ryan wells
wellsr.com is a personal blog operated by Ryan Wells that publishes VBA and Python tutorials, cheat sheets, and digital training products for individual developers and learners, monetized via ads, affiliate links, and paid digital downloads.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What ryan wells does
wellsr.com is a personal blog and educational resource operated by Ryan Wells that publishes tutorials, code examples, cheat sheets, and training materials focused primarily on Visual Basic for Applications (VBA) and, more recently, Python. The site is built as a static Jekyll website and distributes content through a broad set of channels including an RSS feed, Twitter, GitHub, LinkedIn, Pinterest, Medium, and YouTube.
The business operates a hybrid monetization model. Free tutorials are supported by advertising and affiliate links, while premium digital products — individual cheat sheets at $20, a bundled training package at $57, and a wellsrPRO membership program — are sold via Gumroad. The property is bootstrapped, structured as a sole proprietorship, and operates without disclosed external funding, employees, or formal corporate governance.
Outside the content business, the operator has separately launched Cohoist, a nonprofit case management platform introduced in 2023, indicating parallel product activity that does not currently contribute to wellsr.com's revenue and represents a distinct, unrelated venture.
ryan wells firmographics
Firmographics- Name
- ryan wells
- Legal name
- Ryan Wells
- Website
- https://wellsr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- wellsr.com is a personal blog operated by Ryan Wells that publishes VBA and Python tutorials, cheat sheets, and digital training products for individual developers and learners, monetized via ads, affiliate links, and paid digital downloads.
- Ownership category
- akta.pro rank
ryan wells industry classification
Industry- Product category
- Programming Education and Training
- NAICS
- Exam Preparation and Tutoring (611691)
- akta.pro primary industry
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
ryan wells business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Product Sales (Cheat Sheets): Sale of VBA cheat sheet reference guides and bundles through Gumroad marketplace. Individual cheat sheets priced at $20 each, with bundled pricing at $57 (reduced from $120). Digital downloads with immediate access upon purchase.
- wellsrPRO Membership: Premium membership program offering free VBA training resources, community access, and auto-import of community-submitted macros through the Excel add-in. Revenue likely from membership fees or premium content access.
- Free Content / Lead Magnet: Free tutorials, blog posts, code examples, and VBA Developer Kit downloads used to build email list and drive conversions to premium products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ultimate VBA Training Bundle - Complete set of 6 cheat sheets |
| One time/ perpetual license | Pay-as-you-go | Individual VBA Cheat Sheets |
| Freemium | Monthly | wellsrPRO Premium Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ryan wells product offering
Product offeringCore offering
wellsr.com is an educational website run by founder Ryan Wells that publishes free VBA and Python programming tutorials, code examples, and training materials aimed at helping individuals learn to code. It also sells premium VBA cheat sheet reference guides (individually and as a bundle) and offers the wellsrPRO membership program with community features and an Excel add-in for macro imports.
Product overview
wellsr.com is an educational tutorial website run by Ryan Wells, offering free and premium learning resources for VBA and Python programming. The core product is the wellsr.com platform providing tutorials on Excel, Word, and other Office applications. The premium offerings include the Ultimate VBA Training Bundle and individual VBA Cheat Sheets covering topics like UserForms, Fundamentals, Logic and Loops, Arrays, Strings, and File I/O. The site also offers wellsrPRO membership for additional learning resources.
Differentiator
Problem solved
Functional benefit
Brands
- wellsrPRO: Premium VBA training program offering free VBA Developer Kit and Big Book of Excel VBA Macros, along with community features like the ability to import macros and access community submissions.
Products and services
- wellsr.com Learning Platform An online learning platform providing free tutorials on VBA and Python programming, including step-by-step guides, code examples, and macro demonstrations for Excel, Word, Access, PowerPoint, and Outlook. Targeted at individual programmers and Office power users.
- Ultimate VBA Training Bundle A bundle of six comprehensive VBA cheat sheet reference guides covering over 200 tips and macros across 125 important VBA topics. Priced at $57 (reduced from $120). Aimed at VBA developers and learners seeking quick-reference material.
- VBA UserForms Cheat Sheet A standalone reference guide describing all 16 UserForm controls and the properties to modify them, priced at $20. Targeted at VBA developers building custom user interfaces in Excel.
- VBA Fundamentals Cheat Sheet A cheat sheet with over 30 useful tips covering the 25 most important topics in VBA fundamentals, priced at $20. Targeted at beginners learning VBA.
