lafayette life mihc

What lafayette life mihc does

The Lafayette Life Insurance Company, doing business as Lafayette Life, is a U.S. life insurance and annuity carrier founded in 1900 and headquartered at 400 Broadway, Cincinnati, Ohio. It is structured as a member of a mutual holding company with no stockholders, operating within Western & Southern Financial Group's family of seven life insurance subsidiaries, and is domiciled in Ohio with NAIC code 65242. The company distributes through a nationwide network of independent agents and financial representatives — direct purchase is not available — with a concierge-style Sales Desk and an Advanced Markets team supporting complex cases for affluent individuals and business owners. Geographically it operates in Washington D.C. and every state except New York.

Lafayette Life's product set spans core life insurance (dividend-paying whole life with living benefits and waiver-of-premium disability, plus term life), fixed indexed and immediate annuities (fixed indexed annuities linked to a multi-asset class index with optional guaranteed lifetime withdrawal benefit), and a full small-business retirement plan suite including 412(e)(3) fully insured defined benefit, cash balance defined benefit, profit sharing, and 401(k) safe harbor plans. Advanced markets offerings such as BusinessPRO address business succession, buy-sell, key person, and executive benefit needs, while the broader platform also surfaces IRAs, 529 college savings plans, mutual funds, and investment advisory services.

Revenue is generated from recurring insurance premiums, annuity considerations, and retirement plan administration fees, with pricing depending on individual underwriting factors rather than disclosed schedules. The company carries top-tier financial strength ratings — A.M. Best A+ (Superior) since June 2009, Fitch AA since June 2009, Standard & Poor's AA- since August 2018, and a Comdex composite of 95 out of 100 — supported by content marketing, SEO, and a producer recruitment program targeting experienced representatives with established books of business. The source material describes no proprietary technology platforms, APIs, or AI capabilities, characterizing it as a traditional carrier.

Name

lafayette life mihc

Legal name

The Lafayette Life Insurance Company

Website

https://llic.com

Company type

Private

Founded year

1900

Operating status

Operating

Short description

Lafayette Life Insurance Company provides life insurance, fixed indexed and immediate annuities, and retirement plan services to individuals and small-to-mid-sized businesses across 49 U.S. states plus D.C., distributed exclusively through a nationwide network of independent financial representatives as part of Western & Southern Financial Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Life Insurance Premiums: The company collects premiums from policyholders for whole life insurance and term life insurance products. Premium payments fund the death benefit obligations and accumulate cash value.
2. Annuity Products: The company generates revenue from fixed indexed annuities and immediate annuities, including single premium indexed annuities. Annuities provide growth potential with income guarantees and accumulate value over time.
3. Retirement Plan Services: For over 30 years, the Retirement Services team has helped small- to mid-sized businesses establish company-sponsored retirement plans including defined benefit plans, defined contribution plans, 401(k) safe harbor plans, and profit sharing plans.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Lafayette Life Insurance Company sells life insurance and annuity products and provides retirement and business-planning solutions. Core offerings include whole life insurance, term life insurance, fixed indexed annuities, and immediate annuities for individuals, plus defined benefit and defined contribution retirement plans (such as 412(e)(3), cash balance, profit sharing, and 401(k) safe harbor plans) for small and mid-sized businesses, along with advanced-markets solutions such as BusinessPRO for business succession and key person insurance.

