Makers of New

What Makers of New does

Makers of New is a Luxembourg-based, founder-led studio that installs its proprietary MakersOS operating system inside companies to drive value creation. It serves two primary client types: capital allocators (private equity firms, hedge funds, asset managers) seeking operating support for their portfolio companies, and technology companies seeking EU or Luxembourg market access. The firm positions itself as "AI-native," deliberately keeping human judgment at the decision layer while delegating research, diagnosis, planning, and execution acceleration to AI tooling.

MakersOS is built on a published mathematical model expressed as Value = Revenue × Margin × Multiple, operating across 14 dimensions within three sub-models (WHY, HOW, WHAT), each scored on a 1-5 scale. Execution is delivered through two parallel engines: one for outcome engineering (revenue, margin, multiple) and one for capability engineering (structures, processes, decision rights, data, AI). The platform exposes free tools — Value Diagnostic, Value Simulator, and Value Map — as a top-of-funnel layer, with paid engagements structured as Value Architecture Audits, Pre-Deal Reads (€49k fixed fee, 10 business-day delivery), 100-day Install programs, and ongoing Run · Upgrade · Extend engagements. A calibration ledger protocol underpins the system's commitment to honest forecasting.

The business model is founder-led enterprise sales with fixed-fee engagements rather than hourly billing. Delivery is executed through a small core team supplemented by a vetted ecosystem of partners, including a Romania-based engineering bench. Founder Cristian Paun brings approximately 22 years of experience inside private equity-backed transactions. The firm holds named institutional relationships with Luxinnovation and LuxProvide/MeluXina (Luxembourg's supercomputer), and current client engagements underway include RMT Labs, Euro Testing, and InnovatorSpark.

Name

Makers of New

Legal name

Makers of New

Website

https://makersofnew.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Makers of New is a Luxembourg-based, founder-led studio that installs its MakersOS operating system inside companies. It serves capital allocators and technology companies entering the EU through fixed-fee engagements combining a published value-creation methodology with AI-accelerated execution.

Ownership category

akta.pro rank

Product category

Value Creation Consulting

NAICS

Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHDAEAHAF

Digital Process Automation (DPA) & Orchestration Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

Keywords

• Value creation consulting
• Operating system deployment
• Private equity transformation
• Digital transformation services
• Enterprise value engineering

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Value Architecture Audit: Gate 1 paid engagement: 4-6 weeks, fixed fee. Client receives: Cockpit, the plan, sourced grant report. Workbook is theirs to keep whether or not engagement continues.
2. Pre-Deal Read: Fixed-fee engagement for deal teams: €49k, 10 business days. Returns Confidence-to-Invest index, red flags, euroized gap map. €10k credited to Install if deal closes.
3. Install (100-Day Program): Full engagement: Build, Operate, Realise over 100-day clock (gates 3-5), under one accountable contract. Execution syndicate works under Cristian's mandate. Includes The Room: private instrument with staircase, value tree, program, re-scored each quarter.
4. Run · Upgrade · Extend (Ongoing Program): 12-24 month value program: Engine 1 (Optimise) followed by Engine 2 (Transform), re-scored quarterly. Margin recovered, revenue built, re-rate engineered, every euro recorded in Value-Attribution Ledger.
5. Free Tools (Diagnostic, Simulator, Value Map): Free browser-based tools for lead generation and education. The Diagnostic (14 questions, 60s), Simulator (move levers), Value Map (grant screening). No revenue; drives paid engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Makers of New operates an AI-native value-creation studio that installs MakersOS, a proprietary operating system built on the mathematical formula Value = Revenue × Margin × Multiple, into client companies. The studio delivers two parallel engines — Engine 1 (Optimise) to lift margin on the present business and Engine 2 (Transform) to build recurring revenue and re-rate the multiple — across a 100-day install clock and a 12–24-month value program. Paid offerings (Value Architecture Audit, Pre-Deal Read, Install, Run · Upgrade · Extend) are supported by free browser-based instruments (Diagnostic, Simulator, Value Map) and a vetted ecosystem of specialist partners.

Product overview

Makers of New offers MakersOS, a value-creation operating system composed of three free browser-based instruments (The Diagnostic for readiness measurement, The Simulator for decision pricing, and The Value Map for non-dilutive capital mapping) plus three paid engagements (The Read/C2I for measured assessment, The Room for installed private workspace, and The Pre-Deal Read for deal teams). The system runs two engines: Engine 1 (Optimise) for margin improvement on today's business, and Engine 2 (Transform) for revenue and multiple expansion building tomorrow's business. Twenty-five delivery instruments deploy across five gates (Diagnose, Design, Build & Sell, Operate, Realise), supported by a vetted Ecosystem of specialist partners. The kernel computes Value = Revenue × Margin × Multiple using fourteen scored dimensions across three models (WHY/HOW/WHAT).

Differentiator

Problem solved

Functional benefit

Brands

• MakersOS: The operating system for value creation - a published model, 25 delivery instruments, and methodology for running two engines (optimize present + build future) to increase enterprise value.

