moevideo.net
- Company typePrivate
- Founded2012
- HeadquartersSaint Petersburg, Russia
- Headcount—
- GTM typeB2B
- OfferingSoftware
moevideo.net firmographics
Firmographics- Name
- moevideo.net
- Legal name
- Общество с ограниченной ответственностью «Чистый Код»
- Website
- https://moevideo.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Ownership category
- akta.pro rank
moevideo.net industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)
- akta.pro secondary industry
- Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)
Keywords
Where moevideo.net is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
moevideo.net business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Publisher Monetization (CPM): Webmasters/publishers earn revenue by displaying ads on their websites. Revenue is calculated on a CPM basis (cost per thousand impressions). The default payout to webmasters is 60% of the advertiser price. Publishers can choose between CPM-based or RevenueShare tariff configuration.
- Advertiser Access to Publisher Inventory: Advertisers pay to access the network's inventory of 90,000+ publisher sites. The company connects advertisers with top-tier publishers for campaign execution. Supports RTB, direct deals via DSP, MyTarget, and direct VAST purchasing.
- Media Player Licensing: The MoeVideo Media Player software is licensed to publishers. Pricing is determined individually based on required functionality and performance. Sold as software instances with documentation.
- Ad Account & Distribution Services: Services for accounting and distribution of advertising and advertising information in the internet, and access to such information. Facilitates placement and display of ads and purchase/sale of goods, works, services, and property rights (Activity Code 12.01).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on functionality and performance requirements |
| Transaction based/ take rate | Pay-as-you-go | Publisher revenue share model (60% default) |
| Usage-based | Pay-as-you-go | Advertiser CPM-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
moevideo.net product offering
Product offeringCore offering
MoeVideo operates a Russian digital advertising network and Supply-Side Platform (SSP) that connects over 90,000 publisher websites with advertisers through programmatic RTB auctions, direct deals, and VAST integration. The platform supports video (In-stream, Out-stream, Content Roll, VAST/VPAID) and banner advertising formats, offering publishers revenue share monetization at a default 60% CPM split. The company also sells a standalone proprietary Media Player software for video ad integration, registered in the Russian Software Registry.
Product overview
MoeVideo (ООО «Чистый Код») operates a digital advertising network and SSP platform. The core offering is the MoeVideo Advertising Network / SSP, which connects over 90,000 publisher websites with advertisers via programmatic RTB auctions, direct deals, and VAST integration. The platform supports a portfolio of ad formats spanning video (Content Roll, VAST/VPAID, In-stream, Out-stream, In-stream Roll) and banner (Sidebar, Content) advertising, plus premium fullscreen formats and CTV/Smart TV placements. Publishers access the ecosystem through a personal account dashboard with detailed analytics. A complementary product is the proprietary Media Player MoeVideo (registered in the Russian software registry ERII, record No.25942), a standalone video player supporting MP4/M3U8 that publishers can embed on their sites independently of the ad network. Together, these products form a vertically integrated advertising stack: the Media Player provides the playback infrastructure, the ad formats enable monetization, and the SSP platform manages demand-side allocation and quality control.
Differentiator
Problem solved
Functional benefit
Brands
- Media Player MoeVideo: Proprietary video player software supporting mp4 and m3u8 formats, offered to publishers for video ad integration on websites; included in Russian software register
Products and services
- MoeVideo Advertising Network / SSP Platform Russian SSP and digital advertising network connecting 90,000+ publisher websites with advertisers via RTB programmatic auctions, direct DSP deals, MyTarget integration, and VAST purchasing. Supports video (In-stream, Out-stream, Content Roll, VAST/VPAID) and banner formats with multi-parameter traffic quality control and verification tool compatibility.
- Media Player MoeVideo Proprietary video player software supporting MP4 and M3U8 formats with flexible sizing and positioning configuration. Licensed to publishers for video ad integration on their websites; pricing determined individually based on required functionality and performance.
- CTV / Smart TV Advertising Connected TV and Smart TV ad placement within popular online cinemas, enabling advertisers to reach audiences on large screens via the MoeVideo ad inventory through the SSP platform.
Quantifiable outcome
- Ad viewability rate >90% across the network
- +4 more outcomes
Companies that use moevideo.net
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles3 records
moevideo.net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature4 records
moevideo.net partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- СППИ ГИППcoreJoint webinar series on how publishers can adapt to 2026 market realities. Four expert webinars covering monetization, ad labeling, media strategy, and SEO for media. Partnership with Russian press publishers association.
