Root
Root is an Accenture-owned strategy activation consultancy serving large enterprises and executive teams through project-based, visual and facilitated programs that align leadership, deploy strategy, develop change leaders, and scale performance practices across organizations.
- Company typePrivate
- Founded1984
- HeadquartersSylvania, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Root does
Root, a part of Accenture, is a strategy activation consultancy serving C-suite executives and senior leadership teams at large organizations. It helps clients align on strategic direction, clarify each person's role in execution, and sustain organization-wide behavior change through a structured Strategy Alignment and Activation Process. The firm reports more than 35 years of experience.
Root's core delivery methods are Leadership Alignment, the Learning Map® Experience, Leading Change, and Success Routines. These methods combine visual tools, facilitated small-group interaction, data, and Socratic dialogue to clarify strategy, engage employees, develop change leaders, and scale practices observed among high performers. Root monetizes these methods through direct enterprise professional-services engagements rather than a disclosed software or self-service product. (Source basis:.)
Root firmographics
Firmographics- Name
- Root
- Legal name
- Root Inc.
- Website
- https://rootlearning.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Short description
- Root is an Accenture-owned strategy activation consultancy serving large enterprises and executive teams through project-based, visual and facilitated programs that align leadership, deploy strategy, develop change leaders, and scale performance practices across organizations.
- Ownership category
- akta.pro rank
Root industry classification
Industry- Product category
- Management Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation (Org/HR) (BPACAJAD)
- akta.pro secondary industries
- Organization Design & Restructuring (BPACAJAB), Change Management & Transformation Leadership (EDABAAAD), Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN)
Keywords
Where Root is headquartered
LocationHeadquarters
- HQ city
- Sylvania
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Root business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategy Activation Consulting Services: Root generates revenue through professional services engagements focused on strategy alignment and activation. The company works with enterprise clients on project-based consulting engagements, typically involving C-suite and senior leadership teams. Services include leadership alignment workshops, organizational change programs, and large-scale strategy activation initiatives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Root product offering
Product offeringCore offering
Root provides strategy alignment and activation consulting services that help large enterprises align leadership, communicate strategy through narrative-driven visual experiences, and implement sustained behavioral change. Its work centers on proprietary methodologies—Learning Map® Experience, Root Compass®, Leadership Alignment, Success Routines, and Leading Change—delivered to executive teams and broader employee populations as workshops, multi-year programs, and transformation engagements.
Product overview
Root is a strategy alignment and activation consulting firm that was acquired by Accenture in 2021. The company offers a portfolio of consulting services organized around a core Strategy Activation methodology. The primary offerings include the Learning Map Experience (a visual strategy activation process), Leadership Alignment, Success Routines, and Leading Change programs. These core products are complemented by five specialized practice areas: Customer Experience, Health Transformation, Technology Adoption, Unlocking Talent, and Maximize Operations. The company also provides supplementary resources including videos/webinars and white papers. Root's approach combines visualization, small-group interactivity, facilitation, data, and Socratic dialogue. The company has a 35+ year history and has helped millions of people worldwide activate their organization strategy.
Differentiator
Problem solved
Functional benefit
Brands
- Learning Map®: A proprietary strategy activation process that engages organizations to align on and implement strategies.
- Root Compass®
- Leading Change
Quantifiable outcome
- Over 900 Fortune 2000 companies served including 76% of Fortune 500
- +2 more outcomes
Companies that use Root
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Root technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Root partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AccenturecoreRoot was acquired by Accenture in 2021, becoming part of Accenture's Talent and Organization practice. The acquisition expanded Accenture's strategy activation capabilities. Root operates under the Accenture umbrella while maintaining its proprietary methodology and brand identity.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Root competitors and assessment
Company assessmentDirect peers
- Prosci: Prosci is a dedicated change management research, training, and advisory firm known for the ADKAR® methodology—directly comparable to Root's Learning Map® and Leading Change frameworks serving enterprise transformation clients.
- Kotter International: Kotter International specializes in change management strategy and execution using the 8-Step Process for Leading Change—competing head-to-head with Root in Fortune 500 transformation engagements.
- FranklinCovey: FranklinCovey delivers leadership, execution, and change solutions to enterprises—including methodology-driven transformation programs highly comparable to Root's Leadership Alignment and Leading Change offerings.
- BTS: BTS is a strategy execution consulting firm that helps leadership teams align and execute—closely comparable to Root's Strategy Activation and Leadership Alignment value proposition for enterprise clients.
- Senn Delaney (a Heidrick & Struggles company): Senn Delaney is a culture transformation consultancy now owned by Heidrick & Struggles, competing directly with Root's Customer Experience and culture change practices at Fortune 500 scale.
Broad incumbents
- Accenture: Accenture acquired Root in 2021 and is now both parent and competitor; Accenture's broader Talent & Organization practice offers overlapping change management services at global scale across the same Fortune 500 buyer set.
- McKinsey & Company: McKinsey's Organization Practice provides enterprise-wide transformation, culture change, and leadership alignment advisory—a broader portfolio competitor that competes for the same C-suite transformation mandates.
- Deloitte (Human Capital): Deloitte's Human Capital practice offers organization transformation, change management, and leadership development at scale—overlapping significantly with Root's enterprise change methodology.
- Korn Ferry: Korn Ferry's Consulting practice addresses organization strategy, leadership development, and culture—competing with Root for enterprise transformation and 'Unlocking Talent' engagements.
- Willis Towers Watson (WTW): WTW's Talent & Rewards practice delivers large-scale organization transformation, engagement, and culture change—rivaling Root in the enterprise change management consulting market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Root financial estimates
Financial estimateRevenue estimate
Valuation estimate
Root leadership team
Management profileNumber of profiles
Root funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Root M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Root
What does Root do?
Root provides strategy alignment and activation consulting services that help large enterprises align leadership, communicate strategy through narrative-driven visual experiences, and implement sustained behavioral change. Its work centers on proprietary methodologies—Learning Map® Experience, Root Compass®, Leadership Alignment, Success Routines, and Leading Change—delivered to executive teams and broader employee populations as workshops, multi-year programs, and transformation engagements.
Is Root a public or private company?
Root is a private company. It is classified as corporate owned and is currently operating.
When was Root founded?
Root was founded in 1984.
Where is Root based?
Root is headquartered in Sylvania, United States, in the North America region.
How does Root make money?
One revenue line is on record: strategy Activation Consulting Services.
Who are Root's main competitors?
Direct peers on record are Prosci, Kotter International, FranklinCovey, BTS and Senn Delaney (a Heidrick & Struggles company). Broad incumbents are Accenture, McKinsey & Company, Deloitte (Human Capital), Korn Ferry and Willis Towers Watson (WTW).
Does Root have an API?
No public API is recorded for Root.
What industry is Root in?
Root's product category is Management Consulting. Its primary akta.pro industry code is BPACAJAD, Change Management & Transformation (Org/HR), with a secondary code of BPACAJAB, Organization Design & Restructuring. Its NAICS code is 541611 and its SIC code is 8742.