move & store

What move & store does

Move & Store, LLC, operating commercially as New Latitude Moving and Storage, is a private Alabama-based moving and logistics provider founded in 2004. The company is headquartered at 130 Industrial Drive in Birmingham and operates additional staffed offices in Trussville, Tuscaloosa, and Auburn, operating as a licensed motor carrier under USDOT 2179652 and MC 765956. In 2022, the company consolidated two previously separate brands under the single New Latitude identity while retaining the same ownership, management, and crews.

The company offers a broad service portfolio spanning local and long-distance residential moving, commercial and office relocation, employee relocation (VIP Movers), collegiate moving, professional packing, labor-only services, climate-controlled storage, and specialized FF&E receiving, warehousing, delivery, and installation for hospitality and institutional clients. Pricing is transactional and direct-to-consumer, with hourly billing in 15-minute increments after a two-hour minimum, supported by an online quote system and inbound phone sales (205-988-9000). Distribution is entirely direct: phone, website, and in-person service delivery, with no third-party resellers.

Customers range from individual residential households (the primary use case) to enterprise accounts including Auburn University, Miles College, Georgia State Residence Hall, multiple Alabama K-12 school systems, and hospitality properties such as La Quinta and Residence Inn. The company holds a BBB A+ rating and a 4.9/5 Google score across 581 reviews, which it uses as a top-of-funnel acquisition channel alongside Facebook, Instagram, and LinkedIn. The company states it does not use contract labor for moving services, relying on in-house crews delivered consistently from packing through delivery. There is no evidence of venture capital, private equity, or institutional investment; ownership appears to remain with founders or a small private group after 20-plus years of operation.

Name

move & store

Legal name

Move & Store, LLC

Website

https://moveandstore.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Move & Store, operating as New Latitude Moving and Storage, is a private Alabama-based moving and logistics provider serving residential, commercial, collegiate, and hospitality customers across Birmingham, Trussville, Tuscaloosa, and Auburn with local and long-distance moving, packing, storage, and FF&E installation services.

Ownership category

akta.pro rank

Product category

Moving and Storage Services

NAICS

Used Household and Office Goods Moving (484210)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro industry

PRIMARYHSAKAAAC

Local Moving for Homes (Single-Family, Townhome)

Home & Personal Services/Moving, Storage & Relocation Services/Residential Local Moving Services

SECONDARYHSAKAAAB

Apartment & Condo Local Moving

Home & Personal Services/Moving, Storage & Relocation Services/Residential Local Moving Services

SECONDARYHSAKABAA

Residential Long-Distance & Interstate Household Moving

Home & Personal Services/Moving, Storage & Relocation Services/Long-Distance & Interstate Moving Services

SECONDARYHSAKAAAF

Small Local Moves (Studio/1BR, Mini-Moves)

Home & Personal Services/Moving, Storage & Relocation Services/Residential Local Moving Services

SECONDARYBPABAFAC

Move Management (Office Relocations)

Business & Public Services/Facilities Management & Building Services/Space Planning, Moves/Adds/Changes (MAC) & Workplace Services

SECONDARYHSAKAAAK

Local In-Home Moves (Rearrangement, Internal Moves)

Home & Personal Services/Moving, Storage & Relocation Services/Residential Local Moving Services

Keywords

• Residential moving services
• Commercial moving services
• Storage facilities
• Packing services
• Employee relocation

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Moving Services: Full-service moving including local, long-distance residential, commercial, and employee relocation services. Pricing based on hourly rates with 15-minute increments after 2-hour minimum.
2. Packing Services: Professional packing services offered at hourly rates. Packing supplies sold separately with delivery available.
3. Storage Facilities: Climate-controlled storage facilities for furniture, fixtures, and equipment. Part of full-service moving offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Move & Store, operating as New Latitude Moving and Storage, provides residential and commercial moving services across Alabama, including local and long-distance household relocations, packing services, and climate-controlled storage facilities. The company also delivers commercial offerings such as office and warehouse moving, FF&E (Furniture, Fixtures, and Equipment) installation, employee relocation programs, move management, and school/university moving, with the same in-house crew handling moves from packing through delivery.

