scalp aesthetics
Scalp Aesthetics (Black & White by DY) is a founder-owned micropigmentation clinic providing scalp micropigmentation, scar camouflage, paramedical tattooing, microblading, and SMP training, serving men and women with hair loss, alopecia patients, and post-surgical clients across Virginia, Maryland, and Florida.
- Company typePrivate
- Founded2016
- HeadquartersVienna, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What scalp aesthetics does
Scalp Aesthetics operates as Black & White by DY (also doing business as Scalp Allure), a private, founder-owned micropigmentation clinic founded in 2016 by Daniel Yerenburg and headquartered in Vienna, Virginia, with additional clinics in Gaithersburg, Maryland and a planned Boca Raton, Florida location. The company's core offering is Scalp Micropigmentation (SMP), a permanent cosmetic tattooing technique that uses specialized needles and proprietary achromatic pigments applied at the epidermal level to mimic the appearance of natural hair follicles, distinct from conventional tattooing in pigment composition, depth of penetration, and technique. Beyond core SMP, the service portfolio extends to gender-specific hair loss treatments (SMP for Men, SMP for Women), scar camouflage for FUT/FUE transplant scars and trauma scars, alopecia treatment, SMP repairs for botched competitor procedures, a combined SMP-plus-hair-transplant solution, paramedical micropigmentation (areola reconstruction post-mastectomy, burn scar camouflage), and microblading/powder brows. The company also runs an SMP Training Program for aspiring practitioners covering technique, marketing, and client acquisition.
The business operates a direct-to-consumer model: customers book free consultations through the website, phone, or email and receive in-person procedures at clinic locations. Revenue is generated primarily through one-time per-procedure fees (quote-based and not publicly disclosed), with financing partnerships through PayPal Credit, United Medical Credit, and Blispay lowering purchase friction. Customer segments span men with male pattern baldness (the primary segment), women with thinning hair (40% of the client base), alopecia patients, scar camouflage clients, and post-transplant patients (73% of the base). Acquisition is driven by organic social channels (Facebook, Twitter, Instagram, YouTube, Yelp), educational blog content, and a before/after photo and video gallery.
The company claims 5,000+ procedures completed, a 99% patient satisfaction rate, and global top-5 practitioner ranking for its founder. It remains bootstrapped with no disclosed external funding, no enterprise contracts, and a lean operating structure anchored on the founder and Master Artist Iryna Yerenburg, with no AI, software, or data product components — the entire value proposition rests on proprietary craft technique and the individual skill of its practitioners.
scalp aesthetics firmographics
Firmographics- Name
- scalp aesthetics
- Legal name
- Black and White by DY
- Website
- https://scalpallure.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Scalp Aesthetics (Black & White by DY) is a founder-owned micropigmentation clinic providing scalp micropigmentation, scar camouflage, paramedical tattooing, microblading, and SMP training, serving men and women with hair loss, alopecia patients, and post-surgical clients across Virginia, Maryland, and Florida.
- Ownership category
- akta.pro rank
scalp aesthetics industry classification
Industry- Product category
- Cosmetic Hair Loss Treatments
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Scalp Micropigmentation (SMP) Services (HSALAKAF)
- akta.pro secondary industry
- Powder Brows & Ombre Brows Services (HSALAKAB)
Keywords
Where scalp aesthetics is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
scalp aesthetics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Scalp Micropigmentation Procedures: One-time cosmetic procedure services for scalp micropigmentation, typically requiring 2-3 sessions for optimal results. Revenue generated from individual treatment sessions.
- Financing Services: Partnership with PayPal Credit, United Medical Credit, and Blispay to offer financing options to customers, including 0% financing over 6 months.
- SMP Training Programs: Training courses for aspiring SMP practitioners covering skill building, marketing, sales, client acquisition, customer service, and successful mindset. Offers recognized qualification upon completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Financing through PayPal Credit |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
scalp aesthetics product offering
Product offeringCore offering
Black & White by DY (Scalp Allure) is a specialized micropigmentation clinic that performs scalp micropigmentation (SMP) procedures, using proprietary achromatic pigments applied at the epidermal level to mimic hair follicles and create the appearance of a fuller head of hair. The clinic also offers microblading/powder brows and paramedical micropigmentation (areola reconstruction, scar and burn camouflage), and runs an SMP Training Program for new practitioners.
