more smiles wisconsin

What more smiles wisconsin does

More Smiles Wisconsin (MSW), founded in 2009 as Madison Dental Initiative, is a 501(c)-style nonprofit healthcare clinic headquartered at 1320 Mendota Street, Suite 107, Madison, Wisconsin, in a 2,000 sq foot facility on Madison's east side. The organization provides affordable general dental services (exams, x-rays, fillings, extractions, cleanings, root canals, crowns) and, since 2024, behavioral health therapy (talk therapy and cognitive behavioral therapy for anxiety, depression, trauma, PTSD, life transitions, and grief). Patient eligibility is restricted to individuals and families at or below 200% of the Federal Poverty Level, and services reach patients across 10 Wisconsin counties (Dane, Columbia, Dodge, Green, Iowa, Jefferson, Richland, Rock, Sauk, Walworth). Beyond the main clinic, MSW operates the Hometown Smiles school-based dental program in Verona and La Crosse, WI; a Thursday-evening emergency dental clinic; a Youth Apprentice Program with Waunakee High School and the Wisconsin Department of Workforce Development; and participates in the Wisconsin Dental Pain Protocol referral network receiving oral pain patients from Madison-area hospital emergency departments and urgent care centers.

The organization runs on a sliding-scale, unit-priced fee model ($55 extractions at 0-150% FPL to $65 at 151-200% FPL; $40-$50 per 53-minute therapy session) supplemented by Medicaid/BadgerCare billing (Dean and iCare HMOs for therapy), individual and business donations, foundation grants, and a Walmart SparkGood round-up program. Patient acquisition flows through community partnerships (Salvation Army space-sharing since founding), school district referrals, county-service referrals, and ED/UCC referral channels rather than paid marketing. The clinic is currently not accepting new dental patients but is accepting new behavioral health clients, signaling that dental capacity — not demand — is the binding constraint on further patient growth. Underlying technology is minimal: no proprietary software, no AI/ML systems, and no mobile app; the operating model is human-delivered clinical care with Hmong and Spanish interpreter support and a youth workforce pipeline via apprenticeship.

Name

more smiles wisconsin

Legal name

More Smiles Wisconsin

Website

https://moresmileswi.org

Company type

Private

Founded year

2009

Operating status

Operating

Short description

More Smiles Wisconsin is a nonprofit clinic in Madison, WI providing affordable dental and behavioral health therapy on a sliding-scale fee basis to low-income individuals and families at or below 200% of the Federal Poverty Level across ten Wisconsin counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Medicaid/BadgerCare Billing: Revenue from accepting Medicaid and BadgerCare insurance plans for dental and behavioral health services. Primary revenue source that enabled growth from volunteer-run operation to full-time clinic.
2. Donations and Sponsorships: Donations from individuals, businesses, and sponsors help cover costs for uninsured patients, fund clinical positions, and purchase medical equipment. Round-up program with Walmart SparkGood. Sliding scale fees for patients without insurance based on Federal Poverty Level.
3. Grants and Foundation Support: Community and foundation support and grant-writing funded early operations and enables ongoing clinic services. Organization attributes growth to foundation support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

More Smiles Wisconsin is a nonprofit clinic that delivers affordable dental and behavioral health services to underserved, low-income individuals and families at or below 200% of the Federal Poverty Level. It operates a Dental Health Clinic offering exams, x-rays, fillings, extractions, cleanings, and root canals, alongside a Behavioral Health Clinic providing talk therapy and CBT for anxiety, depression, trauma, and related concerns. Services are funded through a combination of Medicaid/BadgerCare billing, sliding-scale patient fees, donations, foundation grants, and sponsorships.