Products and services

• The Diagnostic Fourteen-question readiness assessment that scores Digital, Cyber and Cultural maturity across three models (WHY / HOW / WHAT) and returns enterprise-value readiness, the tier and multiple a company should underwrite, and the capital Luxembourg law already offers. Free, runs entirely in the browser, no account required.
• The Simulator (Cockpit) Forward-looking scenario cockpit letting the user move any of the 14 levers and watch multiple, margin, enterprise value, IRR, dilution avoided and filing calendar recompute in real time. Free, client-side, driven by the same engine that writes the paid Blueprint.
• The Value Map (Grant Engine) 16-instrument non-dilutive capital screening engine covering Luxembourg (RDI, Fit 4 Start, Young Innovative Enterprise, feasibility, equipment loans, IP tax relief, guarantees) and European programs (InvestEU, Horizon Europe, EIC, Eurostars, Digital Europe). Screens company sector, stage, size and R&D spend, sequences filings, and cites each euro to its rule. Free read.
• The Pre-Deal Read Ten-business-day fixed-fee assessment for deal teams scoring the target's Confidence-to-Invest index before IC, including deep scans from CTO, leadership and cyber officers. Returns red flags and a euroized gap map at €49k, with €10k credited to Install if the deal closes.
• Value Architecture Audit Gate 1 paid readiness audit run on the client's real numbers: plays sequenced across the five gates (Diagnose, Design, Build & Sell, Operate, Realise), target signed as a 12–24-month programme, workbook kept by the client whether or not the engagement continues. Four to six weeks, fixed fee.
• Install · Run · Upgrade · Extend (MakersOS Operating Program) Full operating engagement under one accountable contract, with The Room (a private workspace installed on the client's real numbers) and a vetted execution ecosystem. Engine 1 (Optimise) runs years 1-2 to lift margin; Engine 2 (Transform) runs years 2-4 to productise, build recurring revenue and re-rate the multiple. Quarterly re-scoring; system stays installed when the firm steps back.

Quantifiable outcome

• 3-5× PE portfolio multiple expansion
• +10 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• LuxinnovationcoreStrategic or Co-development PartnerLuxembourg's national innovation agency. RMT Labs engagement publicly cited by Luxinnovation. Source for Luxembourg grant instruments (RDI, Fit 4 Start, Young Innovative Enterprise, feasibility). Makers of New uses Luxinnovation as reference source for Value Map grant engine.
• LuxProvide / MeluXina SupercomputercoreStrategic or Co-development PartnerLuxProvide operates the MeluXina supercomputer in Luxembourg. RMT Labs trains its proprietary LLM natively on MeluXina (1M+ CVs, 100k+ job descriptions) with LIST and LuxProvide. GDPR and EU AI Act-aligned. Makers of New cites LuxProvide as ecosystem partner for sovereign AI deployments.
• Thot IT (RegCover, DORA-as-a-Service)coreTechnology or IntegrationOperational resilience under DORA through AROBS with Thot IT. RegCover DORA-as-a-Service handles DORA compliance for regulated financial entities. Installed under one mandate for regulated buyers technology companies sell into.
• RMT LabscoreTechnology or IntegrationSovereign AI talent intelligence. Skills-based assessment LLM trained on MeluXina supercomputer. GDPR and EU AI Act-aligned. Makers of New engagement: from strong engineering to institution-ready. Featured by Luxinnovation.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alvarez & Marsal: Alvarez & Marsal provides operational improvement, turnaround, transaction advisory and value-creation services to companies, investors and lenders. Its investor-side transformation work and performance-improvement focus closely overlap Makers of New's mandate to run margin, revenue and multiple programs from diligence through exit.
• AlixPartners: AlixPartners is a performance-improvement and turnaround firm serving companies, lenders and investors. Its rapid operational transformation and value-creation orientation is directly comparable to Makers of New's execution-led studio model, although AlixPartners is much larger.

Broad incumbents

• McKinsey & Company: McKinsey provides strategy, organization, digital and transformation consulting to large companies and investors. It is comparable in enterprise transformation and PE value creation, but its scale and broad portfolio make it a broad incumbent rather than a direct product competitor.
• Boston Consulting Group: Boston Consulting Group combines strategy, digital transformation, innovation and private-equity operating work. It addresses the same high-level transformation and value-creation problem as Makers of New, but serves a much broader set of industries and capabilities.
• Bain & Company: Bain is a global management consultancy with dedicated private-equity and results-delivery practices. Its due-diligence, portfolio-improvement and exit-readiness work overlaps with Makers of New's capital-allocator offering, but Bain is substantially broader and larger.
• Kearney: Kearney focuses on operations, procurement, supply chain and organization transformation, often for private-equity clients. That operating-model emphasis compares with Makers of New's Engine 1 optimization and Engine 2 transformation work, although Kearney is a large general consultancy.
• ServiceNow: ServiceNow is an enterprise workflow and digital-transformation platform spanning operations, risk, service and process automation. It compares with MakersOS's orchestration and workflow ambitions, but it is a broad incumbent platform rather than a boutique value-creation studio.
• Accenture: Accenture delivers strategy, technology, operations and transformation services, including automation and AI programs for large enterprises. It overlaps with Makers of New's AI-native transformation and systems-integration work, but at substantially greater scale and breadth.
• Deloitte: Deloitte provides consulting, systems integration, risk, cyber and digital-transformation services to regulated and enterprise clients. Its compliance, DORA, cyber and implementation capabilities overlap with Makers of New's institutional packaging and partner-led delivery, but it is a broad incumbent.

Emerging players

• Celonis: Celonis provides process intelligence and execution-management software that helps enterprises identify and automate business processes. It is relevant to Makers of New's process-automation and value-realization layer, but it does not provide the same founder-led PE value-creation service model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/cristianpaunbusinessdesigner

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makers of New