sardex.net
SardexPay (Sardex SpA) operates an Italian complementary-currency B2B marketplace and payment network spanning 15 regions with 10,000+ SME members, enabling businesses to exchange goods and services in credits (1 SRD = 1 EUR) and access zero-interest credit lines.
- Company typePrivate
- Founded2010
- HeadquartersSerramanna, Italy
- Headcount—
- GTM typeB2B
- OfferingSoftware
What sardex.net does
Sardex SpA, operating as SardexPay, is an Italian private corporation founded in 2009–2010 in Serramanna, Sardinia, that runs a complementary currency payment network connecting Italian businesses through a digital B2B marketplace. Members hold digital accounts denominated in Sardex credits (1 SRD = 1 EUR) and exchange goods and services with one another across a national inter-circuit spanning 15 Italian regions and over 10,000 registered businesses, preserving euro liquidity while accessing new customers and suppliers. The product portfolio centers on SardexPay Business (the marketplace platform), Efficio+ (a zero-interest credit line available after six months of membership with 18–36 month repayment), SardexPay Cashback (a SRD-denominated customer loyalty module), and SardexPay Dipendenti (a B2E solution for employee benefits and TFR advances). Regional sub-brands Venetex (Veneto, acquired in February 2021) and Felix (Campania) extend the network, and a partnership with NATIVA S.r.l. Società Benefit (announced June 2025) adds ESG/sustainability advisory services payable in SRD credits.
The company monetizes primarily through annual membership renewal fees that scale with member growth within the circuit, rather than via per-transaction commissions. Go-to-market combines community-led network effects (15 dedicated Facebook groups, regional offices in Serramanna, Trento, Aosta, Turin, Udine, Bologna, Arezzo, Rome, Padua, and Caserta), broker consultants providing inside-sales support across Italy, and event-driven activation (notably Sardex Connect: Expo di Filiera, debuted March 2026 in Cagliari). Cumulative transaction volume reached 1.5 billion SRD by 2024, with ~600,000 credit operations executed annually and ~€200M of goods and services available for exchange per year. Shareholders include CDP Venture Capital (lead), Fondazione di Sardegna, PrimoMiglio SGR, Inno/Innogest Capital, Fabrick (Banca Sella Group), and Banca Etica; total disclosed equity raised is approximately €9.05M across 2016 (€3M), 2020 (€5.8M), and 2021 (€250K). Operations are regulated under Consob n. 18592/2013 governing shareholders' agreements.
sardex.net firmographics
Firmographics- Name
- sardex.net
- Legal name
- Sardex SpA
- Website
- https://sardex.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- SardexPay (Sardex SpA) operates an Italian complementary-currency B2B marketplace and payment network spanning 15 regions with 10,000+ SME members, enabling businesses to exchange goods and services in credits (1 SRD = 1 EUR) and access zero-interest credit lines.
- Ownership category
- akta.pro rank
sardex.net industry classification
Industry- Product category
- Complementary Currency Network
- NAICS
- Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Miscellaneous Business Credit Institution (6159), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
Keywords
Where sardex.net is headquartered
LocationHeadquarters
- HQ city
- Serramanna
- HQ country
- Italy
- HQ region
- Europe
Offices10 records
Markets served
sardex.net business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Annual Membership Renewal: Members pay an annual renewal fee based on their growth within the circuit. The fee structure scales with business success and activity levels within the SardexPay network.
- Transaction Fees: No commissions on transactions within the circuit. Revenue is generated through annual membership fees rather than per-transaction charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership with growth-based renewal fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
sardex.net product offering
Product offeringCore offering
SardexPay operates a commercial credit circuit where businesses exchange goods and services using a complementary currency in which 1 Sardex equals 1 Euro. Member businesses receive digital accounts, access a national B2B marketplace, and qualify for zero-interest credit lines (Efficio+) to preserve euro liquidity while trading within a network of over 10,000 member companies across 15 Italian regions. Revenue is generated through annual membership renewal fees scaled by member activity, with no per-transaction commissions.
Product overview
SardexPay is a complementary currency community for the real economy operating as a platform for Italian businesses. The core product is SardexPay Business, a B2B marketplace where enterprises exchange goods and services using Sardex credits (1 Sardex = 1 Euro) to preserve euro liquidity. The portfolio includes Efficio+ (interest-free credit line), SardexPay Cashback (customer loyalty), and SardexPay Dipendenti (B2E employee benefits). Regional circuits Venetex (Veneto, acquired 2021) and Felix (Campania) extend the national inter-circuit network. A sustainability partnership with NATIVA offers ESG advisory services. The circuit spans 15 Italian regions with over 10,000 active member businesses across sectors including services (48.1%), retail (37.9%), production (9.9%), and wholesale (4.0%).
Differentiator
Problem solved
Functional benefit
Brands
- Venetex: Regional SardexPay circuit operating in the Veneto region
- Felix
Products and services
- SardexPay Business Core B2B marketplace platform that lets Italian businesses exchange goods and services using Sardex credits (1 Sardex = 1 Euro). Lets member enterprises find new customers and suppliers across the national SardexPay network while preserving euro liquidity.
- Efficio+ Zero-interest additional credit line for circuit members with at least six months of enrollment, featuring 18-36 month repayment plans with automatic monthly debits.
- SardexPay Cashback Customer loyalty system that lets businesses reward customers with Sardex credits on purchases, incentivizing repeat business without depleting euro reserves.
