What ibrow does

iBrow is a privately held, single-location eyebrow design studio operating under the trade name "iBrow. studio of fine tweezing" from 833 West Chicago Avenue, Suite 216, in Chicago, Illinois. Founded in 2011 by Anna Sofia, a licensed aesthetician trained at Chicago's University of Aesthetics (2006) with subsequent apprenticeship under Chicago brow specialist Rashida B. and a fine art academic background, the studio provides five named services: iBrow Shaping℠ ($42), iBrow Maintenance℠ ($32, within 8 weeks of last visit), iBrow Grooming for Men℠ ($30), iBrow Tinting℠ ($12), and iBrow Lightening℠ (price not publicly disclosed). All services rely exclusively on a fine tweezing methodology — individual hair removal for precision — rather than waxing or threading, and brow design is personalized to facial anatomy, physiognomy, lifestyle, and personality rather than stencil-based approaches. The studio is by-appointment-only with no walk-ins; appointments are taken via a secure online booking system or phone.

The business operates as a direct-to-consumer service with pay-as-you-go unit pricing and no subscription or recurring revenue model. Customers are individual consumers seeking custom brow design, correction of misshapen or botched prior work, men's grooming, or tinting/lightening for light-colored brows. Marketing is limited to the browexpert.com website, an email newsletter signup, and a Facebook page. The studio has no disclosed employees beyond the founder, no external investment or parent company, no partnerships, and no patents — only unregistered common-law service marks on its service names. Distribution is entirely physical at the one Chicago studio; there is no mobile, retail partner, or multi-location footprint, and the website copyright remains 2011, indicating a static operating posture.

Name

ibrow

Legal name

iBrow

Website

https://browexpert.com

Company type

Private

Operating status

Operating

Short description

iBrow is a privately held, single-location eyebrow design studio in Chicago that offers custom brow shaping, maintenance, men's grooming, tinting, and lightening services using a fine tweezing methodology, serving individual consumers by appointment only.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Eyebrow Shaping and Grooming Services: One-time service fees for professional eyebrow design and grooming. Services include custom shaping, maintenance, men's grooming, tinting, and lightening. No subscription or recurring revenue model disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

iBrow is a single-location eyebrow design studio in Chicago that delivers custom brow shaping, maintenance, men's grooming, tinting, and lightening services. All hair removal is performed exclusively by individual tweezing for maximum precision, and each service is tailored to the client's facial anatomy, physiognomy, lifestyle, and personality rather than using stencils or generic templates. Services are offered only by appointment at the studio and are personally delivered by owner-operator Anna Sofia.

Product overview

iBrow is a single-location eyebrow design studio in Chicago offering specialized brow services. The core offering consists of iBrow Shaping℠, a precision tweezing service that provides customized eyebrow design based on facial anatomy and individual features. This is supported by iBrow Maintenance℠ for ongoing upkeep within eight weeks. The studio also offers iBrow Grooming for Men℠ tailored to male clients, plus add-on services iBrow Tinting℠ (coloring) and iBrow Lightening℠ (color lightening). All services use individual tweezing as the exclusive hair removal method, avoiding waxing or threading.

Differentiator

Problem solved

Functional benefit

Products and services

• iBrow Shaping℠ Custom eyebrow design and shaping service priced at $42, performed by individual tweezing to achieve a flattering brow shape harmonized with the client's face; addresses misshapen or botched prior brow work.
• iBrow Maintenance℠ Follow-up brow maintenance service priced at $32, available within eight weeks of the last service, ensuring a flawless clean-up without disturbing the predetermined brow shape.
• iBrow Grooming for Men℠ Modest shaping and cleanup service tailored for male clients, priced at $30, providing neat and natural results without a sculpted look.
• iBrow Tinting℠ Eyebrow tinting add-on service priced at $12 that defines eyebrows, adds depth to the eye area, and enhances eye beauty; ideal for light eyebrows and lasts up to six weeks.
• iBrow Lightening℠ Eyebrow lightening add-on service that softens the brow look or matches brow color to the client's hair color; price not publicly disclosed.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Emerging players

• Glamsquad: Glamsquad delivers on-demand mobile beauty services including brow shaping to consumers in their homes. Comparable to iBrow in the brow service category, but operates via a mobile/at-home delivery model rather than a fixed studio.

Direct peers

• Waxing the City: Waxing the City is a boutique waxing franchise offering specialized hair removal services including brows in studio settings. Comparable to iBrow as a focused boutique personal-care service brand, though centered on waxing rather than tweezing.
• Arches & Brows: Arches & Brows is a brow threading studio concept focused exclusively on eyebrow services. Comparable to iBrow as a niche eyebrow-specialty service brand, though threading rather than tweezing is its primary method.
• Shobha: Shobha is a specialized brow threading and waxing studio chain offering dedicated brow services in urban locations. Comparable to iBrow as a brow-focused service brand, although the methodology differs (threading/waxing vs. tweezing).
• Benefit Cosmetics BrowBars: Benefit operates dedicated brow bar service locations inside and outside its own retail stores, providing specialized brow shaping, tinting, and waxing services. Directly comparable to iBrow as a dedicated brow service destination targeting similar consumer segments.

Broad incumbents

• Anastasia Beverly Hills: Anastasia Beverly Hills is a leading brow-focused beauty brand known for brow shaping services and a broad product line (pomades, pencils, gels). Comparable to iBrow as a brow-specialized brand, though its business is predominantly product-driven rather than service-driven.
• European Wax Center: European Wax Center is a national franchise specializing in wax-based hair removal services including brows, though it uses a different hair-removal method than iBrow's tweezing. Comparable as a multi-location brow and hair-removal service provider in the same personal care category.
• Sephora Brow Bar: Sephora offers in-store brow services (waxing, tweezing, threading, tinting) at many of its retail locations, providing eyebrow grooming to consumers. Overlaps with iBrow's brow service offering but is one item within a much broader beauty retail portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/190729447672515

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ibrow