council & associates

What council & associates does

Council & Associates, LLC is an Atlanta-based personal injury law firm founded in 2004 by attorney Lashonda Council-Rogers, a Howard University School of Law graduate and Super Lawyers Rising Star recipient. The firm represents individuals in Georgia and South Carolina who have been injured by the negligence of others, with a practice organized around discrete verticals including car, truck and tractor-trailer, motorcycle, pedestrian, bicycle, rideshare (Uber/Lyft), and slip-and-fall accidents; premises liability and negligent security claims; child injury matters such as дет care abuse and school injuries; and wrongful death claims. Its technology stack is conventional for a plaintiff-side practice — a CMS-driven marketing website, SEO-optimized practice-area pages, social profiles on Facebook, Instagram, LinkedIn, and YouTube, and a 24/7 phone-answering intake line — with no proprietary software, API, or AI/ML capability disclosed.

The firm operates on a contingency fee basis under a "No Win, No Fee" structure, meaning clients incur no upfront legal costs and the firm earns a percentage of any settlement or verdict obtained. Client acquisition is sales-led: prospective claimants reach the firm through organic search, paid marketing, community outreach, referrals, and direct free case evaluations delivered in person at the Atlanta headquarters or by phone. The firm highlights multiple million-dollar case outcomes, including a $3.9 million commercial truck accident recovery, a $1.75 million tractor-trailer settlement, a $1 million дет care abuse claim, and participation in a $29 million-plus recovery for a paralyzed client, alongside a 300-plus Google review base averaging 4.9 stars.

The business is privately held with no external funding, parent company, or subsidiary structure, and is woman-owned. There is no disclosed headcount beyond two named attorneys. Geographic reach spans the Atlanta metropolitan area — with dedicated local pages for College Park, Douglasville, East Point, South Fulton, Peachtree City, and Union City — the broader state of Georgia, and South Carolina. Marketing channels emphasize local SEO, social media, video content, community campaigns (Council Cares), and earned media including FOX 5 Atlanta and the Atlanta Journal-Constitution.

Name

council & associates

Legal name

Council & Associates LLC

Website

https://thecouncilfirm.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Council & Associates, LLC is a privately held Atlanta personal injury law firm founded in 2004 that represents Georgia and South Carolina accident victims on a contingency fee basis across car, truck, rideshare, premises liability, child injury, and wrongful death matters.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident attorney
• Truck accident lawyer
• Wrongful death claims
• Premises liability law

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis, meaning clients pay no upfront costs and the firm only receives payment when compensation is recovered. This 'No Win, No Fee' guarantee aligns firm incentives with client outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Council & Associates LLC is a contingency-fee personal injury law firm representing individuals in Georgia and South Carolina who have been harmed by negligence. The firm handles car, truck, motorcycle, bicycle, pedestrian, rideshare, premises liability, wrongful death, and child injury (including daycare abuse) cases. Clients pay no upfront costs and are charged attorney fees only if compensation is recovered.

Product overview

Council & Associates, LLC is a personal injury law firm offering comprehensive legal services for accident victims in Georgia. The firm operates as a unified legal practice organized around specific practice areas: Personal Injury Legal Services (covering car, truck, motorcycle, bicycle, and pedestrian accidents, slip and falls, and wrongful death), Child Personal Injury Services (including daycare abuse, school injuries, and amusement park incidents), Truck Accident Legal Services, Rideshare Accident Legal Services, and Premises Liability Legal Services. The firm supplements these core services with free case evaluations and contingency fee representation ('No Win, No Fee' arrangements).

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for victims of personal injuries, including car accidents, truck accidents, motorcycle accidents, bicycle accidents, pedestrian accidents, slip and falls, and wrongful death claims. Targeted at injured individuals and families in Georgia seeking compensation for medical bills, lost wages, and pain and suffering.
• Child Personal Injury Services Legal representation for families whose children have been injured at daycare centers, schools, amusement parks, and through football injuries. Targeted at parents and guardians pursuing compensation and accountability from care providers or facilities.
• Truck Accident Legal Services Specialized legal representation for victims of commercial truck accidents, tractor-trailer collisions, and trucking company negligence. Targeted at individuals injured in complex trucking cases involving multi-party disputes and severe injuries.
• Rideshare Accident Legal Services Legal representation for individuals injured in Uber and Lyft accidents, pursuing compensation from negligent drivers and rideshare companies. Targeted at passengers, drivers, and third parties injured in rideshare collisions in Georgia.
• Premises Liability Legal Services Legal representation for individuals injured due to unsafe conditions on someone else's property, including negligent security claims. Targeted at individuals injured in slip and fall incidents or due to inadequate security on commercial or residential properties.
• Free Case Evaluation Complimentary, no-pressure consultation to assess a prospective client's situation and explain legal options at no upfront cost. Targeted at prospective personal injury clients in Georgia.

Quantifiable outcome

• $3.9 million commercial truck accident recovery
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Expansion highlights5 records

Direct peers

• W. Winston Briggs Law Firm: Atlanta-area personal injury firm handling serious car, truck, and wrongful death cases on contingency. Comparable regional plaintiff practice targeting similar Atlanta-metro victim segments.
• Bader Scott Injury Lawyers: Georgia-based plaintiff injury firm representing auto and truck accident victims on contingency. Direct regional peer for case mix, customer base, and marketing-driven acquisition model.
• Morgan & Morgan: Nation's largest personal injury plaintiff firm with a major Atlanta office. Operates on contingency fees across auto, truck, premises liability, and wrongful death cases — directly comparable offering, customer base, and business model to Council & Associates.
• John Foy & Associates: Atlanta-based personal injury firm concentrating on auto, truck, and wrongful death cases on a contingency fee basis. Same metro Atlanta market, similar practice mix, comparable size profile to Council & Associates.
• Butler Wooten & Peak LLP: Georgia-based plaintiff-side injury firm with a strong Atlanta presence handling auto, trucking, and catastrophic injury cases. Comparable contingency-fee model and regional plaintiff-side positioning.
• Cash Krugler & Fredericks: Atlanta personal injury firm handling car accidents, truck accidents, premises liability, and wrongful death cases on contingency. Direct peer for case-mix and customer base.
• The Cochran Firm: National plaintiff firm with an Atlanta office focused on catastrophic injury, auto/truck accidents, and wrongful death. Direct competition for the same client pool with a similar contingency model.
• Scholle Law: Atlanta-based personal injury and trucking accident firm operating on contingency. Highly comparable in case-type mix (especially commercial vehicle cases) and regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCd41HOixsZfiUJIAhqnnLQg
• Facebookfacebook.com/councilandassociates
• LinkedInlinkedin.com/company/council-associates
• Instagraminstagram.com/councilandassociatesllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about council & associates