- SardexPay Dipendenti B2E (Business to Employee) solution enabling companies to open SardexPay accounts for employees and load credits for reimbursements, TFR advances, benefits, and common expenses.
- Venetex Regional complementary currency circuit for the Veneto region, now integrated into the national SardexPay inter-circuit network enabling cross-regional business exchanges.
- Felix (SardexPay Campania) Regional complementary currency circuit for the Campania region, integrated into the national SardexPay community.
Quantifiable outcome
- Over 1.5 billion SRD transacted through the circuit by 2024
- +3 more outcomes
Companies that use sardex.net
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
sardex.net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
sardex.net partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and strategic.
- VenetexcoreSardex SpA acquired 63% of Venetex Holding from VeNetWork SpA, integrating the Veneto regional circuit into the national Sardex network.
- Microfinanza srlsupportingPartnership in the Venetex circuit offering integrated support services (R-imprendo) for micro and small businesses, including business model analysis and access to financing.
- Fabrick SpasupportingCompany of the Banca Sella Group specialized in software development in the fintech sector, supporting Sardex's digital platform development.
- NICE GroupsupportingVeneto-based world leader in automation systems, promoter of the Venetex circuit in the Veneto region.
- NATIVA S.r.l. Società BenefitstrategicPartnership announced June 3, 2025 for sustainability transformation of Italian enterprises. NATIVA will guide Sardex toward Società Benefit status and offer sustainability consulting to circuit members through the SPACESHIP platform. Services payable with SRD credits.
- ELITE Intesa Sanpaolo LoungesupportingAccess to ELITE Intesa Sanpaolo Lounge for startups program, supporting Sardex's growth ambitions.
- Confartigianato UdinesupportingPartnership with Confartigianato Udine supporting Friuli Venezia Giulia regional community operations.
- AssoretiPMIsupportingPartnership to support Italian SMEs through collaborative economy solutions.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
sardex.net competitors and assessment
Company assessmentDirect peers
- WIR Bank: Swiss complementary currency bank operating the WIR Franc circuit for B2B trade among SMEs. Closest direct analogue to Sardex's complementary currency network model, sharing the core value proposition of enabling businesses to transact without depleting fiat liquidity.
- Fabrick: Italian fintech platform of Banca Sella Group that is both a Sardex technology partner and an investor. Operates an open finance ecosystem overlapping with Sardex's B2B payment and marketplace infrastructure.
- Iwoca: European B2B short-term lender providing working capital to SMEs. Closest direct analogue to Sardex's Efficio+ zero-interest credit functionality, targeting similar SME liquidity pain points across Europe.
Regional players
- Satispay: Italian mobile payment network serving consumers and merchants with a low-cost alternative to card payments. Operates in the same Italian SME payment market and overlaps with Sardex's merchant-facing payment and loyalty use cases.
Broad incumbents
- Qonto: European B2B business banking platform serving SMEs with accounts, payment cards, and credit. Targets the same Italian/European SME liquidity management pain points Sardex addresses, with a much broader product suite.
- Pleo: European B2B spend management platform providing company cards, expense management, and supplier payments. Competes for the same SME financial management wallet, especially through its credit and supplier-payment functionality overlapping with Efficio+.
- Banca Etica: Italian ethical and cooperative bank that is both a Sardex investor (€250K in 2021) and operates in the alternative finance / social-economy niche. Comparable mission alignment and SME-focused services.
- Funding Circle: UK-based P2P / institutional B2B lending marketplace providing working capital and term loans to SMEs. Comparable in operating a credit marketplace for SME funding, though at much larger scale and a different funding model.
- SumUp: European payment platform serving SMBs with card acceptance and banking products. Overlaps with Sardex's SME-facing payment and merchant services across European markets.
Emerging players
- Veem: B2B cross-border payments platform using a multi-rail network to enable business-to-business transfers. Comparable in providing a non-traditional payment rail for B2B commerce, though primarily cross-border vs. Sardex's domestic circuit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
sardex.net social profiles
Digital presencesardex.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
sardex.net leadership team
Management profileNumber of profiles
Profiles3 records
sardex.net subsidiaries and ownership
Company hierarchySubsidiaries1 record
sardex.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sardex.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sardex.net
What does sardex.net do?
SardexPay operates a commercial credit circuit where businesses exchange goods and services using a complementary currency in which 1 Sardex equals 1 Euro. Member businesses receive digital accounts, access a national B2B marketplace, and qualify for zero-interest credit lines (Efficio+) to preserve euro liquidity while trading within a network of over 10,000 member companies across 15 Italian regions. Revenue is generated through annual membership renewal fees scaled by member activity, with no per-transaction commissions.
Is sardex.net a public or private company?
sardex.net is a private company. It is classified as venture growth investor backed and is currently operating.
When was sardex.net founded?
sardex.net was founded in 2010.
Where is sardex.net based?
sardex.net is headquartered in Serramanna, Italy, in the Europe region.
How does sardex.net make money?
Two revenue lines are on record. Annual Membership Renewal is the primary driver. The others are transaction Fees.
Who are sardex.net's main competitors?
Direct peers on record are WIR Bank, Fabrick and Iwoca. Satispay is listed as a regional player. Broad incumbents are Qonto, Pleo, Banca Etica, Funding Circle and SumUp. Veem is listed as an emerging player.
Does sardex.net have an API?
No public API is recorded for sardex.net.
What industry is sardex.net in?
sardex.net's product category is Complementary Currency Network. Its primary akta.pro industry code is FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout). Its NAICS code is 52222 and its SIC code is 6159.