Product overview

New Latitude Moving and Storage (formerly Move & Store) offers a comprehensive suite of moving and logistics services. The core offerings include local and long-distance residential moving, professional packing services, and storage facilities. The company also provides commercial moving services including office relocation, employee relocation (VIP Movers), move management, FF&E installation, and school/university moving. Additional services include labor-only options and collegiate moving. The company operates in multiple Alabama locations including Birmingham, Trussville, Tuscaloosa, and Auburn.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Residential Moving Full-service local residential moving for homeowners and renters within the Birmingham metropolitan area and surrounding Alabama locations, including loading, transport, and unloading by the company's in-house crew.
• Long-distance Residential Moving Long-distance household relocation services for moves beyond the local region, including cross-state moves handled under the company's interstate carrier authority.
• Storage Facilities Climate-controlled storage rental for furniture, fixtures, equipment, and household belongings during moves or longer-term transitions.
• Packing Services Professional packing of household or office contents at hourly rates, with packing supplies available for separate purchase for self-pack customers.
• Commercial and Office Moving Commercial relocation services for offices, warehouses, industrial facilities, and corporate clients requiring coordinated business moves with minimized downtime.
• Employee Relocation (VIP Movers) Corporate employee relocation moving package providing personalized moving experience, guaranteed delivery dates, consistent crew, and upfront set pricing for transferred employees.
• Move Management End-to-end move management service for businesses that plans, schedules, and coordinates complex commercial relocations to minimize operational downtime.
• FF&E Installation FF&E (Furniture, Fixtures, and Equipment) receiving, warehousing, project management, delivery, and installation services for commercial and institutional clients.
• School Moving Professional moving service tailored to schools and universities, handling in-house and full relocations of books, computers, and furniture.
• Labor Only Moving Hourly labor-only service that supplies movers for heavy lifting and loading when customers provide their own transportation such as a rental truck or container.
• Collegiate Moving Moving service designed for college students that includes packing assistance, storage options, and relocation support.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• JK Moving Services: Large, established Mid-Atlantic-based interstate mover with full residential, commercial, and storage offerings. Comparable long-distance/FF&E capabilities and premium-brand positioning.
• United Van Lines (UniGroup): National interstate household goods carrier with an agent network. Represents the broad incumbent benchmark for long-distance moving authority and brand recognition.

Emerging players

• PODS: Portable storage container company that lets customers self-pack and have containers transported. Overlaps with New Latitude on storage and the moving customer journey, particularly for flexible-timing relocations.
• Bellhop: Tech-enabled moving platform with app-based booking, serving multiple Southeast cities. Direct overlap on local residential moving but differentiated by a marketplace/digital booking model.
• College Hunks Hauling Junk and Moving: National franchise offering labor-only moving, junk hauling, and donation pickups — directly comparable to New Latitude's labor-only service line and frequently serving college and student moves.

Regional players

• Atlanta Peach Movers: Long-standing Atlanta-based residential and commercial mover serving Georgia and the broader Southeast. Comparable service mix and regional Southeast positioning adjacent to Alabama.
• Safeway Moving: Regional Southeast-based interstate carrier serving Alabama-origin and Alabama-destination moves. Comparable long-distance residential service and competitive overlap in the same geographic corridor.

Others

• U-Haul: Dominant truck and trailer rental company with extensive self-storage and moving supplies. Adjacent enabling player — customers often rent a U-Haul truck and then buy labor-only help, which is exactly New Latitude's labor-only offering.

Direct peers

• All My Sons Moving & Storage: Family-owned regional mover with multi-state operations in the Southeast and beyond, offering residential and commercial moves plus FF&E. Comparable full-service model and family/regional positioning.
• Two Men and a Truck: Largest franchised local residential moving company in the U.S., operating in Alabama and across the Southeast. Same core services (local/long-distance moving, packing, labor-only) and same hourly-billing model make it the most direct comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newlatitude
• LinkedInlinkedin.com/company/new-latitude-moving-and-logistics
• Instagraminstagram.com/newlatitude

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about move & store