Product overview

More Smiles Wisconsin operates as a non-profit healthcare organization offering two primary service lines: a Dental Health Clinic providing general dentistry (exams, x-rays, fillings, extractions, cleanings, and root canals) and a Behavioral Health Clinic offering mental health therapy services. The organization also runs Hometown Smiles, a school-based dental program in Verona and La Crosse, Wisconsin, and a Thursday evening Emergency Clinic for urgent dental needs. Additionally, they operate a Youth Apprentice Program in partnership with Waunakee High School for aspiring dental professionals. Services are targeted at low-income individuals covered by Medicaid/BadgerCare or uninsured patients meeting income eligibility requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Health Clinic

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Salvation ArmycoreStrategic or Co-development Partner · 1 January 2009Long-standing partnership and space-sharing arrangement with Salvation Army that enabled the organization to start serving the community in 2009. MSW began with volunteer dentists operating out of Salvation Army facilities one night per week with a portable x-ray and donated supplies.
• Hometown SmilescoreStrategic or Co-development PartnerHometown Smiles is a program under More Smiles Wisconsin that provides dental care to students in Verona, WI and La Crosse, WI. The program ensures any student who needs dental care gets it regardless of ability to pay, particularly serving students receiving BadgerCare or without insurance.
• AmeriCorps VISTAminorStrategic or Co-development PartnerAmeriCorps VISTA members provide community engagement and stakeholder collaboration, developing sustainable solutions for low-income populations. VISTA members gain professional growth and networking opportunities while serving communities.
• Wisconsin Dental Pain Protocol (WDPP)coreStrategic or Co-development PartnerMSW is a participating provider in the Wisconsin Dental Pain Protocol, which focuses on evidence-based diagnosis, treatment, and care management of oral pain. MSW serves as a referral site coordinating care for individuals seen in Madison's EDs/UCCs. Goals: reduce emergency/hospital visits for oral pain and contribute to addressing the opioid epidemic.
• Waunakee High School and Wisconsin Department of Workforce DevelopmentminorStrategic or Co-development PartnerYouth Apprentice Program partnership provides high school juniors and seniors opportunity to explore dental careers as Dental Assistants. One or two-year program in partnership with Waunakee High School and Department of Workforce Development.
• Walmart SparkGood Round-Up ProgramminorGTM or Marketing PartnerShoppers can round up purchases at Walmart.com to donate to More Smiles Wisconsin. Donations help buy medical equipment, fund clinical positions, and keep service fees low.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Apple Tree Dental: Minnesota-based nonprofit dental organization delivering comprehensive care to underserved populations (Medicaid, uninsured, elderly, schoolchildren) via clinics and mobile programs. Closely comparable in mission, nonprofit status, sliding-scale model, and school-based delivery.
• Community Dental Care: Minnesota nonprofit operating multiple dental clinics that serve patients on public programs and the uninsured using a sliding-fee scale. Comparable nonprofit dental model with focus on culturally competent care and Medicaid populations.
• Neighborcare Health: Seattle FQHC operating medical, dental, and behavioral health services under an integrated nonprofit model serving low-income and uninsured patients. Comparable in combining dental and mental health under a single safety-net mission.
• Open Door Community Health Centers: California-based FQHC network providing medical, dental, and behavioral health services on a sliding-fee scale to underserved communities. Comparable mission-driven, multi-service community health delivery model.
• HealthNet (Indianapolis): Indianapolis FQHC providing primary care, dental, and behavioral health to underserved populations regardless of ability to pay. Comparable as a community health safety-net provider with dental services.
• Bread for the City: Washington, DC nonprofit combining food, clothing, social services, and on-site dental and medical care for low-income residents. Comparable in integrating dental services into a broader nonprofit safety-net platform.
• Salud Family Health Centers: Colorado FQHC delivering medical, dental, and behavioral health across multiple sites to Medicaid and uninsured populations using a sliding-fee scale. Comparable multi-site community health model.

Regional players

• Family Health Center of Marshfield: Wisconsin-based FQHC network with dental, behavioral, and primary care services across rural and underserved communities in the state. Closest regional geographic peer serving Wisconsin's Medicaid and uninsured populations.

Others

• CareQuest Institute for Oral Health: National nonprofit focused on oral health equity, research, and grantmaking for safety-net dental providers. Comparable mission alignment and a likely funding partner for clinics serving low-income populations.
• DentaQuest: National dental benefits administrator focused on Medicaid and CHIP dental programs. Comparable in mission focus on Medicaid dental access and a likely partner/payer for More Smiles' patient population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MoreSmilesWI
• Instagraminstagram.com/more_smiles_wi
• LinkedInlinkedin.com/company/moresmveliso

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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