Product overview
Black & White by DY (Scalp Allure) is a specialized micropigmentation clinic offering a unified portfolio of aesthetic and paramedical services centered around scalp micropigmentation. The core offering is Scalp Micropigmentation (SMP), a permanent cosmetic procedure that mimics hair follicles. This core product is extended through targeted sub-products addressing specific needs: SMP for Men and SMP for Women for gender-specific hair loss; SMP for Scarring to camouflage surgical scars; SMP for Alopecia for autoimmune-related hair loss; SMP Repairs for correction of botched procedures; and Hair Transplant Combo for combined surgical/pigmentation solutions. Adjacent services include Paramedical Micropigmentation (areola reconstruction, scar camouflage, burn treatment) and Microblading for eyebrow enhancement. The company also offers an SMP Training Program for professionals seeking to enter the field. Financing options through PayPal Credit, United Medical Credit, and Blispay support client accessibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Scalp Micropigmentation (SMP)
Quantifiable outcome
- 99% patient satisfaction rate
- +4 more outcomes
Companies that use scalp aesthetics
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
scalp aesthetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
scalp aesthetics partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
scalp aesthetics competitors and assessment
Company assessmentDirect peers
- Scalp Micro USA: One of the largest SMP clinic networks in the United States with multiple locations offering scalp micropigmentation for hair loss, scar camouflage, and alopecia — directly comparable service line and target customer to Black & White by DY.
- HIS Hair Clinic: Internationally established scalp micropigmentation provider offering SMP for men and women, alopecia, and scar concealment across multiple countries — overlaps directly with Black & White by DY on core SMP offering and customer segments.
- Vinci Hair Clinic: Global hair restoration clinic offering scalp micropigmentation alongside hair transplants, PRP, and other treatments — comparable as a multi-service hair restoration provider with SMP as a core offering.
- Good Look Ink: U.S.-based scalp micropigmentation provider specializing in hairline restoration, density treatments, and scar coverage — directly competitive in the same SMP service category with similar pricing and customer profile.
- Skalp®: International SMP clinic with locations across the US and Europe offering scalp micropigmentation treatments and practitioner training — directly comparable offering with the added dimension of an established training program similar to Black & White by DY.
Broad incumbents
- Bosley: One of the most recognized U.S. hair restoration brands, primarily focused on surgical hair transplantation but also offering non-surgical options — competes for the same hair-loss patient wallet and provides referral ecosystem for SMP combination cases.
- HairClub: Long-established multi-brand hair restoration and replacement company offering surgical and non-surgical options including extensions and scalp treatments — broader incumbent competing for the same hair loss consumer across multiple solutions.
Emerging players
- Quatela Center for Hair Restoration: Hair transplant practice whose founder Dr. Vito Quatela publicly endorses Black & White by DY for combination procedures — adjacent player in hair restoration that channels patients to SMP providers and represents a key partnership for the subject company.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
scalp aesthetics social profiles
Digital presencescalp aesthetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
scalp aesthetics leadership team
Management profileNumber of profiles
Profiles2 records
scalp aesthetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
scalp aesthetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about scalp aesthetics
What does scalp aesthetics do?
Black & White by DY (Scalp Allure) is a specialized micropigmentation clinic that performs scalp micropigmentation (SMP) procedures, using proprietary achromatic pigments applied at the epidermal level to mimic hair follicles and create the appearance of a fuller head of hair. The clinic also offers microblading/powder brows and paramedical micropigmentation (areola reconstruction, scar and burn camouflage), and runs an SMP Training Program for new practitioners.
Is scalp aesthetics a public or private company?
scalp aesthetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was scalp aesthetics founded?
scalp aesthetics was founded in 2016.
Where is scalp aesthetics based?
scalp aesthetics is headquartered in Vienna, United States, in the North America region.
How does scalp aesthetics make money?
Three revenue lines are on record. Scalp Micropigmentation Procedures are the primary driver. The others are financing Services and SMP Training Programs.
Who are scalp aesthetics's main competitors?
Direct peers on record are Scalp Micro USA, HIS Hair Clinic, Vinci Hair Clinic, Good Look Ink and Skalp®. Broad incumbents are Bosley and HairClub. Quatela Center for Hair Restoration is listed as an emerging player.
Does scalp aesthetics have an API?
No public API is recorded for scalp aesthetics.
What industry is scalp aesthetics in?
scalp aesthetics's product category is Cosmetic Hair Loss Treatments. Its primary akta.pro industry code is HSALAKAF, Scalp Micropigmentation (SMP) Services, with a secondary code of HSALAKAB, Powder Brows & Ombre Brows Services. Its NAICS code is 81211 and its SIC code is 2844.