Product overview

Lafayette Life Insurance Company, a member of Western & Southern Financial Group, offers a comprehensive portfolio of life insurance, annuity, and retirement planning products distributed through a nationwide network of independent agents. The product lineup centers on core insurance offerings including Whole Life Insurance and Term Life Insurance, supplemented by Fixed Indexed Annuities and Immediate Annuities for retirement income needs. For small businesses, the company provides a full range of retirement plan services including Defined Benefit Plans (412(e)(3) Fully Insured and Cash Balance), Defined Contribution Plans (Profit Sharing and 401(k) Safe Harbor), and BusinessPRO for advanced markets. The company also offers investment products including Traditional and Roth IRAs, 529 College Savings Plans, and Mutual Funds through its integrated financial services platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Life Insurance Permanent life insurance providing death benefit protection with cash value accumulation and dividend-paying features, including living benefits riders and waiver of premium disability benefit, sold to individuals.
• Term Life Insurance Life insurance coverage for a specified term period providing death benefit protection for individuals and families.
• Fixed Indexed Annuities Annuity product offering growth potential linked to a multi-asset class index with income guarantees and an optional Guaranteed Lifetime Withdrawal Benefit (GLWB) rider, sold to individuals for retirement income.
• Immediate Annuity Annuity providing immediate income payments in exchange for a lump-sum premium, targeted at individuals seeking retirement income.
• BusinessPRO Advanced-markets solution for business owners addressing complex financial scenarios including business succession planning and key person insurance.
• 412(e)(3) Fully Insured Defined Benefit Plan Fully insured defined benefit plan designed for small businesses providing retirement benefits funded through guaranteed insurance contracts.
• Cash Balance Defined Benefit Plan Defined benefit plan with a cash balance feature providing retirement benefits with predictable account growth for small business employers and employees.
• Profit Sharing Plan Defined contribution retirement plan allowing small business employers to share profits with employees through retirement contributions.
• 401(k) Safe Harbor Profit Sharing Plan 401(k) plan with safe harbor provisions offering employee deferrals with employer matching or nonelective contributions for small businesses.

Quantifiable outcome

• A.M. Best A+ (Superior) rating held since June 2009
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Western & Southern Financial GroupcoreOthersLafayette Life Insurance Company is a member of Western & Southern Financial Group, a diversified financial services organization. As a subsidiary member company, Lafayette Life benefits from the group's financial strength, shared resources, and brand recognition. The parent company structure provides mutual holding company advantages with no stockholders, allowing policyholder interests to guide decisions.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Western and Southern Life Insurance Company: Sister life insurance carrier under Western & Southern Financial Group, offering whole life and retirement products through a similar mutual/agent-distributed model. Directly comparable product mix, distribution style, and parent backing make it the closest peer.
• Columbus Life Insurance Company: Another Western & Southern subsidiary providing whole life, universal life, and fixed annuities to individuals and business owners through independent agents. Near-identical product portfolio, channel, and parent structure make it a direct comparator.
• Integrity Life Insurance Company: Western & Southern sister carrier specializing in fixed indexed annuities and indexed universal life, sold through financial institutions and independent producers. Comparable fixed-annuity focus and mutual holding company ownership.
• National Integrity Life Insurance Company: Western & Southern group member focused on annuity products distributed through financial professionals. Highly comparable annuity product line and B2B distribution motion.
• Gerber Life Insurance Company: Western & Southern subsidiary offering life insurance products for parents, children, and adults through direct and agent channels. Comparable life insurance focus within the same corporate family.

Broad incumbents

• Northwestern Mutual: Largest U.S. mutual life insurer offering whole life, term life, disability income, and retirement products through a captive financial advisor network. Comparable mutual structure, premium financial strength ratings, and agent-led distribution, but at materially greater scale and brand recognition.
• MassMutual: Major mutual life insurer providing whole life, universal life, annuities, and retirement plans through financial professionals. Similar mutual holding structure, product breadth, and independent-agent distribution.
• New York Life Insurance Company: Largest U.S. mutual life insurer with a broad product lineup (whole life, term, annuities, long-term care) and a captive agent force. Comparable mutual ownership and product set, though Lafayette Life is excluded from New York where this peer is headquartered.
• Mutual of Omaha: Mutual insurer offering whole life, term life, annuities, and Medicare-related products through independent agents and direct channels. Comparable mutual structure, mid-market life and annuity focus, and strong financial strength ratings.
• Lincoln Financial Group: Diversified insurance and retirement provider offering universal life, indexed universal life, fixed and variable annuities, and employer retirement plans through financial professionals. Comparable life/annuity/retirement mix with broader scale and product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-lafayette-life-insurance-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lafayette life mihc