hors cliches

What hors cliches does

Hors Clichés Evénementiel, rebranded as Mon Hôtesse Bien-Aimée in December 2023, is a Paris-based event staffing agency founded in 1998 that supplies trained hosts and hostesses for corporate and private events including inaugurations, receptions, seminars, trade shows, conferences, congresses, and general assemblies. The company is a subsidiary of Groupe GR, a diversified group, and operates from a single office at 4 rue Halévy in the 9th arrondissement of Paris. Its core offering is the provision of certified, professional, and customizable event staff (with options for tailored uniforms such as suits or colored dresses) that act as brand ambassadors for clients during their events. The firm has cultivated a 25-plus-year track record with French enterprise clients including SNCF, Accor, Marriott, Deloitte, and Eurostar, alongside long-standing event-agency partnerships such as Agence Yolanda (10+ years).

The business model is B2B professional services: revenue is generated through fees charged to corporate clients for staffing events, with no public pricing disclosed and all engagements initiated via a quote request form routed through the parent Groupe GR platform. Go-to-market is sales-led and direct, supplemented by an organic social presence on LinkedIn and Instagram, an Indeed careers page for host/hostess recruitment, and a corporate website featuring client testimonials and team certifications. The technology stack is minimal: a marketing website, a client login portal, and basic planning tools, with no proprietary AI, APIs, or software products disclosed. The firm serves a single geography (France), has no disclosed funding, no disclosed headcount, and operates without patents, certifications beyond internal staff training, or external awards.

Name

hors cliches

Legal name

Mon Hôte.sse Bien-Aimé.e

Website

https://horscliches.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Paris-based event staffing agency, founded 1998 and operating 25+ years as Mon Hôtesse Bien-Aimée under Groupe GR, supplying certified hosts and hostesses for French corporate and private events.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event staffing services: The company provides professional host and hostess staffing for corporate events including inaugurations, private receptions, seminars, trade shows, conferences, and congresses. Revenue is generated through service fees charged to corporate clients for staffing their events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hors Clichés Evénementiel (now Mon Hôtesse Bien-Aimée) is a B2B event staffing agency that supplies certified, professional hosts and hostesses for corporate and professional events. Services are deployed across inaugurations, private receptions, seminars, trade shows, conferences, congresses, general assemblies, and private cocktails. The agency offers customizable dress/attire options and provides each client with a tailored staffing solution led by a dedicated commercial team.

Product overview

Hors Clichés Evénementiel (now Mon Hôtesse Bien-Aimée since December 2023) is a single-service event staffing agency with over 25 years of experience. The core offering is providing certified, professional hosts and hostesses for corporate and public events. The agency offers customizable dress/uniform options (Tailleur Elea, Robe Blanche, Robe Rouge, Avec Ceinture) and provides both internal client portal access and staff planning tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Event host and hostess staffing services Provision of certified, professional hosts and hostesses for corporate and professional events including inaugurations, private receptions, seminars, trade shows (public and professional), conferences, congresses, general assemblies, and private cocktails. Service includes continuous client support, dedicated commercial team follow-up, and access to a client portal for event planning.
• Customized dressing and attire solutions Made-to-measure uniform and attire options for hosts and hostesses that align with client brand image and event context, offered as part of the staffing engagement.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• AccorminorOthersHistorical partner shown in the partners section. Accor is a major French hospitality group.
• SNCFcoreOthersLong-standing partnership for event staffing services. SNCF is a major French railway company with regular event needs.
• EurostarminorOthersHistorical partner displayed in partners section. Eurostar is an international rail service.
• MarriottminorOthersHistorical partner shown in the partners section. Marriott is a global hotel chain.
• DeloitteminorOthersHistorical partner listed in partners section. Deloitte is a global professional services firm.
• Pôle EmploiminorOthersHistorical partner displayed. Pôle Emploi is the French public employment service.
• AltesminorOthersHistorical partner shown in partners section.
• SalonsminorOthersHistorical partner displayed. Likely a trade show/exhibition venue or organizer.
• MousquetairesminorOthersHistorical partner shown in partners section. Mousquetaires is a French retail and services group.
• OctominorOthersHistorical partner displayed. Octo is a technology consulting firm.
• PhileogminorOthersHistorical partner shown in partners section.
• BrainsonicminorOthersHistorical partner displayed. Brainsonic is a French digital agency.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Synergie: Synergie is a major French staffing group with an event and hospitality division providing host and hostess staffing for corporate events. Comparable to Hors Clichés as a broad incumbent competing on the same enterprise event-staffing RFPs.
• Manpower France: Manpower's French operations include event and hospitality staffing for corporate clients, large trade shows, and conferences. As a global staffing incumbent, it competes with Hors Clichés on enterprise event staffing contracts but offers a much broader service portfolio.
• Proman Events: Proman is one of France's largest staffing groups with a dedicated events and hospitality division providing host/hostess staffing for corporate events. Operates as a broad incumbent with diversified staffing services, including an event-hostess line directly comparable to Hors Clichés' core offering.
• Adecco France: Adecco operates an events and hospitality staffing practice in France serving corporate events, trade shows, and conferences. It is a broad incumbent in the same customer base as Hors Clichés, with greater scale but a less specialised host/hostess focus.

Direct peers

• Hôtesses & Accueil: Hôtesses & Accueil is a French event staffing agency providing hostess and reception services for corporate events, trade shows, and private functions. Comparable to Hors Clichés as a like-for-like French host/hostess staffing peer.
• Figura Hôtesses: Figura is a Paris-based event staffing agency specialising in hosts and hostesses for corporate events, trade shows, and private receptions. Closely comparable to Hors Clichés in service offering, target customer base, and geographic focus on the French market.
• Bonjour Hôtesses: Bonjour Hôtesses is a French event staffing agency providing professional hosts and hostesses for corporate events, exhibitions, and conferences. Directly comparable to Hors Clichés in scope (host/hostess staffing), customer profile (enterprise B2B), and French-market focus.

Regional players

• Push Event Staffing: Push is a UK-based event staffing agency supplying hosts, hostesses, and promotional staff for corporate events and trade shows. Comparable to Hors Clichés in service offering and customer type, but does not directly compete as it operates in the UK rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hors-clich-s-ev-nementiel
• Instagraminstagram.com/mon_hotesse_bien_aimee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hors cliches