing 3,000 plants annually), water and bird monitoring programs (with 27+ years of data), and educational resources including Plant and Animal Guides. Major conservation projects include the completed $120-million San Elijo Lagoon Restoration and ongoing Habitat Restoration, Tidal Circulation, and Nature Preserves programs. The organization engages supporters through membership tiers (President Circle at $1,000+, Conservation League at $10,000+), Legacy Circle planned giving, and corporate partnership programs. An upcoming project, Fields of the Future, will create a learning facility for sustainable agriculture and conservation education.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Trips Program NGSS-aligned school field trip programs for grades 3-12 covering Exploring Habitats (Grade 3, $13/learner), Discovering Adaptations (Grade 4, $13/learner), Ecosystems in Action (Grade 5, $17/learner), and Preserving Biodiversity (Grades 6-12, $17/learner). Includes pre/post activities and student action projects.
- Events and Tours
- Nature Journaling Program
- President Circle Membership
- Conservation League Membership
- Legacy Circle Planned Giving
- Corporate Giving Program
- Volunteer Program
- Internship Programs
Quantifiable outcome
- Nearly 1,000 acres of coastal wetland preserved and protected
- +5 more outcomes
Companies that use nature collective
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
nature collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
nature collective partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- County of San Diego Parks and RecreationcoreCounty of San Diego Parks and Recreation owns the Nature Center facility, which is operated in partnership with Nature Collective. County rangers and volunteers operate the Nature Center. This is a foundational partnership for the organization's visitor services and education programs.
- AECOMmajorEngineering and design firm involved in the $120 million San Elijo Lagoon Restoration project. Provided technical expertise for one of the largest wetland restorations in California.
- California Coastal CommissionmajorRegulatory stakeholder in the San Elijo Lagoon Restoration project, providing coastal development permits and oversight for the wetland restoration initiative.
- California Department of Fish and WildlifemajorRegulatory partner overseeing wildlife protection aspects of the lagoon restoration and ongoing conservation activities.
- California Department of Parks and RecreationmajorState parks department involved in the restoration project and land management oversight.
- CaltransmajorNew I-5 bridge construction improves lagoon tidal flow. Caltrans contributed 16 acres of agricultural fields from CalTrans for 'Strawberry Fields West' expansion.
- California Coastal ConservancymajorState agency providing funding and support for coastal conservation projects, including long-term financial endowment for tidal circulation.
- NOAA (National Oceanic and Atmospheric Administration)majorFederal partner involved in the San Elijo Lagoon Restoration project, providing expertise on marine and coastal resource management.
- US Army Corps of EngineersmajorFederal agency involved in the restoration project, providing engineering expertise for wetland restoration and tidal channel improvements.
- SANDAG (San Diego Association of Governments)majorRegional planning agency involved in funding the San Elijo Lagoon Restoration through Transnet tax revenue.
- City of Solana BeachcoreLocal government partner bordering the San Elijo Lagoon Ecological Reserve, involved in restoration planning and land use decisions.
- City of EncinitascoreLocal government partner bordering the lagoon, involved in restoration project and community engagement.
- US Fish and Wildlife ServicemajorFederal partner supporting tidal circulation efforts and wildlife protection initiatives at the lagoon.
- ACS HabitatminorCorporate partner in the giving program, supporting conservation efforts with visibility benefits.
- AT&TminorCorporate partner in the giving program.
- Hansen SurfminorLocal surf retailer corporate partner supporting conservation efforts.
- San Diego Gas & Electric (SDGE)minorUtility company corporate partner through clean environmental champions program.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
nature collective competitors and assessment
Company assessmentDirect peers
- San Dieguito River Park: A Joint Powers Authority managing a 55-mile river park corridor through San Diego County, directly adjacent to Nature Collective's San Elijo Lagoon territory. Operates overlapping trail systems, conservation easements, and educational programming in the same geography.
- Escondido Creek Conservancy: A nonprofit land trust specifically focused on the Escondido Creek watershed — the same watershed Nature Collective references in its 40+ miles of restored streams. Operates as a similarly structured small regional land trust with comparable habitat restoration and education programs.
- San Diego Audubon Society: A regional chapter of the National Audubon Society operating in the same San Diego geography with overlapping bird-monitoring, habitat conservation, and nature education programs. Both organizations leverage the region's avian biodiversity for programming and donor engagement.
- Audubon Canyon Ranch: A California-focused land trust stewarding coastal preserves with habitat restoration, wildlife monitoring (especially birds), and public access programming — closely parallel to Nature Collective's coastal wetland reserve model.
- Conservancy of Southwest Florida: A regional land trust operating a comparable reserve-based model combining habitat protection, native plant nursery, environmental education, and tiered donor membership — providing a useful peer benchmark for organizational structure and revenue mix.
Broad incumbents
- The Nature Conservancy (California): One of the largest global conservation nonprofits with significant California coastal and wetland land holdings. TNC operates at a much larger scale but pursues the same habitat conservation, restoration science, and donor/membership model Nature Collective uses.
- Wildlife Conservation Society: A large, established conservation nonprofit operating globally with similar science-driven habitat restoration, species monitoring, and public education programs, though at a vastly larger scale than Nature Collective.
Emerging players
- California Native Plant Society: Statewide nonprofit focused on California native plant conservation with overlapping goals in native plant propagation, habitat restoration, and conservation education. Nature Collective's 3,000-plant-per-year nursery aligns directly with CNPS chapter activity.
- San Diego Coastkeeper: A regional nonprofit focused on water quality protection and watershed advocacy in San Diego, overlapping with Nature Collective's water quality monitoring and lagoon stewardship programs in the same geography.
Regional players
- Surfrider Foundation: Coastal environmental nonprofit with strong San Diego chapter presence focused on beach/water quality protection and coastal advocacy. Operates in the same coastal California geography and shares a water quality monitoring mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
nature collective social profiles
Digital presencenature collective compliance and trust
Trust signalCompliance5 records
nature collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
nature collective leadership team
Management profileNumber of profiles
Profiles3 records
nature collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nature collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nature collective
What does nature collective do?
Nature Collective is a nonprofit land trust that restores and stewards coastal wetland habitats centered on the nearly 1,000-acre San Elijo Lagoon Ecological Reserve in North County San Diego. It provides free public access to 9+ miles of hiking trails, operates a LEED-certified Nature Center, and delivers NGSS-aligned field trips, volunteer restoration events, and guided wildlife tours. The organization funds its conservation work through individual donations, tiered memberships, corporate giving, and grants.
Is nature collective a public or private company?
nature collective is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was nature collective founded?
nature collective was founded in 1987.
Where is nature collective based?
nature collective is headquartered in Solana Beach, United States, in the North America region.
How does nature collective make money?
Six revenue lines are on record. Donations are the primary driver. The others are president Circle Membership, conservation League Membership, legacy Circle / Planned Giving, corporate Giving Program and field Trip Fees.
Who are nature collective's main competitors?
Direct peers on record are San Dieguito River Park, Escondido Creek Conservancy, San Diego Audubon Society, Audubon Canyon Ranch and Conservancy of Southwest Florida. Broad incumbents are The Nature Conservancy (California) and Wildlife Conservation Society. Emerging players are California Native Plant Society and San Diego Coastkeeper. Surfrider Foundation is listed as a regional player.
Does nature collective have an API?
No public API is recorded for nature collective.
What industry is nature collective in?
nature collective's product category is Environmental Conservation Services. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of AFAMAMAH, Conservation Easements & Land Trust Services. Its NAICS code is 813312 and its SIC code is 8600.