What dtect does

dtect, operating as Innovative Research Technologies Inc. and headquartered in Oakville, Ontario, is a data quality platform focused on preventing survey fraud for the market research industry. The company serves quantitative research firms, panel companies, and research operations whose decision-making depends on respondent authenticity, addressing fraud vectors including bots, duplicate respondents, and AI-generated answers. The platform operates supplier-agnostically, meaning it does not bundle with any single panel provider, which positions it as an independent quality layer across the research supply chain.

dtect ships two complementary products: a programmatic dtect API with JavaScript and React SDKs for embedded integration into survey workflows, and Link Protector, a no-code product for teams without engineering resources. Detection relies on behavioral analysis, anomaly heuristics, and the identification of AI-agent activity. The company operates a freemium commercial model offering 90 days free and 150,000 free survey starts, paired with paid tiers for sustained usage, and runs an enterprise field-sales motion alongside product-led acquisition. Leadership comprises CEO Greg Matheson, COO Roddy Knowles, and CTO Rudy Nash; the company has not disclosed external funding.

The go-to-market targets a concentrated set of market research buyers, with publicly referenced customers including Gazelle Global, Quest Mindshare, QuantifyAI, and Source Global Research. dtect supplements its product surface with category-education content such as the 'Definitive Guide to Survey Data Quality,' aimed at establishing authority in the survey data quality niche. The dual product strategy (API plus no-code) plus the freemium funnel suggest an intent to broaden buyer reach while preserving depth for engineering-led integrations.

Name

dtect

Legal name

Innovative Research Technologies Inc.

Website

https://dtect.io

Company type

Private

Operating status

Operating

Short description

dtect is an Oakville, Ontario-based data quality platform that prevents survey fraud — including bots, duplicates, and AI-generated responses — for market research firms, panel companies, and quantitative research organizations via a programmatic API and a no-code product.

Ownership category

akta.pro rank

Product category

Survey Data Quality / Fraud Prevention Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Secure Browser, Device Lockdown & Exam Security Tools (EDAFADAI)

akta.pro secondary industry

Remote & Live Online Proctoring Platforms (EDAFADAB)

Keywords

• Survey fraud prevention
• Data quality platform
• Market research tools
• Bot detection software
• Fraud detection API

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Link Protector Subscription: No-code link protection product with free tier offering 90 days and 150K free starts. Paid tiers for additional starts and features.
2. API Access: Programmatic API access for technical customers requiring real-time fraud scoring and blocking capabilities. Usage-based or subscription pricing model.
3. Platform Access Fees: Usage-based fees invoiced monthly in arrears for platform access during the prior calendar month. Subject to Order Form terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

dtect provides a real-time survey fraud prevention and data quality platform for the market research industry. It evaluates each survey participant at entry using passive and active security checks — including AI usage detection, bot/automation detection, duplicate entry detection, location/VPN masking detection, and behavioral anomaly analysis — and either blocks, allows, or flags the participant. The platform is delivered as a no-code link protection product (Link Protector) and as a programmable API with JavaScript and React SDKs.

Product overview

dtect is a data quality platform for survey fraud prevention, consisting of two complementary products: the dtect API for programmatic integration (enabling technical teams to implement real-time fraud scoring via JavaScript or React SDK) and Link Protector as a no-code alternative for protecting any URL without technical setup. Both products share the same underlying fraud detection technology, evaluating participants at entry points and scoring them as good, suspicious, or bad while returning detailed signals for transparency and blocking decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Link Protector No-code link protection tool that wraps any survey, form, or URL and blocks AI Agents, bots, and fraudsters before they impact data. Offers 90 days free with up to 150K free starts, a real-time analytics dashboard, and customizable security features including AI usage detection, bot blocking, duplicate entry prevention, and location masking. Targeted at non-technical users, SMBs, and individual researchers.
• dtect API Programmatic API that scores every survey participant as good, suspicious, or bad and returns fraud-risk signals (device, network, location, behavior, and quality data) plus categorized fraud types and raw signals (IP, city, timezone, browser, OS, device) for real-time blocking decisions. Integrates via JavaScript or React SDK; designed for technical teams running surveys, recruiting participants, or operating panels.

Quantifiable outcome

• Quality problems decreased by approximately 50% after implementation
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Verity (Research Defender): Verity by Research Defender is one of the most established survey fraud prevention platforms in the market research industry, offering real-time participant verification, duplicate detection, and quality scoring—directly comparable to dtect's core offering. Both serve quantitative research firms and panel companies with API-based fraud scoring.
• RelevantID (InnovateMR): RelevantID is a digital fingerprinting and fraud detection tool widely used by sample providers and MR firms to identify duplicate panelists, bots, and fraudulent respondents. It competes head-to-head with dtect Link Protector and API for the same fraud-prevention budget in the same customer base.
• CloudResearch: CloudResearch provides online research tools including Sentry Link, a fraud detection and pre-screening service for survey participants. It targets the same quantitative research and academic survey segments as dtect, with overlapping technology in bot detection and participant vetting.

Broad incumbents

• HUMAN (formerly White Ops): HUMAN is a leading cybersecurity company specializing in bot mitigation, fraud prevention, and account protection across digital advertising, e-commerce, and enterprise applications. While broader in scope, its underlying bot detection and device intelligence capabilities overlap with dtect's AI/bot/automation detection layer at a much larger scale.
• Arkose Labs: Arkose Labs is an established bot management and account security platform serving fintech, e-commerce, and consumer-facing brands with device fingerprinting and behavioral analysis. Its technology stack is comparable to dtect's signal collection (device, network, behavior) but addresses a different primary use case at significantly larger scale.
• Fingerprint (formerly FingerprintJS): Fingerprint provides device intelligence and browser fingerprinting APIs used widely for fraud prevention, account security, and identity verification. It is a direct technology analog to dtect's device/network/location signal layer, though Fingerprint sells an infrastructure component rather than a survey-specific end-to-end product.
• Forsta: Forsta is an enterprise market research technology platform offering survey programming, panel management, and built-in data quality tools. It competes with dtect indirectly by bundling fraud prevention as part of a wider research technology suite, primarily serving larger enterprise MR buyers.
• Dynata: Dynata is one of the world's largest first-party data and market research panel providers, with internal quality and fraud detection capabilities. As both a potential dtect customer and a possible competitor (via in-house tools), it represents the kind of large incumbent whose in-housing decision could impact dtect's growth trajectory.
• Qualtrics: Qualtrics is the dominant enterprise experience management platform with embedded survey fraud and quality controls as part of its broader XM suite. It overlaps with dtect at the fraud detection layer, particularly for academic and customer experience research, while serving a much wider portfolio of use cases.

Emerging players

• RealityCheck (RealityMine): RealityMine offers RealityCheck, a passive metering and participant verification solution used by market research firms to validate respondent behavior. It addresses the same fundamental problem—ensuring survey responses reflect genuine human activity—as dtect, but takes a passive metering approach rather than entry-point blocking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/dtect-platform

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dtect