- АРИР (Ассоциация развития интернет-медиа)minorIndustry association membership for Russian internet media.
- АКАР (Ассоциация коммуникационных агентств России)minorRussian advertising agencies association membership.
Scale indicators7 records
Recent moves6 records
moevideo.net competitors and assessment
Company assessmentDirect peers
- Between Digital: Between Digital is a Russian ad exchange connecting publishers and advertisers via programmatic RTB. It competes head-to-head with MoeVideo's SSP offering for both long-tail and premium Russian inventory.
- Hybrid (Hybrid.ai): Hybrid is a Russian programmatic ad-tech platform offering SSP and DSP capabilities. It directly competes with MoeVideo in monetizing Russian publisher inventory and intermediating programmatic demand.
- Soloway (Solomon's/Soloway): Soloway is a Russian digital advertising network focused on publisher monetization and programmatic demand. It targets the same webmaster and advertiser segments as MoeVideo.
- ADFOX: ADFOX is a Russian SSP/ad-serving platform historically serving large publishers and advertisers. It is a direct competitor in the SSP and ad-management layer that MoeVideo operates.
Emerging players
- GetIntent: GetIntent is a Russian programmatic DSP/SSP hybrid enabling RTB ad buying across Russian inventory. It overlaps MoeVideo on the demand-side programmatic access to Russian publisher supply.
Broad incumbents
- OpenX: OpenX is a global independent SSP operating one of the largest real-time ad exchanges. It is comparable as a global SSP offering programmatic monetization across web and video inventory.
- Pubmatic: Pubmatic is a global independent SSP with header-bidding and video monetization capabilities. It is a global benchmark for MoeVideo's publisher monetization product strategy and unit economics.
- Yandex Direct / Yandex Advertising Network: Yandex operates Russia's largest combined DSP/advertising network with embedded supply via its own properties and partner SSP integrations. It is the dominant share-of-wallet competitor for MoeVideo on both the demand and supply sides.
- VK Ads (VKontakte advertising): VK Ads operates advertising across VK's social network and partner network in Russia. It is a competing walled-garden demand source that competes with independent SSPs like MoeVideo for advertiser budgets.
- Magnite: Magnite is a globally scaled, independent SSP (formerly Rubicon Project/Telaria) specializing in CTV and video. It serves as a global comparable for MoeVideo's SSP and CTV/Smart TV strategic direction.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
moevideo.net social profiles
Digital presencemoevideo.net compliance and trust
Trust signalCompliance2 records
moevideo.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
moevideo.net leadership team
Management profileNumber of profiles
Profiles8 records
moevideo.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
moevideo.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about moevideo.net
What does moevideo.net do?
MoeVideo operates a Russian digital advertising network and Supply-Side Platform (SSP) that connects over 90,000 publisher websites with advertisers through programmatic RTB auctions, direct deals, and VAST integration. The platform supports video (In-stream, Out-stream, Content Roll, VAST/VPAID) and banner advertising formats, offering publishers revenue share monetization at a default 60% CPM split. The company also sells a standalone proprietary Media Player software for video ad integration, registered in the Russian Software Registry.
Is moevideo.net a public or private company?
moevideo.net is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was moevideo.net founded?
moevideo.net was founded in 2012.
Where is moevideo.net based?
moevideo.net is headquartered in Saint Petersburg, Russia, in the Europe region.
How does moevideo.net make money?
Four revenue lines are on record. Publisher Monetization (CPM) is the primary driver. The others are advertiser Access to Publisher Inventory, media Player Licensing and ad Account & Distribution Services.
Who are moevideo.net's main competitors?
Direct peers on record are Between Digital, Hybrid (Hybrid.ai), Soloway (Solomon's/Soloway) and ADFOX. GetIntent is listed as an emerging player. Broad incumbents are OpenX, Pubmatic, Yandex Direct / Yandex Advertising Network, VK Ads (VKontakte advertising) and Magnite.
Does moevideo.net have an API?
No public API is recorded for moevideo.net.
What industry is moevideo.net in?
moevideo.net's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is BPAMALAC, Supply-Side Platforms (SSP) & Publisher Monetization, with a secondary code of BPAMAJAN, Content Syndication, Distribution & Rights Management Platforms. Its NAICS code is 516210.