- VBA Logic and Loops Cheat Sheet A reference guide explaining complex conditional statements and the 5 VBA loop structures with examples and syntax highlighting, priced at $20. Targeted at intermediate VBA developers.
- VBA Arrays Cheat Sheet A premium cheat sheet featuring over 20 macro examples for working with arrays, presented in a multi-column reference guide format, priced at $20. Targeted at VBA developers handling array data.
- VBA Strings Cheat Sheet A comprehensive guide explaining every VBA string manipulation function and covering complex operations such as executing regex with pattern recognition, priced at $20. Targeted at VBA developers working with text data.
- File I/O Cheat Sheet A 3-page reference guide covering file reading, writing, appending, and prepending operations in VBA, priced at $20. Targeted at VBA developers automating file operations.
- wellsrPRO Membership A premium membership program offering free VBA and Python learning resources, community access, and auto-import of community-submitted macros via the wellsrPRO Excel add-in. Targeted at VBA learners seeking collaborative learning.
Companies that use ryan wells
Customer profileSegments3 records
Ideal customer profiles3 records
ryan wells technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ryan wells partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CohoistminorCohoist is a modern case management platform for human services nonprofits, created by Ryan Wells (the same creator of wellsr.com). It is a separate project from wellsr.com, not a formal partnership. Ryan Wells promotes Cohoist on the wellsr.com sidebar as another project from the same founder, suggesting potential cross-promotion but no formal business partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
ryan wells competitors and assessment
Company assessmentBroad incumbents
- DataCamp: Larger online learning platform offering Python, Excel, and data science courses with subscription pricing. Comparable audience overlap but operates at much greater scale with a corporate structure and paid instructors.
Direct peers
- The Spreadsheet Guru: Matt Hyman's Excel and VBA tutorial site with how-to guides and downloadable resources. Comparable single-author tutorial site in the same niche.
- Chandoo.org: Excel/VBA tutorial blog by Purna Duggirala with paid dashboards, courses, and a community forum. Direct comparable on content-led model targeting Excel power users.
- Excel Campus: Jon Acampora's Excel/VBA training site offering tutorials, add-ins, and paid courses. Comparable as a solo-founder-driven Excel/VBA education business.
- Real Python: Established Python tutorial site with in-depth articles, video courses, and a learning portal. Comparable on the Python tutorial side of wellsr.com's content mix.
- Mr. Excel: Bill Jelen's long-running Excel and VBA tutorial site with books, videos, and a paid community. Most directly comparable peer in audience, niche focus, and content-led monetization.
- Trump Excel: Excel and VBA tutorial site operated by Sumit Bansal with paid courses, cheat sheets, and templates. Comparable in product mix (tutorials + premium digital products) and target audience.
- Automate Excel: Excel/VBA tutorial site covering formulas, macros, and automation. Comparable in topical focus and content-led model serving the same Excel power-user segment.
- Home and Learn: Free computer training tutorials including VBA, Excel, and Python. Comparable as a long-running, content-driven programming tutorial site targeting hobbyists and learners.
- Excel Easy: Free Excel/VBA tutorial site covering basics through advanced topics. Comparable in topical coverage and freemium-style content approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
ryan wells social profiles
Digital presenceryan wells financial estimates
Financial estimateRevenue estimate
Valuation estimate
ryan wells leadership team
Management profileNumber of profiles
Profiles1 record
ryan wells funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ryan wells M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ryan wells
What does ryan wells do?
wellsr.com is an educational website run by founder Ryan Wells that publishes free VBA and Python programming tutorials, code examples, and training materials aimed at helping individuals learn to code. It also sells premium VBA cheat sheet reference guides (individually and as a bundle) and offers the wellsrPRO membership program with community features and an Excel add-in for macro imports.
Is ryan wells a public or private company?
ryan wells is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ryan wells founded?
ryan wells was founded in 2015.
How does ryan wells make money?
Three revenue lines are on record. Digital Product Sales (Cheat Sheets) is the primary driver. The others are wellsrPRO Membership and free Content / Lead Magnet.
Who are ryan wells's main competitors?
DataCamp is listed as a broad incumbent. Direct peers are The Spreadsheet Guru, Chandoo.org, Excel Campus, Real Python, Mr. Excel, Trump Excel, Automate Excel, Home and Learn and Excel Easy.
Does ryan wells have an API?
No public API is recorded for ryan wells.
What industry is ryan wells in?
ryan wells's product category is Programming Education and Training. Its primary akta.pro industry code is EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.). Its NAICS code is 611691.